INTERNATIONAL TOURISM: CATEGORY AND DEVELOPMENT FACTORS

Abstract

The research method is the substantiation of the category «international tourism» based on the theoretical analysis of domestic scientists, the analysis of the main factors and factors that influence the formation of international tourist flows and the development of the tourism industry. The article proves that the influence of external and internal factors can have positive and negative results. It has been proven that static factors are unchanged over time, while dynamic factors can change. The influence of external factors is manifested through social, economic and political changes, and internal factors are influenced through market relations. 
 External factors affect tourism through: demographic and social changes; economic and financial development; changes in political and legal regulation; technological changes; trade development; transport infrastructure; travel safety. Internal factors are primarily market factors: supply and demand processes; segmentation of the market in which the tourist product is developed; actual marketing; tourism private sector; human factor. All factors affecting the development of the international market tourist services, conditionally divided into two main groups: factors acting independently of the activities of industry organizations tourism (motivational, economic, political, geographical, social, ecological); factors contributing to the development of tourism, which are actively used tourist organizations in their activities (scientific and technical potential).
 Assessing the country's international competitiveness tourist market, it is necessary to take into account and investigate the following criteria: resource potential of the country; trends that are relevant in the business environment and development tourist infrastructure; the state of the political and legal framework for the regulation of international tourism in country.