The Innovative Marketing Strategies of MTN Cameroon

Francis Mbah Takwi,Vivian Neba Akosso,Kiven Cynthia,Atingwa Corlence,Bejanga Sharon

doi:10.11648/j.ajomis.20210602.11

Abstract

A successful marketing strategy must tell an organization where there will want to be on a long term basis that is why is is often said that marketing strategy is a continuous process. Marketing strategy is seen as the business logic in which a firm can achieve its performance in the business organization there is no activity where the marketer must not therefore make a right decision about the four marketing mis strategies which is the price the product place or distribution and the promotion. This strategies must be done to ensure that a product performs it objectives in the market. Mobile cellular networks have revolutionized the communication sector to the extent that mobile phones have become the most preferred method of communication across the globe. MTN Cameroon was the second mobile telephone company established in year 2000. It is a private institution and it enjoyed its existence without a major competitor till the Emergence of it competitors Orange and Nextel. However MTN have been involved is very serious market strategies outsmarting one another in the process. The difference in their market strategies could better explain such margins. This assertion would better be justified through an in-depth research on the marketing strategies of MTN Cameroon and the impact they have had on their company. MTN great market share and potential and equally its productivity in business all through this long period of time and comparative advantage over time and maintenance of this position as telecommunications leader can logically be attributed to the mind blowing marketing strategies that this company uses, its marketing strategy and equally the advertisement secures the market shares and hence one can logically conclude say from the analysis of our case study- MTN Cameroon that good marketing strategies and equally positive good practices ensures the performance of the company and hence success both in the short and long run alongside a greater market share and comparative advantage over all other.

Highlights

This article elaborates the product, pricing, advertising & distribution strategies and other strategies like grow of new services, improve customer service, performance through marketing intelligence, aggressive brand visibility, free bundles and MTN services
MTN Cameroon was the second mobile telephone company established in year 2000
MTN have been involved is very serious market strategies outsmarting one another in the process. The difference in their market strategies could better explain such margins. This assertion would better be justified through an in-depth research on the marketing strategies of MTN Cameroon and the impact they have had on their company

Summary

Introduction

This article elaborates the product, pricing, advertising & distribution strategies and other strategies like grow of new services, improve customer service, performance through marketing intelligence, aggressive brand visibility, free bundles and MTN services. All this strategies are used by MTN and their organizational performance. Since the introduction of CAMTEL, MTN, ORANGE AND NEXTEL networks in Cameroon, mobile phones have become the most preferred method of communication by the majority of Cameroonians. This is because of easy accessibility and convenience making the transfer of information very quick. The coming of Orange and Nextel networks has cause the telecommunications to involve in a tense competition to the extent that MTN has overtaken in terms of market share. [3]

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