Abstract
A study on broiler marketing was carried out in the Bhagalpur district of Bihar, and the results were presented using tabular analysis. A multi-stage stratified sampling method was utilized to select marketing intermediaries, encompassing those in both primary and secondary markets. The study focused on these intermediaries to collect data on total marketing costs, marketing margins, price spreads, marketing efficiency, and the producer's share of consumer rupees. Additionally, the research aimed to identify the various marketing channels used in the broiler marketing process. The study was undertaken through a bench mark survey method by contacting 70 broiler farms, representing small, medium and large farms. The average number of birds was 280 on small farms, 780 birds on medium farms. and 2970 on large farms. It was clear that the highest being on large farms indicating direct relationship with the farm size.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
