Company Logo Research Articles

Study of Penetration Depth According to Working Parameters in Steel Engraving Using Optical Laser

Laser engraving is a process in which a laser beam is used to mark or cut a material. It is a non-contact process in which the laser energy is focused and directed at the surface of the material, producing a chemical or physical change in the material. The process is fast and accurate and can be used on a wide variety of materials, including wood, metal, glass, plastic, leather, etc. The process has a variety of applications. In the field of moulds, it is used to mark moulds, to engrave company logos and certain informational text, or to engrave certain fine details on the active surface of the mould. In this paper, the use of factorial experiments is proposed to identify the factors that influence the engraving depth.

Development of a Brand Value Measurement Model with a Corporate Social Responsibility Perspective. A Comparative Analysis of Consumer Perception of Energy Providers in Spain and Colombia

Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to consumers. The present study identified key variables that define brand value in the context of Corporate Social-Environmental Responsibility (CSR), comparing two companies in the energy sector in Spain and Colombia (Naturgy and Ecopetrol S.A.). Among the factors that contribute to brand success, this study evaluated three variables: Visibility, Loyalty and Experience as perceived by consumers. Data measuring brand value were collected through an online survey of 640 respondents in Spain and Colombia, assessing their response to company logos and corporate messaging regarding environmental sustainability of their operations. Structural equation models (SEM) were then used to measure brand value based on latent variables and compared to survey data. Our results show that company visibility had a positive impact on brand loyalty and consumer experience, which ultimately increases brand value. Conversely, an improved consumer experience can also enhance brand loyalty and visibility. Our findings represent a framework to quantify brand value within the energy sector that is based on integrating multiple indicators of brand equity (BE) using the analysis of company logos, while simultaneously considering CSR, greenwashing and other forms of company messaging. This integration is a significant departure from traditional approaches and offers a new and novel perspective when developing a comprehensive corporate model. Our study suggests that implicit and explicit allusion to corporate environmental-social responsibility has a profound influence on brand recognition and brand acceptance by customers, due to the positive responses it elicits. The current study's findings support incorporating references to CSR in sustainable branding in its broadest spectrum and definition and offer a procedure to quantify and measure brand value, which can help company managers make effective branding decisions.

Perception of Family and Non-Family Company Logos in Eye Tracking and Face Reading Studies

Theoretical background: This article continues the research on the use of eye tracking and face reading tools to analyze and meaning of visual and emotional activity in the marketing field. This research focuses on understanding how different elements of the visual identity of companies, both family-owned and non-family-owned, affect consumer perception and emotion. Purpose of the article: The purpose of the study was to identify and characterize differences in the perception of logos of family and non-family businesses. The work aimed to determine whether family brands evoke stronger emotional and visual engagement compared to non-family brands. Research methods: The paper presents the methodology and results of the completed research on the elements of visual identity of family and non-family businesses. The study was carried out using eye tracking (eye tracking) and monitoring of respondents’ facial expressions (face reading). Data on respondents’ visual activity and facial expression were collected in parallel and subjected to qualitative analysis. Main findings: The results of the study confirm that consumers show greater emotional involvement in exploring family brands. They registered a higher percentage of positive emotions and a longer time of focusing their eyes on logos of family-owned companies compared to logos of non-family-owned companies. This analysis provides valuable information for marketing strategies, indicating the importance of family identity in building positive brand associations.

Brand Strategy And Business Performance: How Does Logo Changes Affect Sales And Stock Prices?

Branding strategy influences business performance significantly. This paper investigates how logo changes affect the sales and stock price. Previous research has focused on the importance of logo design. However, none have analyzed empirical data on actual companies that can be utilized to further interpret the real-world implications of existing restaurant brands. A quantitative, statistical analysis employing an ANOVA, Mann-Kendall, and a correlational test was conducted to determine whether a logo change had a particularly significant change, trend, and pattern on a restaurant brand’s stock price and revenue sales. Furthermore, company logos were categorized between logotypes (text) and combination marks (symbolism and text) to determine whether different types of logos have alternative effects. Results showed that a logo redesign didn’t have a significant effect on the stock price. However, there was a significant change in revenue sales after a logo change for certain companies after ~1-2 years with logotypes typically having more success.

Bakery Packaging Improvement through Kansei Engineering: A Multi-Objective Analysis of Consumer Preferences

This study investigates the packaging improvement process for plain bread at CV. X. Consumer complaints regarding the use of only tape for sealing and the subsequent negative impact on bread quality (shape, texture, shrinkage) prompted the bakery to explore packaging redesign. This research aims to redesign product packaging using Kansei Engineering, specifically Kansei Type 1, and multivariate analysis. The initial steps of Kansei Engineering Type 1 involve collecting 40 Kansei words, refining them to 30, and then creating a questionnaire for distribution to consumers. The collected questionnaire data will undergo multivariate analysis based on respondent feedback. Desired packaging criteria include bold product branding, multi-color packaging, featuring halal and food safety logos, a prominent company logo, a box-shaped package, made from Oriented Polypropylene (OPP) plastic, and sealed with clip closure.

Investigating the relationship between brand logo, customer satisfaction, attitude and repurchase intention of online services

PurposeIn this paper, the relationship of brand logo and purchase intention is investigated along with the mediating role of customer satisfaction, brand preference and brand attitude. The research is conducted on an online passenger transport company called Tapsi.Design/methodology/approachIn this study, we examine the positive effect of brand logo on brand attitude, consumer satisfaction and strengthening the intention to buy and brand preference by customer satisfaction. The statistical population was randomly selected. We design a conceptual model and then prepare a standard online questionnaire and send it to the target groups. Among this, the participants, 59% are women and 41% are men. After collecting the data through the software Smart-PLS3, we start the analysis. According to Cronbach's alpha and AVE, the validity and reliability of the model are confirmed.FindingsThe study shows that the brand logo has a positive and direct influence on customer attitude and satisfaction, and customer satisfaction mediates the purchase intention and brand preference. Given that the brand logo describes the company, managers must be very sensitive to design of a proper logo and spend enough time and money on it.Originality/valueFew studies have examined the effectiveness of the brand logo the present study and the results show that the brand logo and its structures are directly related to brand attitude as a result of consumer satisfaction in all services even transportation services. The first thing consumers see when they first use a company’s services is the company logo. The brand and its logo can change the attitude and decision of the customer. Past studies have also shown that the brand logo can have a direct impact on customer satisfaction and customer preference for the brand. Therefore a model was prepared and the mentioned variables were selected. Brand preference as a mediating variable has a positive role on buying intention. However all relationships and their predictive power have been confirmed.

What Not to Do: Get Distracted by Union Use of Company Trademarks

When you are involved in your next union campaign, you can expect to see tried‐and‐true union propaganda such as flyers, newsletters, and similar printed materials. With increasing frequency, these materials visibly feature targeted employers' trademarks, such as company logos. In such instances, a manager who sees this co‐opted use of company intellectual property is likely to be upset.

Automated Image-Based User Interface Color Theme Generation

Color plays an essential role in the design of user interfaces and significantly impacts the user experience. To create aesthetically pleasing and user-friendly interfaces, the colors of the user interface should be consistent with the images. The latter can be challenging to achieve, as images often have different colors and are often changed by editors or authors who do not have sufficient design knowledge. To solve this problem, we have developed a model that automatically determines the color theme of the user interface based on a given image. The model first extracts the most prominent colors from the image and then considers both aesthetic (color harmony and compatibility with the image) and usability aspects (color contrast, color diversity, and color strength). All color calculations are performed in the perceptually uniform color space CAM02-UCS. In addition, the model can be adapted to the user’s needs and requirements. To test the model, we implemented it in a web-based application in which the colors were automatically selected based on the featured image. The resulting color themes were then evaluated by the users, who were mainly professional designers. According to the results, the model generates color themes that are consistent with the image, aesthetic, and user-friendly. An important observation was also that color harmony can be achieved simply by using the most prominent colors of the image (regardless of their hue), suggesting that color harmony is strongly influenced by the context of use. The presented model holds significant practical importance as it can be utilized in various applications and tools. For instance, it can automatically choose a color theme for a user interface based on a particular image, such as a company logo or a product image. Moreover, it can dynamically adjust the colors of elements in real time based on the image that is visible simultaneously with the elements.

Workshop Desain Grafis Untuk Meningkatkan Skill TIK Bagi Santri

The development of digital media, especially in the field of graphic design, is increasingly popular. Graphic design is a form of visual communication by utilizing images as a medium for conveying messages, so that the information conveyed can be carried out as effectively and efficiently as possible. The Dulur Salembur Yatim Foundation consists of teenagers or school-age children so they are very enthusiastic about participating in this graphic design training. The purpose of graphic design training aims to improve the skills of both sons and daughters at the Dulur Salembur Orphanage Foundation. The teaching method presented in this graphic design training uses a demonstration method so that the presenters provide direct practice by the participants. It is hoped that after studying graphic design the participants will have graphic design skills by being able to create graphic design works according to their individual creative ideas, so that they are able to make vector images, make company logos and print banners and many other graphic design products.

A SEMIOTIC ANALYSIS ON INACO PRODUCT PACKAGING

This study aims to identify semiotic signs present on the packaging of Nata de Coco. Utilizing a qualitative approach, the research draws upon Saussure's signifier and signified theory as outlined by Chandler (2022). Through analysis, ten semiotic signs were identified on the packaging, including the overall design, company logo, Wonderful Indonesia logo, Superbrands logo, Top Brand logo, Halal MUI logo, Mr. Mutu logo, International Food Safe symbol, International Resin Identification (7 other) Code symbol, and Do Not Litter icon. These findings shed light on the symbolic elements utilized in packaging design and their significance in communicating messages to consumers.

Are Familiar Objects More Likely to Be Noticed in an Inattentional Blindness Task?

People often fail to notice the presence of unexpected objects when their attention is engaged elsewhere. In dichotic listening tasks, for example, people often fail to notice unexpected content in the ignored speech stream even though they occasionally do notice highly familiar stimuli like their own name (the "cocktail party" effect). Some of the first studies of inattentional blindness were designed as a visual analog of such dichotic listening studies, but relatively few inattentional blindness studies have examined how familiarity affects noticing. We conducted four preregistered inattentional blindness experiments (total N = 1700) to examine whether people are more likely to notice a familiar unexpected object than an unfamiliar one. Experiment 1 replicated evidence for greater noticing of upright schematic faces than inverted or scrambled ones. Experiments 2-4 tested whether participants from different pairs of countries would be more likely to notice their own nation's flag or petrol company logo than those of another country. These experiments repeatedly found little or no evidence that familiarity affects noticing rates for unexpected objects. Frequently encountered and highly familiar stimuli do not appear to overcome inattentional blindness.

ЕКОЛОГІЧНИЙ МАРКЕТИНГ ТОРГОВОЇ МАРКИ «ДОБРЕ ДОБРИВО» У ЦИФРОВОМУ ПРОСТОРІ: SOCIAL MEDIA MARKETING В КОНТЕКСТІ ЕКО-БРЕНДУ

The article analyzes the competitive aspects of the Dobre Dobrivo trademark in the following areas: page design on social networks, active advertising, predominant gender of the audience (male, female), subscriber growth, quality of the audience. The aim of the article is to analyze competitors who position their products as organic (eco), and based on their experience to develop their own marketing, environmental strategy for the "Dobre Dobrivo" brand on the Instagram social network. During the development of the new TM, the goal was to get a fairly simple, sonorous, creative name. The company's logo took the form of an earth layer, in the center of which a plant is depicted, in the form of a "smiley". The mission of the Dobre Dobrivo brand is to support ecological agriculture and create a healthy future for our planet. The company offers farmers and gardeners natural, effective and environmentally friendly products that promote soil fertility and healthy plant growth. The main idea of the brand is a balanced coexistence of agricultural activity and nature. "Dobre Dobrivo" strives to provide farmers not only with a quality product, but also to expand their understanding of the importance of organic farming for environmental sustainability. The "Dobre Dobryvo" communication strategy aims to educate a wide audience about the benefits of organic fertilizers, highlighting their positive impact on the environment and sustainable development of the agricultural sector. We aim not only to sell products, but also to raise awareness of the need for an ecological approach in agriculture. Proposed goals in social networks for sellers of eco-products (in our case – fertilizers), and proposed division of the target audience into segments. Proposed communication strategy based on competitor analysis. Having studied the features of promotion in social networks of such companies as "Yaros" and "Zhyva Zemlya", both of which position themselves as manufacturers of ecological products, as well as analyzing the features of branding and audience, we formed recommendations for the company "Dobre Dobrivo" (or similar).

Analysis of KFC company marketing activities: aspects of sustainable development

Methods. A number of general scientific and specific research methods were used in the research of the marketing activity of the international company Kentucky Fastfood Center (KFC), which is represented on the territory of Ukraine by a chain of fast food restaurants. In particular, statistical methods were applied – when analyzing the dynamics of financial indicators of the company’s activity; analysis and synthesis – when forming an assessment of the product range; methods of expert evaluations in the form of IFAS analysis – when conducting a study of the internal environment of KFC. Results. The article describes the economic activity of the KFC company and highlights its specifics as an institution belonging to fast food restaurants. The specifics of the consumer behavior of the company’s customers were identified, and a forecast of its possible change due to the establishment of the principles of a healthy lifestyle in public consciousness was made. The financial and economic indicators of the institution’s activity for 2020–2022 were analyzed, and a number of problems were identified that could disrupt its stability in the future. Based on the marketing mix model, the company’s marketing product and price policy, as well as its target segment, are characterized. The analysis of internal factors of KFC’s development was carried out based on the IFAS analysis. The components of sustainable development marketing within the strategy of the KFC enterprise are described. The use of steam ovens instead of traditional fryers is proposed, which can reduce electricity consumption and switch to technologies in line with sustainable development goals. Novelty. Based on the results of the analysis, the width of the KFC assortment and the KFC company logo were determined. The marketing promotion of products in the area of sustainable development has been specified, in particular, raising the awareness of consumers regarding the problems of sustainable development and the impact of their consumption habits on the environment. Practical valur. The performed analysis allows to improve the planning and organization of marketing activities of the KFC company, taking into account the aspects of sustainable development.

PEMBERDAYAAN MASYARAKAT PESISIR BERBASIS TECHNOPRENEURSHIP PADA KAWASAN TELUK TOMINI DI DESA MUARA BONE

Muara Bone Village is one of the villages in Bone District which is located on the coast. Thus, some people work as fishermen. Apart from fishing, the people of Muara Bone have a number of jobs, namely: farmers, village officials, and small business owners such as Small and Medium Industries (IKM) Mie Berkah 99. This IKM has problems and constraints related to branding and corporate identity which are less attractive to consumers. The author and MBKM KKN students made initial observations to identify the deficiencies of the IKM. After learning about the problems with IKM Mie Berkah 99, MBKM KKN students helped the company's branding by making company logos, billboards, neon boxes, new packaging designs, and social media as a means of promotion to a wider market.

Renewal Method Visual Identity of Logo Company PT. Angsa Putih Kurnia Kharisma

Corporate identity is a very important thing for a company to have which in general can be described in the form of logos, taglines, company colors and many other aspects that make up the company's identity. Corporate identity is very crucial for a company because it plays a role in creating an image of the company for the community and also what makes it differentiate among the players. PT. Angsa Putih Kurnia Kharisma is a company engaged in the largest compressor industry in Indonesia which has been established since 1990 until now where it is still not well known by many people so that through redesigning the company logo, it is hoped that it can provide attractiveness and be a differentiator from other competitors. The design of a visual identity in the form of a logo redesign for PT.Angsa Putih Kurnia Kharisma will be applied to all media used such as brochures, x-banners, stationary sets, posters, and others which are expected to increase public awareness of PT. Angsa Putih Kurnia Kharisma.

THE CONCEPT OF FRANCHISING IN THE INDONESIAN’S CIVIL LAW AND ISLAM

The franchise concept is an agreement between the franchisor and the franchisee. This means that the franchisor, as the patent owner of the trademark, has the right to receive a certain amount of royalties or fees to be paid by the franchisee based on legal provisions. Franchise agreements are regulated in Indonesian civil law with regard to special rights to trademarks. While in Islamic law, the franchise agreement is actually a development of a form of cooperation (syirkah). This research uses the library research method, where data sources come from laws and other secondary data. The results of this study indicate that a franchise agreement under civil law, which refers to Article 4 of Government Regulation No. 42 of 2007 on Franchising, states that every franchise agreement of any kind must be made in writing by the parties. The existence of a franchise agreement is an innominaat contract. Innominaat contracts are contracts that arise, grow and develop in practice. From the perspective of Shari'ah economic law, franchise agreements belong to the group of shirkah (partnership) and the law is permissible. In addition, the franchise agreement involves the cooperating parties, namely the franchisor and the franchisee. Meanwhile, the franchisor's capital consists of intellectual rights in the form of company names, logos, systems and methods, which are owned and developed by the franchisor.

User perception and self-disclosure towards an AI psychotherapy chatbot according to the anthropomorphism of its profile picture

Studies have displayed that the favorable image of a psychotherapist increases the therapy outcome by encouraging the self-disclosure of clients. Recently, in a situation where AI psychotherapy chatbots were actively employed, this study examines how the degree of anthropomorphism in profile pictures of AI psychotherapy chatbots (company logo, robot character, human character, real human photo) affects user self-disclosure. Furthermore, this study verifies that the relationship between anthropomorphism and self-disclosure is mediated by the user’s liking and mind perception towards the chatbot. The study found that the anthropomorphism of the psychotherapy chatbot profile picture did not directly affect the user’s self-disclosure, and the higher the degree of anthropomorphism of the profile picture, the more self-disclosure when the user had a favorable feeling for the chatbot. On the other hand, when the user perceived the chatbot to have thoughts and emotions, the higher the degree of anthropomorphism of the profile picture, the lower the degree of self-disclosure. This study has significance in examining the user’s perception according to the chatbot profile picture given the situation in which a psychotherapy chatbot will be used in the actual market.

Nokia Rebranding Strategy to Build Brand Awareness and Brand Images in YouTube

In 2023, Nokia is rebranding or reintroducing products by issuing a new logo. Nokia's rebranding is known to change people's perception of Nokia, because now Nokia is no longer a mobile phone brand but has become a B2B-based technology company. By doing rebranding, of course Nokia has to rebuild brand awareness and brand image in introducing its products. The purpose of this research is to find out the rebranding strategy undertaken by Nokia in building brand awareness and brand image through Nokia's YouTube Channel. The method used in this research is descriptive qualitative with data collection techniques in the form of primary and secondary by conducting in-depth interviews, observations and literature studies. The results of this study are that the rebranding carried out by Nokia begins with changing the company logo in accordance with the times and also these changes provide an understanding to the public about Nokia which has turned into a B2B-based technology company and is no longer an old cellphone brand. Nokia rebranded through their YouTube Channel and received various positive and even negative responses from the public. Keywords: Brand Awareness, Brand Image, Nokia, Marketing Communications, Rebranding

WEWENANG DIREKSI PERUSAHAAN PERSEROAN DAERAH (PERSERODA) TIDAK TERLEPAS DARI PERAN SERTA ORGAN PERSEROAN

BUMD organs (Regional Owned Enterprises) in regional company companies consist of a general meeting of shareholders (GMS); commissioner; and directors. The GMS is a company organ with powers not granted to the Board of Directors or the Board of Commissioners within the limits specified in the Job Creation law and/or the articles of association. The commissioner is tasked with supervising the regional state-owned companies and supervising and providing advice to the directors in running the management of the company, although in certain cases the directors are not authorized to represent the company. However, the condition of Perseroda's governance is still not optimal, as can be seen from the presence of bureaucratic work patterns that lead to actions by the directors beyond their authority, this causes the authority of the directors to take actions for the interests of the company not optimally and the function of the commissioners as supervisors does not work according to their authority. To answer the problem the theory used is the GONE theory which was introduced by Jack Bologne Gone where the position of directors is very prone to carry out acts of self-enrichment due to the inherent authority for directors in representing the company that is unlimited and unconditional. It can be concluded that there is a compromise between the role of directors and the role of commissioners in corporate governance. Good Corporate Governance (GCG) is only considered as a company logo (symbol). Therefore, it is suggested that shareholders are expected to form a special team of professional experts in their field consisting of BUMD coaches/practitioners/academicians/entrepreneurs to select candidates for company management in order to produce a director and commissioner who has concern and good faith ability, honest loyalty to the company with a degree of high knowledge in the field of business,

Tropical Interior of Pick a Bite Startup using Sustainable Materials

Snacks are types of food that are very popular among Indonesian people today because they have practical value and are suitable for modern lifestyles. However, snacks generally contain high sugar and calories, which are not good for health. From these problems, Pick a Bite, as a startup, is offering healthy and delicious snack products served in a cake shop. This store has a tropical design concept in its interior, starting from the floor, walls, ceiling, and furniture. This research aims to create an interior design for Pick a Bite startup using sustainability materials. The method used in this research is a single case study. The colour scheme used in the interior concept departs from the colours of the company logo. At the same time, the concept of sustainable materials is contained in the selection of materials in the shop interior. The floors and furniture use a wood texture made of environmentally friendly synthetic materials. The walls use white brick wallpaper motifs to emphasize the natural elements, while the lights used on the ceiling are energy-efficient LEDs. Using sustainable materials aims to reduce the negative impact on the natural environment.