Analyzing the Marketing Strategies of Babolat and the Impact of RafaNadal on Consumers

Abstract

Nowadays, there are varieties of tennis equipment brands, and it was a huge industry. As more brands were founded, the competition between each brands increases and become more intense. Among all of the brands, Babolat had become the biggest and most famous brand globally. There were studies about sports marketing strategies previously, but barely no studies about Babolat specifically and their marketing strategies. Therefore, the topic of this paper will be to analyze the reason of Babolat being the biggest brand around the world and the impact of star players on consumers decisions. Additionally, the paper will also provide some solutions and suggestions based on the marketing strategies. The research method that will be used is literature analysis. The sports marketing strategies of Babolat will be collected. It is concluded that star players not only could enlarge the products but also increase the consumption rate of consumers. Additionally, sports athletes could also spread positive spirits of this particular sports.