Cultural Content Research Articles

사회적 약자의 진정성 추구 문화콘텐츠 체험으로서의 관광에 대한 성찰적 논의* - 관광활동 관련 안전 인식 비교 및 삶의 만족도와의 관계 분석을 중심으로 -

This study examined the differences in the perceptions of safety in tourism activities of the socially disadvantaged and the effects of tourism activities on their life satisfaction to have a reflective discussion on tourism as the experience of cultural content for the socially disadvantaged’s pursuit of authenticity. The socially disadvantaged questioned were categorized specifically into disabled people, multicultural citizens, pregnant women, and women raising infants and young children. The study analyzed the perceptions of the general public and the socially disadvantaged on the physical environment for tourism activities and safety from deviance and crime, and the effects of the socially disadvantaged’s involvement in tourism activities on their life satisfaction, including the perceptions of safety in the environment of a tourism destination. The analysis showed differences between groups in the perceptions of safety in the physical environment for tourism activities and safety from deviance and crime. For the socially disadvantaged who had no domestic travel experience recently, the more they perceived to be at risk from deviance and crime at a tourist destination, the more their life satisfaction decreased. The results are expected to be used as basic data for support policies for the socially disadvantaged that enable tourism activities, which are the epitome of experiencing cultural content in pursuit of authenticity.

乡村振兴视域下少数民族文化的传承与创新路径研究

As one of the traditional Chinese crafts, Yi embroidery carries rich cultural connotation and historical value. In recent years, with the implementation of rural revitalization strategy, the protection and inheritance of Yi embroidery culture has become an urgent problem to be solved. Through field research and literature research, this paper takes Nanhua County as an example to explore the artistic characteristics and specific contents of Nanhua embroidery culture, and discusses the characteristic development measures, difficulties faced in the development process and future innovation paths of Nanhua Yi embroidery culture from the perspective of rural revitalization. For the inheritance and innovation of Yi embroidery culture, the author puts forward the following paths: government departments take the lead to increase investment, and multi-subjects cooperate to participate in the construction of embroidery cultural innovation system; With the help of brand effect to enhance market competitiveness, combined with popular elements such as national style to broaden the industrial space; With the rural revitalization policy as the starting point, promote the embroidery industry and other industries embedded development; Develop the digital protection and inheritance of Yi embroidery culture. In the future, it is also possible to further explore the value and significance of Yi embroidery in contemporary society, integrate Yi embroidery into a broader framework of cultural heritage protection, carry out interdisciplinary research, and combine the knowledge of anthropology, sociology, cultural heritage protection and other fields to deeply explore the multidimensional significance and complexity of Yi embroidery culture.

Influential Content Design in Graphic Design

The aim of this enquiry is to explore the delivery of influential graphic design content that is sensitive to the wants and needs of the target audience. By means of visual communication, how can the visions, aspirations, feelings and decision processes of the audience be stimulated so as to elicit more successful responses and subsequent interactions? The researcher has relied upon a descriptive analytical approach, based upon e-questionnaire answers from a sample of 41 Saudi Arabian designers, who provided 82% of the data statistics for this research, and 9 expatriate designers living in KSA, who contributed 18%. A theoretical framework that draws upon the existing literature concerning the concept of influential design content and its concepts in contemporary graphic design thought is proposed below. The results of this enquiry are used to develop a proposed strategy for effective design according to the above sustainable concepts, with the aim of embodying and enhancing the relevant cultural and design content. This exposition concludes by presenting the recommendations related to the linking of theoretical and applied concepts that emphasize the complementarity between them. Building an effective strategy that embodies sustainable professional values that contribute to achieving the concepts of influential design and its content is also recommended.

ANALISIS PERSEPSI PENONTON TERHADAP IKLAN MULTIKULTURAL "SASA HADIRKAN RASA UNTUK INDONESIA"

"Sasa Hadirkan Rasa untuk Indonesia" is one of Sasa's commercials shown using a two-dimensional method. Sasa's commercials contain multicultural concepts that are reflected in Japanese animation style, European MIDI music, and culinary culture content in Indonesia. This study used data collection methods in the form of interviews and literature studies. This research aims to: 1) analyze the incorporation of Indonesian cultural elements in typical Japanese animation styles and musical backgrounds with the use of European MIDI music; 2) analyze audience perception of three-cultural collaboration in Sasa advertising; 3) provide a reference in the form of innovation for the development of advertising in Indonesia. This study analyzed the Sasa animated advertising video version of "Sasa Hadirkan Rasa for Indonesia" which had been broadcast in 2021 through social media Youtube. Interviews were conducted on men and women aged 20-35 in Indonesia. To support research data, literature studies focus on audience perception, multicultural advertising, and advertising. Based on analysis it was found that Sasa's commercials were interesting because they reflected international multicultural culture in two-dimensional animation.

Revolutionizing the cultural industry: The transformative power of data processing algorithms

This paper provides a comprehensive analysis of the impact of data processing algorithms on the cultural industry, focusing on user behavior analysis, dynamic content adaptation, content discovery, efficient distribution networks, and driving creative innovation. Through the application of sophisticated machine learning models and quantitative analysis, this study demonstrates the transformative potential of algorithms in enhancing user engagement, optimizing distribution channels, and fostering creative innovation. By analyzing vast datasets from leading cultural content platforms, social media, and collaborative creation platforms, the paper reveals significant improvements in user consumption rates, engagement metrics, global market penetration, and the development of novel content formats. The findings underscore the importance of algorithmic insights in shaping the future of the cultural industry, offering personalized experiences, streamlining distribution, and expanding creative horizons.

Methodological organization of the cultural component of the textbook of Russian language for bilingual children (Russian school abroad).

The article is devoted to the issue of developing a textbook of Russian language for the children of our compatriots abroad studying at a Russian school. The creation of such a textbook is primarily due to the need to preserve the Russian-speaking space in the countries of residence of our compatriots, especially in the socio-cultural and political environment today, as well as the needs of methodological theory, in which the textbook of Russian language has never been the object of research. The author reveals the features of the methodological organization of the cultural content of the target textbook by highlighting its main components and ways of presenting it, taking into account the specifics of intercultural language education in primary school.

문화콘텐츠 판소리를 활용한 한국어 문화교육 방안 연구

The purpose of this study is to propose a method of intercultural education us ing cultural contents Pansori in Korean language culture class for foreign students majoring in Korean language. Pansori is an important literary style that contains the unique emotions and thoughts of Koreans and has universal universal and multicultural values. Pansori is a genre with openness and universality that is com pleted by the emotional sympathy and reaction of the audience who appreciates the performance, not just the performers and the performers, and it is suitable as a material for intercultural education in that it is a genre that can understand the unique emotions and emotions of Korea. This study emphasized that Korean culture education should be conducted in the direction of intercultural understanding and respect for other cultures and finding ways to live together through dialogue with other cultural groups, rather than aiming at conveying and assimilating Korean culture.,In addition, this study is meaningful in that it embodies the Korean culture education plan using cultural contents Pansori, which is a suitable material.

Positioning the Creative City Agenda Within Urban Policy Discourse: The Malaysian Scenario

As the hype of the creative city model transcends Western borders to Eastern settings, Malaysian cities are fast embracing it as sine qua non urban development strategy. The global creative city model, however, is fraught with conceptual and operational ambiguities when dissecting the notions of “cultural industries” and “creative industries”. The “knowledge economy-based concept of creative industries” is widely critiqued as being void of cultural content. Malaysia is also caught in this conundrum due to national aspirations to be a knowledge and creative economy. The aim of this article is to examine how the Malaysian creative city agenda is positioned within urban policy discourse as the nation’s structural base shifts from industrial to services and the creative economy. Based on qualitative research techniques (i.e. interviews, focus group discussions, fieldwork observations), primary data was collected in selected Malaysian cities from 2019 to 2021. The study indicated that the creative city strategy is still nascent in Malaysia and not systematically integrated and intersected across urban policy domains. This article recommends the need to integrate the elements of culture and creativity more distinctively across all urban policy domains in the quest to develop culturally sensitive and sustainable Malaysian creative cities.

Museum Shops - Cultural Content Mediation Method or Business actor

Culture plays an increasingly important role in the economy of countries and is ahead of many other sectors in solving such problems as creating jobs and attracting investments, moreover, culture appears as one of the main stimuli for the development of other sectors of the economy. That is why, in connection with the term culture, the term culture industry is used more and more often. The use of this definition is completely correct, because the projects implemented in the field of culture are becoming more and more fully equipped with all the features necessary for all other commercial projects. It is often the case that the influence of the cultural project on the consumer determines his or her behavior and turns him into a consumer not only of the main object of the cultural project, but also of other products carrying its content and values. The museum appears to be the most important place for the implementation of cultural projects. It is here that there is a continuous relationship between the user and cultural objects, artifacts. The potential of museums in popular countries of the world is utilized to the maximum extent both in terms of implementation of cultural projects and development of the culture industry. Moreover, the opportunities of the world's largest museums are very effectively used by various business sectors to present their brand, product or service and provide intangible values. This circumstance adds even more significance to culture as a factor of the economy and makes cultural projects more interesting in this regard. It is necessary to analyze this situation and present all the features that make the cultural project such a multi-valued event and which in turn will bring maximum benefits to us as a country in terms of economic development - both in terms of content and values, self-identification, and purely economic features. Keywords:culture; cultural projects; cultural industry; museum; Museum shops

Construction of Traditional Culture English Learning Resources Based on Data Mining Technology

This study explores the construction of traditional culture English learning resources through the integration of data mining technology, Bayesian neural networks (BNNs), and Dragonfly optimization techniques. The aim is to develop culturally authentic and linguistically rich educational materials that enhance language proficiency while deepening learners' understanding of traditional cultural nuances embedded within the English language. By leveraging BNNs, which account for uncertainty and variability in traditional cultural texts, and employing Dragonfly optimization to optimize search algorithms, educators can curate personalized and adaptive learning resources tailored to individual learners' needs and preferences. The utilization of data mining technology facilitated the extraction and analysis of vast datasets encompassing diverse aspects of traditional culture, including texts, images, and multimedia content The innovative approach presented in this study promises to revolutionize language education by fostering a deeper appreciation for traditional culture and promoting cross-cultural understanding and communication.

Community Service Efforts to Strengthen Indonesian Cultural Literacy Based on Virtual Box Reality for Deaf Children

The problem with SLB-B Sumber Dharma Malang is the low knowledge of grade 4 and 5 students regarding Indonesian cultural literacy. This is because the learning media applied by teachers is only through YouTube, so the delivery of Indonesian cultural literacy material is less than optimal. The program aims to strengthen Indonesian cultural literacy for deaf students at SLB-B Sumber Dharma Malang with learning media based on Virtual Box Reality and the Lidantara application. The program implementation method consists of preparation, implementation, closing, evaluation and drawing conclusions. Based on the pre-test, post-test and sharing session, the results showed that the implementation of the Lidantara’s program had an impact on increasing the percentage of students' knowledge and understanding regarding Indonesian cultural literacy from 47% to 97%, and students were able to retell the cultural content they had seen in a coherent manner, clear and comprehensive. Thus, the results of the Lidantara’s program have been proven to be able to overcome partner problems. The sustainability of the program is by forming a team of teachers and students and guaranteeing by including the Lidantara’s program in the school's additional curriculum. Keywords: Indonesian cultural literacy, Virtual Box Reality, Devotion

Eye-Tracking Analysis of User Experiences on TikTok MACAN Museum

This experimental study explores how Generation Z and Y in Indonesia interact with Museum MACAN’s TikTok content, using eye-tracking to understand engagement with cultural content on this pivotal platform. Participants undertook tasks of varying lengths (120, 300, and 180 seconds) to reflect different engagement scenarios, with metrics like Participant Quality Grade (PQG), test duration, browser dimensions, K-factor, gaze, and fixation counts assessing interaction depth. Results indicate high engagement levels, with quality ranging from good to excellent and a noted preference for focal processing, suggesting users’ concentrated attention on video content. Heatmaps confirmed video content as the primary focus area. This study highlights TikTok’s role in enhancing museum engagement and provides insights for cultural institutions to refine their social media content strategies.

Navigating Cross-Cultural Communication: A Case Study of Jersey Islander's Douyin Channel

This research paper elucidates the intercultural communication practices employed by Jersey Islander, a Douyin influencer, on her channel. By studying the content, audience interaction and engagement strategies of the Jersey Islander's videos and combining them with previous studies, it analyzes in different aspects how the Jersey Islander disseminates different cultural contents and whether the Jersey Islander facilitates the dissemination and communication of different cultures through the posted video contents. In this study, four subjects were interviewed using semi-structured interviews. It aims to identify and analyze barriers to cross-cultural communication, provide valuable insights into effective cross-cultural communication employed by Jitterbug users, and explore the complexity of cross-cultural communication in the context of globalization.The findings provide useful insights into the complexities of cross-cultural communication in the digital age. The Jersey Islander's Douyin channel is a platform for cultural expression that facilitates cross-cultural communication and provides insight into the important role that Douyin content creators play in bridging cultural barriers and creating a more inclusive global community.

Impact of Artificial Intelligence on RTVE: Verification of fake videos and Deep fakes, content generation, and new professional profiles

The emergence of technologies based on artificial intelligence is accelerating the digital transformation of media organizations, directly impacting work processes, the relationship with audiences, the generation of content, and the emergence of new professional profiles. It is also, and notably, transforming the processes of detecting and verifying false content. This descriptive-exploratory research analyzes the impact that the use of AI is having on the transformation of the public entity Radiotelevisión Española (RTVE). Through a literature review and interviews with RTVE executives and experts, it reveals the transformative impact of AI on the corporation, highlighting its use to generate new content and verify the authenticity of fake and deepfake videos. In this area, RTVE combines traditional methodologies with others based on AI and leads the development of several tools in collaboration with several universities. These tools have already yielded satisfactory results in detecting these misleading materials, reinforcing RTVE’s role as a guarantor of the veracity of information and increasing citizens’ trust in its content. Similarly, AI is reinforcing RTVE’s identity as a public service by facilitating the generation of automated content, which guarantees access to information in depopulated territories, and others that connect new generations with cultural content. The arrival of artificial intelligence will also generate in a short time a transformation of profiles and professional roles that adapt to this new reality.

Teaching literature for the 21st century: ‘Mirrors and Windows’ prism to critical cultural literacy

Over the last three decades, in an atmosphere that is quintessentially super-diversified and hyper-active, teaching culture is being celebrated as the emblem of a state-of-the-art branch of teaching and research. Therefore, social activists are today expediting an extraordinary era of multiculturalism, in which the bottom line is to foster cultural literacy and critical literacy as a capstone for social democracy and academic change. Given its ascendency in literature teaching, the current study endeavors to probe into the effectiveness of using literature for promoting critical cultural literacy by adopting a ‘windows and mirrors’ teaching framework. To fulfill this target, research has invested in pre/post-tests as instruments for data collection and analysis, and opted for 30 participants among second-year English as a Foreign Language learners as target randomized sampling. The study findings have revealed that ‘windows and mirrors’ readings of rhetoric have helped to stimulate learners’ empathy, tolerance, and inclusion in others’ cultures, expanded the breadth of their cultural content knowledge, and sharpened advanced critical level literacy. Keywords: Cultural literacy, empathy, inclusion, tolerance, ‘windows and mirrors’ framework.

“Constructed Women”

Simone de Beauvoir (1908 - 1986), as the pioneer and founder of feminist literary criticism, her feminist thoughts and Literary theory have had a profound impact on the development of women's movement and feminist literary theory around the world. Beauvoir is “one of the most important women of the 20th century.” His book The Second Sex covers the cultural content of philosophy, history, literature, biology, ancient myths and customs, and discusses the actual women’s situation, status and rights in the historical evolution from Primitive society to modern society. In the book, linguistic theories and methods are applied to define and differentiate gender concepts, and a detailed study is conducted on the shaping and influence of daily life, religion, and taboo language on women’s psychology and consciousness. Exploring the relationship between gender and culture is an important dimension that reflects a conscious awareness of language and culture. Beauvoir’s language research has provided important theoretical inspiration for the development of feminism, especially postmodern feminist criticism, and has a transitional significance that connects the past and the future. This article takes The Second Sex as the research text and conducts a feminist analysis of Beauvoir’s linguistic theory from three aspects: The first part elaborates on feminism by analyzing Beauvoir’s application of linguistic methods and research on multiple linguistic issues, criticizing the traditional patriarchal cultural tradition. The second part compares Woolf’s feminist language views and introduces the different focuses of language research between the two. The third part elaborates on the impact of Beauvoir’s language research on feminist criticism and postmodern feminism.

Traditional Rural Culture in Xinyang Tea Packaging Design

Rural traditional culture is an important component of China's traditional cultural system, and has been an important supporting force for the national rejuvenation in the recent years. It has also been widely used in many industries, with the aim to promote rich cultural connotations into the development of rural traditional cultural elements. Xinyang Maojian tea, as being one of China’s most famous product, comes with various tea packaging designs that portray the richness of tea in its own traditional tea culture. Using rural cultural symbols to convey tea culture can reflect regional characteristics and tea types in most prominent way. Therefore, this study would skillfully integrate rural cultural content, combining symbol design theory and using information means to carry out Xinyang tea packaging design that can reflect the market awareness of tea and expand the popularity of Xinyang Maojian. From the perspective of traditional rural culture, this paper analyzes the packaging design of Xinyang tea, aiming at improving the publicity effect of Xinyang tea and carrying forward the traditional rural culture of Xinyang.

The Mode Exploration of Combining Chinese Traditional Culture Content with Computer Aided Instruction in Moral Education of Colleges and Universities

According to the characteristics of learning style, this paper classifies the traditional cultural classics according to the school. Audio, video, text, pictures and other forms are collected to match students' learning styles. The system uses the three-layer structure of My Batis+ Spring MVC, and uses Ajax+ Free marker+ JS technology, MySQL database, Apache Tomcat8 manager, Eclipse development platform, WebStorm and other network front-end development tools. In addition, auxiliary tools such as Camtasia Studio and PhotoshopCS5 are used to generate prototype systems for traditional culture learning. Its data processing is fast.

Analyzing the Role of Culture in TEFL Pedagogy and Its Implications for Language Teaching

This research investigates the role of culture in Teaching English as a Foreign Language (TEFL) pedagogy and its implications for language teaching. The study employs a mixed-methods approach, integrating qualitative interviews with educators and focus groups with students to explore how cultural integration impacts learner motivation, engagement, and communicative competence. Educators and students from diverse cultural backgrounds participated in the study. Educators, selected for their experience in TEFL and cultural content integration, were interviewed to understand their perspectives on cultural integration strategies and perceived impacts on students. Meanwhile, student focus groups provided insights into their experiences with culturally integrated lessons and their development of intercultural competence. Qualitative data analysis involved thematic coding of interview transcripts and focus group discussions, while quantitative data from surveys assessed attitudes towards cultural integration and its frequency in teaching practices. Results indicate that while educators vary in their integration approaches—ranging from daily to infrequent—literature, music, and traditional customs are commonly integrated elements. Students overwhelmingly perceive cultural integration positively, noting increased motivation and a deeper understanding of language contexts. Findings highlight the critical role of cultural awareness in enhancing language learning outcomes, fostering intercultural competence, and preparing learners for global communication contexts. Recommendations include enhancing teacher training in cultural competence and expanding resources to support diverse cultural content in TEFL curricula.

CULTURAL CAPITAL IN SCHOOLS AS SOCIAL INSTITUTIONS: BANGLADESH RURAL GOVERNMENT PRIMARY EDUCATION

French sociologist Pierre Bourdieu identifies that educational institutions are the places of social class reproduction. English is used as a weapon in producing disparity, and cultural capital also enforces social hierarchy and gives birth to inequality. A systematic cultural construct of students is needed to build culture as capital that minimizes social reproduction and promotes class shifting. This qualitative study tries to identify how cultural capital is built in Bangladeshi rural primary-level learners, what are the challenges of accumulating cultural capital and how these challenges can be minimized. Ten rural government primary teachers were selected using convenient sampling, and semi-structured interviews were conducted. Using a questionnaire comprising sixteen open-ended questions, interviews were recorded on a device and analyzed descriptively. This research finds that carefully chosen cultural content can build a strong capital in Bangladeshi learners of low socioeconomic backgrounds. There are challenges in the process of building appropriate cultural capital, but a balanced contribution of all stakeholders can ensure sustainable growth.