Online Purchase Research Articles

Do consumers prefer to buy dietary supplements online? Modeling sales prediction leveraging word of mouth

Purpose In online purchase for dietary supplements, due to the lack of professional advice from pharmacists, electronic word-of-mouth (eWOM) has become an important source of information for consumers to make purchase decisions. How can firms use eWOM resources to increase sales? The purpose of this paper is to provide practical methods for firms by exploring the effects of eWOM on sales and developing a sales prediction model based on eWOM. Design/methodology/approach The data came from 120 dietary supplements on Tmall.com. The authors extracted the product sales as dependent variable and 11 eWOM factors as independent variables. The multicollinearity was tested by using variance inflation factor and least absolute shrinkage and selection operator. The multiple linear regression was used to investigate the effects of eWOM on sales. Drawing on white- and black-box approaches, six models were developed. Comparing the root mean square error, the authors selected the optimal one as their target sales prediction model. Findings Product ratings, total reviews and favorites are positively and strongly associated with sales. Questions and additional reviews have negative effects on sales. The random forest model has the best prediction performance. Originality/value The research focuses on eWOM of dietary supplement. First, the authors show that easily accessible eWOM from online platforms can be used to evaluate effects and predict sales. Second, the authors introduce white- and black-box models through machine learning to assess eWOM. Firms could use the described models to foster their marketing initiatives.

Factors Ascendant Consumer’s Impression Towards Purchase Decision on Social Media

The Internet has expanded marketing communication channels beyond traditional print, electronic, and transportation media to include social media in cyberspace. Social media platforms like Facebook, YouTube, Google, and Twitter have recently become increasingly popular. Last three decades. Social media is a popular mode of communication for people from every stage of life, offering a variety of formats including images, videos, jokes, and peer comments. Social media platforms influence how buyers perceive a merchant's goods or services. Social networking is increasingly used to facilitate business transactions between vendors and customers. In today's digital age, people are transitioning from traditional to online purchase. Consumer attitudes are shifting. Researchers have questions about how social media influences customers' internet shopping decisions. Can buyers discern between branded and non-branded products? How long will consumers associate with the present brand? Is there any criteria set by consumers while acquiring products? The researcher used this investigation to identify answers to the questions listed above. To researcher obtained various statistical tools through SPSS to understand the consumer’s impression towards purchase decision on social media.

Effect of Influencer Marketing and Online Customer Review On Online Purchasing Decisions (Case study on Generation Z as Shopee Users in Karawang Regency)

Effect of Influencer Marketing and Online Customer Review On Online Purchasing Decisions (Case study on Generation Z as Shopee Users in Karawang Regency)

Evaluating Online Purchase Intentions among Malaysian Private University Students: The Role of Perceived Risk, and Trust in Online Vendors

Evaluating Online Purchase Intentions among Malaysian Private University Students: The Role of Perceived Risk, and Trust in Online Vendors

Can’t Stop, Won’t Stop Online In-Game Purchase on Mobile Phone: The Role of Flow Experience and Gaming Addiction (2024)

This study investigates factors influencing compulsive in-game purchases among Indonesian internet users, particularly Generation Z, and their societal impacts. It explores competitive behavior and flow experience in online gaming addiction, compulsive in-game purchases, and the link between them. Using quota sampling, 206 participants completed tailored questionnaires assessing online game addiction, flow, compulsive buying, and competitiveness. Structural equation modeling (PLS-SEM) was employed to analyze relationships between these constructs, revealing significant links between gaming addiction, flow experiences, and compulsive online purchasing. Competitive gaming may moderate the relationship between flow experience and compulsive buying.

Sistem Jual Beli Online dalam Perspektif Hukum Islam: Studi Kasus di Facebook Temanggung

This reseach contains at study of online buying and selling systems in the perspective of islamic law in tehe buying and selling process of online facebook grups for wong temanggung. This research uses deskriptive qualitative research menthods. The results of this study found that there was a sale and purchase that me the requirements and harmony, but someting the seller and buyer met in a virtual assembly because sellers and buyers are not in one country sometimes meet face to face for affordability place according to the rules written on facebook.

Analysis of household food procurement practices from a sustainability perspective in grand Lomé, Togo

Over the past ten years, African cities have been trying to move towards sustainable food supply by setting up short food distribution circuits (CCs). This article analyzes household behavior towards CCs in Grand Lomé, Togo, using a survey of 963 randomly sampled households, 13 focus groups, 6 individual interviews, as well as observation. Excel spreadsheets and R-Studio software were used to process and analyze quantitative data, while content analysis was applied to the verbal statements collected. At the end of the surveys, multiple-choice questions enabled us to detect, firstly, a low level of use of CCs, with 8.79%, 7.73% and 4.66% of respondents respectively resorting to "online purchasing", "self-production of food" and "the farmer's home". On the other hand, 92.37% of households go to public markets and 81.99% use informal food shops. Next, a correlation was observed between the "type of shop" frequented and "profession" : salaried workers, shopkeepers and students go to quality shops, while artisans make do with lower-quality shops. Finally, the main reasons for visiting markets are "affordability" and "physical proximity", while "quality" and the "local character of the food" are less important. Actions are proposed to increase the role of CCs in this city.

Understanding copycat packaging: a systematic review and research directions

Purpose The literature on copycat packaging has developed intermittently over a 30-year period, resulting in a divergent and fragmented body of knowledge. This paper aims to synthesise the extant literature to highlight the main developments in the marketing, legal and design fields and, in doing so, contributes to a holistic understanding of the research area and suggests directions for future research. Design/methodology/approach A systematic literature search retrieved 5,862 articles, and after filtering against explicit criteria, 49 studies were reviewed. These articles were subsequently evaluated and interpreted, producing a synthesis of current research. Findings The constructs of copycat packaging, including similarity-related concepts, consequences of copycat packaging and mitigating approaches, have been reported across three disciplines of marketing, legal and design, each having its own distinct focus but nonetheless sharing overlapping themes. Research limitations/implications This review discusses future directions and proposes a framework of research themes relating to brand enhancement for online purchasing, measurement of brand confusion, reinforcing design features and approaches to mitigating copycat practices. Originality/value To the best of the authors’ knowledge, this study is the first systematic review of the literature on copycat packaging. It brings together the latest thinking on copycat packaging and identifies distinct research issues to be addressed in future studies.

Purchase intention toward E-pharmacy: the consumption value perspective

Purpose This study aims to examine consumer purchase behavior towards E-pharmacy from a consumption value perspective. For this purpose, the influence of consumption values on consumer purchase intention is evaluated. Further, the role of consumer involvement in online purchase setup in the context of E-pharmacy is observed using moderation analysis. Design/methodology/approach The study used a cross-sectional survey design, wherein the respondents in the Delhi-National Capital Region of India were approached using a purposive sampling method. Responses received through the structured questionnaire were subjected to analysis using Smart PLS Version 4.0.9.6. Findings Results indicate a significant influence of functional (partial), emotional, social and conditional values on consumers’ purchase intention. Moreover, the moderation effect of consumer online involvement is seen in functional value (partial) and emotional value–purchase intention relationships. Research limitations/implications This study reinforces the use of the consumption value perspective to explain consumer purchase behavior toward information system (IS)-based platforms such as E-pharmacy. Some of the results, in this context, that did not establish significant relationships between a given form of consumption values and purchase intention, open up the possibilities of retesting the said relationships in the future. The researchers would realize the benefit of such examinations, as the E-pharmacy sector further evolves and matures in the future. Further, the successful establishment of a significant moderating role of consumer online involvement in certain consumption value-purchase intention relationships such as safety, perceived convenience and comfort value paves the way for future researchers to explore consumer online involvement for a similar role in IS research. Practical implications This study provides cues for E-pharmacy marketers to focus on enhancing product safety, usage comfort, users’ social image and awareness toward health consciousness that will help build purchase intention and assist in overcoming the challenges in the long run. It further suggests that marketers should have a strong re-look at forming price value perceptions and they must enhance the interactive features of the company’s mobile apps/websites with the help of the emerging artificial intelligence tools to re-orient the epistemic value and perceived convenience value toward E-pharmacy services. Furthermore, this study recommends following digital marketing practices to increase consumer online involvement, which would help strengthen perceived convenience formation that would otherwise be difficult to attain for E-pharmacy consumers. Originality/value This study provides novel insight into consumer purchase intention evaluation through the consumption value perspective in an emerging E-pharmacy market. The consumption value frame of reference helps to understand consumers’ buying rationale that affects their buying behavior beyond the initial adoption. Further, the moderation analysis of consumer online involvement provides an additional dimension to understanding consumer buying behavior concerning E-pharmacy.

Cross-Cultural Online Purchase Intentions and Behavior between Ethnic Group

In the digital era, online purchasing has become integral to consumer behavior, influenced by complex cultural factors. Fundamental theories like the Theory of Planned Behavior, Technology Acceptance Model, and Diffusion of Innovation Theory effectively predict human behavior in determining interest and attitudes toward online purchasing. This study examines online shopping levels and cross-cultural consumer behavior among ethnic groups in Yogyakarta and Bandung. Data were collected through surveys of individuals actively engaged in online purchases in these regions. Simple Random Sampling selected samples from the e-commerce user population in Bandung (616,109) and Yogyakarta (161,031), with 50 respondents from each area. Simple linear regression was used to analyze the relationship between cultural factors and purchasing behavior. Findings provide an in-depth understanding of how cultural factors influence consumer decisions, offering guidance for businesses to adapt marketing strategies to local purchasing cultures. This research offers insights into online shopping preferences and behaviors across different cultural environments in Indonesia, enabling businesses to tailor customer services to meet local cultural needs and preferences.

Impact of Digital Storytelling on Improving Brand Image Among Consumers

Prior literature has shown that brands can use digital storytelling (DST) to reduce uncertainty among consumers and thus increase sales. As such, it is important to understand the elements of storytelling and its role in marketing a product. Extant studies have not explored the elements of DST in terms of the technological convenience of the consumer. This study, therefore, examines the mediating impact of DST elements through factors such as perceived efficiency, social interaction, effort expectancy, and facilitating conditions. The Unified Theory of Acceptance and Use of Technology (UTAUT) model was employed as a theoretical base for the study. A sample of 305 respondents who had made an online purchase were shown a digital story of a known brand. The results indicate that the elements of storytelling significantly impact the factors of the UTAUT model. Further, these factors mediate the relationship between DST and two dependent variables (behavioral intention and perceived brand image).

Social Media Use: A Cognitive Dissonance Analysis of Heavy Users and Engagement Dynamics

Abstract Purpose – This research investigates the correlation between the utilization of social networking sites, user engagement, and cognitive dissonance. It explores the mediating influence of e-compulsive buying behavior (ECBB) in the connection between SNS use, user engagement, and cognitive dissonance, while also examining the moderating impact of self-esteem on SNS use, user engagement, and ECBB. Methodology – Utilizing purposive sampling, this study collected cross-sectional data from 232 female participants actively engaged in social networking sites (SNSs) and who had made 4-5 online purchases during the last six months. Data were gathered through an electronically administered questionnaire. Descriptive data analysis was conducted using SPSS version 21, while SmartPLS version 4.0 was employed to test the proposed hypotheses. Findings – The findings indicate a significant association between the utilization of social networking sites (SNSs) and user engagement with cognitive dissonance and ECBB. Additionally, it was observed that self-esteem played a moderating role in the relationship between SNS use, user engagement, ECBB, and cognitive dissonance, revealing a heightened impact of cognitive dissonance at lower levels of self-esteem. Practical Implications – These results carry implications for implementing interventions aimed at mitigating the adverse consequences associated with social networking site (SNSs) use, thereby fostering favorable mental health outcomes within the community. Moreover, this study offers valuable insights for managers seeking to enhance their social media strategies by analyzing the varied impacts of social media content and understanding the dynamics between posts to engage both active and passive users effectively. Originality/Value – This study contributes to the limited body of empirical research by examining the correlation between social networking site (SNSs) use, user engagement, and cognitive dissonance through the lens of ECBB. Additionally, in response to recent calls from various empirical studies in this field, the inclusion of self-esteem as a moderating variable predicting cognitive dissonance enhances the novelty of this research.

Perlindungan Hukum Terhadap Konsumen Jasa Titip Online Dalam Hal Terjadinya Cacat Produk

The development of the online shopping system has given rise to new business opportunities, one of which is known as a buying and selling service. One of the risks for users of ticketing services is the danger of defects in products received by users of online ticketing services. Based on this, what is the legal protection form of consumers of online ticketing services in the event of a defect in the product received? And how are online delivery service business actors responsible for losses received by consumers for defective goods products. This research uses a normative type of legal research. There are two forms of legal protection for consumers of online ticketing services in the event of product defects received through online buying and selling services, namely preventive and repressive legal protection which can be seen in the provisions of the UUPK. The responsibility of online delivery service business actors for losses received by consumers for defective goods products, in addition to rights and obligations, there are also responsibilities that must be carried. This responsibility is part of a binding obligation in the activities of running a business.

Digital Marketing and Consumer Behavior: Shanker Dev Campus Youth Perception

The objective of this research was to access the digital marketing landscape from students of SDC. The factor that were taken to consideration for this study were convenience, time saving, website design, motivation, cost , security/trust, communication, social media. This study finds that the emergence of digital marketing is at its peak in current business world. Thus, it is important for organizations to understand the importance of digital marketing from various perspectives to sustain in today’s digital world. The outcomes of the study reflect that the digital platform such as facebook, instagram, snapchat, tiktok and so on has a great influence in attracting customers through their online advertisement. This has made easier for the customer to find and compare all the relevant information about the product they want to purchase. And they find it more convenient and time saving to make online purchase. It has been observed through the study that customers tend to shop more through online platforms during sales, offers and festive seasons.

Juridical Review of E-commerce Selling and Buying on Consumers and Buyers in Indonesia

The use of e-commerce in the world of trade has had a huge impact on Indonesian society, this is related to very important legal issues. The importance of legal issues in the field of E-commerce, especially in providing legal protection for consumers who carry out buying and selling transactions via the Internet. This development emerged due to offers and acceptance from the public, as evidenced by the emergence of various online stores such as Kaskus, Tokopedia, Bukalapak, Shopee and Lazada. This research aims to find out and analyze legal protection for consumers in online buying and selling transactions (e-commerce) and to find out and analyze legal remedies that can be taken by consumers if there is a default in online buying and selling transactions (e-commerce). The approach method used in this research is a normative juridical approach. The specification of this research is descriptive analysis. The data source used is secondary data, which consists of primary, secondary and tertiary law. The data collection tool is library research. The data analysis technique used is qualitative analysis. The results of this research and discussion are legal protection for e-commerce users by upholding consumer rights in accordance with Law Number 8 of 1999 concerning Consumer Protection articles 19, 20, 21, 24, and 26 and regulations related to the implementation of online buying and selling (e-commerce) and the implementation of consumer protection is also supported by involving several parties such as the government, national consumer protection bodies and non-governmental consumer protection institutions. Legal efforts that can be taken to resolve defaults in Law Number 8 of 1999 concerning Consumer Protection are litigation and non-litigation.

Pengaruh Persepsi Kemudahan dan Kepercayaan Terhadap Keputusan Pembelian Menggunakan Dompet Digital Shopeepay

The rapid development of technology provides convenience for its users. Technological advances that compete with finance create changes in people's behavior in making transactions on online purchases. This research aims to find out: 1) The effect of perceived convenience on trust in using shopeepay, 2) The effect of perceived convenience on purchasing decisions using shopeepay, 3) The effect of trust on purchasing decisions using shopeepay, 4) The effect of perceived convenience on purchasing decisions using shopeepay through trust, 5) The effect of perceived convenience and trust simultaneously on purchasing decisions. The research method is explanatory survey with a quantitative approach. The sampling technique used purposive sampling with a sample size of 96 respondents. The data analysis technique is path analysis. Perceived convenience has a positive and significant effect on trust. Partially, perceived convenience has a positive and significant effect on purchasing decisions. Partially, trust has a positive and significant effect on purchasing decisions. There is an indirect influence between perceived convenience on purchasing decisions mediated by trust. Perceptions of convenience and trust have a simultaneous and significant effect on purchasing decisions.

Factors Influencing Customer Satisfaction in Online Shopping Among Non-Resident Students of UiTM Cawangan Terengganu

People nowadays prefer to do their purchasing online. Customers like to purchase on the internet because it is more convenient than traditional shopping, which is often associated with anxiety, crowdedness, traffic jams, limited time, and parking space, among other things. In Malaysia, the number of internet users has increased, and online shopping has become a growing trend. Therefore, this study will look into the elements that influence customer satisfaction with online buying among university students. Product quality, brand, and shopping experience are three aspects that contributed to this study. The survey approach was utilized in this study, and 364 respondents answered questionnaires. Questionnaires were distributed to non-resident university students to determine the elements that influence their decision to shop online. The researcher employed both the online survey and manual method to obtain data. Statistical Package for Social Science (SPSS) and Microsoft Excel were used to analyze the data gathered. According to the findings, product quality, brand, and shopping experience all have a significant impact on non-resident university students' satisfaction with online shopping at UiTM Cawangan Terengganu. In summary, the findings of this study are essential for building a successful, sustainable, and competitive business. They provide actionable insights that can lead to improved customer retention, increased revenue, and a stronger brand reputation.

Legality of Digital Contracts in Indonesian Positive Law Perspective

In the rapidly developing digital era, digital contracts have become popular in Indonesia due to their convenience and efficiency in business transactions, such as online buying and selling. A digital contract is an agreement made using electronic or digital media, differing from the traditional paper and pen method. The rise of electronic transactions has led to the creation of digital or electronic contracts, resulting in electronic engagements. This shift from conventional to digital contracts represents technological advancement in contract practices, as seen with Electronic Contracts. Unlike conventional contracts, which have clear legal regulations, Digital or Electronic Contracts in Indonesia are relatively new. This research examines the legality and validity of Digital Contracts from the perspective of Indonesian Positive Law. The study aims to understand and assess the legality of digital contracts in Indonesia. The research employs normative legal research methods, using the Statutory Approach and the Conceptual Approach. The findings conclude that digital contracts are legal and valid under Indonesian positive law, provided they meet the validity requirements of an agreement as stipulated in Article 1320 of the Civil Code.

Analisis Praktik Giveaway dalam Jual Beli Online pada Perspektif Ekonomi Syariah

The purpose of this research is to determine the sharia economic perspective, disclosures made by 12Passtuff (Korean Outfit Medan Binjai) through online sales and purchases. Nowadays, online sellers implement various marketing strategies to attract customers and increase public awareness of their goods. This research uses a qualitative descriptive methodology. Data collection methods include document review, interviews, and/or observation. The search engine is 12Passstuff which uses the gift giving method in sales promotions by utilizing internet media for sales. The findings of this research reveal that there are no religious haram requirements in the competition held by 12Passtuff.

The effects of buy now, pay later (BNPL) on customers’ online purchase behavior

Recent innovations in financial technology (FinTech) have introduced short-term financing options for customer loans, allowing customers to make purchases and pay for them in future installments without incurring interest, a model commonly referred to as Buy Now, Pay Later (BNPL). Despite the increasing provision of BNPL by online retailers, there remains a limited understanding of its effects on customers’ online purchase behavior. To address this gap, we utilize a synthetic difference-in-differences research design to estimate the impact of customers’ BNPL adoption on their online purchase behavior, specifically measured by order size. Our empirical results indicate that customers who adopt BNPL provided by a focal retailer have a higher order size than those who use traditional payment services. Our empirical estimates indicate an increase of 6.42% in online spending by customers adopting BNPL. Additionally, we examine the moderating effects of various customer segments - including loyalty, category experience, and promotion sensitivity - as well as demographic factors such as age, income, household size, and product characteristics, particularly low-ticket items. The impact of BNPL adoption is found to be amplified among customers with high levels of category experience and promotion sensitivity. Conversely, the effect is attenuated among older and higher-income customers, indicating that younger and low-income customers are the primary drivers of this effect. Moreover, our analysis demonstrates that purchases of low-ticket items predominantly drive the observed effect. This study provides strategic insights for online retailers concerning the implementation and targeting of BNPL as an effective online payment option.