Vague Conditions Research Articles

ПРИМЕНЕНИЕ МЕТОДОВ ТЕОРИИ ВАЖНОСТИ КРИТЕРИЕВ ДЛЯ ОПРЕДЕЛЕНИЯ ОПТИМАЛЬНЫХ ВИДОВ ДЕЯТЕЛЬНОСТИ ПРИ УПРАВЛЕНИИ ВОЗДУШНЫМ СУДНОМ

The formalization of the activities of pilots in the controlling of the latest generation aircraft (AC) is experiencing difficulties due to significant changes in the structure of human activity - the operator. For the most complete analysis of the procedure for controlling the activities of pilots when using various levels of automation, it turns out to be not enough to use only the mathematical apparatus of probability theory and decision-making methods in vague conditions. The article presents the result of applying the methods of the theory of the importance of criteria in order to determine the most rational choice of crew members' activity at various stages of flight and piloting modes of the latest generation aircraft.

Analysis of Cyber Security Threats of the Printing Enterprise

The topic of scientific works on the implementation of modern technologies and systems of automated management of the enterprise, its resources and technical means is analyzed, and the insufficient completeness of research on the features of the integrated approach to the design and deployment of innovative means of production order support. Based on the determined factors of the operation of the enterprise in the latest conditions of the fourth industrial revolution, directions for the formation of strategies for the introduction of the elements of Industry 4.0 in modern printing enterprises, as well as information protection systems, are determined with electronic document circulation. The mechanisms of decision of tasks of management informative risks considered in complex control system by printeries in the conditions of vagueness and at co-operation of elements of control system between itself. The necessity of using a web portal for the formation of printing orders is substantiate, the main components are define and the levels of access to them described. The paper examines the use of classic and gray fuzzy cognitive maps to solve the problem of cyber security risk assessment of the intelligent management system of a printing enterprise. It is demonstrate that the average estimate of local risk, which is formed using an ensemble of two heterogeneous fuzzy cognitive maps, decreases compared to the use of individual cognitive maps. In order tî better, highlight the results of the research, an example of the application of the proposed methodology for assessing the risks of ensuring the integrity of telemetric information in the industrial network of the intelligent technological process management system of a printing enterprise given, with the continuity of the technological process of manufacturing printing products. In addition to the classic FCM, the paradigms of two variants of the FCM extension were also use in the study, namely, the gray FCM, which used to solve the problem of assessing cyber security risks of intelligent management systems of printing enterprises. An analysis of the possibility of building FCM ensembles to increase the effectiveness of risk assessment using several options for formalizing the expert’s knowledge and experience performed. A fragment of the enterprise management system was consider and an analysis of possible directions of attacks on the printing enterprise by malicious software was perform. These are attacks such as replacing the executable files of server and ARM software, overwriting PLC projects during system operation, and refusing to service the equipment. Based on the formed list of attack vectors and the consequences of their implementation, the task of analyzing the risks of cyber security of a printing enterprise, taking into account the impact on the system of possible internal threats, was considered, using the cognitive modeling apparatus as a modeling tool. The scenario of cognitive modeling of the influence of an internal criminal who exploits the vulnerabilities of the software and hardware components of the control system using the given variants of FCM construction is considered. The average assessment of local risks, which formed using an ensemble of cognitive maps, is better from the point of view of dispersion of assessments of the state of target concepts than the use of individual FCMs. The spread of estimates of the state of ensemble concepts is smaller than the spread of estimates of their gray values using the GFCM, on average by 1.4–1.8 times, which indicates a decrease in the influence of the subjectivity factor on the results of risk assessment. The performed scenario modeling showed that the use of the specified means of protection and organizational measures allows reducing the assessment of local risks by 12–18%, which is a significant indicator. This technique allows obtaining a qualitative and quantitative assessment of risk indicators, taking into account the entire set of objective and subjective factors of uncertainty.

Development of prospect theory in decision making with different types of fuzzy sets: A state-of-the-art literature review

Decision making is undertaken by individuals whose perceptions for the objectives are vague due to the dynamics of decision-making objectives, the complexity of decision-making situation and the limitations of individuals’ education backgrounds, experiences, etc. Therefore, decision making which uses fuzzy set (FS) and its variants to describe the individuals’ vague perceptions has become more and more popular. Furthermore, in real-life decision-making situations, individuals are always bounded rationality, which is clearly described by prospect theory (PT). Thus, PT has been integrated into fuzzy decision making (FDM). Since then, FDM with PT have been rapidly developed. In this paper, we systematically analyze the existing FDM with prospect framework. Firstly, a detailed analysis about the existing research on this topic is given separately, including how to determine the reference point, how to express the value function and weighting function in PT under vague conditions. With this in mind, the applications and challenges of the existing methods are described and some possible directions for future research are provided. According to our review, it is worth mentioning that the FDM with psychological factors of decision makers will surely receive much more attention from researchers and practitioners in the future.

MANAGEMENT OF QUALITY, ITS MEASUREMENT AND IMPROVEMENT

In the article the problematic aspects of being of optimal management or management are investigated in general. The task of being of optimal management or management in general it follows to consider such that causes no problems if on character of functioning of the system no limitations are imposed. In general case there are two types of limits on the choice of management method. Limitations of the first kind are natural laws in accordance with that there is functioning of the guided system. The graphic model of internal and external environment of the productive system (for example building organization) and their cooperation in a general view are presented in the article. The crosscoupling of elements of the system and aim, that stands before organization the Decision role belongs to the personnel that accepts and carries out a decision in relation to overcoming of arising up before organization problems, is shown also. Management activity of any organization, and even more so a construction one, is carried out with the help of oral and written orders both, orders, prescriptions, protocols, plans, schedules, etc. All this is materialized management work. Analyzing documents creates an idea about the organization, its effectiveness, stages and products or results of activity. Information about the practice of organization management is necessary for analysis, decision-making and improvement. Without regard to advantages of computer systems in a fast acting and work with the large arrays of information, the man gifted by an intellect and intuition better gets along at work in the conditions of vagueness, the anymore by means of machinesAtthe sametime, it is important to take into account socionic factors in the formation of effective organizational structures.

The Role of Ambiguity Tolerance and Enthusiasm on Chinese University Teachers' Burnout.

Educators face numerous vague conditions in their daily practice and they must manage students with diverse characters that lead to burnout. In addition, tolerance of ambiguity is a term used by educators as the capability to control new, complicated or insoluble situations. Moreover, educator enthusiasm and its effect on instruction was neglected. And due to the essential function that teachers’ burnout plays in the efficiency of their achievement in the scholastic cycle, the present study inspected whether the above-mentioned constructs such as teachers’ ambiguity tolerance and enthusiasm can influence their burnout on one hand and on the other hand if these constructs can predict the teachers’ burnout or not. For the objective of the study, a group of 495 female and male Chinese university teachers in 18 provinces of China were asked to fill out the three scales, namely, teacher enthusiasm, ambiguity tolerance, and burnout. The primary results of the research, achieved through running Spearman Rho, specify that there are constructive relationships between ambiguity tolerance, enthusiasm and by employing multiple regression analysis; it is revealed that both variables, namely ambiguity tolerance, enthusiasm were the predictors of teachers’ burnout, while ambiguity tolerance was a better predictor. Accordingly, based on these findings, it can be concluded that both of these factors affect teachers’ burnout in the teaching process. In addition, this study can provide additional implications for academic scholars and experts in academic settings.

Intelligent control based on ergatic systems in conditions of incomplete and fuzzy information

The article deals with the management of human-machine (ergatic) systems in the conditions of digital transformation in relation to their functioning in the presence of NON-factors, such as: uncertainty, complexity, instability, ambiguity. Modern conditions for the formation of the digital economy imply the search and use of a new methodology in the organization of management activities, including the regional level. This process is carried out through the widespread use of human-machine systems with a high level of intellectualization of the machine component, the use of hybrid intelligence and the formation of bionts. We show a variant of classification of ergatic systems, focused on socio-economic systems. We propose a method for choosing a rational alternative to support the management of human-machine systems in the conditions of vagueness and ambiguity of the initial data and approaches to the management quality criteria. A fuzzy approach to a multi-criteria problem is proposed. It leads to a certain combination of fuzzy selection criteria, and to the study of complex systems as a hierarchical structure, with the representation of system elements and its qualitative properties as fuzzy mathematical models, the combination of which will give a mathematical model of the systems.

АНАЛІЗ РОБОТИ АНАЛІТИЧНОГО АПАРАТУ ВІЙСЬКОВОЇ РОЗВІДКИ

A study of problems of development of analytical vehicle is in-process undertaken in the system of military secret service, it is shown that research and information activity and her role, taking into account the height of globalization, modern technologies, but at the same time in the conditions of existent disorganization of society, grows unceasingly. It is marked that for the quality, timely and effective acceptance of administrative decision, especially in-process vehicle of military secret service in the conditions of vagueness and crisis phenomena, it is necessary to have the prepared specialists super. Therefore in modern terms reconnaissance-analytical activity must be accompanied by preparation of specialists able to accept any decision whether that at the level of ministry, whether that at the level of their, or at the level of subdivision. Yes, exactly on analytical-reconnaissance activity of every specialist the quality battle job processing depends not only his subdivision but also all vehicle of management of military secret service. Researches of problems of improvement and development of analytical vehicle showed in the system of military secret service, that theoretical bases of research and information activity are exposed not enough, namely: requirement to the level of professional preparation of analyst, abilities quickly and qualitatively to diagnose information and make the reliable prediction, supported by the legal adjusting of high level, providing high quality of his work. The aim of the article is research of work of analytical vehicle of military secret service and analysis of totality of actions of specialists-analysts with the purpose of ground and acceptance of commander decision on the conduct of successful battle actions, because the all-round evaluation of possibilities of the theoretical and practical battle job processing depends on a quality decision-making. Keywords: research and information activity, stereotype ideas, administrative decision, universal means, modern technologies, algorithm of actions, system of military secret service.

ОСНОВНІ ПРИНЦИПИ РОЗРОБЛЕННЯ АЛГОРИТМІВ УПРАВЛІННЯ НАВЧАЛЬНО-ТРЕНУВАЛЬНИМИ СИСТЕМАМИ

Modern stage of development of science and technique, non divide from military science, characteristic to those, that an important role is acquired by the tools of treatment of information, able to provide creation of the proper intelligence systems. Such tools must own ability to accumulate, summarize and use present scientific potential and knowledge with the purpose of optimum management and decision-making in the conditions of irremovable informative vagueness. Computers technologies being basis of education and training tools and systems enable substantially to promote efficiency of the individual combat training of both separate fighter and harmony of actions of complete subsections. With their help, on the basis of the proper mathematical procedures, with high enough exactness an environment is designed and the realistic picture of battle actions is reproduced. Subsequent integration of modern software’s products in the trainer equipment allows to extend their functional possibilities in the direction of increase of high-quality descriptions of studies with simultaneous minimization of material, resources and sentinels charges, as a result it is possible to unite in an unique trainer complex separate types of armament and military equipment, imitators of tools of management, defeat and connect in the single trainer-designing system of tactical preparation of personnel. Some principles stopped up in basis of management tasks in the conditions of considerable a priori vagueness are expounded in the article, which arise up foremost then, when description of conformities to the law of functioning of management object can not be formalized. Keywords: computers and information’s technologies, devices of processing information’s, educational-training tools, combat training, mathematical procedures, algorithms, repair of terms of environment, modeling of possible actions of the real hardware’s and battle systems, abstract virtual models, artificial intelligence, optimum direction, criteria of direction, aim function, educational network, multilinear polinoms, image classifier, analog elements, discriminate functions, synthesis of the educational control systems.

ECONOMIC AND MATHEMATICAL METHODS OF SCIENTIFIC PROJECT MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS

Today in the global world economic crisis and pandemic of Covid/SARS-19, question of development and functioning of the controlled from distance student studies institutions of higher education, is actual as never. Crisis of Covid-19 except the World pandemic inflicted a sledge-hammer blow on the economy of institutions of higher education, they suffered the most serious financial character. Insufficient level of providing of realization of researches, imperfection of organizational structure and organization of management scientific and scientific and technical activity in institutions of higher education is stipulate the necessity of revision and improvement of existent control system by scientific projects in institutions of higher education with the specific terms of educating. The method of distribution of scientific project is reasonable authors between the scientific collectives of establishments of education that takes into account the skilled providing and loading of performers not only, and has a mechanism of estimation of successful implementation of project in general. Envisaged possibility of estimation of both static and dynamic constituent of scientific potential of institutions of higher education, as an index of firmness and development of organization, taking into account the personal achievements of employees of educational institutions of higher education. Economic method of distribution of bonus fund of employees on results implementation of scientific projects in educational institutions of higher education, as an additional motivational lever of influence on certain project. By authors certainly as an additional motivational instrument, worked out method of distribution of bonus fund on results implementation of scientific projects in educational institutions of higher education, that allows to take into account the personal deposit of performers, command of project, necessary resources in the conditions of vagueness. The mechanism of stimulation in the conditions of specific limitations allows to perfect the system of bonuses of educational personnel, and to differentiate scientific personnel with by the use of facilities of project management.

Determination of law of distribution of probability of successful unauthorized division to confidential information in the system of defence of information at presence of self-reactance vagueness

In-process it offers to use ortogonal rows for the construction of laws of probability distribution in the models of defence of information at presence of self-reactance vagueness. Adequacy of method is determined long ortogonal row on the basis of the data got by means of supervisions of presence of unauthorized attempt to get confidential information on the object of informative activity. The aim of the article is a receipt of estimation of unknown function of distribution of probability of successful unauthorized removal of confidential information in the conditions of self-reactance vagueness. As a result, the algorithm of construction of ortogonal rows is in-process presented for determination of estimation of laws of distribution of probability of successful realization of unauthorized removal of confidential information on the objects of informative activity in the conditions of self-reactance vagueness. On the example of radio frequency channel of information transfer the estimation of probability of successful removal of confidential information was practically carried out on an object of informative activity, that was determined as dependence of relation of exceeding of level of amplitude of informing signal to the thresholding on the basis of supervisions that was taken off in laboratory terms by means of oscillograph and comparator on the basis of integral microcircuit of LM339 of company Motorola. As a conclusion, the use of ortogonal rows is in-process shown for the estimation of closeness of distribution of probability of successful unauthorized removal of confidential information on the object of informative activity in the conditions of parametric vagueness on the example of radio frequency channel. It is noticed, that this algorithm is comfortable and informing, if a closeness of distribution of probability is a function from the small amount of variables(not more than three). In case if the function of distribution of probability has a dimension more than three, then this algorithm becomes difficult in connection with complication of construction of ortogonal rows.

The minimum cost flow finding under fuzzy intuitionistic conditions

Present paper deals with the minimum cost flow finding task with fuzzy trapezoidal intuitionistic values of arc capacities and costs. Nowadays, flow tasks in networks are leading tasks in flow modelling and urban logistics. Peculiarity of the problem is in optimal paths finding, which allows decreasing the total cost of transportation and choosing the best paths for transportation. Fuzzy logic as a powerful tool for dealing with uncertainty, vagueness and inaccurate data influenced the way of presenting characteristics of networks. Arc capacities and costs can be presented as fuzzy numbers of the different form enabling researchers to get more reliable solutions. However, during the simulation a researcher is often faced with difficulties in exact specifying of arc capacities and costs. It is a commonplace that experts hesitate or have doubts choosing a specific value for parameters of the network. In such circumstances arc capacities and costs can be presented in a fuzzy intuitionistic form, in particular, as fuzzy intuitionistic triangular or trapezoidal numbers. A fuzzy intuitionistic number allows taking into account a level of hesitation by including degree of membership, non-membership and indeterminacy margin. Incorporating fuzzy intuitionistic sets into conventional flow patterns enables researchers to solve tasks in fuzzy, vague conditions even when there is a lack of necessary data for problem statement. The main contribution to the paper is the proposal for the fuzzy intuitionistic minimum cost flow algorithm using fuzzy intuitionistic flow patterns based on the ranking technique and arithmetic operations with fuzzy intuitionistic trapezoidal numbers. A case study numerical is presented to illustrate the proposed algorithm.

The method for assessing security of embedded software based on the fuzzy logic

Software occupies a key role in all information processes of society. Frequently, questions of software security are pushed into the background when designing and developing software for the quickest launch of a software product on the market. In this paper we have tried to explore some innovative measures and proposed a new approach for assessing software security. The subject of research is embedded software designed to control various devices and microcontrollers. The fuzzy logic was used to optimize the process of assessing in conditions of possible vagueness, inconsistency, incompleteness and qualitative nature of the initial information. This method will help to minimize economic risks on stages of exploitation and technical maintenance of embedded systems.

Mathematical interpretation of risk-management methodology for natural-economic systems

Actuality of research theme. Nowadays conditions of implementation of administrative-territorial reform on the basis of decentralization, the problem of forming a methodology of decision-making taking into account the specifics of the processes taking place in the country becomes especially relevant. After all, the future of Ukrainian society depends on the success of the decisions made in the process of implementing the reforms of the state socio-economic management and the restructuring of the territorial organization of the business entities on the basis of decentralization. Problem statement. For providing of efficiency of reformation of territorial organization of management and administrative-territorial device new models, instruments and mechanisms of management and making decision, which will provide steady development of territories, regions and state, on the whole, are needed in Ukraine. For this reason, there is a necessity of perfection of methodology of making decision on principles of risk management, which will allow maximally to take into account the specific of process of decentralization of power and provide harmonious and effective combination of interests of the interested parties. Analysis of the last researches and publications. Such scientists are engaged in the modern aspects of decision of problems of decentralization and reformation of administrative-territorial device in a country, as Pavliuk A. P., Oliinyk D. I., Batalov O. A., Datsko O. I., Murkovych L. L., Molodozhen Yu. B. and other [1-4]. The results of own researches of problem are in to [5-11]. Selection of unexplored parts of general issue. The question of process control of decentralization on the basis of acceptance of effective decisions needs the special attention and deep both theoretical and practical, researches. Consequently there is a requirement in development of methodology of concordance, making and estimation of decisions, in the conditions of vagueness and risk of origin of negative events and circumstances which are stipulated the national specific of decentralization. Task statement, research aim. By the above-mentioned circumstances the predefined expedience of forming of methodology of risk-management naturally-economic systems on the example of the incorporated territorial societies. Method or methodology of realization of research. In the process of realization researches drawn on scientific (analysis and synthesis, induction and deduction, analytical grouping) and special (abstracting, economical-mathematical design, etc.) methods of study of the economic phenomena and processes. Exposition of basic material (job performances). It is in-process well-proven that risk-management naturally-economic systems to the number of which the united territorial communities (OTСs) belong, must take into account their specific. It is predefined that in practice of evaluation of the economic phenomena and processes in naturally-economic systems of the use of traditional methods it is not always possible. The use of tool of fuzzy set theory is for this reason offered. It is shown that the search of optimum mechanisms of adjusting of investment processes at regional level remains an urgent necessity. Above all things it touches territorial societies, as traditional mechanisms of management investment resources, as practice shows, do not provide necessary efficiency. Well-proven expedience for the estimation of the real investment projects which are offered the incorporated territorial societies, to use the mathematical vehicle of fuzzy set theory, when experts can estimate certain part of parameters of project. It is set that in the modern terms of reformation of administrative-territorial device and decentralization of power in Ukraine need the special attention of problem of management a housing-municipal services, as his maintenance is provided by local public authorities and created in the process of reformation the united territorial communities (OTСs). It is suggested to use the theory of fuzzy set theory at the estimation of quality of housing-municipal services. Conclusions. In-process the well-proven expedience of development of new tool of acceptance and estimation of decisions is taking into account the features of process of decentralization of power in Ukraine. It is set that the use of mathematical vehicle of fuzzy set theory is in relation to the estimation of investment projects, will be instrumental in the increase of authenticity of prognosis calculations in relation to economic and social efficiency of the programs and projects of management territories. The well-proven expedience of the use of fuzzy set theory for the estimation of quality of housing-municipal services. It will allow to take into account simultaneously quantitative and high-quality indexes that will be instrumental in the increase of level of efficiency of functioning of housing-municipal services in the united territorial communities.

Real options valuation of an IoT based healthcare device with interval Type-2 fuzzy numbers

Medical devices have attained increasing importance in diagnosis and treatment in the healthcare system in recent years due to technological advancements. Along with this progress, the IoT property in these devices reduces the supply time, which is very critical in increasing their up periods. Often, certain medical devices used in treatment require a major portion of the investment. Such huge capital goods are generally irreversible investments. Depending on the strategic view and irreversibility, medical device assessment requires a sophisticated evaluation method called real options. However, there are many ambiguities during the investment period and while gathering the data for the evaluation. Interval type-2 fuzzy logic fits like a glove for such vague conditions and lack of data. In this study, an interval type-2 fuzzy set integrated real option analysis is offered for medical treatment device evaluation. Possibilistic mean value and possibilistic variance of interval type-2 fuzzy sets are found for the purpose of the real options analysis. This offered method is applied to a real case in a healthcare system. Sensitivity analysis provides many different viewpoints. At the end of the procedure, the institution decides whether to perform the investment now or one year later.

Implementing Fuzzy TOPSIS on Project Risk Variable Ranking

Managing construction risks with a large number of risks with small impact can increase the additional effort and cost of inefficient construction. Therefore the variables need to be eliminated. The aim of this study is ranking the risk variable based on its frequency of occurrence by integrating time, cost, and quality criteria simultaneously and selecting the top ten variables with the order of the most significant impact. The risk variable ranking based on triple project objective of cost, time, and quality simultaneously is a challenge for particular projects or regions contributing to the risk context. A number of 127 qualitative risk variables of 14 factors occurring in a project to be eliminated require a method/technique. A fuzzy TOPSIS method involving linguistics data is proposed to capture vague conditions. Results show that the top ten rankings of risk variables based on integrating the different weights of cost, time, and quality are successfully identified by concluding that the labour factor is the most dominant variable affecting project risk in context the rehabilitation and reconstruction posttsunami disaster, especially in Aceh‐Indonesia. The variables are lack of labour, unskilled labour, undisciplined labour, and low productivity of labour. This condition can differ from different risk contexts. This research is different from other studies that only review cost, time, and quality separately. We stated that to integrate all three criteria of cost, time, and quality simultaneously is more logic to analyze risk variable ranking.

Cash flows of enterprises: their assessment and analysis

The processes taking place in the economy in recent decades clearly demonstrate that the economic and social stability of society depends on the financial stability of enterprises. One of the most important signs of financial stability is the ability of an enterprise to generate cash flows. The presence of money from the enterprise determines the possibility of its survival and directions for further development. Any company in the course of its activities has a need for financial resources necessary for the implementation of relationships with other legal entities and individuals. The uninterrupted circulation of cash flows in the reproduction process means the fulfillment of obligations to the budget, partners, the absence of overdue debts to the enterprise and the enterprise itself, normal solvency, necessary financial stability, creditworthiness and profitability. The cash flow of an enterprise is a continuous process. For each direction of funds use there must be an appropriate source. In a broad sense, the assets of an enterprise represent the net use of cash, and liabilities and equity are net sources. A research aim was to conduct the all-round analysis of enterprise money forming streams, estimate the degree of sufficientness and efficiency for providing of their balanced and synchronization. For realization of the put aim tasks are pulled out: to find out the value of money streams in activity of menage subjects; to conduct the analysis of certain enterprise money forming streams; to carry out the estimation of composition, dynamics and efficiency of enterprise money streams management. Research methodology is folded by the scientific methods of cognition and special, in particular, economic and statistical methods (comparison, grouping, tabular, graphic, standardizations of investigated phenomena indexes), economic and logical methods (elimination, vertical, horizontal, coefficient analysis) which provided the solution of the tasks in the chosen research direction. The article discusses the nature and characteristics of cash flows. The above classification and sources of cash flow. On the example of agricultural enterprise "Sloboda " was estimated efficiency of cash flow. The main activities of the enterprise are: the cultivation of grain crops (except rice), legumes and oilseeds; breeding dairy cattle; breeding pigs; sugar production; breeding other animals; auxiliary activities in crop production. The input streams of this company are 100% solely cash from operating activities. Having considered the structure of the PSP “Sloboda” initial cash flows for 2015-2017, we can say that the main share of cash flows from operating activities (80-90%), from investment activities – 10-20%. Conclusions were made on improving the efficiency of cash flows. With the aim to increase cash flows of private agricultural enterprise "Sloboda" management efficiency it is necessary: to attract in practice the calculation of money streams indexes system as measuring devices of financial firmness and solvency; to study area conformities of money law streams and take them into account in practice and analysis of enterprise; to determine streams in registration, including operative, and information for timely forming of the extended dataware of enterprises cash flow analysis; to perfect money streams methodology of analysis; to take into account the factors of enterprise money motion in the conditions of vagueness and risk. Key words: cash, incoming cash flows, cash outflows, cash flow analysis, efficiency, profitability, liquidity, agricultural enterprise.

MULTI-CRITERIA SELECTION ON A FINITE SET OF ALTERNATIVE MANAGEMENT OF INNOVATIVE ACTIVITY UNDER UNCERTAINTY�

Topicality. The study of theoretical and practical problems of managing the economic development of enterprises on the basis of innovations is an important direction of the economic development of enterprises. The urgency of the research is determined by the need for strategic management of innovation activity in the conditions of unpredictable influences of dynamic changes in the external environment.Aim and tasks. The aim of the article is a ground of methodical receptions of multicriterion evaluation of management alternatives by innovative activity, to economic essence of criteria and areas of their applicability. During research next methods are used: game of analysis of the systems of imitation design theory. Research results. The methodical receptions of multicriterion evaluation of strategy of management of innovative activity are certain in the article an author. On the basis of the use of pay matrix the elements of that are standard deviations of fluctuations of environment and expected values from the got profit and matrix of risks, base principles of application of criteria of optimality and their economic essence are reasonable in the conditions of dynamic changes of environment. During research the areas of their applicability are set to the compromises between a maximal profit and minimum risk. It is arrived at imposing restriction on making decision about possible influences of environment and account of consequences of acceptance of groundless decisions. In the article attention is accented on the necessity of the complex use of criteria of optimality for the therms of the single generalized criterion, synthesizing the association of heterogeneous reactions on influence of environment. A chart over of organizational events is brought on the removal of vagueness and decline of risk at forming of strategies of innovative development. Conclusions. The existent criteria of evaluation of situation of cooperations of counteractive parties are analysed by means of game-theoretical models and imitation design. On results an analysis the degree of their applicability is certain to diagnostics and prognostication of economic situations in the conditions of vagueness. Practical recommendations offer on the use of criteria of optimality in different economic situations allow to choose optimal strategies of behavior at introduction of innovations in the conditions of dynamic changes of environment. The worked out analytical providing of management innovative activity is directed to on a receipt the most profit at optimal correlation of profit and risk. It is well-proven that a multicriterion choice on the finite set of alternatives allows to carry out aggregating of preferences in the choice of management strategies by innovative activity in the conditions of vagueness.

Глубинная герменевтика в визуальном анализе (на примере фильма В. Аллена «Зелиг»)

By the example of analysis of the Woody Allen’s movie Zelig the ego-states phenomenology of borderline personality with split identity is presented, of a person with inclination to various transfigurations (chameleonization), who deeply feels his foreignness in the social context, in the diversity of false facades and absurd conformism, which are designed to compensate the inner feeling of emptiness and emotional hunger with the help of manipulations. The clinical phenomenon resonates with the contemporary sociocultural trends of the society of transitivity and designates the risks of clinical deviations in the conditions of uncertainty and vagueness of boundaries of personal and social space. Deep hermeneutics, implemented in the methodology of visual analysis, is considered as a practice of research of modern culture and mass consciousness, which reveals such a scientific trend as the search for transdisciplinary intersections of clinical and social psychology in the study of social and cultural phenomena.

Consumer Behavior Modeling: Fuzzy Logic Model for Air Purifiers Choosing

At the beginning, the article briefly describes the features of the marketing complex household goods. Also provides an overview of some aspects of the market for indoor air purifiers. The specific subject of the study was the process of consumer choice of household appliances for cleaning air in living quarters. The aim of the study was to substantiate and develop a computer model for evaluating by the potential buyers devices for air purification in conditions of vagueness and ambiguity of their consumer preferences.

The new European port policy proposals: Too much ado about nothing?

It is widely felt that in order to strengthen the competitiveness of European ports it is needed to ensure fair competition among ports and the sector is anew facing new and old challenges related to its long-term development.These challenges, and arguably the inability of the port sector and the European Union (EU) Member States to meaningfully react to them on their own, are at the basis of the renewed attempt of the European Commission (EC) to develop a uniform and coherent policy package for ports. The article provides a critical account of recent EU policy initiatives, focusing on the most recent attempt of the EC to address some of the issues facing the port sector. The article discusses some of the controversies arising from the new EC policy approach, which, although milder in its contents than the previous attempts, recalls the content of the previous policy proposals, especially in the areas of liberalization of port services; pricing; competition; administrative simplification; financial and operational autonomy; and state aid provisions. The article concludes that the EU not only does not go far enough but, by trying to introduce compromises and conditions of considerable vagueness and ambiguity renders its policy proposals practically useless, thus allowing Member States the freedom to continue unabated as before.