Діджиталізація бізнесу як запорука зростання конкурентоспроможності та успішного розвитку компаній у динамічному середовищі господарювання

Abstract

A key factor of success for modern companies is the timely restructuring of business processes, considering the penetration of digital technologies in all spheres of society. Approaches to the definition of terms "digitization", "digitalization" and "digital transformation" are analysed. Attention is focused on the need to implement digital technologies in the activities of business structures for their successful functioning. The main stages of the business digitalization process are outlined, the need to adjust the architecture of solutions in accordance with the specifics of companies and business conditions is emphasized. The measures of implementation of digitalization in the business processes of companies that lead to tracking the parameters of all production operations, their control and making timely decisions on the need for corrective actions are revealed. On the example of leading companies, it is proved that the challenges of recent years have contributed to the restructuring of business processes, changes in business models, the use of digitalization to ensure the sustainable development of business organizations in today’s changing external medium. It is emphasized that the effectiveness of business structures largely depends on the innovative and technological potential of each country, the level of technology development, the ability of the country’s economy to develop in the context of digital transformations, which are increasingly taking place every year. The rating of countries by the level of network readiness is analysed, the place of Ukraine in this rating is determined. It is emphasized that despite the complexity of modern economic conditions in Ukraine, the government is working to increase the cyber resilience of the state and further improve digital technologies in all spheres of life. Such measures show that digitalization in Ukraine is gaining momentum and is the key to the survival and further development of domestic business structures.