With the development of social economy and the diversification of career choices, the importance of college students' career planning has become increasingly prominent. In the college stage, the career planning education for college students is helpful to improve their cognition of the future career, clarify their career goals, and provide strong support for their future employment. This paper used qualitative methods to find out the factors influencing the effectiveness level of career planning education and the challenges faced by universities in implementing the teaching of career planning for college students. Through the research, it is found that the contemporary college students 'career planning guidance system is effective, targeted and feasible, and obtains a new way and new method of career planning for higher vocational college students' career planning education. It provides a reference for the career planning education of higher vocational college students in the new era. By trying to build the career education system for college students in higher vocational colleges in the new era, the career education is closer to the characteristics and reality of the education object, so as to make the career education more scientific and effective.
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