Consumer Requests Research Articles

FORMATION OF COMPETENCE OF FITNESS AND RECREATION SPECIALISTS IN INSTITUTIONS OF HIGHER EDUCATION

The relevance of the study is the challenges of the fitness industry in recent times. Having suffered significant losses due to quarantine restrictions and the continuation of military operations on the territory of Ukraine, priority directions for the development of fitness and recreation were determined. These vectors require interested organizations and heads of higher education institutions of physical culture and health profile to take into account the modern demand of the population for fitness and recreational services and to contribute to the development of a system of training relevant personnel. The purpose of this work is to study the state and modern requirements for the training of fitness and recreation specialists in higher education institutions. Methods: theoretical analysis of literary sources, questionnaires, pedagogical observations, methods of mathematical statistics. Results. According to the results of the study, regarding the determination of the professional training of masters of the Institute of Health Care, it was possible to state that only in 9.43 % of respondents found a basic level of fitness skills, 13.2 % of higher education graduates have a threshold level, and 77.37 % have not developed clear abilities for professional growth, which does not allow them to effectively carry out fitness and recreational activities. According to the results of a survey of fitness clubs administrations in Rivne and Vinnytsia, the categories of specialists that are most needed in the fitness industry today are determined:51 % are fitness trainers, 22 % – service sales manager, 21 % – marketers, 6 % are administrators. As a result, it was possible to establish that the respondents give preference to a specialist with an educational and qualification level when selecting personnel: specialist junior bachelor – 24 %, bachelor – 33 %, master’s degree – 36 %, 7 % believe that the level of education is not important. In addition, the majority of respondents give preference to specialists with up to 3 years of work experience – 16 %, from 3 to 5 years – 60 %, over 10 years – 24 %. Based on the analysis of the state of training of fitness and recreation specialists, we have proposed a technology for the formation of fitness and recreation competence in future specialists. Conclusions: the state and requirements for quality training of fitness and recreation specialists to satisfy the requests of service consumers are determined.

Artificial intelligence misuse and concern for information privacy: New construct validation and future directions

AbstractTo address various business challenges, organisations are increasingly employing artificial intelligence (AI) to analyse vast amounts of data. One application involves consolidating diverse user data into unified profiles, aggregating consumer behaviours to accurately tailor marketing efforts. Although AI provides more convenience to consumers and more efficient and profitable marketing for organisations, the act of aggregating data into behavioural profiles for use in machine learning algorithms introduces significant privacy implications for users, including unforeseeable personal disclosure, outcomes biased against marginalised population groups and organisations' inability to fully remove data from AI systems on consumer request. Although these implementations of AI are rapidly altering the way consumers perceive information privacy, researchers have thus far lacked an accurate method for measuring consumers' privacy concerns related to AI. In this study, we aim to (1) validate a scale for measuring privacy concerns related to AI misuse (PC‐AIM) and (2) examine the effects that PC‐AIM has on nomologically related constructs under the APCO framework. We provide evidence demonstrating the validity of our newly developed scale. We also find that PC‐AIM significantly increases risk beliefs and personal privacy advocacy behaviour, while decreasing trusting beliefs. Trusting beliefs and risk beliefs do not significantly affect behaviour, which differs from prior privacy findings. We further discuss the implications of our work on both research and practice.

Impact of Motivational Factors on Productivity and Efficiency of Workers in a Motor Industry using Agile Manufacturing Techniques

The mechanism that starts, directs, and sustains goal-oriented behaviour is known as motivation. It is what motivates you to take action, whether it's drinking a drink of water to quench your thirst or reading a book to learn something new. The motor industry competes fiercely in a market where businesses are always looking for ways to perform better and gain an advantage. The ability of an organization to meet consumer requests, deliver goods on time, and retain profitability are all directly impacted by productivity and efficiency. Organizations can discover solutions to improve performance and achieve a competitive edge by understanding the impact of motivating factors on productivity and efficiency. Individual motivation is a key aspect in the success of an organization, so it is necessary to research the different factors that motivate employees and how they can be improved for the benefit of both the individual and the business. In this project, the elements that influence employee motivation are identified, and the relationship between organizational effectiveness and employee motivation is inferred by rationally analyzing each motivational factor. It is of utmost importance and significance to research how motivational variables affect productivity and efficiency in the automotive sector. The motor industry competes fiercely in a market where businesses are always looking for ways to perform better and gain an advantage. Organizations may develop ways to improve performance, raise employee engagement, and promote job satisfaction by studying the impact of motivating factors on productivity and efficiency.

Application of Pomace Powder of Black Carrot as a Natural Food Ingredient in Yoghurt.

Researchers and food manufacturers are investigating the use of fruit and vegetable by-products as nutrient-dense food ingredients in response to increasing consumer requests for healthier and more natural foods. Black carrot (Daucus carota L.), a root vegetable variety of deep purple carrot, is a valuable source of nutrients with excellent health benefits and nutraceutical effects. Black carrot pomace (BCP), a by-product of industrial juice extraction, is abundant in bioactive compounds, dietary fiber, antioxidants, and pigments such as anthocyanins. Value addition and sustainability are perspectives provided by using this underutilized agricultural by-product in food applications. With an emphasis on BCP powder's effects on phytochemical and physicochemical qualities, mineral and color characteristics, and sensory aspects, this study aims to assess the effects of adding BCP powder to yogurt formulations. The findings show that the addition of BCP powder improved the nutritional, and the color of the yogurts, providing a visually appealing product. Moreover, adding the BCP powder raised the amount of phytochemicals and the antioxidant activity in the final product's formulation. The manufacturing of such products can not only aid in promoting sustainable food production but also offer consumers a wider range of innovative food options with improved properties.

РОЗРОБКА ПРОГРАМИ РОЗВИТКУ АГРАРНОГО ФАКУЛЬТЕТУ

The article considers the relevance of the strategic development of educational institutions. The essence of the concept of «agrarian faculty development program» as a means of directing and integrating the team's efforts to increase the efficiency of the work of the structural division and the university as a whole, which is developed on the basis of an in-depth analysis of the state of the educational system and determines the main ways of its modernization, is defined; a generalized long-term plan for the implementation of the mission and the achievement of the goal by the faculty community. It is emphasized that strategic management is a type of management of an educational institution, according to which: fulfillment of the formulated mission and set goals is guaranteed; successful operation is ensured in the long term; flexible response to changes in the internal environment is ensured; the organization is able to respond to the challenge of the external environment; human potential is perceived as the main value of the organization; the organization's activities are focused on satisfying consumer requests. It is noted that the strategic management of the organization is designed to ensure not only its functioning, but also its development in the future. This approach caused the direction of all management actions to update the educational system, the joint activities of all participants in the educational process to achieve the set goals. It is emphasized that the program is based on values embodied in the life of the faculty: humanism, quality, national consciousness, professionalism, creativity. It was emphasized that openness, inclusiveness, the right to criticism and attention to criticism are the main principles of the faculty's activity. It is emphasized that the implementation of the agricultural faculty development program took place in two stages: defining the mission of the faculty; development of a development program.

СЕГМЕНТАЦИЯ ПОТРЕБИТЕЛЕЙ НИШЕВЫХ ТУРИСТСКИХ УСЛУГ

This article describes the importance of cli-ent psychology and its specifics in tourism, notes the role of the sales funnel as a uni-versal algorithm, highlights the relationship of influence factors and consumer motiva-tion. The study involves the analysis of the influence of specific factors within the boundaries of a certain destination, which form the narrowly focused requests of con-sumers of tourist services. The paper high-lights the categories of niche areas and pre-positive intersections with personal charac-teristics. The study identified the main seg-ments of consumers of tourist services in the niche sector and their individual characteristics in correlation with personality types.

ТРАНСФОРМАЦІЯ БІЗНЕСУ В УМОВАХ ІНФОРМАЦІЙНО-МЕРЕЖЕВОЇ ЕКОНОМІКИ

The article examines the features of the transformation of modern business in the conditions of the information and network economy and the new challenges and opportunities associated with this process in the field of economic activity. The features of such a transformation are analyzed and its impact on entrepreneurship and the economic system as a whole is determined. It has been proven that there is currently a transition from traditional business models to flexible, adaptive systems that are able to effectively respond to rapid and dynamic changes in market demand and market competition conditions. It was determined that the information and network economy creates conditions for the deep integration of technologies into all aspects of modern business processes. The impact of digital technologies on the functional interaction between business entities in the process of economic activity is considered. It has been proven that network structures make it possible to form new models of economic cooperation by combining various industries and individual enterprises into large complex ecosystems, which opens up wide opportunities for the creation of new innovative products and services, as well as for the development of new markets. It was determined that the challenges facing modern enterprises in the conditions of the information and network economy consist in changing consumer requests, increasing the impact of cyber threats on business processes, as well as forming an objective need for enterprises to constantly update technologies in order to properly adapt to changing business conditions - environments. The specifics of the response of modern business to the challenges of the information and network economy, which can provide enterprises with the appropriate level of competitiveness and provide conditions for their sustainable development, are highlighted. It has been proven that innovations in management strategies, the use of the latest digital and information technologies, as well as the active participation of business in network relations become key components of successful business transformation in new economic conditions. It was determined that the information and network economy, in which the importance of data exchange and the use of digital technologies for optimizing business processes is growing, forms new paradigms in management and entrepreneurship. The role of artificial intelligence, the Internet of Things and blockchain technologies in the formation of modern effective business models is considered. It was determined that the development of digital tools contributes not only to automation, but also to rethinking the essence of resource management strategies, interaction with customers and the creation of fundamentally new innovative products.

ФОРМУВАННЯ ТА ІМПЛЕМЕНТАЦІЯ СИСТЕМИ АГРАРНОГО МАРКЕТИНГУ В ДІЯЛЬНІСТЬ АГРАРНИХ ПІДПРИЄМСТВ

The article considers the definitions of the concept of "agricultural marketing", identified problems in the agrarian sphere of business, provided an organizational and methodological rationale for conducting marketing activities in agribusiness at the level of the state, regions, and enterprises, and formed the components of the agrarian marketing system for implementation in the activities of agrarian enterprises. Agricultural marketing can be defined as a set of interdependent organizational, technical, financial and commercial functions of the enterprise, aimed at ensuring the sale of agricultural products in accordance with consumer requests for the benefit of the enterprise. The main goal of agricultural marketing is to fully satisfy the rational standard of food consumption by the population while ensuring the effective activity of agribusiness entities. An effective marketing system uses market analysis to predict demand; will try to minimize blind entry into markets and instead promote a withdrawal regime. Increases income – a well-organized marketing system will increase the total amount of income received in the agricultural value chain. The agricultural marketing system contains a set of the most important market relations and information flows that connect the agricultural enterprise with the markets. As a result of the study, it was established that the organizational structure of the vast majority of agricultural enterprises does not correspond to the principles of marketing, which is manifested in the complexity of the internal interaction of services and departments, limited marketing tools for market analysis, ineffective management. It is proposed to introduce a marketing-oriented organizational structure of agricultural enterprises to optimize the relationship between services and divisions of the enterprise, and to use marketing tools for market research. It is recommended in modern conditions to make sales using the Internet as much as possible, that is, a digital platform that helps to optimize financial, labor and production resources and costs.

Innovations in analytics as a marketing tool, as an example of car insurance

The article is devoted to the study of the current state and trends in the development of innovations in analytics as a marketing tool in the context of global digitalization. The development of digital technologies allows companies to use more opportunities to conduct their activities, improve their products and offers. Significant interest in innovations in analytics is revealed by high scientific interest in this topic among researchers. The current state of the car insurance market, the influence of analytical innovations in marketing on the processes of market functioning, products and offers of companies are considered. The main areas of digitization of the industry were identified: the implementation and use of Big Data for risk reduction and detailed study of service consumers, monitoring of the actual use of insurer services by customers using IoT devices and the help of artificial intelligence for data processing and ideas for implementing changes. A detailed description of the essence of each of these innovations is given and the practical use of some of these methods of digitization of the industry by foreign and Ukrainian companies is indicated. The activities of the best examples of the use of Big Data, IoT technologies, work with artificial intelligence by the world's leading insurers and compared with the current set of innovative, analytical tools used by Ukrainian companies are considered. It has been studied that foreign insurers use more innovative measures in analytics than Ukrainian ones. The strengths and weaknesses of insurtech innovations in analytics, in the field of auto insurance, are determined. Taking into account the conducted analysis, practical recommendations are provided regarding possible ways to expand innovation methods for use by Ukrainian insurance companies, possible options for cooperation with enterprises of other fields are determined for a more detailed market analysis and study of consumer requests. As a result of applying the recommendations presented in the work, Ukrainian insurers will be able to better analyze potential and existing customers, reduce possible risks, adapt their products to the received data and personalize, improve offers, which will help to be competitive in the market.

ИСКУССТВЕННЫЙ ИНТЕЛЛЕКТ КАК ОСНОВА ФОРМИРОВАНИЯ ИНСТРУМЕНТОВ ПЕРСОНАЛИЗИРОВАННОЙ СТРАТЕГИИ ЦИФРОВОГО МАРКЕТИНГА

The use of artificial intelligence in almost any field of activity leads to a reduction in time for processing information, increasing the efficiency and productivity of production activities. The integration of artificial intelligence applications into marketing activities will help enterprises at various stages of the economic cycle answer the main question of the market economy of what, for whom and where to produce and sell, which will provide a competitive advantage primarily due to speed and cost reduction and flexible consideration of individual consumer requests. The purpose of the article is to explore the possibilities of using artificial intelligence to create digital marketing tools for both e-commerce retailers and manufacturers of end-use goods and business products, allowing them to flexibly respond to changing tastes and consumer preferences of the target audience.

Improvement of marketing tools for ensuring the development of the innovative potential of aviation enterprises

The aim of the article. The purpose of the study is to improve the marketing toolkit for ensuring the development of the innovative potential of aviation enterprises. The results of the analyses. It has been established that traditional marketing is no longer sufficient to target the modern consumer, as his needs and requests are changeable, flexible, shaped by the influence of the global competitive environment in the air transportation market. Analysis of consumer behavior and permanent communication between airlines and customers is an indispensable attribute of marketing activities. The improvement of marketing tools for ensuring the development of the innovative potential of airlines emphasizes the need to increase the volume of initial marketing data for the formation of innovative policies, the collection, processing and interpretation of which is impossible without digital marketing tools based on artificial intelligence and machine learning in real time. Adaptation of products and services of air carriers to new market demands in conditions of quite strong competition requires the introduction of progressive marketing tools and technologies, which includes Growth-Hacking. At the stages of development of an innovative offer, Growth-Hacking is aimed at conducting experiments to find the correspondence between new market value and consumer needs. At this transition of a product innovation from concept to marketing and sales, Growth-Hacking tools intersect with adaptive marketing tools in targeting the airline's efforts to attract customers by meeting their needs. If adaptive marketing at this stage operates with general tools for assessing the target audience, strengthening customer relationships, developing a competitive advantage strategy, then Growth-Hacking is aimed at experimental conversion testing through chatbot tools, gamification, conducting usability tests with customers, customer surveys, analysis of customer reviews, use of heat maps. Collecting data and feedback from real customers at this stage helps inform experimentation to find an innovative solution. The creation of a comprehensive system of marketing tools to ensure the development of innovative potential is of crucial importance for the airline's competitiveness, allowing to offer customers more innovative and improved products and services relevant to their needs. Conclusions and direction for further research. The marketing toolkit for ensuring the development of the innovative potential of airlines has been improved, which is proposed to be formed on the basis of the synthesis of digital marketing, adaptive marketing and Growth-Hacking-marketing. The proposed approach covers all stages of the innovation process with marketing tools, starting from the generation of an innovative idea to the implementation of innovative products and services of airlines, therefore its implementation into a functional model of the development of innovative potential is rational. The advantage of the author's vision is the scientifically based marketing tools proposal of the relevance of the innovative idea to the needs and requests of consumers (adaptive marketing based on big data), its quick and cost-effective implementation (Growth-Hacking approach). With the perspective of further research, it is expedient to determine the justification of approaches to the strategic focus of the marketing concept on the development of the innovative potential of aviation enterprises.

ЗАВИСИМОСТЬ МОТИВАЦИИ ПОТРЕБИТЕЛЯ ТУРИСТСКИХ УСЛУГ ОТ ПСИХОЛОГИЧЕСКОГО ТИПА В КОНТЕКСТЕ ТЕОРИИ ПОКОЛЕНИЙ

This article traces the specifics of the requests of potential consumers of tourist services, based on psychology, in order to identify its interdependence with the alleged motivations and needs in the context of the implementation of a tourist product. The study highlights the importance of identifying the psycho-psychological characteristics of the environment and the influence of external factors on their formation for the subsequent determination of the vector of formation and improvement of the quality of services in the conditions of the national tourism complex. With the help of the analysis, the intersection between the personal aspects, behavioral subtleties of potential tourists and the choice of destinations for travel, taking into account the attached resources, is found. The work includes an analysis of the underlying system – the theory of generations, as well as works, systems and models relevant to the issue under study.

Horizontal Product Diversification Strategy to Increase the Competitiveness of MSMEs

The development of the culinary business in Indonesia is increasingly rapid and diverse in meeting the increasingly complex needs of society in line with changes in life style. Companies/MSMEs are required to be able to fulfill consumer requests or desires, so that they can compete, efforts need to be made to increase product quality and variety (horizontal diversification of products) in order to produce products that consumers are interested in. This research aims to find out how the horizontal product diversification strategy is implemented at CV.Bolu Ketan Minister of Forestry and to determine the increase in CV's competitiveness. Minister of Forestry's Sticky Rice Bolu after implementing a horizontal product diversification strategy. Therefore, a qualitative approach is used to determine the condition of natural objects, where the researcher is the key instrument. The results of this research show that CV. Bolu Ketan Mendhut has implemented a horizontal product diversification strategy so that it has many flavor variants in its products and various sizes to meet consumer demand and from implementing this strategy it has apparently increased its competitiveness among its competitors.

Determinasi Pelatihan Florist dan Kualitas Pelayanan Kewirausahaan Pada Kejutbypugo Kota Bekasi

Determinasi Pelatihan Florist dan Kualitas Pelayanan Kewirausahaan Pada Kejutbypugo Kota Bekasi

Modern approaches to digital product development in the conditions of market variability

Currently, the interest in design thinking in the world has made it possible to add many techniques and visual schemes that can solve various kinds of problems, including for building a strategy to achieve the company’s goals, its corporate spirit and the development of creative skills of its employees. Already today, it is possible to call the merit of design thinking the shift of emphasis in corporate goals to customer orientation, to the mobilization of collective intelligence to solve problems, to understanding the importance of empathy, creativity and entrepreneurship. A comparative analysis of existing design thinking frameworks is given, including from researchers of companies and design centers such as Hasso Plattner Institute of Design at Stanford University (d.school), The HPI-Stanford Design Thinking Research Program, Stanford d.school’s Design Thinking framework (IDEO), Google, Intel. Frameworks structure the process of design thinking in 5-6 phases: from empathy, when the needs and requests of consumers are studied, to testing an innovative product or service being created. The place of “design thinking” approach in the general concept of human-centered design is shown. The task of design thinking, the development of innovative products or services focused on human needs, is to provide a solution to a specific problem of a certain target audience. The paper outlines the principles of designing a digital innovative product. The five steps of designing a new product are described and the features of using various visualization techniques are given. The study uses such tools as the “Persona” model, Job Stories and User Stories frameworks. The creating process features of an innovative product based on the integration of design thinking, Lean Startup methodology and the theory of Jobs to Be Done are described. The life cycle of the innovation development “Creation – Evaluation – Training” is presented which is based on the process of validated learning. Changes in the outline of the business model in the lean startup methodology are presented. New segments have been added to the Lean Canvas business model – “Key Partners”, “Key Activities”, “Key Resources”, “Consumer Relations”.

Consumer resilience in war conditions in Ukraine: Travel market case

The article is devoted to the study and modeling of the behavior of Ukrainian consumers in the tourist services market in the context of the Russian military invasion of Ukraine. The authors conducted a study of current global market trends in the aspect of the functioning of the industry in the conditions of war in Ukraine. The authors identified prospects for the restoration and development of the tourist services market in the context of further stabilization and improvement of the situation in Ukraine. The article analyzes the potential and realized consumer demand in the market of tourist services in Ukraine. The authors analyzed the results of a survey of tourism business professionals, as well as consumer requests, in order to establish changes in consumer preferences over the past 5 years. Based on the use of the SARIMA model, the authors calculated the forecast values of the frequency of consumer requests for specific tourist destinations 12 steps ahead. The results obtained in the course of the study confirmed the hypothesis of stable consumption of tourist services by Ukrainian consumers.

Utilizing Linear Regression for Predicting Sales of Top-Performing Products

PT Ajidarma Delta Medika is a company engaged in the sale of medical devices in the city of Bekasi. This company markets a variety of medical device products. Judging from the large number of consumer requests for medical device products based on sales data for the last 3 years, predictions are needed for the best-selling product sales, in order to facilitate the company in planning the supply of stock. To find out the best-selling medical device product sales, data prediction techniques are used with the Linear Regression algorithm. By using the Linear Regression algorithm, the results are obtained to predict the best-selling sales of several products sold at PT Ajidarma Delta Medika. This research produces an accuracy value with the MAPE formula for predicting the best-selling product sales of 14.2%. This shows that the linear regression method is good at predicting sales of medical devices in the following year.

Egalitarian Transient Service Composition in Crowdsourced IoT Environment

The Crowdsourced IoT Service (CIS) market is inherently different from other service markets, e.g., web services and cloud. The CIS market is dominated by transient services as both consumers and providers are dynamic in space and time. Consumer requests are usually long-term and demand continuity in service provision. We propose a novel egalitarian transient service composition framework from the CIS market perspective. We apply a Dynamic Bayesian Network to model the dynamic service provision behavior of the providers. The proposed framework transforms the composition of transient services into a multi-objective temporal optimization, i.e., providing continuous services to the maximum number of consumers, and minimizing the consumers' cost of service usages over a long-term period. We incorporate a Pareto-based genetic algorithm to enable the fair distribution of services among the consumers. Experimental results prove the efficiency of the proposed approach in terms of continuous availability of service as well as fair distribution among consumers.

Research of ways to improve the effectiveness of remote sales in pharmacies

Aim. To audit the websites of pharmacy chains to identify the main problems and directions for improving the effectiveness of the sale of medicines using information and communication systems remotely.
 Materials and methods. The content analysis, desk research methods, logical summarization of results, and the graphic method were used to achieve the goal. Data from website analytics were used for the analysis.
 Results. Six sites of pharmacy chains in Ukraine have been analyzed. It has been found that on average one user views three pages per session, the duration of the session is one minute on average, and the buyer on average collects a basket of four products in the amount of UAH 300. It has been determined that the main login pages are: product page, product list, and main page. It has been determined that search is a key feature of product selection and is used in 15 % of all sessions. It has been found that in 70 % of cases, mobile devices are used, desktops are used in on average in 26 % of cases, and tablets are used in 4 % of cases. It has been determined that, on average, twice as many conversions are made through the desktop than when using mobile devices and tablets. For the analysis, the most common scenarios of user behavior on the pharmacy chain sites have been selected. While implementing the most frequent errors on websites have been identified, when the interface does not respond to important requests of consumers, which affects their purchase decisions. The analysis and systematization of the main errors on the websites of pharmacy chains have been carried out; recommendations for their elimination have been formulated. This will make it possible to increase the effectiveness of information support for electronic sales of pharmacies in accordance with the requirements of proper pharmacy practice, will affect the customer loyalty and the economic indicators of the activity of pharmacies. 
 Conclusions. Based on the results of the study, it can be concluded that usability errors and factors contributing to growth should not be underestimated since they can significantly affect conversion rates; even a slight rapid change can improve the site’s KPIs; it is necessary to make the interface equally user-friendly on different devices.

Energy management of renewable based power grids using artificial intelligence: Digital twin of renewables

This paper proposes fog computing as a method of minimizing latency and maximizing performance by storing the information in the cloud to give a wide range of services to users using cloud computing. Also, consumer requests have been handled by several cloud Data Centers (DCs). Due to the fog's ability to attract more users and provide more services, load balancing has become increasingly crucial. It is therefore necessary to enhance the method that balances the fog's load. The study proposes a three-layer model comprising a cloud layer, a fog layer, and a user layer for optimal energy management in renewable power grids. The renewable energy sources are all modeled within the digital twin environment to make sure that very accurate monitoring is made. It is proposed for balancing the fog load using an artificial intelligence based optimization algorithm called the Whale optimization algorithm (WOA). Services are provided by fog servers in response to requests from users. In case of failure of the fog layer, all consumers' records are saved and services are provided to them through the cloud. Moreover, the service broker policies (SBP) have been applied to select the DCs efficiently. This paper compares the suggested algorithm to three previously developed algorithms including the particle swarm optimization (PSO), differential devolution (DE), and teaching–learning-based optimization (TLBO). It uses the three SBPs of closest data center, optimize response time (RT), reconfigure dynamically with load, and an improved SBP. It also minimizes RT and process time to improve the efficiency. The results show that there is an improvement in WOA's performance by approximately 5% compared to that of other algorithms.