Business Conditions Research Articles

Hospitality SMEs and the circular economy: strategies and practice post-COVID

PurposeThis research evaluates specific circular economy issues in relation to the hospitality sector. This is investigated in the aftermath of the COVID-19 pandemic, considering the impact that the experiences of UK hospitality SMEs had on their circular economy activities. Viewed through a resource bricolage lens, for some this was a consequence of the challenges of the pandemic, while others were proactive in pursuing circular economy strategies.Design/methodology/approachA sequential mixed methods research design is established based on a pragmatic worldview. The first phase analyses secondary data from the Business Insights and Conditions Survey (BICS) to evaluate circular economy aspects on hospitality businesses in the context of the COVID-19 pandemic. Phase 2 collects and analyses qualitative semi-structured interview data from directors of hospitality SMEs to investigate the experiences of businesses in this research context.FindingsResults point to a desire for hospitality SMEs to engage in circular economy activities, especially as a means of achieving financial efficiency, however this is sometimes constrained by increased costs. Resource bricolage theory underlines potential advantages for SMEs to engage with the local community to support circular economy activities and bring mutual benefits.Originality/valueThis research contributes to the under-researched topic of circular economy issues in hospitality SMEs. The focus on SMEs is significant as small businesses are more resource-constrained than larger businesses. The context of the post-COVID period is also notable due to changing attitudes towards circular economy aspects from the experiences of the pandemic.

Application of ZMOT in Meal Kit Business in Indonesia

The meal kit business is relatively new in Indonesia. As an initiator in the meal kit business in Indonesia “Black Garlic” failed to deliver its value to the market. Thus, they went bankrupt in 2015. However, after the pandemic, the meal kit business model gained attraction in entrepreneurs' eyes. While they are trying to fit in the market, Masakbox is diving in and trying to find the best practices to win in the meal kit business. This research will discuss the journey of the business in adapting ZMOT (Zero Moment of Truth) for a meal kit business namely Masakbox by briefly discuss about the existing business condition and analyzed using As Is Business Process Map and Value Proposition Canvas. Subsequently, the primary data is gathered from actual customers after they purchase the product and expert recommendations. Finally, the action that Masakbox took to solve the problem by using ZMOT theory and the impact in the business. The impact of ZMOT after analysis and implementation process, Masakbox has redesigned its own business process map and value proposition. Moreover, ZMOT adaptation also impacted in sales performance and brand awareness on its platforms.

DEVELOPMENT OF A MATHEMATICAL MODEL FOR BUSINESS PROCESS AUTOMATION

The article discusses the main elements of creating an ideal mathematical model of the operating procedure of the budget department for IT enterprises. The main technical problems arising in the context of deteriorating business conditions and economic instability are analyzed from the point of view of strategy. The introduction of information technology and the creation of specialized programs and modules are the primary methods for resolving the issues associated with the automation of business processes. By using such systems in various functional divisions, it is possible to reduce the amount of human factor and unneeded paperwork while also making the information gathered at the organization clear, accessible, and organized. Business process management modeling, which is a numerical optimization synthesis of the structure, components, and parameters of a business process, is incredibly important yet is still in its infancy. The cost of an IT project is the primary concern of the developed principles of mathematical modeling of business process management. The baseline data for the generated model, as well as its structure and the findings obtained, can alter dramatically throughout the simulation depending on the nature and peculiarities of each specific project. The research under discussion is aimed at increasing competitiveness in the market and maximizing the overall strategy of the organization. When constructing a mathematical model, the author pays special attention to the methods of mathematical modeling of a business process based on the principles of queuing theory. The created model will allow budget departments of IT companies to evaluate and improve their activities.

Entrepreneurial Passion and entrepreneurial leadership: An exploratory study of Indonesian Minang ethnic entrepreneurs

Entrepreneurial passion is the main assessment in looking at the characteristics of entrepreneurs and there have been many studies and theories that put forward the entrepreneurial spirit in achieving entrepreneurial success. However, there is no clear assessment of passion and whether entrepreneurial passion can stand alone in assessing successful entrepreneurship or rather entrepreneurial passion must be together with other entrepreneurial characteristics such as having leadership that leads to success. This study involved 25 entrepreneurs to assess entrepreneurial passion and leadership which was carried out qualitatively. Data collection uses in-depth interviews to see entrepreneurial spirit and leadership. Those involved in this research specifically are Minang ethnic entrepreneurs who do have different characteristics in running a business. Questions are asked of business owners who have been around for at least 10 years. This is limited in order to be able to see entrepreneurial passion not only in facing business profits but also in business conditions that are in trouble both internally and externally. The results of the study revealed that passion alone cannot be used as a benchmark or an indicator of business success, as many as 20 entrepreneurs revealed that passion must be combined with other characteristics such as the ability to lead a business. This means that in managing a business and also in achieving success, entrepreneurial passion must be supported by other factors. A total of 5 entrepreneurs revealed that passion is the most important in success. The limitation of this research is that it has not looked at several other supporting factors for entrepreneurial passion in achieving success and needs to be done quantitatively in uncovering the contribution of entrepreneurial passion.

Co-development of Low-speed Electric Community Buses for Local Area Revitalization

This paper describes the development of low-speed electric community buses (LSECBs) designed by the author's group and their spread situation in Japan. LSECBs are electric vehicles that can travel on public roads at speeds of less than 5.56 m/s (20 km/h). The university, local government, local businesses, and residents with a co-design approach developed the LSECBs. They have various advantages such as safety due to low speed and low energy consumption. In particular, the LSECBs have features not found in ordinary vehicles, such as the ability to friendly talk with other passengers in the vehicle and to see the surroundings. The purpose of using LSECBs is mostly for sightseeing, but they are also used to enhance the mobility of elderly people in the community. In Japan, public transportation plans are formulated by each local government, but local governments with weak finances do not provide sufficient financial support to the companies responsible for public transportation. As a result, public transportation services have been reduced or eliminated due to the business conditions of private companies, and many elderly people with reduced mobility, called "people with shopping difficulties," have been left behind. Under these situations, it is necessary to discuss what kind of contribution LSECBs can make. Moreover, the LSECBs require special driving methods so as not to cause traffic congestion when mixed with other ordinal vehicles. In this paper, we report on the development concept, features of the LSECBs, their special driving method, positioning as a transportation policy, and their potential as stainable mobility.

Діджиталізація бізнесу як запорука зростання конкурентоспроможності та успішного розвитку компаній у динамічному середовищі господарювання

A key factor of success for modern companies is the timely restructuring of business processes, considering the penetration of digital technologies in all spheres of society. Approaches to the definition of terms "digitization", "digitalization" and "digital transformation" are analysed. Attention is focused on the need to implement digital technologies in the activities of business structures for their successful functioning. The main stages of the business digitalization process are outlined, the need to adjust the architecture of solutions in accordance with the specifics of companies and business conditions is emphasized. The measures of implementation of digitalization in the business processes of companies that lead to tracking the parameters of all production operations, their control and making timely decisions on the need for corrective actions are revealed. On the example of leading companies, it is proved that the challenges of recent years have contributed to the restructuring of business processes, changes in business models, the use of digitalization to ensure the sustainable development of business organizations in today’s changing external medium. It is emphasized that the effectiveness of business structures largely depends on the innovative and technological potential of each country, the level of technology development, the ability of the country’s economy to develop in the context of digital transformations, which are increasingly taking place every year. The rating of countries by the level of network readiness is analysed, the place of Ukraine in this rating is determined. It is emphasized that despite the complexity of modern economic conditions in Ukraine, the government is working to increase the cyber resilience of the state and further improve digital technologies in all spheres of life. Such measures show that digitalization in Ukraine is gaining momentum and is the key to the survival and further development of domestic business structures.

Business Analysis of Toyota Based on Enterprise Value Multiple and PEST Analysis

Toyota is a long-established automobile manufacturing company with both a broad market and abundant economic activities. This paper conducts a business analysis of the Toyota company by analyzing the accounting statements and financial data of Toyota company for sales, profitability, and stock value. Overall, Toyota has an advantageous position in terms of sales compared to other competitor companies and also in terms of profitability by analyzing the marginal net profit, it is concluded that Toyota's profitability is in the middle to upper level compared to other competitors. In the stock value analysis, by comparing the enterprise value multiple and the price-to-earnings ratio analysis, it is concluded that Toyota has the highest price-to-earnings ratio compared to other competitors, thus concluding that Toyota has a high stock return and a rich investment value. This research paper provides relevant business analysis for major companies in the automotive manufacturing industry for the last two years, reflecting the business conditions of different companies and the future prospects of Toyota.

ASSESSMENT OF THE AGRO-INPUT SUPPLY SECTOR IN KOGI STATE, NIGERIA

Most farmers are experiencing challenges and constraints in accessing agricultural inputs, thus leading to poor and underutilization of agro inputs and consequently low agricultural productivity in most part of sub-Saharan Africa. This study assessed the agro-input supply sector in Kogi state. A total of 157 input dealers were randomly selected across the twenty-one local government areas in the state. Data were collected using well-structured questionnaire complemented with interview schedule and were analyzed using simple descriptive statistics. Findings reveal that agro-chemicals, fertilizer and feed were the major inputs supplied by most of the retailers and wholesalers that hardly engage in activities that create awareness about their products. Input prices were the most important preference and consideration factor in the purchase of agro-input by customers and form the basis for competition. Casual, family and child labours that proved to be cheaper, commonly accessible and do not require signing of formal employment contract with workers dominated both the retail and wholesale sectors. Poor government support, poor business condition in addition to poor capital base, high transportation cost, price fluctuations, adulteration were the identified major constraints affecting the agripreneurs. The study recommends capacity development on new marketing strategies, registration of businesses with relevant agencies, provision of credit and financial services; formation of formidable, strong and mutual-trust co-operative societies for input supply actors so as to enhance efficiency and effectiveness of the agricultural inputs supply sector in the state.

Business Workforce Planning in PT X to Support the Company Target Achievement

Global business conditions and rupiah exchange rate fluctuations have also contributed to the oil and gas market decline since the outbreak of the novel coronavirus (Covid-19) pandemic in Indonesia in the first quarter of 2020. In addition, the existing state of oil and gas, which generally experiences periodic declines, is a challenge for the company to maintain the company’s business. Oil and gas companies, like other businesses, need people to carry out their activities and meet their production targets. The oil and gas business, by its very nature, requires sufficient human resources in terms of numbers and skills. If this is not regulated, it can lead to understaffing affecting goal achievement or over-employment, which can reduce company productivity. This study therefore aims to ensure adequate worker availability through workforce planning. Based on current personnel analysis and personnel planning strategy, PT. X has many flaws in its workforce planning/strategy, including its productivity, unstable headcount, lack of talent development and leadership skills The strategic manpower framework for the internal labor market will be implemented by filling out the main activities excluded from internal resources and open core activities over the next five years from external recruitment to enhance the core functionality. It is proposed to set up a skills development program to improve technical and managerial skills to ensure the use of temporary workers and their readiness for current and future positions.

PERENCANAAN STRATEGIS SISTEM INFORMASI DAN TEKNOLOGI INFORMASI MENGGUNAKAN SWOT DAN BSC PADA ENTREPRENEUR SORGUM

Since 2009, University of Wijaya Kusuma Surabaya (UWKS) has been involved in intensifying alternative food programs and importing food substitutions and driving entrepreneurship in sorghum commodities. Sorghum is the third food cereal crop after rice and maize. However, its use as food and industrial material is still limited, even decreasing with the availability of rice that meets needs at a relatively cheap price.The data used in this study include primary data and secondary data. Primary data obtained from interviews and observations conducted by interviewing 283 Sorghum Entrepreneurs who are members of 26 Sorghum Entrepreneurship Units (UES). SI and IT strategic planning for Sorghum Entrepreneurs in this study uses a ward and peppard framework with the SWOT and BSC methods.The results of the analysis that the sorghum industry is in quadrant 3 which supports turnaround is a business condition that is facing enormous opportunities, but also has some internal obstacles or weaknesses that must be faced, and improve the quality of service to customers by way of online service by presenting a system complete information and can meet customer needs so that the information is always up to date.Â

Soft Power in emerging economies: A partial least squares – structural equation modeling exploratory analysis of the effects on outward foreign direct investment

This article discusses the linkage between Soft Power institutional conditions and their effects on inward foreign direct investment (IFDI) as a mediator of outward foreign direct investment (OFDI). We measured Soft Power through the use of selected indicators between 2016 and 2019. To evaluate the proposed Soft Power constructs and their relationship with IFDI – OFDI, we applied partial least squares – structural equation modeling (PLS-SEM) analysis. The model outcomes suggest that Government, Business, Culture, and Diplomacy conditions have a significant and positive effect on IFDI and OFDI. The findings are context-moderated due to the heterogeneity of the emerging economies evaluated.

ANALISIS SWOT DALAM MENINGKATKAN DAYA SAING PRODUK (CV. JENANG MUBAROK KUDUS)

Competitiveness is the ability to show better, faster or more meaningful results. The capabilities in question are the ability to strengthen its market share, the ability to connect with the environment, the ability to continuously improve performance, the ability to establish a profitable position. according to company conditions.The theory used is competitiveness and SWOT analysis, competitiveness according to Kotler and Armstrong (2008), defines competitive advantage as an advantage over competitors that is achieved by offering greater value to consumers, either through lower prices or by providing more benefits. According to David (2010), SWOT analysis defines the analytical tools used to compile strategic factors based on the strengths, weaknesses, opportunities and threats owned by the company.The type of research used in this research is descriptive qualitative. The population and samples were selected using a purposive sampling technique. The samples used in this study were people who were considered to know about CV's business conditions. Jenang Mubarok, totaling 7 people. The research method used is documentation, interviews, and questionnaires. The data analysis technique used is SWOT analysis which includes qualitative SWOT analysis, IFE matrix, EFE matrix and grand strategy matrix.The results of the analysis show that the business position based on the qualitative SWOT analysis is in the business position with the ST strategy, which is a combination of strategy with strength in dealing with threats. The results of the calculation of the Grand Strategy Matrix are strengths and weaknesses (S-W: = 1.86-1.83 = 0.03) so that it has a positive difference of 0.03, while for opportunities and threats (O-T: = 1.69-1.75 = -0.06) so it has a negative difference ofBased on the results of the analysis of the Grand Strategy Matrix, it shows that the business is in quadrant II, the appropriate strategy is concentric diversification and the ST strategy, namely to maintain strength in the face of threats, maintain quality products in the future so that consumers believe in jenang nubarok, add new products to win product competition, looking for cheaper raw materials to make jenang able to sell cheap prices, creating a copyright for the packaging of mubarok jenang products so that not many competitors imitate the product packaging

BUSSINES MODEL CANVAS (BMC) DAN ANALISIS SWOT SEBAGAI STRATEGI PENGEMBANGAN UMKM SANGGAR ALAM BATIK KECAMATAN SUKOREJO KABUPATEN PASURUAN

The research study to analyze the business model and development strategy of Sanggar Alam Batik Kec. Sukorejo Kab. Pasuruan based on BMC and SWOT analysis. This study uses a descriptive qualitative approach. Data was collected and then analyzed based on Business Model Canvas (BMC) analysis and SWOT analysis. BMC is used to describe Sanggar Alam Batik's business conditions, while SWOT analysis is used in the formulation of business development strategies that are applied to new business models. The results of research on applying the right strategy in business development at Sanggar Alam Batik are SO strategies which consist of 1) finding a strategic place and creating a batik gallery. 2) Create a website as a marketing medium and expand the network in various marketplaces and social media. 3) Expanding market share to the global market. While the adjustment of Sanggar Alam Batik's business model provides an overview of nine model blocks including 1) customer segment, 2) value proposition, 3) customer relationshiip, 4) channell, 5) revenue stream, 6) key resources, 7) key activities, 8) partnerships key, 9) a cost structure that is expected to be able to develop 1) service quality, 3) human resource competence, and 4) support the achievement of clearer targets. The results of the BMC and SWOT evaluations provide an illustration that Sanggar Alam Batik needs a strategy to improve its business by adding eight blocks, including 1) customer segment, 2) customer relationships, 3) channels, 4) revenue streams, 5) key resources, 6) key activities, 7) key partnerships, 8) cost structure

Taxation as a factor in investment attractiveness in the Visegrád countries

ABSTRACT Managers take into account the tax burden when they decide about a new investment; therefore, they seek countries with lower tax rates. Governments respond to these requirements and battle for new investments by lowering tax rates as part of tax competition. This study focuses on the Visegrád countries as a region of new foreign investments from other OECD countries, and analyses the determinants of a bilateral FDI position of equity. As a model, it uses dynamic panel regression with GMM estimation. Results show that FDIs are affected by the level of difference in corporate taxation and the size of both countries. Every other potential determinant has no effect on the level of investment. These results show that foreign investors care about tax burdens more when investing within the Visegrád Group. Visegrád countries are relatively close when considering conditions for business; therefore, the most important difference becomes the taxation of profits.

Business Development Strategy for CV Hadi Corp Convection in the Domestic Market with a Canvas Business Model Approach

The textile manufacturing industry in Indonesia grew 15 percent, but total exports fell 2.87 percent to 12.84 billion dollars in 2019 compared to 2018 of 13.22 billion dollars. The TPT industry can be divided into several sectors, one of which is the apparel sector. The apparel sector also has an important GDP contribution for Indonesia. In textile product commodities, there is competition with imported quality. Textile products find it difficult to compete in the domestic market due to inferior quality to imported products, both in terms of materials, sewing, styles and finishing which are not neat and not standardized and their availability has not met market demand. In dealing with changes in the external and internal environment CV. Hadi Corp needs a business model mapping to determine the company's business conditions to be able to create breakthrough innovations for the company's business development for the domestic market. Hadi Corp needs a business model mapping to determine the company's business conditions to be able to create breakthrough innovations for the company's business development for the domestic market. The research objective is to analyze the current CV Hadi Corp Canvas Business Model, analyze the strengths, weaknesses, opportunities, and threats (SWOT) of CV Hadi Corp currently based on the 9 elements of the Canvas Business Model and Design the CV Hadi Corp Repair Canvas Business Model as an alternative planning future business strategy. Data processing uses the Canvas Business Model and SWOT and the Blue Ocean Strategy. The results showed that the Improvement of the CV Hadi COrp Canvas Business Model based on alternative strategies resulted in several targets and development for each element including: 1) Business to business customers; 2) product innovation; 3) updating the website to improve online promotion; 4) Conduct site visits to customers and customer assessment of company services through customer satisfaction surveys; 5) Investment in technology or new resources and training; 7) Customers for tool rental and design services, market surveys and manufacturing of innovative products. The target of improving each element in the canvas business model aims to expand the potential value proposition that can be offered by CV Hadi Corp. Keywords: TPT, SWOT, Business Model Canvas, Blue Ocean Strategy, CV Hadi Corp

The Agility, Adaptation, And Business Optimization, Normal Era For Entrepreneur In Indonesia

The present study reports the first comprehensive study about agility, adaptation, and rebuilt the business in new era after covid-19 in Indonesia. Business resilience is very important to achieve the rise of Micro, Small and Medium Enterprises (MSMEs), because of their important role in the national economy. Most business organizations in Indonesia have experienced disruption caused by the covid-19 pandemic, not a few have ended up bankrupt and unable to survive. Businessmen as well as marketers need to manage marketing activities that are adaptive and flexible according to the potential of MSMEs through agile marketing. This research aims to formulate a framework for business revival during and after a crisis like covid-19. This research is expected to provide insights into effective marketing division procedures for business organizations in dealing with business disruptions. A qualitative descriptive approach was used in this study to obtain an overview of the situation experienced by SMEs. Data collection methods used by way of interviews, observation, and documentation, by using purposive sampling method in selecting research sources. Methods of source triangulation and technique triangulation were used in this study to ensure data validation. The data sources for this research are five MSME actors (owners). The results of this study indicate that agile, adaptation, optimization of company business and marketing can be used as solutions to deal with business disruptions in the new normal era. It is hoped in the future that MSMEs can restore their business conditions slowly and be able to revive after the pandemic

Proposed Marketing Strategy for Fashion and Accessories Brand to Increase Brand Awareness and Sales Performance (Case Study: Carbon is Lyfe)

The world of fashion and accessories is now growing quickly. The presence of digital platforms for conducting marketing and promotion of products also supports this development. The growth of this industry presents Carbon is Lyfe, a local men’s fashion and accessory brand, with a chance to keep growing. However, Carbon is Lyfe encounters several challenges when growing its business, including low brand awareness and incompletely met sales goals. This study aims to analyze the internal and external environment of the Carbon is Lyfe company, identify the variables influencing customer’s brand awareness and purchase intentions for fashion and accessories, and recommend suitable marketing strategies for Carbon is Lyfe. The research method used is qualitative and quantitative methods. Qualitative methods are used to determine the internal condition of the company and are conducted by interviewing the CEO of Carbon is Lyfe. Meanwhile, quantitative methods are used to determine external business conditions, namely customer analysis, by distributing online questionnaires to the target market of Carbon is Lyfe. The questionnaire results were then processed using the PLS-SEM method using the SMART PLS software. After knowing the internal and external conditions of the Carbon is Lyfe business, the author uses a SWOT and TOWS analysis to formulate appropriate strategies to solve existing problems. As a result of this study, the authors propose five marketing strategies that are suitable for internal and external conditions to increase brand awareness and sales performance of Carbon is Lyfe.

THE ROLE AND IMPORTANCE OF EMPLOYEE PERFORMANCE ASSESSMENT FOR THE SUCCESS OF HOTELS IN BELGRADE

In specific business conditions and crisis situations, the commitment to service quality and employee performance, i.e. the interdependence of these components, is extremely important. The quality of a service largely depends on the efficiency and effectiveness of workers, and on their permanent learning and improvement, which raise the employees’ motivation to deliver a high-quality service. That is why efforts to promote the quality of services must be based on managing the behaviour and education of employees, which, from the aspect of synergy, leads to the so-called ‘learning organisation’. Therefore, the permanent learning organisation is a concept that is becoming an increasingly widespread philosophy in companies oriented towards proactive behaviour. In order to see to what extent this philosophy-orientation is present in hotels in Belgrade, we conducted primary research in the following hotels: Majestic, Zira, Heritage, Holiday INN, and the Crown Plaza of the IHG hotel chain.

Employee Performance Model Based on e-HRM: Employee Green Behavior as A Performance Indicator in The Coal Mining Company

This paper provides a perspective on the concept of employee performance based on e-HRM in the coal mining service industry in Indonesia. The research methodology uses documentary analysis of empirical studies and examines the perceptions of managers working in the HRM field. e-HRM is human resources management that is supported by digital technology, while employee performance in this case is the performance of employees who work in coal mining companies. This study aims to identify e-HRM practices to improve employee performance in terms of green employee behavior in the workplace. The results show that employee performance is closely related to e-HRM, green employee motivation, and person-job fit. Dynamic business conditions are a challenge for companies to be able to achieve productivity, and efficiency and always pay attention to the impact of safety, health & environment (SHE). HRD Department must provide support and develop appropriate competencies for its employees to improve employee professionalism. Managers must also be adept at empowering employees, caring about employee welfare, and maintaining employee safety & health. This empirical study and interview of respondents are very necessary for companies that are trying to carry out digital transformation in the HRM field to build production performance and employee awareness of the conditions of the work environment.

НАУКОВО-МЕТОДИЧНЕ ЗАБЕЗПЕЧЕННЯ ОЦІНЮВАННЯ КОНКУРЕНТНИХ ПЕРЕВАГ ПІДПРИЄМСТВ НА ЗАСАДАХ МАРКЕТИНГУ У РИЗИКОВАНИХ УМОВАХ ГОСПОДАРЮВАННЯ

The article focuses on the insufficient attention of scientists to the issue of ensuring the competitive advantages of enterprises of the industrial sector and their assessment on the basis of marketing. It is noted that in conditions of turbulence in the external environment, the assessment of the competitive advantages of an industrial enterprise usually precedes the stage of assessing the level of its competitiveness, and subsequently the formation of its corporate strategy. The importance, relevance and necessity of further research in the direction of improving scientific and methodical approaches to the process of evaluating the competitive advantages of industrial enterprises in the modern conditions of an aggressive external environment have been determined. A scheme for the implementation of the process of ensuring the development of scientific and methodological support for the evaluation of the competitive advantages of the enterprise on the basis of marketing has been drawn up. This scheme contains ten main meaningful blocks (stages). The content of each stage is considered. The implementation of the proposed scientific and methodological approach required the selection of the main groups of competitive advantages of the investigated enterprise and the reference enterprise. For this, it was proposed to use the format of the "5P's" marketing complex, which consists of product, price, place, promotion and financial position. The components of each group of this marketing complex, which are actually related to the competitiveness of the company's products, are considered. A coordinated group of independent experts was formed. They evaluated the local indicators (elements) of each group of the complex according to the selected point scale and the specific weight of each group. Next, the averaged composite score was calculated for each local indicator and each component of the "5P's" marketing complex. A simulation model has been synthesized for calculating the index integral indicator of the assessment of competitive advantages in the conditions of risky business. The analysis of the obtained calculation data allows to investigate the dependence of the influence of inflation on the numerical value of the index of the integral indicator of the assessment of the competitive advantages of the investigated enterprise in the conditions of business risk.