Abstract
The use of artificial intelligence in almost any field of activity leads to a reduction in time for processing information, increasing the efficiency and productivity of production activities. The integration of artificial intelligence applications into marketing activities will help enterprises at various stages of the economic cycle answer the main question of the market economy of what, for whom and where to produce and sell, which will provide a competitive advantage primarily due to speed and cost reduction and flexible consideration of individual consumer requests. The purpose of the article is to explore the possibilities of using artificial intelligence to create digital marketing tools for both e-commerce retailers and manufacturers of end-use goods and business products, allowing them to flexibly respond to changing tastes and consumer preferences of the target audience.
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