Abstract
With the rapid development of education in China, higher education is presented with new opportunities and challenges. Providing effective career planning education for college students has become paramount to ensure their employability and help them define their learning objectives. University counselors play a crucial role as guides along the path of students’ growth. In managing the academic journey of private college students, counselors must prioritize the value of career planning education. To achieve this, counselors need to consider the unique aspects of college students’ professional and career development goals, all while fulfilling their fundamental mission of fostering character and talent. Establishing a harmonious teacher-student relationship is essential. Currently, private university counselors encounter several challenges when delivering career planning education to students. These challenges primarily revolve around the need to enhance their proficiency in career planning education, the necessity to align career planning education more closely with students’ professional interests, the diversification of educational approaches, and the promotion of active student involvement. In this new era, private university counselors must emphasize the development of their career planning guidance skills while conducting career planning education for college students. They should integrate these skills with their professional expertise to make career planning education more engaging and effective, encouraging students’ independent participation, especially in the context of the online information environment.
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