Abstract
In today’s realities, the issue of value development is of increased interest due to the transformational processes of digitalization, as well as the dynamically changing external environment, which contributes to shifts in the behavior in the educational process, changes in the perception of factors in the development of educational organizations, changing priorities, the formation of new approaches to the creation and promotion of educational products. Under these conditions, it becomes relevant to study the value perception of the university product by external and internal stakeholders to form an educational product that meets modern requirements.
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