Business Conditions Research Articles

УПРАВЛІННЯ ВИТРАТАМИ ТА ОПТИМІЗАЦІЯ БІЗНЕС-ПРОЦЕСІВ ДЛЯ ДОСЯГНЕННЯ ПРИБУТКОВОСТІ

Transformational processes of socio-economic development create new challenges for entrepreneurship. In the conditions of global competition, constant changes in business conditions and the complexity of the environment, the issue of cost management and optimization of business processes becomes a key aspect of business strategy. More and more businesses are looking for ways to increase cost efficiency while improving product or service quality. The method of this study is a thorough analysis and determination of optimal approaches to cost management aimed at achieving profitability. The research object is cost management processes in the business environment, while the subject of research is methods and tools for optimizing business processes to increase profitability. During the study, the key problems of cost management and optimization of business processes were identified, recommendations were made for increasing the efficiency of cost management and reducing costs, and developing a strategy for optimizing business processes to increase productivity and competitiveness. The conclusions of this study indicate that effective cost management and optimization of business processes are aimed at ensuring the enterprise’s profitability. Therefore, enterprises need to actively use the strategies of cost control, automation, and standardization of business processes. In conclusion, the ongoing transformative processes in socio-economic development have ushered in a new era of challenges for entrepreneurship. In the landscape of fierce global competition, ever-evolving business conditions, and a complex operating environment, effective cost management and the optimization of business processes have become pivotal elements of business strategy. Businesses across various industries are increasingly exploring avenues to enhance cost efficiency while simultaneously elevating the quality of their products or services. Practical implementation of the recommendations will help enterprises to increase profitability and stable growth in the modern business environment. The practical implementation of these recommendations stands to empower enterprises to not only increase profitability but also achieve sustainable growth in the contemporary business environment, thus navigating the intricate challenges of socio-economic transformation and global competition.

Creating the value of services as a factor of efficiency of production activities of transport enterprises in the digital economy

At the present stage of economic and logistics development, information technologies, artificial intelligence, as well as other achievements of scientific and technological progress are singled out as one of the promising areas, the introduction of which exposes the conditions for creating value of services to forced transformation. Many factors have become the catalyst for such rapid changes. However, among the key ones, it is worth noting the pandemic, thanks to which contradictions between the development of elements of economic systems, both at the state level and in individual production and marketing links were revealed. The pandemic has shown that it is technology, digitalization and innovation that determine the most significant factors for increasing the efficiency of production and distribution systems, including transport and logistics. In this regard, the subject of the study is the process of creating the value of transport services in the new conditions of maritime business. The purpose of the study is to develop a conceptual approach to creating the value of transport services, which will increase the efficiency of production activities of enterprises by maximizing the satisfaction of new business conditions. The methods of studying and generalizing domestic and foreign experience, the analytical method were used in the work. A review of scientific sources was carried out, analytical materials were investigated, and an oral survey of representatives of the maritime business was conducted. It is determined that in the new conditions the value of the transport service is formed due to the coordinated interaction of all participants in the cargo delivery chain. A model of value creation of transport services based on a globally synergetic approach and considering information innovations implemented today in maritime transport is presented.

Utvrđivanje realne produktivnosti zaposlenih u kompanijama u nestandardnim uslovima poslovanja kao što su Kovid i drugi

Establishing real productivity of employees in companies in non-standard business conditions such as COVID-19, but also in other unplanned (extraordinary) conditions in which a large number of heterogeneous companies can be found, implies the application of active adaptation by leading management bodies in companies. For this reason, companies are devising numerous activities with which they will respond to newly created business conditions. The situation of adjustment came to the fore in the conditions of the crisis caused by COVID-19. This meant the creation of a special "business continuity plan" for a specific company, which included the implementation of ongoing and strategic decisions that were essentially the company's response to the newly created situation. These activities made it possible to adopt the following measures in response to the situation: 1. Carrying out a realistic assessment of the level of risk and vulnerability of the company in the period of operation of one year. 2. Developing a realistically usable Risk Management System, based on top management's assessment. 3. Developing a realistically usable System of reserve activities, which will be used to correct management in companies. For these activities, the need to engage middle management is essential in order to optimize the overall management of companies in conditions of non-standard business operations. 4. Developing a realistic view of the company's vulnerability and its employees, the processes that are necessary to maintain a normal structure in the company in the conditions of non-standard operations, ensuring social protection for employees' family members, realizing the company's real income, the company's response to reducing the availability of resources and others of a usable perceived risk management system, and according to top management's assessment. One of the possible parameters that must be introduced into the regular operations of the company within non-standard operations is the analysis of the productivity of the employees' work and finding a model of the achieved planned level of productivity that is acceptable for the company.

Percepcije menadžmenta i zaposlenih o stepenu razvijenosti kulture kvaliteta u preduzeću Šinvoz, Zrenjanin

Quality is a factor that significantly determines the competitiveness and success of any organization on the market in today's business conditions. Customers' increasing degree and level of information, as well as their increasing demands and wishes, have presented organizations with the challenge of ensuring and nurturing top quality. Quality culture is a type of organizational culture that incorporates key assumptions, values, principles, and fundamental concepts of quality management. The findings of a 2022 study in which 21 managers and 80 employees of the company Šinvoz, Zrenjanin took part revealed that managers, on average, expressed more positive attitudes toward the aforementioned claims than employees who were more reserved. Statistically significant differences in the responses of managers and employees were identified in terms of leadership, quality as a key value in the company, focus on the customer, and employee empowerment and participation. These segments received significantly higher ratings from managers, compared to employee ratings. Leadership, working conditions, and employee motivation are the key areas that need to be improved, as they received the lowest average scores. The findings of the research can help leaders and managers make decisions about the quality culture and, more broadly, about the necessary organizational changes.

АСПЕКТИ ЦИФРОВОЇ КОНВЕРГЕНЦІЇ ТЕХНОЛОГІЙ В УМОВАХ ФУНКЦІОНУВАННЯ ІННОВАЦІЙНО-ДІЛОВОЇ ЕКОСИСТЕМИ

The important challenge of the digital economy from a business management perspective, in the context of digital transformation, is the development of digital platforms and the formation of innovative business ecosystems based on them. These ecosystems not only change the ways of organizing and conducting economic and labor activities but also disrupt existing production business models. The application of an ecosystem approach contributes to a comprehensive analysis of the development of an innovative business ecosystem, including the evaluation of infrastructure, new forms of relationships, and economic interests of stakeholders within the digital transformation of the economy, scientific and production cooperation, especially in the conditions of the high-tech and intellectual services market, as well as the processes of creating, accumulating, and transmitting new knowledge. In this context, platforms become a kind of "building blocks" of the digital economy, as they "attract" external resources, investments, and innovations from other companies to develop complementary products and services. The paper explores aspects of the phenomenon of «platformization» related to the widespread use of digital platforms as new business models. The digitization of all areas of life in an information-networked society is a mandatory attribute of the social and economic development of the country and its regions. The processes of active implementation of digital technologies, new for sustainable economic growth of states, represent new factors for ensuring leadership and competitiveness in the global market, and, most importantly, create conditions for effective interaction of innovation-active participants based on partnership relations, shaping an innovative business ecosystem. The main conditions for the emergence of platforms at the boundaries of companies forming a business ecosystem, a dynamically developed community of actors creating new values through both interaction and competition, are discussed in the paper. The paper presents the process of information exchange among participants in the digital platform within the innovative business ecosystem. The technological and compositional capabilities of the digital platform transform them into a format of innovative development, ensuring quick adaptation to changes in business conditions. The paper proposes a methodological approach to monitoring global trends in digitization, based on identified mature, sectoral, breakthrough, cross-cutting, and technological trends, as well as business trends. The authors suggest an algorithm for implementing the main stages of the procedure for monitoring global trends in digitization and platformization. A methodology for assessing the level of digital maturity is proposed based on determining the level of development of digitization and platformization of the innovative business ecosystem. The authors of this work propose a conceptual methodological model for the formation of an innovative business ecosystem. The paper presents a basic algorithm for calculating the economic effect and efficiency of implementing a digital platform. Recommendations for improving ecosystem management in the conditions of economic platformization are also provided.

The current state and problems of functioning of metallurgical enterprises in Ukraine

Structural changes in the production of metallurgical products in Ukraine are studied. The importance of this sector in the Ukrainian industry and the high level of competitiveness in the world market are noted. The article determines that the key metallurgical industries are concentrated in three oblasts: Dnipropetrovska, Donetska, and Zaporizka, which account for about 80% of metallurgical output and about 90% of metallurgical exports in Ukraine. At the same time, metallurgy became the main industrial sector of the indicated regions: in Donetska oblast, the share of metallurgy in the region’s industry is 53.20%, in Zaporizka - 39.50%, in Dnipropetrovska - 34.20% (in 2021). Taking into account the fact that active military operations on the territory of Ukraine during 2022 had a significant impact on business conditions, the article examines the impact of the war on the activities of the largest metallurgical enterprises. In particular, physical destruction of fixed assets, logistics, shortage of energy supply, etc. The share of the largest metallurgical enterprises in the metallurgical industry until 2022 is determined, and changes in the production activity of enterprises after a full-scale military invasion of the territory of Ukraine are indicated. The article notes that in 2022, about 30% losses in production can be predicted for the metallurgical enterprises of Dnipropetrovska oblast, about 50% - in Zaporizka oblast, and almost all metallurgical enterprises of Donetska oblast have suspended their work. Practical examples of preserving the functional capacity of the enterprise due to effective decision-making are given. In particular, some enterprises are moving their production facilities to a safer area (in particular, to the west of the country); the most destroyed industries are filing lawsuits in international courts for compensation of damages at the expense of the aggressor (Russia); some enterprises are changing the sales market to optimize the costs of logistics and other things. Variants of solutions to the specified problems are offered to restore the work of metallurgical enterprises and strengthen their competitiveness in the domestic and foreign markets.

Determinants of woodcraft family business success

The woodcraft industry has been developing in Bali for more than half a century in the form of family business (SMEs) which is currently managed by the third generation or the transition from the second to the third generation, where this phase is the climax of the family business. Apart from contributing to tourism, this craft business also has cultural values. Moreover, the tourism situation and macroeconomic shocks have had an impact on business conditions. This research aims to analyze the performance of a woodcraft family business based on a family and financial approach, through a two by two matrix analysis as well as to analyze the determining factors of willingness to succession of woodcraft family business in Bali, with MICMAC analysis. The results show that the performance of the family business in this case is high emotional but low financial capital. There are 18 identified factors related to the willingness to succeed in the woodcraft family business, and the most influential factor (existing and forecasting) is the participative leadership style, while the most dependent is personal interest which is the involvement of the successor from an early age in family business activities.

Цифровізація менеджменту: актуальні проблеми теорії та практики

The importance and role of digitalization of management in modern conditions are substantiated. It is emphasized that the processes of digitalization of management determine the specificity of digital transformation of management. It is summarized that large-scale technological changes also lead to changes in business conditions, complicate management tasks, and change the nature and boundaries of management processes. The current problems of digital transformation of management in Ukraine are identified: overestimation of the role of automation; possibility of loss or insufficient growth of profits; inability to implement digitalization in certain areas; technological unemployment; established disproportion between demand for highly qualified professionals and insufficient preparation by educational institutions; absence of necessary common standards, technical regulations, and relevant legislative norms regulating relationships between participants in the field of digital technologies; insufficient level of protection of digital technologies from unlawful encroachment. It is argued that the main problems of digitalization of management lie in the development of digital competencies of responsible individuals, which require solutions. Research of modern realities, problematic fields, and trends in the development of digitalization of management has made it possible to identify priority directions for solving the mentioned problems: formation of a new digital culture and new digital thinking; ensuring continuous development of professional digital competencies at all levels of management; providing legal regulation on issues of forming state policy in the field of developing digital skills and competencies; creating indicators for monitoring the state of development of digital skills and competencies (developing a methodology for conducting such studies, forecasting the needs of employers in certain digital skills of employees in key professional groups).

MANAGEMENT ACCOUNTING AS AN INFORMATION COMPONENT OF THE DIAGNOSTICS OF THE FINANCIAL SECURITY OF ENTERPRISES

Introduction. New business conditions, characteristic of fundamental changes in the industrial paradigm, the introduction of the digital economy in the socio-economic processes of the "knowledge" information society, the establishment of a new model of world perception and post-war recovery in the conditions of BANI World require a radical change of priorities in the management of financial and economic activities of enterprises in the plane ensuring their safety. The requirements of timeliness and flexibility of management in practical "digital" activities require timeliness of decision-making regarding the functioning of business structures and immediate response to risks and threats in the competitive space. This is provided by the management accounting system, the methodology of which must be constantly reviewed and adapted for implementation in various types of enterprises and organizational and legal formations. The goal is to investigate the main theoretical and methodological approaches to management accounting as an informational component of the financial security of the enterprise. The purpose of the article is the scientific substantiation of the main theoretical and methodological approaches to management accounting as an information component of the financial security of the enterprise. Methods. The study of the outlined problems was achieved with the help of general scientific, special and empirical methods of learning processes and phenomena. Methods of analysis and synthesis, comparison, generalization, applied to the study of management accounting in the context of financial security of the enterprise; scientific abstraction, structural-logical and tabular methods - for the systematization of management accounting technologies in ensuring the financial security of enterprises. Results. The theoretical foundations of management accounting as an information base for managing the financial security of enterprises are summarized. The methodical approaches of management accounting, which allow diagnosing the state of financial and economic activity and making timely management decisions to achieve financial security of enterprises, are highlighted. Conclusions. The informational component of financial security management is management accounting, which produces data of an operational, tactical and strategic nature. The use of analytical methods will expand the volume of information resources about the level of financial security with the necessary level of its detail and frequency of presentation. The use of management accounting methods and technologies makes it possible to generate reliable information for making informed, timely management decisions that can take into account changes in the internal environment and threats and risks of the external environment. The use of analytical methods will expand the volume of information resources about the level of financial security with the necessary level of its detail and frequency of presentation.

REGULATION OF THE FINANCIAL ACTIVITIES OF ENTERPRISES IN THE CONDITIONS OF THE WAR ECONOMY, CURRENT STATE AND FORECASTS

Introduction. Enterprises conduct their financial activities to ensure a stable financial condition, efficient management, and the achievement of planned goals and results. A strong and stable economy of the state contributes to their development and business activity. Today, it is difficult for enterprises to conduct their usual financial and economic activities, because the fullscale military aggression of russia caused them huge losses and forced them to adapt to new business conditions in a short period of time. The purpose of the article is to clarify the essence of the financial activity of economic entities and the peculiarities of its implementation in the conditions of martial law, an overview of regulatory measures aimed at stabilizing the financial and economic activity of enterprises that are implemented by the state during the period of full-scale war, as well as substantiating the need for their further use and efficiency. Methods. Analysis, synthesis, comparison, generalization, graphic method were used in the research process. Results. The theoretical foundations of the essence of financial activity have been studied and the author’s interpretation has been proposed. The current economic situation in the state and its influence on the financial activity of economic entities have been analyzed. Forecasts of domestic and international institutions regarding the expected level of key economic indicators have been considered. The need for implementation of regulatory actions of the state to support the activities of enterprises has been argued. Conclusions. Ukrainian enterprises continue to operate despite the large-scale challenges of the extensive war, keeping the economy in working condition, providing revenues to the budget to support the country’s defence and security. The state coordinates and regulates their activities, develops and implements new, flexible, dynamic and effective tools and tries to ensure the most favurable conditions for stable functioning and conducting financial and economic activities.

Economic And Trade Cooperation Between China And Belarus In The Context Of The “One Belt And One Road“ Initiative

The article analyzes economic and trade opportunities and cooperation between China and Belarus in the context of the One Belt and One Road program. Both countries have great potential for economic and trade cooperation, and their industries largely complement each other. The Chinese-Belarusian Industrial Park, a key project of China-Belarusian cooperation, plays the role of an intergovernmental coordination mechanism. However, there are some that hamper cooperation between the two countries, such as the risk of inflation, unstable economic development and business conditions in Belarus.

РОЗВИТОК ВІТЧИЗНЯНОЇ ЕКОСИСТЕМИ СТАРТАПІВ В УМОВАХ ГЛОБАЛЬНИХ ВИКЛИКІВ СЬОГОДЕННЯ

Today, the most significant factor influencing the development of the national economy and the startup sector in particular is the military aggression of the rf against Ukraine. Since the beginning of the war, the domestic economy was under the influence of a number of negative political and socio-economic factors: military actions at the territory of Ukraine, the destruction of the country's economic potential, the threat to territorial integrity, large-scale migration processes, the growth of unemployment and inflation, devaluation of national currency, unfavorable investment climate etc. The analysis of military aggression impact on various sectors of the economy, in particular the startup sector, is gaining relevance for scholars and practitioners. In view of this, the purpose of the article was to determine the features of the current state of the startup ecosystem, as well as the main trends of its development under conditions of today's global challenges associated with the military aggression of the rf. The paper examines the state of the startup ecosystem compared to the pre-war period, establishes the main trends of its development regarding the amount of funding, the structure of priority areas of activity, the geographical location of startups, and the expectations of startup initiators regarding the prospects of functioning in the short term perspectives. The factors contributing to the preservation and further development of the startup industry, despite the military aggression of the rf, were analyzed. The current role of the state in the development of startup ecosystem and the factors determining the features of the development of the IT industry and the startup sector, in particular, were defined. In general, compared to other sectors of the economy, the IT industry and the startup sector, due to the specifics of the business, were less affected by military aggression than other sectors of the economy. Despite the difficulties of wartime, the national startup ecosystem of Ukraine continues to develop, remaining a source of information and technological innovations and, at the same time, adapting to new business conditions and new needs of the country's economy. A promising direction of research on this topic is the determination of the long-term effects of the russian military aggression on the development of the startup ecosystem.

Optimization of accounting for low-value current and non-current tangible assets: contemporary challenges and practical solutions

Introduction. In the conditions of modern business, the optimization of the accounting of low-value current and non-current material assets is defined as a key strategic necessity. This work is aimed at the development and implementation of practical solutions for improving accounting processes, ensuring the efficiency and accuracy of financial management of the enterprise in the conditions of modern challenges and standards. The purpose of the work is to develop and implement effective strategies for optimizing the accounting of low-value current and non-current material assets in modern conditions. The research is aimed at studying the challenges associated with the implementation of accounting taking into account international and domestic standards, as well as at the development and implementation of practical solutions to optimize this process. The goal is to increase the efficiency of accounting, reduce costs and ensure the accuracy of the company's financial statements. Method (methodology). Scientific methods and approaches were used in the work, in particular, comparison of accounting standards and formalization of technological tasks. By analyzing international and domestic approaches to accounting for tangible assets and determining optimal accounting parameters, the methodology is aimed at introducing innovations, including automation and the use of the latest technologies, to effectively optimize accounting processes and ensure the accuracy of financial reporting. Results. The article considers modern aspects of accounting of low-value assets. The study shows that the methodology of accounting for low-value assets is controversial and needs further improvement. It is noted that now low-value assets are recognized as those whose value does not exceed 20,000 hryvnias. It is important to note that this value limit is not taken into account when classifying assets as МНМА (Low-value non-current material assets) and МШП (Low-value perishable items). The article highlights the theoretical and methodological aspects of accounting for low-value and perishable items, in particular evaluation, recognition and classification. A new depreciation policy is also proposed for non-current assets that are not fixed assets.

Управління запасами як складова процесу диджіталізації на підприємствах ресторанного бізнесу

During the 20s of the XXI century, significant efforts of small businesses are aimed at finding opportunities to continue their activities in the context of the COVID-19 pandemic. Disruption of supply chains and a negative impact on demand are observed. The pandemic has shown a devastating force for the food service sector in a market economy. The aim of the publication is to analyze industry trends in digitalization of management at restaurant business enterprises to search for competitive advantages, such as possible changes in product supplier chains and inventory volumes. Despite the ongoing pandemic crisis and current economic challenges such as inflation, supply chain issues, rising energy prices and staff shortages, modern digital technologies can help ensure sustainable operations. Novel technologies, the widespread use of innovative software and various gadgets, the globalization of services, the transition of services and sales to online – all this must be taken into account in the activities of companies and enterprises. Digitalization of internal processes of activity is becoming a reality in many sectors of the economy, but in the activities of restaurant business institutions it is moving more slowly. In fact, there are a large number of dining establishments with a small number of staff and small family restaurants. To solve the problem with inventory rationing, various methods and calculations using application software packages are used. The article proposes their adaptation to the conditions of the restaurant business. It is concluded that digitalization and the use of digital technologies is the most effective way of development for restaurant businesses.

Внедрение Agile-методологии в управление проектом разработки программного обеспечения в малом предпринимательстве в отрасли энергетики

The article is devoted to the evaluation of the results of experimental implementation of flexible software development methodology under conditions of small business in power industry. The purpose of the study is to evaluate implementation of Agile methodology of software development management under conditions of Promenergo LLC case production. The choice of the research object is due to the availability of factual data and involvement of the author in the activities of software development department. The methodological basis of the study is Agile methodology as a concept of flexible approach to project management. The research methods are experiment, observation, comparison, and field sociological research – interview survey. Flexible project management is considered on the example of hybrid Scrumban methodology. The results of the research are achieving stable software version based on the results of the 5th sprint, developing strict regulations for the software versions, participation of the entire team in decision-making, reducing the number of defects by 10%, reducing the number of "lost tasks" to 4-6%, and increasing satisfaction with operational processes by 43%. Agile methodology demonstrated effectiveness under conditions of power industry production, which directly depends on the developed software solution. Implementation of the basic principles of Agile methodology does not require additional human, material and financial resources, which makes them available for use in the teams of small and medium-sized enterprises.

Increasing the Efficiency of State Regulation of Innovative Activities at the Regional Level

The article examines the issues of state regulation of innovative activities at the regional level and proposes measures to increase the efficiency of regulation. The research analyzes the current state of innovative activities in regions and identifies factors hindering its development, including weak regulatory framework, insufficient support from regional authorities, and limited public-private partnership. To address these challenges, the authors propose a set of recommendations that include improving the legislative base to ensure more favorable policies, strengthening the role of regional authorities in stimulating innovation, and developing mechanisms for public-private partnerships. They also emphasize the importance of promoting an innovative culture and education and creating favorable conditions for small and medium-sized businesses. The proposed measures aim to promote the integration of innovative processes into the economic and social life of regions, which will contribute to the sustainable development of the country as a whole. The article concludes that the success of these recommendations depends on the active participation of all stakeholders, including the government, businesses, scientific community, and civil society. Working together, they can create an ecosystem that fosters innovation and supports its development in regions.

ФОРМУВАННЯ СТІЙКОСТІ АГЛОМЕРОВАНИХ МІСЬКИХ ПОСЕЛЕНЬ ПРИБЕРЕЖНОЇ ОДЕСЬКОЇ АГЛОМЕРАЦІЇ

Modern cities and their agglomerations are experiencing significant threats related to climate change and its consequences, pandemics, wars, etc. It is difficult for large agglomerations to mitigate the consequences of such challenges in a coordinated manner. The small cities have even fewer resources to effectively respond to threats, which makes them more vulnerable and unstable to new challenges of development. Coastal agglomerations face significant challenges to resilience in the face of internal and external threats. The research purpose is to identify features, opportunities, as well as problems and potential risks of forming the resilience of agglomerated urban settlements of the coastal Odesa agglomeration. The authors' attention was focused on a comparison of the resilience potentials of two types of cities according to their socio-geographical location: coastal (Chornomorsk and Yuzhne) and internal (Biliaivka and Teplodar). The research results were formed on the basis of content analysis of municipal official documents and local mass media from January to May 2023 as well as developing a SWOT analysis determining the problems and prospects of implementing resilience mechanisms in the cities. The different components of resilience potential were analyzed for the selected cities, especially economic, social, and environmental ones. It was revealed that the level of economic and social development of agglomerated settlements in the Odesa agglomeration is uneven. Coastal cities have a higher level of economic and social development due to the presence of the largest seaports in the country. However, the dependence of the urban economy on the activities of few large enterprises does not guarantee economic resilience. At the beginning of the full-scale russian military invasion, these cities felt the greatest vulnerability due to the temporary shutdown of businesses and ports. Yuzhne and Chornomorsk require an increased level of climate change preparedness due to the vulnerability of the sea coast, so rewilding measures can improve their adaptation to climate change and natural events. The active work of local authorities and public involvement, positive migration growth, a high proportion of children and adolescents, transparent support for small businesses, and improved tourist attractiveness are beginning to form the high level for the economic and social resilience of Biliaivka. The potential for economic and social resilience in Teplodar is low due to the significant shortage of jobs and large flows of commuting labor migration to the core city, therefore it is necessary to create attractive conditions for small and medium-sized businesses in various spheres for economic diversification. The creation of an industrial park or business incubator can compensate for the absence of the city-forming enterprise. The deep research of all threats and possible challenges, as well as the integration of urban resilience instruments into official documents based on the cooperation of all stakeholders, should be a further step in the introduction of economic, social, and environmental resilience in urban management process for the cities of the coastal Odesa agglomeration.

ВЗАЄМОЗВ’ЯЗОК ІННОВАЦІЙНОГО ТА СОЦІАЛЬНО-ЕТИЧНОГО МАРКЕТИНГІВ ЯК ДЖЕРЕЛА ФОРМУВАННЯ КОНКУРЕНТНИХ ПЕРЕВАГ

The article examines the issue of using the concepts of innovative marketing and social-ethical marketing as related elements to increase the competitiveness of the enterprise. The purpose of the article is to study the possibility of combining the concepts of innovative marketing and socio-ethical marketing for the formation of sustainable competitive advantages of enterprises on domestic and global markets. The authors identified the main trends in consumer behavior in 2023 according to the report of the research company Euromonitor International and the possibility of using these trends for the implementation of innovative activities of the enterprise. It has been established that the needs of modern consumers are based on the principles of sustainable development and social responsibility. The main features of innovative marketing and socio-ethical marketing in terms of marketing complexes are established and synergistic connections between the two concepts are proposed. Also, as an idea for the development of the farm, the fragmentation of sown areas into ecological plots was proposed, where measures to improve the component qualities of products will be maximally observed. The authors proposed innovative steps of the company’s activity using the principles of social and ethical marketing. On the example of the farm company “Batkivshchyna” of the Krasnopilska community of the Sumy region, the possibility of combining the principles of innovative and socio-ethical marketing in its activities was considered. In the study, the authors proposed the production of pellets to improve the innovative and ecological indicators of the area of the Krasnopilska community and provide the population with energy resources for heating. The authors determined the amount of expenses for the farm to purchase equipment and the level of profitability of the activity of producing the pellets. It was determined that the introduction of innovation into the company’s activities will create certain positive social effects in the future, which will lead to the improvement of the economic condition of business and the development of the territorial community.

Analysis of the activities of international companies on the ukrainian-russian market under the influence of the war

This article is devoted to the study of the nature of the reflection of such geopolitical events as the russian-Ukrainian war of 2022 in the note "events after the reporting period" of the annual financial statements of transnational companies for the year 2021. The article examines annual reports, for which the reporting period is from January 1, 2021 to December 31, 2021, and the russian-Ukrainian war began on February 24, 2022, the specified geopolitical event is the second type of event - an event that indicates the conditions that arose after the reporting period. Thus, according to the recommendations of the consulting company BDO and the auditing company KPMG, this event does not require the adjustment of the indicators of the annual report. Experts of the auditing company KPMG substantiated this statement by the fact that significant changes in the economic conditions of business and the political environment, as a direct consequence of the war, occurred after the end date of the reporting period. Substantial changes mean the military invasion of russia on the territory of Ukraine and, as a result, the introduction of economic sanctions against the government and business of russia and Belarus by the international community.

USE OF INTEGRATED MCDM APPROACH FOR THE SELECTION OF LEAN TOOLS TO IMPROVE THE ORGANIZATIONAL-BUSINESS PERFORMANCE

There are numerous strategies and concepts that management can use in order to improve the organizational business performance of companies in modern business conditions. Research shows that one of the most prevalent principles in the past few years is the use of Lean tools, which enable managers to continuously improve their business. Since in most cases the problem of choosing Lean tools is solved through experience, the paper proposes the application of an integrated multi-criteria approach for decision-making. The evaluation of the relative importance of the criteria was performed using the AHP method, while the selection of the most suitable Lean tool was carried out using the ELECTRE method, the PROMETHEE method and the Compromise Programming method, using specially developed software for that purpose. The aim of this paper is to point out the importance and quality of the application of the proposed model in real and modern conditions of business and organization.