Price spread and marketing efficiency of broiler marketing in Gorakhpur district of U.P.

Abstract

Poultry industry can play very important role in improving the nutritional standards of the country. Currently the total Poultry population in our country is 729.21 million numbers (as per 19th Livestock Census, year 2012) and egg production is around 74.75 billion numbers during 2015-16. The current per capita availability (2015-16) of egg is around 63 eggs per year and per capita consumption of poultry meat 3.1 kg per year (National Nutrition Institute). The poultry meat production is estimated to be 2.69 million metric tonnes. Poultry sector accounts for about 1 per cent of the India GDP and 10 per cent of the livestock GDP. The purposive cum random sampling technique was applied for the selection of district, blocks, villages and respondents. From the selected villages the list of all the poultry farmer prepared and then categorized into three size groups on the basis of their number of raising poultry birds viz., Small size group – Less than 1000 birds, Medium size group –1000 – 2000 birds and Large size group – above 2000 birds From a list of 100 poultry owners’ farms (50 layer and 50 broiler farms) was selected randomly following the proportionate random sampling technique. The primary data regarding production and marketing in respect of broiler meat and eggs obtained through suitable designed schedule while secondary data collected from books, journals, reports and records of district and blocks headquarters. The data from poultry owner will be collected through survey methods by direct personal interview. Producer’s share in consumer’s price were 91.86, 85.41 and 73.52 per cent in marketing of Broiler in channel I, II and III respectively, comparing the efficiency index of all three channel in broiler marketing, it also concluded that channel I was most efficient then rest of two channel. Price spread came to Rs. 8.72, Rs. 14.99 and Rs. 27.66 per kg in channel I, II and III respectively, with accounted for 9.17, 15.18 and 26.48 per cent of the consumer’s price. Producer’s share in consumer price was highest (91.86) in channel I followed by channel II (85.41) and channel III (73.52). Marketing efficiency of broiler in channel –I obtained 11.06, channel –II 6.59 and channel-III 3.77. In present study examined that channel –I more efficient in compression with channel –II and channel-III. The present study in titled Price Spread and Marketing Efficiency of Broiler Marketing in Gorakhpur District of U.P., The data pertained for the agricultural year 2018-2019.