Traditional Rural Culture in Xinyang Tea Packaging Design

Abstract

Rural traditional culture is an important component of China's traditional cultural system, and has been an important supporting force for the national rejuvenation in the recent years. It has also been widely used in many industries, with the aim to promote rich cultural connotations into the development of rural traditional cultural elements. Xinyang Maojian tea, as being one of China’s most famous product, comes with various tea packaging designs that portray the richness of tea in its own traditional tea culture. Using rural cultural symbols to convey tea culture can reflect regional characteristics and tea types in most prominent way. Therefore, this study would skillfully integrate rural cultural content, combining symbol design theory and using information means to carry out Xinyang tea packaging design that can reflect the market awareness of tea and expand the popularity of Xinyang Maojian. From the perspective of traditional rural culture, this paper analyzes the packaging design of Xinyang tea, aiming at improving the publicity effect of Xinyang tea and carrying forward the traditional rural culture of Xinyang.