Abstract
This paper is based on the national strategy of Beijing-Tianjin-Hebei integration. At first, we make strategy analysis on the development of cold chain logistics of fresh agricultural products, using the PEST analysis model to analyze the macro environment and SWOT analysis model to distinguish strengths, weaknesses, opportunities and threats it faced now meticulously, then we discuss the development strategy combination under the integration of the Bei-jing-Tianjin-Hebei region. Secondly, we analyze the cold chain logistics demand of fresh agricultural products in view of the integration of the Bei-jing-Tianjin-Hebei region under the fresh agricultural products categories. The exponential smoothing is used to forecast first, then the secondary exponential smoothing model is set up to make the fitting figure with the actual and predicted value. In addition, we forecast the output in the next few years and analyze the results. Finally, combining with the development strategy combination and prediction analysis, we put forward the development pattern and give a prospect of fresh agricultural products cold chain logistics.
Highlights
Making an opportunity analysis and demand forecasting for fresh agricultural products cold chain logistics can promote the coordinated development of the Beijing-Tianjin-Hebei in cold chain logistics
To analyze and forecast the cold chain logistics demand of fresh agricultural products can achieve a reasonable allocation of resources [2]. 3) Social analysis With the consumption of fresh agricultural products gradually increase, the relevant storage and end sales of cold chain logistics demand is increasing as people pay more attention to food quality and safety [3]
In the 21st century, Beijing, Tianjin and Hebei are actively responding to the ever-changing industry environment and adapting to the environment to make targeted measures to the cold chain logistics system
Summary
Making an opportunity analysis and demand forecasting for fresh agricultural products cold chain logistics can promote the coordinated development of the Beijing-Tianjin-Hebei in cold chain logistics. 2. Analysis on the Development Strategy of Cold Chain Logistics of Fresh Agricultural Products under the Integration of Beijing-Tianjin-Hebei. Micro-point of view, the sufficient production of six kinds of fresh agricultural products in the three regions together creates a prerequisite for the development of cold chain logistics (see Table 2).
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