Conditions Of Digital Transformation Research Articles

Вплив цифрової трансформації на формування системи економічної безпеки підприємства

The article is aimed at studying the features of formation of the system of economic security of enterprise, taking into account the risks that arise under conditions of digital transformation. When analyzing, systematizing and generalizing scientific works of many domestic and foreign scholars, the features of the digital transformation of the enterprise and its impact on the components of the overall system of economic security of the enterprise were considered in detail. As result of the study, the main problems and risks faced by the majority of enterprises in the process of digital transformation were identified and summarized, in particular, the following groups were allocated: technological, operational, managerial, financial and risks to privacy. The negative impact of the novel risks associated with digital transformation on the financial, technological, informational, personnel, and intellectual subsystems of the general system of economic security of enterprise is determined. It is substantiated that the effects of materialization of new risks can be destructive in relation to the activities of the entire economic entity and lead to significant financial, economic and organizational losses of enterprise. The step-by-step risk management in the system of economic security of enterprises undergoing digital transformation has been proposed, which includes: identification and diagnosis of further risks; risk optimization; monitoring of the state of economic security of the enterprise. In order to ensure the normal functioning and also to minimize the effect of negative factors and risks of digital transformation, the following proposals are formed: introduction and use of an integrated automated system of management and rationalization of business processes; use of cloud computing and SaaS solutions; development of necessary materials for staff training; use of new information-communicative and analytical technologies; ensuring investment in the development of digital skills; concluding agreements with technology partners; development of a culture of innovation and adaptability. Prospects for further research in this direction are the definition and quantitative assessment of the impact of digital transformation on the system of economic security of enterprise, as well as the development of approaches to managing a new system of economic security based on the use of the latest technologies of artificial intelligence and digitalization of business processes

Problems and Prospects of Legal Regulation of the Federal State Information System for Accounting and Control of Waste Management of Hazard classes I and II

The need to preserve the population, the health and well-being of people, to ensure a comfortable and safe environment for life determines the importance of a scientifically based transformation of the waste management system, including waste of hazard classes I and II. In the conditions of digital transformation, the Federal State Information System for Accounting and Control of Waste Management of hazard classes I and II has become a factor in streamlining state management of waste management. The system in question was created for the purpose of information support of waste management activities. At the same time, its creation began in 2019 and included a set of legal, organizational and informational measures. The author has determined that the implementation of this system ensures the implementation at a more advanced level of some economic and legal principles of waste management, including the principle of "polluter pays", the principle of economic incentives and the principle of proximity. At the same time, taking into account the identified problems at the present stage of development, directions for improving this system are seen, including: increasing its openness to ensure the possibility of civil control over the sphere of waste management, as well as the use of up-to-date digital technologies, including smart contract technologies that provide automatic transmission of information to the system. The author's ideas can be used to improve the legal regulation of this system and subsequent scientific research.

СТАТИСТИЧНЕ ПІДҐРУНТЯ ФОРМУВАННЯ БІЗНЕС-МОДЕЛІ ПІДПРИЄМСТВА В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ

This article is devoted to the problem of forming the right array of information for the formation of an effective business model of the enterprise. The authors stated that in the conditions of digital transformation, statistical information is becoming more and more freely accessible, which, on the one hand, is positive, as it allows comprehensive research of any economic processes; and on the other hand, this leads to overloading of the system, the impossibility of distinguishing the main and reliable, and as a result – those parameters that have the highest degree of influence and effectiveness on the enterprise are not always taken into account. The processes of digitization of the economy have greatly facilitated the processes of access to various types of information. It became available to use statistical information in the implementation of scientific activities, development of strategies and formation of business models, management decisions, etc. The fact that digital transformation has a positive effect on the acceleration of all digital processes and allows for a significant increase in work productivity is undeniable. However, due to the large amount of statistical information, it is often quite difficult to assess its relevance and truthfulness. When forming a business model for business development, the timeliness of its implementation and the possibility of adjustment are important. Accordingly, the availability of statistical information and its correct and effective use allows to speed up such processes and remain on the market with the appropriate level of competitiveness. In the process of research, the main criteria were determined, which, according to the authors, should have a statistical basis when forming a business model, possible errors and problems arising during the collection, processing and use of statistical information were outlined, the impact of digital transformation on the effectiveness of building a business model of domestic enterprises was clarified enterprises. The authors of the article summarized the problems of forming a statistical foundation when developing a business model of an enterprise and proposed the main criteria that require digital support.

Value perception analysis of the educational product of the university in the conditions of digital transformation

In today’s realities, the issue of value development is of increased interest due to the transformational processes of digitalization, as well as the dynamically changing external environment, which contributes to shifts in the behavior in the educational process, changes in the perception of factors in the development of educational organizations, changing priorities, the formation of new approaches to the creation and promotion of educational products. Under these conditions, it becomes relevant to study the value perception of the university product by external and internal stakeholders to form an educational product that meets modern requirements.

ЦИФРОВАЯ ТРАНСФОРМАЦИЯ СФЕРЫ УСЛУГ: АНАЛИЗ, УЧЕТ, АУДИТ

The article defines the key role of digital transformation in all sectors of business and in the service sector and its implementation on a large scale, radically, everywhere. Digitalization has entered the production and technological processes on a large scale and is fully in the process of many service enterprises. This indicates the constant need to study theoretical and scientific-methodological and scientific-practical approaches to the development of digital transformation of the service sector in accounting, in digital analytics and in the control system, as well as the methodology for substantiating and shaping the appearance of digital economic systems and the development of the infrastructure of the digital economy. Digitalization of the service sector is necessary to increase the efficiency and sustainability of its functioning due to fundamental changes in the quality of management, both technological and decision-making processes at all levels of management, based on modern production methods and further use of information about the state and forecasting of possible changes in the controlled elements and subsystems. The main technological trends in the use of digital technologies are identified. It is important to note that the new tactics of digital marketing can be measured using analytics, accounting and control, tested and brought to the attention of management on the basis of electronic document management. Proposals and recommendations on the conditions of digital transformation in the service sector are formulated on the example of the Luhansk People’s Republic. It should be noted that in such an economic situation, enterprises should look for ways to improve business efficiency, which auditors and consultants can help with. The activities of state bodies should be aimed at forming a legislative framework in order to develop such a strategy for the development of accounting services, audit services and services in the field of control and digital analytics, which will trigger the transformation of the service sector in the financial environment. As a result of scientific research, the main modern and best strategies and tactics of digital marketing transformation are identified in order to improve services in accounting, audit, digital analytics and control.

Monitoring and protection of land in the conditions of digital transformation

The article analyzes the prospects for the development of monitoring of land relations, theoretical and legal aspects of its operation and trends in monitoring of relations according to existing data. In current circumstances, it is quite difficult to collect reliable monitoring data, as different areas have large areas and significant spatial and temporal characteristics. All information on land relations is collected and maintained by various departments and local authorities, and other government institutions, public organizations and individuals do not have full access to it. As a result, central authorities are not always able to see a "whole picture" of land relations, both at the district and oblast levels and at the national level, and are not always able to find optimal solutions to improve land relations. There is a need to introduce monitoring of land relations as a constantly updated information system, to ensure the accumulation of information, its analysis and forecasting, and the development of scientifically sound recommendations on this basis for effective management decisions. Proper organization of the use of monitoring information will make it possible to assess the quantitative and qualitative indicators of the state of lands, and to assess and forecast changes. The issue of lack of free access to information on land relations, which creates favorable conditions for land use improperly, evasion of compliance with the requirements of land and environmental legislation of Ukraine, the spread of corruption. Today, all information on land relations is collected and maintained by various departments and local authorities, and other government institutions, public organizations and individuals do not have full access to it. As a result, central authorities do not always have the opportunity to see a "holistic picture" of land relations, both at the district and oblast levels, and at the national level, and do not always have the opportunity to find optimal solutions to improve land relations. The need to create a constantly updated database on the state of development of land relations, with open access for monitoring entities as an integrating information network, as well as for forecasting and control of rational land use, and ensuring transparency in land relations management. The creation of such a base will focus on the effectiveness of management decisions and improve the management of land use in general.

Opportunities and Risks of Digitization for Labor Market Subjects

Digital transformation has changed consumer expectations and behavior, putting great pressure on organizations and multiple markets. The article examines the impact of digitalization on employment in the world, provides information on the nature of the impact of digitalization shifts, provides examples of professions that will be the first to suffer from an increase or decrease in demand, and identifies new needs for competencies. Increased attention in the work is given to the importance of digital transformation for the integration of technological tools in international business practice and strategy, as well as the obstacles that arise during the implementation of digital new technologies. It is noted that in order to improve the quality of management decision-making in the conditions of digital transformation, ways of obtaining a sustainable competitive advantage must be determined, taking into account international experience and available resources, consistency with new strategies aimed at growth and entering new markets, this implies significant changes in internal organizational structure of enterprises and organizations. Remote work from non-traditional forms of employment has turned into a traditional form of organizing the labor process and interaction in organizations. With the stabilization of the situation in Ukraine and the elimination of the influence of the negative factors of the external environment, it is impossible to refuse remote work, many companies have already made the hybrid work model permanent. Industries such as food processing, retail, and construction show the lowest rates of remote staff employment. Among the main threats of digital transformations, the decrease in social protection of employees is mentioned. The emergence of new types of jobs and working conditions contributes to the growth of the number of self-employed people who are not ready to enter into a dialogue with the employer regarding their social protection. The responsibility for social protection of the employee in new work models is transferred to him, while society is not yet ready for such changes. Eliminating or minimizing the disadvantages of remote forms of work needs to be taken into account in the development strategies of every organization and enterprise.

Specifics of project management in modern conditions of digital transformation of the economy

Specifics of project management in modern conditions of digital transformation of the economy

Digital provision of social and psychological assistance to vulnerable categories of the population

The situation that Ukraine is going through is beyond normal human experience. It caused a significant disruption of people's daily life, harm to their health, great human losses, significant material damage, etc. The purpose of the article is to reveal the content of digital provision of social and psychological assistance to vulnerable categories of the population to overcome difficulties in the life situation. The article defines the main approaches to the formation of digital provision of social and psychological assistance. It was determined that the development of the system of social and psychological assistance in the conditions of digital transformation is associated with an increase in the role of the state in solving the following social issues: legal provision of social protection of the population, adoption of relevant legislative and regulatory acts, expansion of the spectrum of social subsidies, formation of state programs for solving specific social problems, pension provision, effective social partnership. The question of preserving and restoring social and psychological health, finding resources to prevent the consequences of professional stress in the process of counseling vulnerable categories of the population, who found themselves in difficult life circumstances as a result of military operations, should become a special task for the specialist and the direction of further development of scientific research. The main tasks of socio-psychological assistance are to expand the range of social and personal resources of a person to independently solve emerging problems, overcome difficulties, actualize his creative, intellectual, personal, spiritual and physical capabilities, necessary for getting out of a crisis state, stimulating self-respect and self-confidence.

TIME MANAGEMENT WEB -ORIENTED INFORMATION SYSTEM BASED ON THE MERN TECHNOLOGY STACK

The problem of fleeting time and its effective use has deep roots in human history. Many generations have asked the question of what time is, how it can be controlled, and if it cannot be controlled, how to deal with this enormous influence on human life. Time is the most valuable resource that you have to learn to manage. The more we manage to do, the better the quality of our work and life in general. And in the conditions of digital transformation and acceleration of changes, a clear order sometimes helps to maintain focus on goals, not to deviate from the course, and, ultimately, to be in demand in the labor market.
 The main drivers of the time management system are management methods and techniques. Techniques allow different ways to compose a plan for different periods and evaluate priority. The methods, in turn, solve the issue of the implementation of this plan. The implementation tool is no less important, and here information systems have offered themselves very well. The possibility of dynamic planning, scalability, a system of reminders, and a system of rewards - all reflects powerful solutions for the introduction of time management.
 This work offers an overview of the process of developing a convenient information system with time management methods. A study of time management methods was conducted. An information model was developed that combines Pomodoro techniques, ABC analysis based on the Eisenhower principle, and Getting Things Done. This model allows you to classify tasks according to the degree of importance, divide them into different groups and lists, assign time for long-term and short-term tasks, and analyze the degree of completion of each task and the work as a whole.
 Modeling of the information system was carried out using the unified modeling language UML and its diagrams of precedents, deployment, classes, packages, and components, which simplify the creation of the application logic and reflect the structure of the application. The design of the system was also carried out using the creation of a prototype in the online vector service Figma. The information system is implemented as a client-server web-oriented application based on the MERN technology stack. React is used to develop the web application interface, Node.js, and the Express.js framework for the application server, which implements the creation and request of APIs for communicating with the document-oriented database management system MongoDB using the mongoose module.

Development of Departmental Statistical Accounting of the Federal Penitentiary Service in the Conditions of Digital Transformation

The purpose of the study is to analyze the existing departmental statistical accounting of the Federal Penitentiary Service and to form approaches to its development in the context of modern transformations associated with the use of digital technologies. Materials and methods: the peculiarities of the organization of the information resource and departmental statistical accounting of the Federal Penitentiary Service are analyzed, their shortcomings that prevent the integration of departmental statistics with other information resources of the department are identified, the main directions of digital transformation of departmental statistical accounting are highlighted, technological solutions for the implementation of the main processes are proposed, guidelines for the digital transformation of departmental statistics are formulated. In this paper, the author applied methods of theoretical study of control systems in the form of analysis and synthesis, modeling, empirical research - in the form of comparison and observation. Results. The transition of state bodies to the digital environment should include not only the automation of processes, but also the introduction of a process approach to management. End-to-end automation of work processes in the Federal Penitentiary Service is ensured by the introduction of a unified information system. The core task of the integration of information resources belongs to statistics, a data mart that is a supplier of open ordered data in the department and for interdepartmental exchange, will be formed on its basis. A necessary direction for the development of the established practice of collecting, processing and analyzing information is the use of its various sources for statistical purposes on the principles of their methodological and technological compatibility. The demand for statistical information will be the basis for the production of statistical products. Conclusion. The material outlines the contours of a modern model of departmental statistical accounting, capable of adapting to the requirements of consumers. Accounting is based on the primary missing link, which creates the prerequisites for reliable statistics. This type of accounting is designed for solving management problems, creation of favorable conditions for all interested users to navigate in the digital space, to understand the logic of working with data and to use them in their daily practical activities.

Educational ecosystem in conditions of digital transformation

Currently, there is an active digital transformation of management practices and processes in the world, associated with the emergence of an ecosystem approach. The ecosystem approach is being actively implemented in all spheres of the economy and society. This phenomenon has not bypassed the education sphere. The article considers the priority tasks and trends in the development of education that meet the global challenges of the changing world economy, and aimed at developing a new paradigm of training throughout life. The purpose of the study is to analyze the factors influencing the creation of an educational ecosystem of the future, designed to form and develop a culture of lifelong learning, and, consequently, to the need for the introduction of network models based on elements of joint and voluntary learning. The research methods are comparative and causal analysis of management decisions. As a result of the study, the authors identify the elements of the educational and personnel ecosystems that affect the business processes of an organization in the context of digital transformation. It will significantly accelerate the possibilities of cooperation between the real sector of the economy, the educational ecosystem and the state within the framework of the above changes. The ecosystem transformation of education will allow to educate a new generation that will lead the transition to the effective and harmonious development of world civilization. The ecosystem approach will change the traditional ways of learning, discovering, acting on the principles of cooperation. These changes are aimed at dialogue in terms of business training in the conditions of digitalisation of the economy between the educational ecosystem and the business environment. Therefore, it is the personnel service for business processes that should be given increased attention to representatives of the real sector of the economy, the scientific community and educational institutions.

MODAL SYNTHESIS OF THE OBSERVER OF THE STATE VARIABLES OF THE RIVER DREDGER AUTOMATION SYSTEM

The purpose of the work is to apply automation technologies and digitalization of the process of assessing the immeasurable variables of the state of the river dredger automation system when controlling high-tech software and hardware equipment with an electric drive, in order to increase the productivity of the vessels of the technical fleet when performing dredging operations on waterways. River dredgers are complex dynamic control objects, the performance of which in the conditions of digital transformation can be significantly increased through the use of new software and hardware, the algorithmization of which is based on neural network technologies and learning processes. To increase the efficiency and reliability of the operation of such facilities with the prospect of transition to unmanned control of the energy systems of dredgers, it is necessary to increase the information content of the complex of sensors containing information about the object state. In this regard, the use, along with the existing ones, of mathematical information sensors, which are observers, is proposed in the paper. On the example of controlling a precision electric drive, an algorithm for synthesizing a dynamic system with an observer, in which all components of the state variables vector are restored at the output coordinate, is considered. The proposed algorithm for the synthesis of the state vector evaluator is implemented in the form of a program compiled in the MATLAB codes, and it is demonstrated by the example of calculating a three-dimensional dynamic observer for the automation system of a river dredger. The obtained values of state variables and errors of their recovery, as well as the results of modeling the dynamic reactions of the automation system of the river dredger, correspond to the specified speed and required stability of the electric drive of the river dredger during its transition to a steady state under new initial conditions.

Simplified taxation system in Ukraine in the conditions of digital transformation

In the conditions of the economic crisis that arose during the martial law in Ukraine, introduced by the Decree of the President of Ukraine dated February 24, 2022 № 64/2022, there is an urgent need to reformat the current domestic taxation system, aimed at the maximum simplification and minimization of administrative procedures, related to the calculation and payment of taxes, control over compliance with tax legislation, as well as the optimization of state expenditures for the specified purposes through the introduction of a real simplified system of taxation, accounting and reporting throughout the territory of Ukraine for all legal and physical entities.
 The authors of the article set a goal, based on the idea of a simple, understandable and effective in administration of a simplified taxation system, to propose further directions for the legal regulation of step-by-step actions of the state during the transition to a digital domestic taxation system in the conditions of the implementation of a real tax reform.
 Given the insignificant share of the single tax in the revenues of the consolidated budget of Ukraine (about 1.7-3%) there is no need to increase the tax burden on its payers, which has been observed in recent years in connection with the adoption of numerous legislative acts aimed at strengthening regulatory mechanisms of taxation of entities that have chosen a simplified system.
 The article proposes specific directions for the legal regulation of processes aimed at the legalization of income through tax amnesty, the gradual rejection of the circulation of cash and the transition exclusively to cashless electronic transactions, the prohibition of barter transactions - for implementation in the conditions of digital transformation throughout the country for everyone, both citizens and business entities of the simplified taxation system in the form of a transaction tax.
 According to the data presented in the article, the taxation of transactions at the rate of 1.6% would allow to ensure the annual volume of budget revenues planned for 2022 while minimizing administrative procedures and expenses for them. The adoption of the law on the transaction tax with the simultaneous repeal of a number of legislative and regulatory acts on taxation is an important step for the implementation of real tax reform.

Подготовка кадров для органов внутренних дел российской федерации в условиях цифровой трансформации

The article deals with the issues of personnel training for internal affairs bodies in the conditions of digitalization of the educational process and digital transformation of society and education. The main purpose of the work is to identify problems and clarify the main ways and pedagogical conditions for improving the effectiveness of professional training of law enforcement officers in the conditions of digital transformation.
 The author, on the basis of a learner-centered- social approach, carries out research on the theory and practice of the question posed through content analysis of scientific sources, monitoring of the work and analysis of the results of the activities of the teaching staff and heads of educational groups of territorial internal affairs bodies of the Russian Federation included and substantiates possible ways to improve the professional training of employees of territorial internal affairs bodies.

Оffenses Against Property in the Conditions of Digital Transformation

The article discusses some issues of criminal liability for offenses against property committed in the conditions of digital transformation, which causes the emergence of new ways of committing crimes that require improvement of criminal law regulation at the present stage of public relations' development. The article pays special attention to the problems of qualification of individual criminal encroachments committed with the use of information and telecommunication technologies and computer information. The issues of determining some elements, as well as the qualification of special fraud crimes, for which attackers use electronic means of payment, computer systems, digital accesses, are considered. The article focuses on the lack of consensus in opinion among the scientific community and law enforcers regarding the definition of the object and subject of this crime, existing difficulties in identifying the objective side, as well as disjoint of approaches to the practice of qualifying acquisitive crimes committed using information and telecommunication technologies and computer information. In addition, some problems related to the definition of cryptocurrency as a subject of crimes are considered. In order to solve the problems, an analysis of law enforcement practice was carried out, existing trends and contradictions in the differentiation of the problematic aspects are identified. Finally, the article substantiates the conclusion that the high speed of information technology development requires the criminal legislation dynamism, which should reflect public relations changes in the context of digital globalization. It is emphasized, that certain steps to regulate public relations in the context of digital globalization have been taken by the legislation. However, the issue of adapting the criminal law to the new conditions and current demands of the information society is one of the priorities.

ФУНКЦІОНУВАННЯ ЗАКОРДОННИХ ДИПЛОМАТИЧНИХ УСТАНОВ УКРАЇНИ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ

The specifics of the functioning of foreign diplomatic institutions of Ukraine in the conditions of digital transformation have been studied. It was determined that the practice of maintaining pages in social networks, organizing online lectures and online briefings of diplomats, creating chatbots, information platforms, mobile applications, or various distance courses aimed at popularizing one's country in the world is currently widespread. In the activities of foreign diplomatic institutions of Ukraine, not only various forms and methods of digital transformation are actively pursued, but certain achievements are already available, which are embodied in real indicators. First of all, digital transformation in foreign diplomatic institutions of Ukraine is aimed at transferring most services to an online format, simplifying the procedures for obtaining them, minimizing bureaucratic formalities, increasing the efficiency of decision-making and providing assistance, optimizing financial costs for maintaining institutions, making information available and reducing the burden on employees diplomatic institutions. The main aspects of digital transformation, which is currently taking place in the system of diplomatic service bodies in general, and in foreign diplomatic institutions in particular, are revealed. The main achievements of the Ministry of Foreign Affairs of Ukraine in the direction of digital transformation were characterized, in particular the following: implementation of the project "DRUG" (Voluntary registration of Ukrainian citizens)" introduction of electronic queues in all foreign diplomatic institutions of Ukraine; provision of access to 2 million hard of hearing and deaf Ukrainians to the services of the Ministry of Foreign Affairs thanks to new software; reducing the deadline for issuing Ukrainian e-visas for foreigners; creation of a chatbot platform for round-the-clock advisory support of citizens; a new information resource "Advice to travelers from the consular service of Ukraine" was introduced; the formation of the regulatory and legal framework necessary for keeping consular records in electronic form (e-Accounting) has been completed; The Ministry of Foreign Affairs of Ukraine is connected to the "Trembit" electronic interaction system, which will speed up the receipt of information from the Ministry of Internal Affairs of Ukraine for prompt confirmation of the validity of a driver's license and the issuance of a criminal record certificate. Further directions of digital transformation, which directly affect the functioning of foreign diplomatic institutions of Ukraine, are outlined, namely: joining the Ministry of Foreign Affairs of Ukraine to the registers of other bodies, primarily the Ministry of Justice; launch of the "e-Notary", "e-Legalization", "e-Apostille" modules by the Ministry of Foreign Affairs of Ukraine with the assistance of the Ministry of Digital Transformation of Ukraine and jointly with the Ministry of Justice of Ukraine and the State Tax Service of Ukraine.

Economic Security of the Enterprise Within the Conditions of Digital Transformation

In the context of the digital economy development, the priority component of the economic security of an enterprise is changing from material to digital, constituting an independent element of enterprise security. The relevance of the present research is driven by the need to solve the issue of modernizing the economic security of the enterprise taking into account the new risks and opportunities of digitalization. The purpose of the academic paper lies in identifying the features of preventing internal and external negative influences (threats) in order to guarantee the effective and stable functioning and dynamic social development of the enterprise in the context of digitalization. The research methods are as follows: general scientific research methods, in particular, logical analysis, theoretical substantiation, methods of induction and deduction, formalization and generalization, statistical observation. Results. It has been proposed to introduce the concept of “digital security of the enterprise” for replacing the concept of “information component of economic security” in order to bring the terminology in line with new economic realities. The implementation of the “black box” model has made it possible to identify the latest risks and threats to the economic security of an enterprise within the conditions of the digitalization that differs from the existing ones. The assessment of enterprises’ digital security of the European Union member states has revealed that the digital security level does not depend on the size of the country, however, it is influenced by the institutional environment (in particular, digital development tools in the EU) and the size of enterprises. Also, within the research framework, an assessment of the digital security level of enterprises in the context of digitalization has been proposed. In order to characterize enterprises by the level of digital security, a calculation procedure using the coefficient method has been proposed.

Education as a factor of cognitive society development in the conditions of digital transformation

The purpose of the study is to conceptualize the cognitive development of society as a factor of digital transformation. The solution of this problem contributes to the formation of a ne w theory that requires the introduction of innovative technologies that play a very important role in the sustainable development of society. The research methodology used consists of axiological, comparative, synergistic, structural-functional methods and approaches. The emergence of a new "digital person" is explored, whose essence is that the technological revolution has made it possible for everyone to connect to the network, to contribute to the network effect, allowing people to work in real time and generate income by moving in the markets. The concept of the formationof the digital economy has been structured, as a factor in the cognitive development of society, and new digital strategies have been revealed for firms, companies, organizations, companies that face immeasurable challenges and opportunities for digitization and for achieve success.

The Privacy Paradox and Personal Data Regulation in the Context of Rising Surveillance Capitalism

The Russian legislator considers personal data subjects as rational agents when they make decisions regarding their privacy. However, the real behavior of individuals (i.e., social reality) shows that this is not the case. The privacy paradox and other features of subjects’ decision-making process that affect their personal data play a key role in providing a new paradigm for legal regulation of personal data. This paper describes the concept of the privacy paradox and confirms the existence of the problem of mismatch between the current Russian legislation and real social practices in the field of privacy in the conditions of digital transformation and the formation of a surveillance society. The author proposes a number of steps to start a transitional period in the legal regulation of personal data, namely those aimed to simplify the informed consent procedure and to increase the general awareness of data subjects about their personal data and legislation.