Broiler Market Research Articles

A Study on the Marketing Efficiency of Broiler in Bhagalpur District of Bihar, India

A study on broiler marketing was carried out in the Bhagalpur district of Bihar, and the results were presented using tabular analysis. A multi-stage stratified sampling method was utilized to select marketing intermediaries, encompassing those in both primary and secondary markets. The study focused on these intermediaries to collect data on total marketing costs, marketing margins, price spreads, marketing efficiency, and the producer's share of consumer rupees. Additionally, the research aimed to identify the various marketing channels used in the broiler marketing process. The study was undertaken through a bench mark survey method by contacting 70 broiler farms, representing small, medium and large farms. The average number of birds was 280 on small farms, 780 birds on medium farms. and 2970 on large farms. It was clear that the highest being on large farms indicating direct relationship with the farm size.

Roadmap for value chain analysis on broiler marketing in Makassar

Makassar City is a potential area for the development of the broiler marketing value chain. The main challenge in developing the broiler value chain is high price fluctuations, both input and output. Value chain analysis on broiler marketing in Makassar aims to identify and analyze value chain channels, distribution of costs and benefits, as well as market characteristics. Analysis of the distribution of costs and benefits is carried out using the Hayami method. The results of the research show that there are irregular price fluctuations and imbalances in market structure at each level of the value chain. Each marketing chain of broiler chickens in Makassar City gains a disproportionate profit at each marketing level with the value creation contribution made and the risks borne by each marketing level. The total profits of large retailers are greater than those of brokers and small retailers, while the value creation activities and risks of large retailers are smaller than those of brokers. Unnatural fluctuations in the price of chicken meat are the impact of the government’s lack of role as a supervisor and regulator in the value chain activities of broiler marketing. The development of the broiler marketing value chain must focus on regulatory oversight, improving access to markets, information and capital to increase the competitiveness of business actors.

Profil Pasar Daging Ayam Potong di Pasar Gunung Tua Padang Lawas Utara

This study aims to determine the shape of the broiler market in the Gunung Tua market, North Padang Lawas Utara, Province Sumatra Utara. The objects observed in this study were the broiler traders and the transactions that occurred in the Gunung Tua market. This study used a survey method with census techniques and direct observation. Where the results showed that 97% consisted of retailers and 3% of wholesalers/agents. The average education is high school with a range of 50%. The average Marker Share of wholesalers to wholesalers is 13.33-32.87%. The market for broiler chicken in the Gunung Tua market, North Padang Lawas Utara Sumatra Utara is in the form of an oligopoly. From the results of this study it can be concluded that the form of the market for broiler chicken in the Gunung Tau market, North Padang Lawas Utara, Sumatra Utara is oligopoly.

Ruffled Feathers: The Chicken Cartel in the United States

Allegations of price-fixing by U.S. chicken suppliers in violation of Section 1 of the Sherman Act date back more than a half-century. The methods to facilitate this collusion have evolved over time from conference calls arranged by the National Broiler Marketing Association to more sophisticated methods of information sharing. Amid the highest rate of inflation in nearly forty years and persistent supply-chain bottlenecks as the country emerges from the pandemic, the chicken industry has been singled out by government officials for monopolistic pricing behavior. We examine the mechanism through which the “chicken cartel” was formed and sustained and its harmful effects on consumers. The analysis indicates that as early as 2008 a plan was hatched by U.S. chicken suppliers to collude in fixing the price of chicken. According to one complaint, this collusion, in concert with increased market concentration, raised chicken prices by approximately 50 percent. The associated consumer surplus losses are estimated at $8 to $10 billion annually with cumulative losses over the duration of the cartel ranging upward of $100 billion. Numerous indictments have been handed down and settlements reached, both civil and criminal.

Pemasaran Produk Ayam Pedaging di Kota Kendari Pada Masa Isu Pandemi Covid-19

The Covid-19 pandemic in Indonesia is gradually becoming normal, evidenced by the government's loosening policy to carry out offline activities. Educational, social, and economic activities have been going well. This study aims to determine the efficiency of broiler marketing in Kendari City. The approach used in this research is quantitative. The research was carried out in June 2022 in five Kendari City consumer centers (markets: Baruga, Anduonohu, Mandonga Central, Kendari Lama City Central, and Lawata). The data used are primary data from interviews with respondents and statistical data obtained from the Central Statistics Agency in secondary data and supported by literature studies. The data analysis technique used descriptive analysis. The results showed that the business scale of broiler breeders in Kendari City started from 3,000 - 10,500 heads in one livestock period. Marketing of broilers in Kendari City is through two marketing channels, marketing channel I from small traders in the market to final consumers and marketing channel II from producers to wholesalers in the market to final consumers. The analysis results show that the marketing of broiler products in Kendari City is running efficiently, each of which is indicated by the value of FS = 91% in marketing channel I and FS value = 74% in marketing channel II. The total profit earned by traders in the marketing channel I am Rp. 1,800,870.83/month, which is smaller than the profit earned by traders in marketing channel II, which is Rp. 37,422,631,80/month. Consumer responses to the price level (Rp24,666.30/kg – Rp32,188.00/kg) broilers in the Kendari City market are cheap and satisfied with the frequency of consumer shopping once and every day for the last month.

Broiler Farming Risk and Stress Management Strategies

The broiler farming sector in tropical area suffer from high temperature and humidity stress and reduced daily bird growth rate. Small scale broiler farms at Sultanate of Oman has been performing poorly due to many constrains, including poor poultry farming practices, climate condition variability, feed grain price increase. The import of frozen poultry with cheap price and feed cost increased after Ukraine conflict and global food security issue significantly affect broiler cost of production and farming economic sustainability. Poultry feeding cost increased by 36% compared to last year due to corn and soybean grain price increased and exposed farmers to high risk and income uncertainties and jeopardize food security sustainability. The study applied Monte Carlo Simulation approach to assess risk management strategies and economic sustainability of three production level, products mix alternative under deferent market constrains. The broiler products mix and marketing constrains were examined considering different risk preference and ARAC of decisions makers. The stress analysis performed to test economic performance of alternative production strategies and identify factors affect broiler farming continuity and resilience. The overall results showed that broiler marketing risk and sale revenue volatilities is a highly uncertain and dynamically integrated complex system. Sale incentive policy need to be addressed and controlled through appropriate risk assessment and mitigation strategies and optimization production operation and control cost increase through vulnerability assessment. The net profit (baseline) scenarios with right production level and products mix following profitable market channels is more risk-efficient and sustainable compared to products mix with over supply production and without fast marketing access support channels. The study performed stochastic efficiency with respect to a function (SERF) and calculate Certain equivalent (CE) figure to rank alternative stress management strategies under stress situation. Stress management analysis showed that demand for parts and fresh products with sale revenue decline are risk averse and has highest CE figures followed by (cost frozen) products at all ARAC. The risk premium and willingness to pay analysis showed that (cost parts) products has highest risk premium figures followed by (cost fresh) and (demand frozen) products compared to baseline. The risk of cost increase needs to be monitored and controlled to avoid inside organization risk vulnerability. Risk premium (RP) needed to change from (cost fresh) to (cost frozen) products is RO 67,553 for risk neutral absolute risk aversion coefficient (ARAC). The study showed risk premium (RP) need to be paid to motivate a change from (demand frozen) alternative to (demand fresh) products activities is RO 24,928 and to change from (demand frozen) to (demand parts) is RO 64,379 for risk neutral absolute risk aversion coefficient (ARAC). Marketing incentive programs and regulating market are needed to understand broiler business risk and avoid significant loss due to sale delay and improve risk mitigation programs and imposed anti-dumping and countervailing duties on broiler products import. The risk of feed cost increase needs to be monitored and subsidized by Government to mitigate broiler farming risk and maintain business sustainability.

Biosecurity, environmental sustainability, and typological characteristics of broiler farms in Paraná State, Brazil

Brazil’s relevant participation in the global broiler market implies the need to face a set of challenges related to biosecurity and environmental sustainability. In this study, we aimed to assess the level of biosecurity of broiler farms in Paraná State, Brazil, and investigate associations of biosecurity performance with sustainability practices and farm and farmer characteristics. Data from 70 broiler farms were collected through on-site interviews. The questionnaires included questions about production variables, biosecurity, sustainability practices, and sociodemographic characteristics of the farm operator. Biosecurity data were subjected to hierarchical cluster analysis, revealing two groups, one comprising low biosecurity farms and the other comprising high biosecurity farms. Production and sustainability data were subjected to factor analysis. Three factors were identified: Farmer knowledge and training, Mandatory environmental sustainability practices, and Non-mandatory environmental sustainability practices. Although the analyzed farms were similar in terms of production variables and operated under the same laws and contractual terms, they differed significantly in biosecurity level. These findings suggest that other factors besides production characteristics and the institutional environment may influence biosecurity, such as the importance attributed by farmers to biosecurity measures. Typological analysis revealed that high biosecurity farms had greater compliance with both mandatory and non-mandatory environmental sustainability requirements. It was also found that operators of high biosecurity farms had a higher education level than those who operated low biosecurity farms.

Exploring the performance of system changes in Dutch broiler production to balance animal welfare, ammonia emissions and particulate matter emissions with farm profitability

CONTEXTIn response to societal concerns, the European Union set up goals to address the negative impact of intensive broiler production on animal welfare, the environment and human health. OBJECTIVEThis paper aimed to 1) explore combinations of system changes that perform best in terms of farm income, animal welfare, emissions of ammonia (NH3) and particulate matter (PM10) and 2) are robust to changes in society's expectations relating to animal welfare and environmental sustainability. METHODSThe prevailing system in the Dutch broiler market was used as a baseline for evaluating system changes. Animal welfare, NH3 emissions and PM10 emissions were the three external factors chosen for this evaluation. Farm income was quantified by the net return to labor and management (NRLM). Expert knowledge elicitation was used to identify system changes that were likely to be implemented in the baseline system. Combinations were made by selecting system changes from each of the chosen external factors. A deterministic model was used to calculate the effect of each combination of system changes on net return to labor and management. The performance of each combination was evaluated by estimating a benefit-of-the-doubt composite indicator. RESULTS AND CONCLUSIONSResults show that 8 out of 70 combinations indicated a better outcome and were more robust to potential changes in society's expectations relating to animal welfare and environmental sustainability. These combinations included two or more of the following system changes: ‘lower density’ (30 kg/m2), ‘2 types of enrichment’, and ‘daylight’. Furthermore, these combinations included ‘tube heaters’ for the abatement of NH3 emissions, and ‘negative air ionization system’ or ‘ionization filter’ for the abatement of PM10 emissions. To compensate for the decrease in NRLM associated with these practices and abatement techniques, a price premium was required that ranged between 4.8 and 18.5 eurocents/broiler. We conclude that combinations including animal welfare related system changes (lower density, enrichment and/or daylight), tube heaters and an ionization technique performed best and were robust to changes of societal expectations of these external factors. SIGNIFICANCEThe insights obtained from this paper can support decision making in improving the sustainability of current broiler production systems.

ANALYSIS OF MARKETING MARGIN OF THE BROILER CHICKEN TRADERS IN PD PASAR JAYA, PASAR MINGGU

This research was about broiler chicken business in PD Pasar Jaya, Pasar Minggu, Jakarta Selatan by focussed on its market margin. The research objective was to identify marketing channels for broiler chicken, analyze the marketing margins of broiler retailers, and providing recommendation for broiler marketing channel management. The analysis method used was descriptive, marketing marjin, and marketing efficiency. There were four patterns of marketing channels and five marketing agencies. The most efficient marketing channel for broiler chickens was Channel 1 in the domestic chickens. Farmers distribute it directly to the retailers. Channel 1 had the lowest marketing marjin of IDR 16,000. The highest farmer's share value was 78%, meaning that the farmers received 78% of the price paid by the consumer. Marketing cost in the channel 1 was the smallest amounting to Rp 943. Marketing channel was efficient if the value was less than 5%, therefore channel 1 was the most efficient due to the value is the lowest at 1%. Chicken price fluctuations influenced by supply-demand which was subject to particular moments. An effective management recommendation define an effective and efficient marketing channel to set margins on the raw product so that the fair distribution of the margins between marketing channels. The fluctuation of chicken prices in breeders can be overcome by determining the period of raising chickens according to the demand data during particular moment.

Characterization of Chicken Skin Yellowness and Exploration of Genes Involved in Skin Yellowness Deposition in Chicken.

Skin color is an important economic trait in meat-type chickens. A uniform bright skin color can increase the sales value of chicken. Chickens with bright yellow skin are more popular in China, especially in the broiler market of South China. However, the skin color of chickens can vary because of differences in breeds, diet, health, and individual genetics. To obtain greater insight into the genetic factors associated with the process of skin pigmentation in chickens, we used a colorimeter and high-resolution skin photographs to measure and analyze the skin color of chickens. By analyzing 534 chickens of the same breed, age, and feed condition, we found that the yellowness values of the chickens varied within this population. A significant positive correlation was found between the cloacal skin yellowness values before and after slaughter, and the cloacal skin yellowness value of live chickens was positively correlated with the overall body skin yellowness value. Additionally, chicken skin yellowness exhibited low heritability, ranging from 0.07 to 0.27. Through RNA sequencing, 882 genes were found to be differentially expressed between the skin with the highest and lowest yellowness values. Some of these differentially expressed genes may play an important role in yellow pigment deposition in chicken skin, which included TLR2B, IYD, SMOC1, ALDH1A3, CYP11A1, FHL2, TECRL, ACACB, TYR, PMEL, and GPR143. In addition, we found that the expression and variations of the BCO2 gene, which is referred to as the yellow skin gene, cannot be used to estimate the skin yellowness value of chickens in this population. These data will help to further our understanding of chicken skin yellowness and might contribute to the selection of specific chicken strains with consistent skin coloration.

Vertical and Horizontal Integration in the Profitability of Malaysian Broiler Firms

Vertical integration has been widely promoted for offering production, transaction, and market benefits in the poultry industry. These benefits must be translated into profitability – a proxy of competitive advantage. This study aimed to identify the financial effect underlying the degree of backward, forward, and horizontal integration, alongside the financial strength and management capability of broiler firms. We used random-effects general least squares to analyze a panel dataset of broiler firms that publicly listed in Kuala Lumpur Stock Exchange Malaysia for the 2006-2018 period. Support is found for the hypothesis that forward integration enhanced profitability. In comparison, the operating margin had a greater influence on broiler firms’ financial performance. Notwithstanding value chain development, the relative findings suggest that efficiency remains a priority in a commodity-based broiler market. It is thus recommended that management capability be emphasized.

A multiple‐standards framework to address externalities resulting from meat production

AbstractThis article develops a framework for assessing the implementation of standards in a context of multiple negative externalities resulting from meat production. The framework is applied to the introduction of the New Dutch Retail Standard in the Dutch broiler market, a standard on animal welfare initiated by the private sector with national coverage. The results show that this standard did not lower producer, retailer, and consumer welfare; rather, social welfare increased by approximately 300 million euros. The framework provides a sound scientific basis for an ex ante analysis on the market potential of multiple standards.JEL CLASSIFICATIOND62; Q13; Q18

362 Utilizing Chicken Breast with Wooden Breast and White Striping in Processed Meat Products

Abstract Wooden breast (WB) and white striping (WS) are two myopathies impacting the broiler market. Wooden breast and WS may occur individually or in concert with each other. Wooden breast is characterized by increased rigidity and firmness in the pectoralis major and has been associated with breast meat from larger, faster growing broilers. It begins in the ventral-cranial region and increases in severity, moving toward the deeper and more caudal portions of the muscle. Although the etiology is not fully understood, compositional characteristics of WB include increased collagen and lipid deposition and decreased water holding capacity. Breast fillets exhibiting WS are characterized by the size and amount of striping that occurs on the surface of the pectoralis major. These breasts express similar compositional characteristics to those with WB. Both WB and WS have been associated with decreased organoleptic and rheological properties, causing industry losses estimated in excess of $200 million annually through value downgrades, trim loss, and diversion to rendering. Although WB and WS meat have decreased rheological properties, some lost value may be recaptured through further processing. Recent studies have shown that both blade tenderization and marination improved the textural properties of afflicted breast meat, but neither were able to overcome the differences between afflicted and normal breast meat. Research investigating comminuted and emulsified products containing WB or WS meat have shown similar results due to the lower extraction of salt-soluble proteins and subsequent low bind and gelation properties. When WB/WS meat was included as a portion of the meat block with normal breast meat, textural and rheological differences were ameliorated. Using WB or WS meat in further processed products may give processors an alternative use for afflicted breast meat. Additional research should continue to explore how WB and WS meat can be incorporated into further processed and value-added products.

Price spread and marketing efficiency of broiler marketing in Gorakhpur district of U.P.

Poultry industry can play very important role in improving the nutritional standards of the country. Currently the total Poultry population in our country is 729.21 million numbers (as per 19th Livestock Census, year 2012) and egg production is around 74.75 billion numbers during 2015-16. The current per capita availability (2015-16) of egg is around 63 eggs per year and per capita consumption of poultry meat 3.1 kg per year (National Nutrition Institute). The poultry meat production is estimated to be 2.69 million metric tonnes. Poultry sector accounts for about 1 per cent of the India GDP and 10 per cent of the livestock GDP. The purposive cum random sampling technique was applied for the selection of district, blocks, villages and respondents. From the selected villages the list of all the poultry farmer prepared and then categorized into three size groups on the basis of their number of raising poultry birds viz., Small size group – Less than 1000 birds, Medium size group –1000 – 2000 birds and Large size group – above 2000 birds From a list of 100 poultry owners’ farms (50 layer and 50 broiler farms) was selected randomly following the proportionate random sampling technique. The primary data regarding production and marketing in respect of broiler meat and eggs obtained through suitable designed schedule while secondary data collected from books, journals, reports and records of district and blocks headquarters. The data from poultry owner will be collected through survey methods by direct personal interview. Producer’s share in consumer’s price were 91.86, 85.41 and 73.52 per cent in marketing of Broiler in channel I, II and III respectively, comparing the efficiency index of all three channel in broiler marketing, it also concluded that channel I was most efficient then rest of two channel. Price spread came to Rs. 8.72, Rs. 14.99 and Rs. 27.66 per kg in channel I, II and III respectively, with accounted for 9.17, 15.18 and 26.48 per cent of the consumer’s price. Producer’s share in consumer price was highest (91.86) in channel I followed by channel II (85.41) and channel III (73.52). Marketing efficiency of broiler in channel –I obtained 11.06, channel –II 6.59 and channel-III 3.77. In present study examined that channel –I more efficient in compression with channel –II and channel-III. The present study in titled Price Spread and Marketing Efficiency of Broiler Marketing in Gorakhpur District of U.P., The data pertained for the agricultural year 2018-2019.

Analysis of the Pattern Marketing Channels and Marketing Margins Broiler in Tanggetada Village District Tanggetada Kolaka Regency

This study aims to determine the pattern of the marketing channel of Broiler and to find out how much the marketing margin and profit from the broiler marketing channel in Tanggetada Village, Tanggetada District, Kolaka Regency. This research was conducted in June 2019. The sample of this study was all the population. It is mean that many as two people who worked as breeders and retailers. This research uses quantitative and qualitative methods. The data analysis technique is descriptive and mathematical analysis. The results showed that only one pattern of broiler marketing channels: producers-retailers-consumers. The marketing margin of Broiler is IDR. 15,000/head, while the marketing profit of broiler IDR 11,380/ head.

The role of gender on broiler farms in bone regency, South Sulawesi Province

Broiler was one of poultry which produce white meat. The aim of this study was to know the role of gender on broiler farms in Bone Regency, South Sulawesi Province. Total sample was 29 broiler farmers who were choosed purposively. The data were collected through observation and interview by using questionnaire. The role of gender on broiler farms consisted of activity of men and women in production system; access on training, credit facilities, cooperation and farmers group; control on broiler marketing and consumption; and benefit of broiler farms. The data were analyzed descriptively using average, frequency and percentage. The result of this study revealed that the role of gender on broiler farms was dominated by men. Women should be given a chance to involve on broiler farms.

Quality, composition, and consumer evaluation of meat from slow-growing broilers relative to commercial broilers

During the last few years, slow-growing broiler market share is steadily increasing. Hence, new strains of slow-growing broilers are being introduced to meet the demand. Indbro broiler is such one strain developed to cater the demand for slow-growing broiler meat. Therefore, it is necessary to understand the meat quality of this new variety of slow-growing broiler meat. In this context, the present study was undertaken to compare the meat quality, composition, and consumer preference of slow-growing and commercial white broiler chicken meats. Commercial white broilers (vencobb strain) used in this study weighed approximately 2.0 kg and are 36 days old. The slow-growing birds were from Indbro strain which is multicolored and costing about 30 to 50% higher price in local markets. The dressing percentage, breast meat yield, meat bone ratio, and muscle fiber diameter were higher (P < 0.05) in commercial broilers. However, the cooking yield of drumstick and breast meat did not differ significantly between 2 genotypes. Shear force value and protein content of thigh meat were higher (P < 0.05) in slow-growing broiler as compared to the commercial broiler. Slow-growing boiler breast meat contains significantly (P < 0.05) lower total fatty acid and saturated fatty acid content. A significant (P < 0.05) percentage (67%) of consumers preferred the meat and meat products prepared from slow-growing broiler meat. During "paired comparison" test the semi-trained panelists could able to differentiate between slow-growing and fast-growing broiler meat. All the sensory attributes of meat and meat products from slow-growing broilers were similar to commercial broiler. Therefore, slow-growing broiler chicken has the potential to provide the tasty and alternate poultry meat to consumers.

Avian Influenza, Public Opinion, and Risk Spillover: Measurement, Theory, and Evidence from China’s Broiler Market

Animal disease is a major threat to the sustainability of the global livestock market. We explore the price risk spillover of avian influenza to the broiler market, from the perspective of public opinion. Unlike in previous work, where avian influenza is measured as a whole, we decompose an avian influenza epidemic into avian influenza outbreak and public opinion, measured by infection cases and Baidu and Google search volume. Theoretically, by introducing the theory of limited attention and two-step flow of communication, we develop an analytical framework to capture the causal mechanism of avian influenza outbreak, public opinion, and broiler price risk spillover, arguing that it is actually public opinion, not avian influenza outbreak alone, that directly causes broiler price risk. Empirically, using a long panel from China spanning from November 2004–November 2017, we examine the causal mechanism and analyse the nonlinear spatial spillover of public opinion to broiler price risk. We find that: (i) neither poultry nor human infection with avian influenza outbreak has a significant spillover to broiler price; (ii) on average, public opinion has a negative spillover to broiler price; in general, spillover of public opinion to broiler price is inverse U-shaped; (iii) on average, public opinion has a negative direct effect on local broiler price and a three times larger negative spatial spillover effect on nearby broiler price; in general, direct and spatial spillover effects are inverse U-shaped. Our research highlights the importance of studying public opinion in amplifying price risk when analysing spillover of animal disease to the global livestock market.

Price transmission: the case of the UK and the USA broiler markets

The primary aim of this study is to identify whether price transmission asymmetry is present within the UK and the USA broiler market chains as an indicator of market efficiency. The topic of price transmission has seen increased amounts of coverage considering significant price peaks and their effect on agricultural markets, such as the food crises in 2007 and 2008. Standard economic theory suggests that there should be perfect transmissions within markets; thus, any price changes are passed on to the other levels of the chain completely and instantaneously. Empirical results found that the UK retailer price recovers at a rate of 16% per month, whilst the USA retailer prices returning at 15% per month rate. Additionally, results show that no long run asymmetry is present within the value chains suggesting that the market is efficient.

Marketing of Live Poultry in Northwest of Dhaka City –A Value Chain Analysis

The poultry sub-sector contributing a lot in expediting economic growth and abating malnutrition for the people of Bangladesh. This study attempts to identify the actors involved in value chain and their functions, and to estimate the value addition of different actors in live poultry marketing; Spatial and seasonal price fluctuations of poultry also investigated by using secondary data. Primary data were collected by using pretested questionnaire from the 250 respondents distributing 150 farmers, 70 traders and 50 consumers. Tabular, graphical, simple statistics and ratio to moving average were used for reaching the objectives. The prime market actors performed marketing functions were poultry farmers, faria, beparie, wholesalers and retailers. The longer marketing channel was found for native chicken followed by broiler and sonali. The production costs per quintal of live poultry were BDT 7,300, BDT 17,063 and BDT 9,488, respectively for native chicken, sonali and broiler. The net return was found BDT 5,182, BDT 3,714 and BDT 1,123 per quintal, respectively for native, sonali and broiler. Total marketing cost of native chicken was 1.24 times higher than sonali and 1.21 times higher than broiler. In terms of net marketing margins native chickens market actors received 5.44 times higher return than broiler and 1.93 times higher return than sonali. Among the different market actors for native chicken, faria incurred highest marketing cost followed by retailer and bepari. For the sonali and broiler bird marketing, retailer incurred highest cost followed by bepari and wholesaler. Among intermediaries of poultry marketing retailers received highest net margin although they incurred second highest marketing cost. The percentages of total value addition cost and total net profit by different intermediaries for native chicken, major cost was borne by retailers and major net profit was earned by retailers. For sonali bird marketing, major cost was borne by retailers and major net profit was earned by bepari. For broiler marketing, major cost was borne by retailers and major net profit is earned by retailers. The seasonal price indices of broiler at retail level price in Dhaka Sadar and Savar market during 2010 to 2014, the price index was highest in the month of June and July and lowest in the month of November and December, respectively. In retail level the coefficient of variation of broiler is highest in Dhaka Sadar followed by Savar. It revealed that at Dhaka Sadar price risk of broiler is higher compare to Savar. The national level coefficients of variation of native chicken were found highest for medium followed by small and large size of birds. Majority of the consumers showed negative opinion in case of processed poultry meat. As live poultry marketing brought serious health diseases where near about 58% of market actors suffered different diseases. For sustainable and environment friendly poultry business need to ensure bio-security, halal method and hygienic way of poultry processing.