Abstract
This article traces the specifics of the requests of potential consumers of tourist services, based on psychology, in order to identify its interdependence with the alleged motivations and needs in the context of the implementation of a tourist product. The study highlights the importance of identifying the psycho-psychological characteristics of the environment and the influence of external factors on their formation for the subsequent determination of the vector of formation and improvement of the quality of services in the conditions of the national tourism complex. With the help of the analysis, the intersection between the personal aspects, behavioral subtleties of potential tourists and the choice of destinations for travel, taking into account the attached resources, is found. The work includes an analysis of the underlying system – the theory of generations, as well as works, systems and models relevant to the issue under study.
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