PROVIDING OF INNOVATIVE ACTIVITY AND ECONOMIC DEVELOPMENT OF ENTERPRISE IN THE CONDITIONS OF EXTERNAL ENVIRONMENT DYNAMIC CHANGES

Abstract

Urgency of the research. In the conditions of global multivectorial economic calls, innovative activity is the key sign of successful enterprises. Informatization and strengthening of business-processes communication technologies roleprovide effective co-operation of all levels of management and predetermine the researches actuality. Targetsetting. The article is directed on the grounding of incoming information role in providing of innovative activity and economic development of enterprise in the conditions of dynamic changes of external environment. Actual scientific researches and issues analysis. The modern world market of commodities and services is now more and more growing into the market of innovative products. Leading positions in a production are provided by the use of the newest developments, unique technologies and now-how. Development and perfection of the base government innovative activities become an important part of the financial and labour resources of enterprise maintainance, providing an adequate reaction on market environment changing. Questions of enterprise adaptation to the changes of external competive environment are in a center attention of many leading economists. Uninvestigated parts of general matters defining. A research necessity is explained by the absence of the system approach at consideration of causal parameters of the connections which provide the effectiveness of the innovative activity. The research objective. Development of the scientific and methodical approach to the structuring of incoming information for the administrative decisions analytical substantiation in relation to strengthening of innovative activity of enterprises, which unlike the existing ones will allow providing business effectiveness in modern terms. The statement of basic materials. Realization of providing of innovative activity and economic development of enterprise in the conditions of dynamic changes of external environment is effective on conditions, when an enterprise has necessary entrance information. It predetermines the creation of informative databases, methods and mechanisms of the enterprises strategic management development. Conclusions. Effective activity of the enterprises at the market depends on the ability to adapt and retain proof positions in a business-environment. Support herein is forming of entrance information management structure taking into account interconnection of different economic factors and their separate influence on the efficiency of the production systems functioning.