Museum Shops - Cultural Content Mediation Method or Business actor

Abstract

Culture plays an increasingly important role in the economy of countries and is ahead of many other sectors in solving such problems as creating jobs and attracting investments, moreover, culture appears as one of the main stimuli for the development of other sectors of the economy. That is why, in connection with the term culture, the term culture industry is used more and more often. The use of this definition is completely correct, because the projects implemented in the field of culture are becoming more and more fully equipped with all the features necessary for all other commercial projects. It is often the case that the influence of the cultural project on the consumer determines his or her behavior and turns him into a consumer not only of the main object of the cultural project, but also of other products carrying its content and values. The museum appears to be the most important place for the implementation of cultural projects. It is here that there is a continuous relationship between the user and cultural objects, artifacts. The potential of museums in popular countries of the world is utilized to the maximum extent both in terms of implementation of cultural projects and development of the culture industry. Moreover, the opportunities of the world's largest museums are very effectively used by various business sectors to present their brand, product or service and provide intangible values. This circumstance adds even more significance to culture as a factor of the economy and makes cultural projects more interesting in this regard. It is necessary to analyze this situation and present all the features that make the cultural project such a multi-valued event and which in turn will bring maximum benefits to us as a country in terms of economic development - both in terms of content and values, self-identification, and purely economic features. Keywords:culture; cultural projects; cultural industry; museum; Museum shops