Online Purchase Research Articles

Model of Motivational Drivers of Online Purchase Intention: Mediating Role of Consumers Commitment

Over the years, marketing has substantially developed both as an academic field and as a management activity. Notwithstanding the heightened attention, there is a lack of adequate research on the online purchasing intentions for fashion products. This article aims to develop a model of the motivational drivers that affect consumers' online purchase intentions for fashion products in Nigeria. The study posited a conceptual framework linking motivating drivers to online purchase intentions for fashion products, mediated by consumer commitment. The study employs secondary data to guide the study. The proposed conceptual model is developed as a reflecting formative type II construct. Prospective researchers are urged to undertake empirical investigations grounded in the conceptual framework presented in this study. The limitations identified in this study will stimulate debates regarding the need to improve comprehension of the drivers influencing online purchase intentions for fashion products. The study will contribute to the existing literature by identifying the drivers influencing online fashion product purchases.

An intelligent approach to detect and predict online fraud transaction using XGBoost algorithm

The most popular payment method in recent years is the credit card. Due to the E-commerce industry’s explosive growth, the usage of credit cards for online purchases have been greatly increased as a result frauds has increased. Banks have been facing challenges to detect the credit card system fraud in recent years. Credit card fraud happens when the card was stolen for any unauthorized purposes or if the fraudster utilizes the credit card information for his own use. In order to prevent credit card fraud, it is essential to build detection measures. While detecting credit card theft with machine learning (ML), the features of credit card frauds play an important and they must be carefully selected. A fraud detection algorithm must be created in order to correctly locate and stop fraudulent activity as technology advances along with the amount of fraud cases. ML methods are essential for identifying fraudulent transactions. The implementation of fraud detection models is particularly difficult because of the sensitive nature of the data, the unbalanced class distributions, and the lack of data. In this work, an intelligent approach to detect and predict online fraud transaction using extreme gradient boosting (XGBoost) algorithm is described. The XGBoost model predicts whether a transaction is fraud or not. This model will achieve better performance interarm of recall, precision, accuracy and F1-score for credit card fraud detection.

Adapting to Change: How Brick-and-Mortar Retailers Responded to Consumer Behavior Shifts During COVID-19

In response to the drastic challenges brought by the COVID-19 pandemic, brick-and-mortar retailers have had to adjust to the new consumer behaviors quickly. This research paper seeks to analyze and comprehend how these retailers responded differently, as described in each case study: J.C. Penney, Neiman Marcus, Best Buy, and Target, representing a spectrum of impacts and strategic adaptations. Hence, the comparison discovers that J.C. Penney and Neiman Marcus filed for bankruptcy because they could not transform themselves and be competitive under the new norms. Contrarily, the situation did not destroy Best Buy and Target's business as it altered the status quo in their favor. Achieving the flexible management of Best Buy and Target, which concentrated on the economic development of e-commerce interconnection of physical and digital operations, was their key achievement in this turbulent era. Only this way they could face the rising challenges. These scenarios demonstrate the role of adaptability and a well-integrated technology in retail. The result of the study denotes that the business would be able to win against its competitor only if it can adjust itself continuously to the drastic change in consumer behavior, including the rapid growth of online purchasing. The study predicts that the future of retail will likely require ongoing adaptability and take further focus on omnichannel strategies more seriously. It represents a shift from an immediate response to an analysis that investigates the long-term consequences for the retail sector.

Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-mile Stations at Alibaba

Many e-commerce platforms have established extensive networks of stations as their last-mile logistics infrastructure. This study investigates how this last-mile infrastructure may serve as an offline platform to connect customers and merchants in the physical world by leveraging walk-in traffic (organic interaction) and prompting interested customers through online intervention (induced interaction). Using free sample distribution as an example, we designed two large-scale studies in collaboration with Alibaba—an observational study across 1,032 stations and a randomized field experiment among 189,019 customers—to examine the causal effects of organic and induced interactions on customers’ subsequent online purchases from the focal brands, respectively. We found that induced interaction drives significantly more online sales than organic interaction. Under induced interaction, the online intervention effectively increases the number of free samples distributed. Nevertheless, the more significant increase in online sales for induced claimers is not simply due to more free samples distributed but because the induced customers are more interested and more likely to purchase. We identified this phenomenon as a screening mechanism that facilitates an advantageous selection of customers claiming the samples. Customers willing to pay the additional travel cost to claim samples are more likely to purchase the focal brands afterward. Finally, we developed a customized targeting framework using a generalized random forest model to enhance the effectiveness of induced interaction at the last-mile stations. Our study raises a key insight that the “foot-in-the-door” traffic in an omnichannel environment can be fundamentally different depending on whether the offline customers are driven from the online channel.

Transactions Using the Cod (Cash on Delivery) Payment Method: Consumer Protection Legal Perspective

The widespread use of e-commerce services by the public shows that buying and selling activities that were previously carried out conventionally have become activities that can be accessed only via smartphones, laptops/computers with an internet network. However, it is not uncommon for consumers to object because goods purchased using the cash on delivery or COD payment method do not match the order when they arrive at the delivery destination. This illustrates that one side of the consumer is the party that is seriously disadvantaged. Meanwhile, business actors still make a profit from selling the goods they make. Based on the problems above, the problem formulation is how to legally protect consumers for losses that can be suffered in transactions via COD and what measures can be taken by consumers for losses suffered in transactions via COD. This research method uses normative legal research. The approach used is the statutory and regulatory analysis approach which is used to answer the problems that have been previously formulated. The analysis technique is carried out qualitatively by describing the issues and then organizing them systematically and connecting them with the legal materials that have been found. Cash on Delivery (COD) means pay on delivery is a payment method that is in great demand in e-commerce. As the name suggests, this payment method allows buyers to make payments in cash when the order arrives at the destination address. Trading by e-commerce actually has a legal basis for ordinary trade. Or in other words, e-commerce is conventional trade that is special because the role of media and electronic devices is very dominant. Transactions using the COD payment method were initially present to facilitate online buying and selling transactions. However, this mechanism also has the potential to cause significant losses for consumers. Enforcement of consumer rights is a necessity in order to ensure legal certainty to provide protection to consumers, including in transactions that use the COD payment method as regulated in Article 4 of the Consumer Protection Law. There are various reasons for goods being returned by consumers who have used COD payments such as products. damaged, non-functioning products, insufficient products, incomplete orders, inappropriate products, and counterfeit products. For disputes that arise due to the COD system, there is a method that has been determined by each marketplace to submit an objection or request a return of goods to the business actor by attaching proof that the goods received do not meet consumer expectations. Meanwhile, consumers who feel their rights have been violated can complain and process their case legally at the Consumer Dispute Settlement Agency (BPSK) or through court.

Consumers’ Perception of Online Shopping in Kota Samarahan, Sarawak

In contemporary times, individuals commonly employ a combination of conventional and modern approaches to get products and services, driven by shifts in consumer purchasing patterns. This is seen in the growing preference for cashless payment methods when making purchases. This study aims to examine the elements that impact customers' perception of online shopping in Kota Samarahan and assess the correlation between two variables that influence consumers' impression of online shopping. The sample approach employed for this investigation is random simple sampling. The data was obtained using a survey conducted in person, where participants scanned a QR code to access the questionnaire. A total of 208 respondents were included in this survey, and the data was analyzed using descriptive analysis and Pearson correlations. This study identified four factors that impact consumers' impression of online purchasing. The study identified four distinct characteristics that influenced customers' view of online buying: convenience, website design/feature, time efficiency, and security. These aspects were considered independent variables, while consumers' perception of online shopping was the dependent variable. All the results from the correlation coefficient data were determined to be positive, suggesting a direct association between the variables.

The Influence of Interactivity in E-commerce Live Streaming on Consumers' Online Purchase Intention

The Influence of Interactivity in E-commerce Live Streaming on Consumers' Online Purchase Intention

E-commerce on Hardware sales: A case study of Computer technologies Union in Owerri, Nigeria.

The incorporation of computers into contemporary company operations has significantly altered productivity and communication, essentially making paper-based file systems outdated. The advancement of technology has made it possible to manage data more accurately, streamline procedures, and obtain information more quickly. Better managerial skills are now a trademark of the digital age, allowing companies to accurately and quickly respond to information requests. Innovative business models have also been made possible by the transition to digital technology, especially in the areas of customer engagement and operational management. A more dynamic and responsive business environment has been made possible by the automation of repetitive processes, real-time data analysis, and enhanced communication channels. This has allowed organisations to respond to shifting market conditions with accuracy and agility. A significant advancement in this digital shift is the emergence of e-commerce platforms. These platforms have facilitated a smooth and mutually beneficial relationship between businesses and customers. Online shopping provides customers with an unparalleled level of ease, enabling them to peruse, evaluate, and buy things from the comfort of their own homes. These websites give businesses access to a wider market, an extra source of income, and insightful data analytics on consumer behaviour. By providing easy navigation, safe payment choices, and personalised experiences, the e-commerce model improves client engagement. The transition to e-commerce has increased revenues as well as customer happiness and brand loyalty by offering a convenient and effective purchasing experience. For Computer Technologies Union (CTU) in Owerri, the project's goal was to create an e-commerce website that would improve customer interaction and business operations in response to current trends. To enable simple online purchases, the website was built with a feature-rich catalogue of store merchandise and an intuitive shopping cart. The system was designed to be reliable, scalable, and effective by utilising a three-tier design. Although the middle layer, which used PHP, handled business logic with ease, the backend MySQL database ensured dependable data management. Shopping was simple and easy with the client interface, which could be accessed via a web browser. The speed and precision of service delivery at CTU Owerri were greatly enhanced by the new system after it was fully implemented. While the firm benefited from increased operational efficiency and the ability to better meet customer expectations, customers had a convenient and pleasurable shopping experience. In addition to modernising CTU Owerri's operations, this calculated decision gave it a competitive edge in the online market.

The effects of quality perception and multisensory perception on purchase intention when consumers shop online

PurposeHow to reduce uncertainty in clothing online purchasing has become a primary concern for consumers. This study aims to investigate the effects of quality perception and multisensory perception on consumer online clothing purchase intention and to explore the mediating effect of trust.Design/methodology/approachThis study was conducted with consumers who have online clothing shopping experiences. A total of 539 valid samples were analyzed by bootstrap and structural equation model.FindingsThe result of this research revealed that perceived information quality, perceived service quality, perceived haptic imagery and perceived visual-audio cues have a significant influence on purchase intention. Additionally, consumers’ trust is positively correlated with purchase intention. Trust mediates the relationship between the perceptions (perceived information quality, perceived service quality, perceived haptic imagery and perceived visual-audio cues) and purchase intention, irrespectively.Originality/valueTo investigate the effects of multisensory perception on purchase intention, perceived haptic imagery is adopted as a variable in this study. This study investigates the mediating role of trust between multisensory perception and purchase intention. The findings of this study can enrich Stimulus-Organism-Response (S-O-R) framework and Information System (IS) success model in the field of clothing online shopping.

How do online sales channels affect global product purchases? The role of CSR and cross-country differences

This study aims to extend the link between online purchasability and consumers’ actual purchase behavior in the global product context by considering global companies’ social contributions and cross-country differences. Using 1033 datasets from South Korea (n = 545) and Japan (n = 488), we employed the PROCESS macro to test the moderated moderated mediation hypothesis. Our findings highlight that global companies’ social contributions strengthen the positive indirect effect of online purchasability on purchase frequency by increasing the number of items purchased. Furthermore, contrary to our prediction, Japanese consumers with a high evaluation of social contribution have a stronger positive indirect link between online purchasability and purchase frequency than South Korean consumers. We provide significant insights into the implications of online sales channel management and its strategy, highlighting the role of corporate social responsibility in better understanding the dynamics of global consumer product purchases in the context of a cross-country analysis.

Alcohol purchases through online stores and mobile applications in the late phase of the COVID-19 pandemic in Poland.

Aim: Online alcohol sales have grown rapidly, but their impact on alcohol consumption and harms is not well understood. This study explores the association between online alcohol purchasing and drinking behaviours during the late phase of COVID-19 pandemic in Poland. Design: A nationally representative survey was conducted in May 2022 of 2000 Polish residents aged 18-50 years selected from a probability-based web panel. Measures included past-year alcohol purchasing through e-stores, food/delivery apps and retail apps. Alcohol consumption was quantified using the Beverage-Specific Quantity-Frequency method. Logistic regression was used to identify sociodemographic and behavioural correlates of online alcohol purchasing. Results: Of the study respondents, 19% purchased alcohol through e-stores, 17% via delivery apps and 15% with retail apps. Spirits were commonly purchased in e-stores (57%), while beer was purchased via apps (58%-60%). Most online buyers took advantage of price promotions (69%-75%) and reported some kind of age verification (67%-68%). Higher odds of online purchasing were found among men (adjusted odds ratio [aOR] 1.38-1.54), younger drinkers (aOR 1.65-2.04) and to some extent university graduates (aOR 1.75 for e-stores purchases). Compared to moderate drinkers, risky (aOR 2.32-3.02) and harmful drinkers (aOR 5.06-6.61) showed substantially increased odds of buying alcohol online. Conclusion: Results suggest online alcohol purchasing, especially through mobile apps, is linked to more excessive drinking. Apps enable easy access to alcohol anytime anywhere, circumventing policies restricting sales to minors and intoxicated persons. With youth drinking declining globally, online sales are an emerging issue for public health. Restricting mobile app-based alcohol delivery could be an important policy measure to curb excessive drinking enabled by digital sales.

Exploring the moderation effect of consumers’ demography in the online purchase behavior

Exploring the moderation effect of consumers’ demography in the online purchase behavior

Penguatan UMKM Guna Ketahanan Ekonomi di Desa Kalilembu Kecamatan Karangdadap Kabupaten Pekalongan

By being dominated by young people. This UMKM is engaged in clothing. Some of them are produced from materials into ready-made clothes. Some of them become deliverymen or resellers by selling to markets outside the city, such as: Solo Market, Tegal Gubuk, Jakarta, Kudus, etc. From this income they meet their daily needs. It can be seen that the working method used is still very traditional. Especially for resellers who carry out transactions or buying and selling activities by going directly to the intended store. Of course, this method is greatly affected by the current corona outbreak, where there are certain cities that have imposed a lockdown policy. Many complained that the market was difficult to reach, threatened with closing activities because it invited too many crowds, and that their income had decreased. with a livelihood as UMKM actors and as UMKM workers, their income has decreased due to covid 19. Coupled with the lack of knowledge about the creative economy, the people of Kalilembu Village are stuck and have difficulty developing their business. as a form of maintaining the community's economic resilience, the solutions that can be given are as follows: 1) Socializing the creative economy to the younger generation, especially SMEs. 2) Conduct online buying and selling lessons through e-commerce. 3) Development of creativity from convection waste as an alternative to increase income. 3) Dissemination of educational content to young children

The Role of Housewives in the Management of Household Finances

The aim of study focuses on evaluating the role of the housewives, regarding the terms such as: financial management, knowledge and use of financial products, financial planning, forecasting and savings as well, level of debt. Female workers from the “Duxom” Corporate participated in the study, which are located in the different headquarters in the State of Mexico, Progreso, Tabasco, Sinaloa, Sonora, Guadalajara, Veracruz, and Baja California. Of the total number of employees, a non-probabilistic sample was applied by self-determination, in order to obtain the greatest number of cases in the time established for the field study, which was two months. To obtain the data we used a scale, which integrates questions from the participants' profile, and 27 items related to financial management (9 items); knowledge and use of financial products (4 items); financial planning at home (4 items), foresight and savings (3 items), debt level (7 items). With the results, a four-factor model is validated, where we can see that women like to have items to impress people, and it gives them pleasure to buy luxury items. They agree to be guarantors for other people, they make extreme decisions in investments and something very risky, they make purchases even when they cannot pay them, since they prefer to have debts than to let their children go without gifts on important dates. They like to buy online because the internet makes everything easier for them. They recognize the importance of families setting financial goals to identify priorities. Finally, they consider that having a written financial plan is essential for successful financial management of income, savings and expenses, which translates into family success.

An Analysis of Consumer Trust During Online Purchasing Decision Process in Cross-Cultural Perspective: A Case Study of Online Marketplace

The purpose of this research study is to analyse consumer trust during the online purchasing decision process from a cross-cultural perspective, specifically in the case of an online marketplace. The study has three primary objectives: to explore the value and importance of online purchasing among customers in different cultures, to examine the factors that influence consumers in different cultures to gain trust in online purchasing, and to assess the factors that affect consumer trust in different cultures when purchasing goods online. The study will use focus group discussions to gather data from participants in Indonesia and China, and thematic analysis will be conducted to analyse the gathered data. The findings of this study will be significant in providing insights into the factors that influence consumer trust in online purchasing decisions, specifically in cross-cultural contexts. Understanding these factors can help online marketplaces improve their services and increase consumer trust, which can lead to increased revenue and customer loyalty. Moreover, the study will contribute to the body of knowledge in the field of cross-cultural marketing, as it will provide insights into how cultural factors influence consumer behaviour in online marketplaces.

Seafood Consumption Trends among U.S. Consumers: Influences of the COVID-19 Pandemic.

The Dietary Guidelines for Americans (DGA) recommend twice-weekly consumption of seafood for health benefits, yet many U.S. consumers have historically fallen short of this target. The economic and societal impacts of the COVID-19 pandemic brought concern about further declines in seafood intake. This study evaluated the influence of COVID-19 on seafood intake among U.S. residents, toward understanding potential public health implications. A nationally representative cross-sectional survey of 1200 U.S. residents conducted in June 2021 evaluated the frequency and types of seafood consumed, and purchase methods used, before and during the early stages of the COVID-19 pandemic. The results (weighted data) indicate most U.S. consumers (90%) eat seafood, yet only 19% meet the seafood DGA. The likelihood of meeting the DGA was higher among consumers who were Asian, Black, or Hispanic; older; unmarried; of higher income; familiar with the DGA; choosing seafood for health reasons; and living in Atlantic or Gulf coast states. During COVID-19, some increased seafood intake for health reasons (45%), while others reduced intake due to factors such as cost (29%), limited availability (16%), and challenges with preparation (11%). Fresh salmon (68%), frozen shrimp (59%), and cooked oysters (41%) were most frequently purchased by consumers of these foods. More consumers indicated purchasing wild salmon (62%), shrimp (44%), and oysters (51%) than farm-raised products, though many were unsure. Fewer consumers included seafood in online grocery orders (36%) than meal kit orders (61%) when using these services. Though many consumers continued to eat seafood despite decreased restaurant patronage, most did not reach the intake level needed to maximize health benefits. Educational and marketing efforts promoting the health benefits of seafood and the convenience of procurement via online purchase methods may encourage intake across demographic groups to benefit public health outcomes in the U.S.

Customer purchase intention towards agricultural products on Vietnam online retail platforms

This study aims to investigate significant factors affecting customers’ online purchase intentions towards agricultural products in Vietnam. A questionnaire survey was conducted to collect data from 250 customers who have experience in the online shopping sector. The collected data were analyzed by SPSS 26 software. The results reveal that perceived usefulness, perceived ease of use, brand reputation, subjective norm, and perceived risk are direct predictors of customers’ online purchase intention for agricultural products on Vietnam retailing platforms. Particularly, perceived usefulness is found to have the greatest impact on customers’ online purchase intention, followed by perceived risk and then brand reputation. Meanwhile, perceived risk has negative impacts, perceived usefulness and brand reputation pose positive impacts for online purchase intention towards retailing platforms. Meaningfully, this study provides significant contributions about online customer behaviour in both theoretical and practical aspects, especially in a developing area of agricultural products such as that found in Vietnam.

I genuinely recognize you: how technological engagement and privacy increase the online purchase intent of consumers

Purpose The purpose of the study was to explore the purchase intention of online consumers by proposing and validating a model supported by exhaustive reviews from top-rated journals, where digital technology, consumer privacy, consumer engagement and online advertising were the extracted constructs influencing consumer learning on digital platforms and finally evaluating the purchase intention of online consumers. Design/methodology/approach A questionnaire representing these constructs was then sent to the 470 respondents on LinkedIn, and then designations like business heads, managers and faculty from educational institutions were selected using a stratified sampling technique and, finally, PLS-SEM robust computation standards aided in research model assessment and validation. Findings Results predicted that the variance explained by individual independent constructs defines consumer privacy as a priority for companies, followed by online advertising, consumer engagement and digital technology while measuring the final purchase intent for online consumption. Also, with dynamism in consumer sentiments and a rapidly changing technological environment, the consumer’s digital behaviour may differ in the coming future in relation to their online purchase intent. Research limitations/implications Current research anticipates that the final online purchase intent of consumers has been vividly covered by our independent constructs, but an unexplained R2 of 31% still promotes prospects related to the existing research. Furthermore, India has a huge rural population that, with a lack of money, has a complex behavioural mindset due to religious issues. Practical implications It is important to note that in a real-time market, a better understanding of the duality of persuasive and smart technology and the evaluation of the performance of social media helps in deciding the final online consumer intent. Originality/value The need for digital transformation has become an essential necessity for companies while managing the expectations and needs of the fastest-growing online consumers.

Online impulse purchases versus planned purchases and the role of visual attributes

ABSTRACT Given the rapid growth of online buying, there seems to be a significant gap in understanding how consumers derive satisfaction from their past online fashion purchases, particularly in the absence of tactile experiences, relying solely on visual aesthetics for both planned and impulse decisions. This gap examines the necessity of evaluating how online shopping platforms should cater to diverse consumer behaviors. The goal is to examine how the visual aesthetic attributes of fashion clothing purchased online, whether through impulse or planned decisions, can influence satisfaction through a conceptualized model. It incorporates several variables’ mediating and moderating roles for a more plausible explanation. Two distinct samples were drawn from consumers who independently made planned purchases and those who made impulse purchases, totalling 483 respondents in the survey. Multigroup Structural Equation Modeling was employed for data analysis. The findings reveal that visual aesthetics significantly and positively impact perceived risk, perceived quality, and satisfaction. Additionally, perceived risk positively influences perceived quality. However, perceived quality exhibits a negative relationship with satisfaction. Both impulse and planned behaviors significantly moderate the relationship, except for the value aesthetic attributes of fashion clothing and perceived risk for impulse buyers. This article contributes to the theoretical and practical implications.

The impact of order fulfillment on consumer experience: text mining consumer reviews from Amazon US

PurposeThis research analyzes online consumer reviews and ratings to assess e-retail order fulfillment performance. The study aims to (1) identify consumer journey touchpoints in the order fulfillment process and (2) determine their relative importance for the consumer experience.Design/methodology/approachText mining and analytics were employed to examine over 100 m online purchase orders, along with associated consumer reviews and ratings from Amazon US. Using natural language processing techniques, the corpus of reviews was structured to pinpoint touchpoints related to order fulfillment. Reviews were then classified according to their stance (either positive or negative) toward these touchpoints. Finally, the classes were correlated with consumer rating, measured by the number of stars, to determine the relative importance of each touchpoint.FindingsThe study reveals 12 touchpoints within the order fulfillment process, which are split into three groups: delivery, packaging and returns. These touchpoints significantly influence star ratings: positive experiences elevate them, while negative ones reduce them. The findings provide a quantifiable measure of these effects, articulated in terms of star ratings, which directly reflect the influence of experiences on consumer evaluations.Research limitations/implicationsThe dataset utilized in this study is from the US market, which limits the generalizability of the findings to other markets. Moreover, the novel methodology used to map and quantify customer journey touchpoints requires further refinement.Practical implicationsIn e-retail and logistics, comprehending touchpoints in the order fulfillment process is pivotal. This understanding helps improve consumer interactions and enhance satisfaction. Such insights not only drive higher conversion rates but also guide informed managerial decisions, particularly in service development.Originality/valueDrawing upon consumer-generated data, this research identifies a cohesive set of touchpoints within the order fulfillment process and quantitatively evaluates their influence on consumer experience using star ratings as a metric.