Abstract

With the introduction of the policy of expanding enrollment in colleges and universities, many colleges and universities in the country have added specialties and increased enrollment scale. In the past 20 years, the number of college graduates in China has increased rapidly. The employment situation of many college graduates is not optimistic because of the shortage of professional skills and fierce competition. Although many colleges and universities now have the courses of career planning and employment guidance, to give college students the psychological guidance of employment , vocational training and planning, to help college students improve their competitiveness in employment. However, these guidance can help students to carry out career planning, targeted learning and practice, but in practice, because of different grades, different periods of students' personal needs, psychological characteristics, employer needs and so on, the original guidance can not meet the needs of students' employment competitiveness and growth, talent. Based on this, this paper discusses how to carry out the guidance of career planning for college students more effectively from the perspective of effectiveness and whole process.

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