Brands Of Equipment Research Articles

Effect of Badminton Equipment Brand’s SNS Marketing on Brand Image and Consumer Purchase Intention

Effect of Badminton Equipment Brand’s SNS Marketing on Brand Image and Consumer Purchase Intention

THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, AND BRAND EQUITY ON EIGER PURCHASING DECISIONS (CASE STUDY ON EIGER CONSUMERS IN MADIUN)

General Background: The decision-making process of consumers is influenced by various factors, including lifestyle, brand image, and brand equity. Specific Background: For Eiger, a well-known outdoor equipment brand, understanding these influences is crucial, particularly in the context of its consumer base in Madiun. Knowledge Gap: Despite the significance of these factors, limited research has been conducted on their specific impacts on purchasing decisions in the Eiger brand context, especially in Madiun. Aims: This study aims to analyze the influence of lifestyle, brand image, and brand equity on the purchasing decisions of Eiger consumers in Madiun, employing a quantitative approach. Results: The study reveals that lifestyle has a negative and significant impact on purchasing decisions, brand image does not significantly affect purchasing decisions, and brand equity has a positive and significant influence on purchasing decisions. Novelty: These findings provide new insights into the varying impacts of these factors within the Eiger brand, particularly the unexpected negative influence of lifestyle on purchasing decisions, which contrasts with conventional expectations. Implications: The results suggest that Eiger should re-evaluate its marketing strategies in Madiun, particularly by focusing on enhancing brand equity while reconsidering how lifestyle factors are addressed in their promotional efforts. This research contributes to a deeper understanding of consumer behavior in niche markets and offers practical implications for brand management and marketing strategy formulation.

CONSPIRITUALITY CAPITALISM: YOGA, AUTHENTICITY, AND WHITENESS ON A STREAMING VIDEO PLATFORM

Entering “best online yoga classes,” into Google Search returns lists from fitness websites like VeryWell Fit, Yogi Times, Prevention, Self, and Shape—most of these sites will include Gaia.com, a subscription-based streaming video platform, in their recommendation lists, labeling it variously as “best for the whole family,” “best intermediate/advanced,” and, most notably, “best for delving into yogic philosophy.” None of the blurbs written about Gaia in these articles mention its thousands of videos about conspiracy theories. These articles also fail to mention the connection between Gaia and Gaiam, one of the largest global yoga equipment brands. Formerly GaiamTV, Gaia.com offers videos and articles about yoga alongside videos and articles about UFOs, extraterrestrials, alternative archaeology, and universal consciousness, among a variety of other topics related to conspiracy theories, the paranormal, and new age spirituality. This paper examines Gaia, Inc., as a case study in conspirituality capitalism. The blatant obfuscation of the connection between Gaiam yoga equipment and the Gaia media empire functions to strengthen the mechanisms of conspirituality capitalism: not only are supporters of conspiratorial and alternative content financially contributing to its production through subscriptions to Gaia, but yoga practitioners who purchase Gaiam equipment may be unknowingly supporting Gaia’s conspiritual content. Using qualitative, grounded-theory-informed content analysis of video and textual content hosted on the site, as well as participant observation at two Gaia conferences held at the GaiaSphere Event Center outside Denver, Colorado, this paper, which is exploratory in nature, will introduce the term conspirituality capitalism and examine Gaia as a case study in it.

Profile of the demand for Adventure Tourism in Ecuador with a focus on Sustainability

For the research, the general objective was established, which was to determine the profile of the demand for adventure tourism in Ecuador, the research approach is mixed, the methodology that was applied was the market study with simple random sampling, applying 385 forms of 22 questions, the study resulted in the profile of adventure tourism, characterized by the choice of the destinations they choose are from the Andean Region and the Amazon, they have preference in adventure modalities on land such as hiking, in water recreational activities, motorized boats. and air activities with paragliding. The frequency of visits is 1 to 2 times, they are informed through social networks, in the development of adventure activities, accessibility measures such as exclusive bathroom areas for people with disabilities have been prioritized. For the development of adventure activities they opt for equipment brands such as Petzl, Black Diamond and in relation to clothing to develop adventure activities they prefer brands such as Columbia, Adidas, they opt for attributes such as quality. Finally, the development of the Adventure Tourism Plan is prioritized, thereby aiming to improve economic income for the communities.

Analyzing the Marketing Strategies of Babolat and the Impact of RafaNadal on Consumers

Nowadays, there are varieties of tennis equipment brands, and it was a huge industry. As more brands were founded, the competition between each brands increases and become more intense. Among all of the brands, Babolat had become the biggest and most famous brand globally. There were studies about sports marketing strategies previously, but barely no studies about Babolat specifically and their marketing strategies. Therefore, the topic of this paper will be to analyze the reason of Babolat being the biggest brand around the world and the impact of star players on consumers decisions. Additionally, the paper will also provide some solutions and suggestions based on the marketing strategies. The research method that will be used is literature analysis. The sports marketing strategies of Babolat will be collected. It is concluded that star players not only could enlarge the products but also increase the consumption rate of consumers. Additionally, sports athletes could also spread positive spirits of this particular sports.

Exploring the Successful Marketing Strategy of EQLZ

EQLZ started as a street basketball brand which aims to provide high-quality, affordable basketball products. The brand has since expanded into other areas, such as footwear and apparel. The manager, who came from a background in street basketball, wanted to create a domestic brand of shoes that would represent grassroots players. The products are of good quality and have a reasonable price, which most street ball fans favor. In addition, the brand's good reputation has also been recognized by the majority of consumers. Nike, Under Armour, and many other equipment brands are costly, and the quality is not as good. Equalizer gives kids who love to play basketball an affordable equalizer. Thus, it is essential to analyze the reason underlying the success of EQLZ and its future market strategy. Through the investigation in real life and research online, it can be concluded that most of the people who purchase this brand are young people who do not have a lot of money to use, but they all love basketball very much. The emergence of this brand, in part, has promoted the development of Chinese basketball culture, its unique design style, and better quality, from the first draft of every design are their original works. This plagiarism era can do so out of the mud without dyeing how precious, and it is critical for EQLZ to continue innovating. It is also believed that EQLZ SOCIETY will play a pivotal role in shaping the future of the sneaker community.

Online monitoring of the technical condition of energy saturated agricultural equipment using neural networks

The article presents a technique for continuous monitoring of the technical condition of energy-saturated agricultural machinery (SHT) using digital technologies, aimed at introducing new intelligent methods for diagnosing machines in the agro-industrial complex. It is noted that the main task of the digital monitoring system is to analyze the effective operation of equipment. The proposed neural network can continuously receive data on the technical condition of agricultural machinery in real time, analyzes and structures input values, such as engine speed, hourly fuel consumption, coolant temperature, which depend on the load and operating modes of the machine engine. The advantage of the digital method of monitoring the parameters of the technical condition is its assessment in the process of diagnosing in real time. The method allows to determine not only the cause of engine failure, but also to evaluate the efficiency of complex energy-saturated agricultural machinery in general. The developed architecture of the neural network is capable of analyzing and transmitting data obtained during the diagnostic process to a special server for storing information. The proposed method for continuous monitoring of the technical condition of complex energy-saturated equipment according to controlled parameters, based on the use of neural networks, can be quickly adapted to different brands of equipment when diagnosing.

EFFICIENCY OF CONVERSION OF DIESEL POWER MEANS TO GAS-DIESEL OPERATION MODE

Today, the use of compressed natural gas as fuel for internal combustion engines is becoming a global trend. Stavropol Krai is one of the leaders among all regions of Russia in this matter, the level of gasification of which is 99.8 percent. Such a high level of gasification of the region serves as a catalyst for the leadership of the region in the use of natural gas as a motor fuel. (Research purpose) The research purpose is determining the effectiveness of the transfer of mobile agricultural machinery and stationary equipment to gas engine fuel. (Materials and methods) Developed the program "Calculation of efficiency of conversion of diesel power facilities to gas-diesel mode of operation". The initial data concerning the specific operating conditions of agricultural machinery are entered for the operation of the program. As a result, the program analyzes the input data and issues a calculation. (Results and discussion) It is possible to output data in the table and determine the most appropriate brands of equipment to transfer them to the gas-diesel mode of operation in the first place. The program provides general recommendations on the organization of the provision of gas-diesel equipment with compressed natural gas, taking into account the individual characteristics of the location of the farm and the brand composition of gas-diesel equipment. (Conclusions) The developed software tool allows you to answer the most pressing questions of an applied nature at both the economic and logistical level; significantly simplify the transfer of diesel power facilities to the gas-diesel mode, as well as reduce the risks of unplanned costs associated with the need to organize the provision of equipment with gas using means of delivery and storage of compressed natural gas.

UAV NAVIGATION AND MANAGEMENT SYSTEM BASED ON THE SPECTRAL PORTRAIT OF TERRAIN

This paper focuses on investigating the navigation of unmanned aerial vehicles (UAVs) using spatial-spectral representations of the terrain. This type of navigation is valuable in situations where GPS receivers and other navigation devices fail, but its implementation requires resolving several methodological challenges. One crucial aspect to consider is the impact of changes in illumination on the spectral characteristics of objects. The adoption of satellite-based solutions relying on optical patterns is not suitable for low-flying UAVs, and instead, utilizing service data from the spectral sensors on the UAV's meter display holds greater promise. This study examines an existing method that addresses illumination changes by utilizing the LightValue parameter for different cameras, both in laboratory and field conditions. Through experimentation, it has been established that the relationship between LightValue and the intensities of color components varies individually across different cameras. To correct for natural light variations, it is proposed to employ experimentally derived relationships specific to the sensory equipment brands. When designing navigation systems based on spectral representations of the terrain, it is advisable to select objects that exhibit the most consistent optical changes with respect to illumination.

Servitization strategies: shortcomings and opportunities in offering products and services in the agricultural segment

Purpose – To analyze current and potential servitization strategies, from the perspective of rural producers in the West of the Brazilian state of Parana in relation to its inputs and agricultural equipment. Design/methodology/approach – The study has a qualitative and exploratory approach, based on interviews with rural producers who work in grain production and use products and services related to the supply of inputs for their crops. Findings – Managerially, it was found that producers did not show exclusive loyalty to a certain brand of equipment or agricultural input, but consider the offer of after-sales services and quality technical assistance in the decision. New services demanded by producers were identified and these services may favor purchasing products from the same suppliers. There are gaps that allow exploiting opportunities in terms of servitization, given that not all services that were expected to have been supplied, were supplied by suppliers. Originality/value – This study stands out for its analysis of servitization from the point of view of rural producers in relation to suppliers of agricultural machinery and inputs. It identifies new opportunities in the greater use of technologies, greater transparency and sharing of technical knowledge, improvement of technical assistance and post-sales service at more affordable prices. Keywords – Service; Agribusiness; Production chains; grain production; agricultural inputs.

Influence of High-Performance Composite Sports Equipment on Brand International Sports Marketing Strategy

With the continuous development of society, people are paying more attention to sports. In order to make sports brands go to the international market, it is necessary to adopt an international marketing strategy for sports brands. However, due to the late development of most sports brands, the main sports brand market is the mid-to-low-end market. Sports brands have little investment in scientific research and technology and build the market with celebrity endorsements or ultra-low prices. This leads to the lack of an international market for most sports brands, and the sports brands cannot be fully developed. Sports equipment is the core of sports brand marketing, and better quality sports equipment can affect the marketing strategy of sports brands, which improves their international sales capability. High-performance composite sports equipment has many advantages. Compared with traditional sports materials, it has high tensile strength, high wear resistance, and high corrosion resistance. High-performance composite materials were applied to sports equipment and were compared with traditional sports equipment. The quality of the sports equipment, the promotion of the sports brand, the positioning of the sports brand, and the sponsorship of the sports brand were compared between the two sports equipment brands. The test results showed that high-performance composite sports equipment could improve the quality of sports equipment by 25% and had greatly improved sports brand promotion, sports brand positioning, and sports brand sponsorship. Therefore, high-performance composite sports equipment can improve the marketing ability of sports brands in the international market by affecting the quality of sports equipment, promotion of sports brands, positioning of sports brands, and sponsorship of sports brands.

Impact of intracanal post-material on vertical root fractures diagnosis: A high-resolution cone-beam computed tomography study

Aim: Root fractures depict a challenge to dentists, especially when they are oriented vertically. They can be responsible for an important percentage of extractions of endodontically treated teeth. The objective of this research was to compare the accuracy of vertical root fractures (VRF) diagnosis in teeth treated endodontically and with posts in root canals, using images acquired by three different cone-beam computed tomography (CBCT) scanners and different acquisition protocols, a varying field of view (FOV), voxel size, kilovoltage (KVp), and milliamperes (mA). Materials and Methods: This study evaluated the diagnostic capacity of three different brands of CBCT devices. Overall, 240 images of single root teeth were included and they were divided into two groups: the test group in which teeth were artificially fractured, and the control group, without fractures. The CBCT images were assessed, reaching a consensus between three examiners. Descriptive statistics and a binary logistic regression test were performed. Sensibility, specificity, and accuracy values also were obtained. Statistical significance was set at P < 0.05. Results: Two studied scanners contributed 77.8% of diagnostic errors, and 61.1% of the errors were in the presence of metal in the root canal. There were no significant differences between the standard (STD) and high-definition (HD) protocols. Conclusion: The equipment brand and the condition of the tooth are important factors in the VRF assessment using CBCT.

OUTLINE OF THE FUNCTIONAL PURPOSE, REQUIREMENTS FOR THE COMPOSITION OF EQUIPMENT AND TOOLS FOR COMPLEX HARDWARE COMMUNICATION AND CYBERSECURITY

The experience of modern combat use of weapons and military equipment in the full-scale military aggression of the Russian Federation against Ukraine confirmed the need to review the existing requirements not only for individual samples, but in particular for the automobile platform. The automobile base consists of technically outdated equipment brands (Ural, Zil, GAZ, KAMAZ, Maz, UAZ), the manufacturer of which is the USSR, and the modern supplier of spare parts is the Russian Federation. If it was used for more than an operational period in connection, then problems began to arise. Purpose of the article. Justification of the composition of equipment and communication facilities of the complex hardware of the communications and cybersecurity troops of the Armed Forces of Ukraine, depending on the purpose and functional tasks. Materials and methods. To solve the tasks set, a set of theoretical research methods was used: historical analysis and generalization of scientific literature on the research problem; structural and genetic analysis and synthesis when clarifying the object and subject of research; the method of convergence from abstract to concrete; method of analytical and comparative analysis in analytical and comparative assessment of the novelty of research results; synthesis and generalization – to substantiate the methodological and methodological foundations of the study; generalization – the formulation of conclusions and recommendations for continuing further research. The result. The existing fleet of complex hardware Communications was constructed by the forces of the repair bases of the Armed Forces of Ukraine according to the unapproved established order projects for the modernization of command and staff vehicles of the old fleet (R-142 and R-145) (up to type A2M1-04) and re-equipped with the latest models of the hardware of the old fleet type P-258, P-256, P-240, P-241, P-238 and P-178. a variable approach to the choice of the automobile base and the complete set of mobile telecommunications kit and means of communication makes it possible to quickly organize all types of communication in any field conditions.

Relationship between brand and dealer loyalty in the agricultural equipment market

Agricultural equipment companies intend to understand agriculture producers’ buying behavior by answering questions such as how loyal producers are to brands and dealers, which have an important impact on their profitability. This paper addresses the problem of how loyal agricultural producers are to equipment brands and dealers. Using a combination of cluster analysis and probit models, we identified producers’ behavioral and attitudinal loyalty to brands and dealers and analyzed the factors that explain such loyalty. We also found a strong interdependence between brand and dealer loyalty and the significant value that dealer loyalty adds to the brands. Additionally, we present some management implications of developing brand recognition, understanding producers purchasing behavior, and segmenting producers. This paper’s contributions are the establishment and measurement of an ‘empirical’ definition of brand and dealer loyalty, the identification and quantification of the impact of the explanatory factors of brand and dealer loyalty, and the determination of a dual loyalty relationship between brand and dealer loyalty.

THE EFFECT OF SALESPERSON ETHICAL BEHAVIOR ON SATISFACTION, TRUST AND CUSTOMER LOYALTY (Study on customers of PT Kawan Lama Sejahtera in Bali)

The number of industrial equipment brands on the market has resulted in customers needing the role of sales force to get clear product information and good after-sales service. Sales who can behave ethically will be more trusted and can establish long-term relationships with customers. This study aims to explain the relationship between salesperson ethical behavior towards satisfaction and trust and its effect on customer loyalty levels at PT Kawan Lama Sejahtera at Bali.The population in this study were PT Kawan Lama Sejahtera customers who had made transactions at least 2 times within a period of 1 year. The size of the sampling was determined based on the non probability sampling method, namely purposive sampling with a total sample of 100 respondents. Questionnaire data that are collected from respondents, are analyzed by Structural Equation Modeling (SEM) with AMOS programs.The results of this study indicate that salesperson ethical behavior has a positive and significant effect on customer satisfaction and trust which are a dimension of the quality of the relationship. Customer satisfaction and trust also have a positive and significant influence on customer loyalty. The relationship between salesperson ethical behavior and customer trust is mediated by customer satisfaction, where the effect is significant.The managerial implications of the results of this study can be a consideration in the process of strategic policy making at PT Kawan Lama Sejahtera improve company’s performance in the future. Salesperson need to behave ethically in marketing their products in order to increase customer’s satisfaction and trust, and also establish long-term relationships with customers.

Sustainable Development of Spatial Habitat Environment as a Challenge to Civilization

Article is devoted to an actual problem - explore the concept of a sustainable Habitat Environment that includes new construction and architectural direction of ecology, as well as trends in the development of urban planning and architecture as integrated the ecological system. The purpose of the article is to present modern developed ecological approaches to the creation of residential Habitat Environment in new socio-environmental conditions of the development of society for sustainable coexistence with the surrounding cities Environment without causing her critical damage. A leading approach to the study of this problem is based on critical thinking, experimental and theoretical bases of practical developments, as well as identifying the best ways to apply them in practice, because the design opens completely new possibilities in architecture and construction. Materials, articles and examples may be useful for the formation of the theory and practice of resource-saving spatial habitat Environment that lets you shape material and technical equipment brand new eco-space ensuring the quality of his life.

Enactments and the design of trail running equipment: An example of carrying systems

Sports equipment brands have increasingly turned to experience-centered design, meaning the integration of users' activity into the design process. From an enactive perspective, this research investigated two entries of collecting and analyzing interactions between trail runners and their equipment. The paper articulates two studies. Study 1 analyzed traces of enactments on online forums and showed that trail runners reported the issues they enacted while running and reflexively posted the traces of their activity by highlighting the flaws in their carrying systems. Study 2 presents a field test protocol for assessing different carrying systems. The results showed four typical sequences of enactment that characterized the runners' activity. The outcomes of these two studies of runners' enactments while using equipment suggest a method that designers can appropriate to analyze experiential data, which can then be integrated into the conception process.

New Wave Marketing Dalam Membangun Brand Equity Di Era Digital

Tujuan dari penelitian ini adalah untuk mengkaji bagaimana New Wave Marketing brand dan Brand Value peralatan outdoor Consina dalam membangun brand loyalty. Penelitian ini menggunakan teori New Wave Marketing. Metode Penelitian ini menggunakan pendekatan kualitatif studi kasus. Hasil penelitian ini adalah pada aktifitas pemasarannya consina selalu berusaha mensejajarkan diri dengan para konsumennya, hal itu sesuai dengan konsep new wave marketing dimana hubungan suatu brand dengan konsumennya bersifat horizontal. Brand consina memiliki karakter yang kuat di masyarakat yaitu aspek fisik, aspek intelektualitas, aspek emosional, aspek, sosial, dan aspek kepribadian, hal ini berdampak pada terciptanya kesadaran merek (brand awarness) di kalangan masyarakat khususnya di kalangan penggiat kegiatan outdoor, Namun, untuk masyarakat umum yang bukan penggiat kegiatan luar ruang, tingkat kesadaran merek masih dalam tahap brand recall (mengingat ulang). Pengelolaan komunitas yang dilakukan oleh consina masih belum efektif karena loyalitas merek (brand loyalty) yang terbentuk pada brand consina merupakan hasil dari kualitas, desain, dan harga produk dari brand consina.

A Comparative Study of Methods for Determining the Concentration of Radon-222 in Spring Waters in Poços de Caldas Plateau, Brazil

Este estudo é uma comparação de métodos para determinar a concentração de radônio (222Rn), que foi realizado em fontes de água natural utilizadas pela população das cidades de Poços de Caldas e Águas da Prata no Planalto de Poços de Caldas, no sudeste do Brasil. O planalto está localizado em área afetada pela reativação de processos vulcânicos que ocorreram durante sua formação. Este é o maior complexo alcalino no Brasil e caracterizado por uma caldeira vulcânica de cerca de 30km de diâmetro, constituída por rochas ígneas plutônicas, onde são encontradas anomalias de urânio e tório. As amostragens foram realizadas em fontes naturais de água distribuídas pelas cidades e a concentração de 222Rn nas águas foi determinada em Becquerel por litro. Os níveis de radiação encontrados nas fontes naturais foram comparados com os limites das doses totais absorvidas por um indivíduo e os padrões de proteção radiológica estabelecidos pela Organização Mundial de Saúde (OMS). A determinação da concentração de atividade de 222Rn encontrada nas águas foi possível através da captura de partículas alfa emitidas pelo decaimento do elemento, realizadas com o equipamento profissional de monitoramento de radônio (AlphaGUARD) e também pelo do método de contagem de cintilação líquida, utilizando equipamento da marca Camberra PACKARD. Os maiores valores aferidos foram de 657,2 Bq.L-1, medido pelo AlphaGUARD e, 513,2 Bq.L-1, obtido através do método de cintilação líquida.

Abordagem dos Cirurgiões Dentistas em Relação a Fotopolimerização de Resinas Compostas

Aparelhos e métodos para a polimerização das resinas compostas vêm buscando melhorar as propriedades das restaurações. Este trabalho objetivou avaliar o conhecimento dos cirurgiões dentistas perante o uso de aparelhos fotopolimerizadores. A obtenção dos dados foi feita por meio de um questionário aplicado para 34 cirurgiões dentistas do curso de especialização em Dentística Restauradora da Pós-Graduação da IMED no ano de 2015 e 2016. Os resultados mostraram que dos 34 cirurgiões dentistas entrevistados 35,30% utilizavam fotopolimerizador da marca Gnatus, 23,53% RadiCall, e 20,58% Schuster. Quanto ao ano 35,3% possuiam fotopolimerizador do ano de 2015, 17,64% de 2010, e 11,77% de 2014. Quanto ao tipo de lâmpada utilizada 91,14% utilizavam Led, 5,38% halógena, e 2,94% led e halógena. Em relação as consequências da contração de polimerização 23,52% dos cirurgiões-dentistas relacionaram a sensibilidade pós-operatória, infiltração marginal, cárie recorrente e trinca de esmalte como consequências, já 20,58% consideraram a infiltração marginal a única consequência e 23,52% apenas a sensibilidade pós-operatória. Do total da amostra 29,4% disseram que para diminuir o estresse da contração de polimerização utilizavam outras técnicas de fotopolimerização, 17,64% do tipo ramp, 20,58% do tipo step. Pode-se observar que 70,56% dos entrevistados relataram que em menos da metade dos seus casos ocorreram incidência de sensibilidade após o tratamento restaurador, 20,58% nunca observaram sensibilidade pós operatória, e 8,82% apenas na metade dos casos. Foi possível observar os tipos e marcas dos aparelhos mais utilizados pelos profissionais, e notou-se ainda uma falta de conhecimento dos profissionais sobre quais são as consequências da contração de polimerização.