The article reveals the conflictological aspect of innovation. It lists the main attribute properties of social innovations, highlights specific features of the innovator as a conflictogenic factor, draws attention to the conceptual status of the conflict and its psychological character. The author shows content-logical connection between innovations and conflicts reveals the role of social stereotypes about the conflict that hinder the development of the organization, and introduces the distinction between substantive and communal conflicts. The article considers the main tasks that a manager should solve in innovation activities and proposes the model of organizational conflict management as a concept of innovative conflict management.