Abstract
Muara Bone Village is one of the villages in Bone District which is located on the coast. Thus, some people work as fishermen. Apart from fishing, the people of Muara Bone have a number of jobs, namely: farmers, village officials, and small business owners such as Small and Medium Industries (IKM) Mie Berkah 99. This IKM has problems and constraints related to branding and corporate identity which are less attractive to consumers. The author and MBKM KKN students made initial observations to identify the deficiencies of the IKM. After learning about the problems with IKM Mie Berkah 99, MBKM KKN students helped the company's branding by making company logos, billboards, neon boxes, new packaging designs, and social media as a means of promotion to a wider market.
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