Business English Teaching Research Articles

Using task-based approach in business English courses for English-majors at a Chinese university

Using two-stage surveys, this study investigates 145 China’s English major students’ business communication learning needs, the effectiveness of the task-based approach, and how business English teachers improve task-based approach in business English courses. The results showed that English major students had greater needs of learning output skills of speaking, translation and interpreting than other skills. They expressed specific needs in developing business English reading, writing, speaking and listening skills, using learning resources, learning business cases, business knowledge, language knowledge and simulation tasks. Based on learner needs, a task-based teaching approach was designed and implemented. Most of the participants considered the task-based teaching approach as effective. The most important learning outcomes they reported were relevant to improvements in motivation, learning strategies, confidence, cooperation and business knowledge. Learner autonomy was the greatest improved competence. The largest learning gains were in business knowledge and corporate information. To improve the task-based approach, the participants suggested integrating the business knowledge framework, more instructions on language knowledge and Business English Certificate (BEC) exam preparation, more practice and simulation, oral communication, multimedia resources and pedagogical innovation. For post-course practice, the participants suggested professional lectures, internship, simulation and BEC exam preparation.

Research on the Effective Infiltration of Ecological Aesthetic Education in Business English Teaching From the Perspective of Curriculum-Based Political and Virtuous Awareness Education

Research on the Effective Infiltration of Ecological Aesthetic Education in Business English Teaching From the Perspective of Curriculum-Based Political and Virtuous Awareness Education

Optimization of Business English Teaching Based on the Integration of Interactive Virtual Reality Genetic Algorithm

With the continuous advancement of the global economy and the deepening of internationalization and openness, it is also necessary to keep pace with the times in the optimization of business English teaching. At this point, a genetic algorithm based on the interactive virtual reality (VR) should be established for the optimization of business English teaching to adapt to the future trend in business English teaching optimization more appropriately. In the business English teaching process at present, it is required to change the traditional teaching concept, adjust the previous teaching ideas, widen the horizon continuously, establish an international and diversified English teaching and training program, incorporate the outstanding foreign teaching models, and proactively absorb the excellent educational concepts to drive the development of the domestic business English teaching model more effectively. The results of the simulation experiment indicate that the improved algorithm designed in this article can reduce the computational overhead of the meta-algorithm to a great extent, and the improvement strategy is designed based on the evaluation results of practical examples.

Applying Problem-Based Approach in Business English Courses for China’s English Majors

To enhance pedagogical innovation, the study reports on an investigative study using surveys and teacher participant observation of 121 English-major undergraduates about using problem-based approach under active learning framework in business English teaching, learning outcomes, and suggestions for the teaching and learning process to cultivate professional soft skills. Based on quantitative and qualitative data analysis, the study found that the problem-based approach should focus on business English communication skills development. The study also found that participants preferred problems related to recruiting and marketing. The participants commented positively on the effectiveness of the problem-based approach and reported personal gains in soft skills. To refine the problem-based approach, the participants suggested having more diverse problems and activities, more time, and higher-quality group discussion. Follow-up problem-based activities should include more personal reflections, extended practice activities, learning materials, and teacher feedback. The study suggests strategies for implementing problem-based approach applicable for both Chinese and international contexts.

Технологии формирования умений деловой коммуникации на английском языке у студентов неязыковых вузов

The purpose of the study is to identify and analyze modern technologies for the formation of business communication skills in English among students of non-linguistic universities. The scientific novelty lies in the fact that the paper considers the features of the implementation of small talk technology in teaching business English to students of non-linguistic specialties. As a result, the relevance of the study of technologies for the formation of business communication skills among students of non-linguistic universities was established, the main components of the modular small talk technology were identified, the content of the educational material that contributes to the implementation of the identified components was analyzed.

The Application of Corpus Linguistics in English Education

The corpus is favored by English educators at home and abroad because of its system, real and rich language resources.
 Business English is a special-purpose language and an interdisciplinary course in applied linguistics.The knowledge of business 
 English curriculum has a strong professional and interdisciplinary nature. Business English vocabulary, reading, writing and 
 translation cannot be separated from the real context and professional business knowledge. Therefore, the data-driven learning 
 based on the corpus can play a very important role in the optimization of business English teaching mode.

“Your Next Stay Will Be on Us”: Genre Analysis of Hotel Responses to Negative Reviews

The purpose of the present paper is to identify the typical moves, steps, and common expressions in hotels’ responses to negative reviews (RNRs) posted on TripAdvisor. A specialized corpus comprising authentic 29 responses, written by top seven 4- and 5-star hotels in Malang was explored by following Swales’ notion of move analysis. Corpus-assisted analysis was also applied to identify some frequent expressions typical to major moves. The findings revealed that the generic structure of RNRs written by top hotels in Malang contain six moves and 23 steps. Unique to this finding are four additional steps that were distinct from previous studies, but appeared in the corpus: appreciating the stay, promoting hotel’s facility, clarifying misunderstanding, and making amends. ‘Thank you for’ (appearing 30 times in 22 responses) were among the most frequent expressions in major moves such as appreciating the stay and expressing gratitude. Other common expressions were also identified from the corpus and used as the basis of proposing a brief guideline for composing RNRs, which can be useful for teaching business English, or English for Specific Purposes. Overall, these findings outline a generic pattern through which representatives of top hotels in Malang manage customers’ dissatisfactions and complaints. Since these findings were derived from natural-occurring data, they can also be useful to classroom instructions, especially in providing authentic materials.

A Study of College Students’ Foreign Language Anxiety in English Learning Based on the Teaching Model of Sheltered Instruction Observation Protocol

Foreign language anxiety in English learning has always been a major focus of English teaching research. How to relieve English majors’ foreign language anxiety and improve their classroom participation becomes an imperative issue for English teachers. Based on the American teaching model of Sheltered Teaching and Observation Protocol (SIOP), this study explores whether the SIOP teaching model can help relieve English learning anxiety. The experiment on 60 freshmen majoring in business English shows that the SIOP model can relieve students’ foreign language learning anxiety and improve their classroom participation. The SIOP teaching model is worth popularizing in business English teaching.

The Infiltration of the Consciousness of Difference between Chinese Traditional Culture and Western Culture in Business English Teaching

In order to solve the problem of language communication difficulties caused by cultural differences in business English teaching, this paper discusses the characteristic system of Chinese and Western culture in business English teaching, and constructs an effective evaluation model of business English cultural exchange teaching. Finally, through the experimental study, it is proved that the Chinese traditional culture and Western culture mentioned in this thesis are of great practical significance to business English teaching.

Construction of Intelligent Business English Teaching Platform Based on Modern Information Technology

With the development of information technology, it is of great practical significance to construct an intelligent teaching platform for business English to supplement the traditional business English teaching. Through the analysis of the current situation of Business English teaching, we can see that the emphasis on theory teaching has neglected the cultivation of students' Business English practical skills. Facing the new business English application environment, by highlighting the characteristics of professionalism and innovation, giving full play to the advantages of information technology application, and building an intelligent teaching platform for business English, promoting business English teaching in an all-round way and realizing real reform.

Application of wearable motion sensor in business English teaching

With the advancement of science and technology, portable motion sensors are becoming increasingly popular in life and have become a research point for improving life and learning, and are widely used in medical care and smart terminals. Based on the advantages of portable motion sensors, this paper focuses on its application in learning English business. Collects speech information through special motion sensors, analyzes the accuracy of students' reading through speech recognition, to help students better learn business English. Firstly, the wearable sensor is used to collect and preprocess the speech information of students' business English reading as the input of speech recognition. Secondly, the linear predictive cepstrum coefficient (LPCC) and Meier frequency cepstrum coefficient (MFCC) of students' business English reading speech are extracted, and the mixed parameters of LPCC and MFCC are taken as speech features. Finally, the correctness of reading speech is recognized by combining HMM and WNN. Through the simulation analysis of students' reading speech recognition, it is shown that the speech recognition based on wearable motion sensor is feasible and the recognition method has good performance. In addition, the feasibility of wearable motion sensors in business English teaching is verified by the establishment of an experimental classes, which can promote students' English learning better.

Business English Education Developments in Chile

English as a lingua franca has more international presence fueled by the relentless forces of globalization. Demand for interdisciplinary talent who grasps business knowledge and has English language proficiency continues to grow across different countries. This paper studies the business English education in Chile by reviewing the business English education developments in Chile, delineating the status quota of Chilean business English education and analyzing the future trends. This paper has found that private language centers, foreign culture and education organizations, and higher education institutions work together to push forward business English development in Chile. It aims to have implications for the research into business English developments in Latin America and country-specific business English studies.

Designing Activities for Skills Lessons in Business English Teaching

In China, English teaching has always been focused on improving students’ English application ability and giving consideration to cultivating students’ intercultural communication ability. Based on the unique characteristics of the three English skills reading, speaking and writing, this paper designs the corresponding class activities with “careers” as the theme, in an effort to improve students’ learning enthusiasm. Through the learning of these skills lessons, students can further improve their cultural confidence and cross-cultural communication skills.

Application of Task Teaching Method in Business English Teaching

Application of Task Teaching Method in Business English Teaching

Research on business English reading teaching reform based on OBE theory

With the development of China's overall economy, international business exchanges have become more and more frequent, and the job matching of business English majors has become a problem that schools need to pay attention to. To this end, school teachers should start from the level of reading teaching and apply OBE theory to carry out a comprehensive reform, so as to promote students to better participate in daily learning, constantly improve themselves, and help personal development. This article mainly describes the connotation and principles of OBE theory, and gives some personal views and views on the reform method of business English reading teaching based on OBE theory.

Trends of Higher-Vocational English Teaching Modes in China-Based on The Visualization of Cite-Space

Researches on higher-vocational English teaching modes in China have developed for 19 years from 2003 to 2022. There are 8342 researches on higher vocational English teaching modes till Aug. 2022. It is urgent to figure out the research trends of higher-vocational English teaching modes, which include the research hot spots, frontiers and prospects in order to make recommendations for the further researches. Since the number of relative researches has been decreasing since 2018, 3058 researches on higher-vocational English teaching modes from Jan. 2018 to Aug. 2022 on CNKI platform were collected for this study. Cite Space 6.1.R3, as literature visualization analysis tool, was utilized for the study. Cluster analysis, kkeywords visualization function, burst detection function, keywords clustering and timeline function of Cite Space were applied for this research. As the analysis results indicate, the major research trends of higher-vocational English teaching modes include blended teaching mode in China; higher-vocational English teaching modes based on We-chat and other platforms. Research frontiers include business English, public English and hotel English teaching modes; Spoc (Small Private Online Course) teaching modes. Research prospects include blended teaching mode in public English education. As for the authors and institutions for the literature, Zhao Keyan has 15 frequency by citation and Hunan Arts and Crafts Vocational College has the strongest strength. As for the recommendation for further researches on higher-vocational English teaching modes, blended teaching modes in public higher-vocational English education are proposed

Strategies for cultivating professional competence of business English talents under the concept of CBI Teaching

In view of the poor effect of professional ability training of business English talents at present, this paper puts forward the professional ability training strategy of business English talents under the CBI teaching concept, standardizes the professional ability evaluation algorithm of business English talents and optimizes the professional ability training mode of English talents by combining the business English talent teaching mode under the CBI teaching concept. Finally, it is confirmed by experiments, Under the CBI teaching concept, the practical effect of business English talent professional ability training strategy is obvious, which can better improve the business English teaching effect and promote the quality of English talent training.

The Application of Multimodal Discourse Theory in the Teaching of Business English Writing Course

The deep integration of modern information technology and education has brought opportunities for the development of business English teaching in higher vocational college. Teachers can make use of multi-modality and media to create multimodal situational contexts and cultural contexts, with attention paid to the synergy between multimodal symbols. Taking the module of business English course in a vocational college in Guangzhou as an example, teachers are expected to use a multimodal teaching approach that can help students build an active, effective and interactive learning process. The method used in this research is classroom action research in which both qualitative and quantitative data collection techniques were implemented in two classes, which aim at (1) tracking the improvement of students’ skills in both writing competence and business practice; and (2) finding the synergy among different modalities when efficiency could be successfully achieved in a business writing class. Results showed that when such measures as multimodal teaching were taken, this approach could facilitate teachers to improve students' capability in business English writing, promote the interaction between teachers and students, improve students' multimodal reading ability and critical thinking, and enhance students' awareness of cross-cultural business communication. To achieve the best effect, the synergy among different modalities should be highly emphasized.

TMACK-guided Development of Business English Teachers: Taking SFLEP National Teaching Contest for Examples

商务英语；教师素质；教师发展；TMACK

Problems and Countermeasures of Flipped Classroom in Teaching Practice: Take the course of Comprehensive Business English as an example

In order to improve students Business knowledge and English skills, and conform to the requirements of the development of the times for Business English, many teaching reforms and innovations have emerged one after another, and the flipped classroom model is one of them. Flipped classroom has a relatively extensive theoretical and practical foundation abroad, and it has gradually emerged and developed in the teaching field in China in recent years. This article combines the practice of flipped classes in the course of Comprehensive Business English of Chongqing University of Technology, summarizes the problems and difficulties encountered, and proposes some suggestions for its solutions, hoping to provide a more reasonable and effective application of flipped classroom mode in Business English teaching.