MULTI-CRITERIA SELECTION ON A FINITE SET OF ALTERNATIVE MANAGEMENT OF INNOVATIVE ACTIVITY UNDER UNCERTAINTY�

Abstract

Topicality. The study of theoretical and practical problems of managing the economic development of enterprises on the basis of innovations is an important direction of the economic development of enterprises. The urgency of the research is determined by the need for strategic management of innovation activity in the conditions of unpredictable influences of dynamic changes in the external environment.Aim and tasks. The aim of the article is a ground of methodical receptions of multicriterion evaluation of management alternatives by innovative activity, to economic essence of criteria and areas of their applicability. During research next methods are used: game of analysis of the systems of imitation design theory. Research results. The methodical receptions of multicriterion evaluation of strategy of management of innovative activity are certain in the article an author. On the basis of the use of pay matrix the elements of that are standard deviations of fluctuations of environment and expected values from the got profit and matrix of risks, base principles of application of criteria of optimality and their economic essence are reasonable in the conditions of dynamic changes of environment. During research the areas of their applicability are set to the compromises between a maximal profit and minimum risk. It is arrived at imposing restriction on making decision about possible influences of environment and account of consequences of acceptance of groundless decisions. In the article attention is accented on the necessity of the complex use of criteria of optimality for the therms of the single generalized criterion, synthesizing the association of heterogeneous reactions on influence of environment. A chart over of organizational events is brought on the removal of vagueness and decline of risk at forming of strategies of innovative development. Conclusions. The existent criteria of evaluation of situation of cooperations of counteractive parties are analysed by means of game-theoretical models and imitation design. On results an analysis the degree of their applicability is certain to diagnostics and prognostication of economic situations in the conditions of vagueness. Practical recommendations offer on the use of criteria of optimality in different economic situations allow to choose optimal strategies of behavior at introduction of innovations in the conditions of dynamic changes of environment. The worked out analytical providing of management innovative activity is directed to on a receipt the most profit at optimal correlation of profit and risk. It is well-proven that a multicriterion choice on the finite set of alternatives allows to carry out aggregating of preferences in the choice of management strategies by innovative activity in the conditions of vagueness.