Exploring the Successful Marketing Strategy of EQLZ

Abstract

EQLZ started as a street basketball brand which aims to provide high-quality, affordable basketball products. The brand has since expanded into other areas, such as footwear and apparel. The manager, who came from a background in street basketball, wanted to create a domestic brand of shoes that would represent grassroots players. The products are of good quality and have a reasonable price, which most street ball fans favor. In addition, the brand's good reputation has also been recognized by the majority of consumers. Nike, Under Armour, and many other equipment brands are costly, and the quality is not as good. Equalizer gives kids who love to play basketball an affordable equalizer. Thus, it is essential to analyze the reason underlying the success of EQLZ and its future market strategy. Through the investigation in real life and research online, it can be concluded that most of the people who purchase this brand are young people who do not have a lot of money to use, but they all love basketball very much. The emergence of this brand, in part, has promoted the development of Chinese basketball culture, its unique design style, and better quality, from the first draft of every design are their original works. This plagiarism era can do so out of the mud without dyeing how precious, and it is critical for EQLZ to continue innovating. It is also believed that EQLZ SOCIETY will play a pivotal role in shaping the future of the sneaker community.