As a new industry, cold chain logistics has attracted much attention. Under the strong support of national policies, the development of cold chain logistics has entered the fast lane. This study takes the energy consumption of cold chain logistics as the research object, uses the the energy consumption benchmark evaluation model of regression analysis to present the current situation of energy consumption of cold chain logistics from different dimensions, puts forward the contradictions and problems existing in the current development based on the SWOT (strengths, weaknesses, opportunities and threats) analysis method. Finally, the development trend of cold chain logistics energy consumption is predicted and relevant suggestions are put forward. The purpose of this paper is to find out the rule of effect of each factor on energy consumption in cold chain logistics, and to provide the direction for energy-saving measures in production.