Automotive Market Research Articles

Evaluating the Impact of Price Fluctuations on Consumer Buying Decisions and Adaptation Strategies in the Automotive Market

This research paper delves into the intricate dynamics of the U.S. automotive market from 2012 to 2022, with a specific focus on understanding how price fluctuations influence consumer buying decisions and the corresponding adaptation strategies deployed by manufacturers. Through a mixed-methods approach, combining quantitative analysis of sales data, price trends, and economic indicators with qualitative insights from interviews with industry experts and consumers, the study reveals a pronounced shift towards fuel-efficient and electric vehicles (EVs). This shift is primarily driven by consumer sensitivity to price changes and a burgeoning emphasis on environmental sustainability. The findings highlight significant demographic variations in price sensitivity, particularly among younger and middle-income consumers, and delineate the impact of broader economic indicators on purchasing behaviors, especially in the luxury vehicle segment. Manufacturers’ adaptation strategies, including product diversification, investment in sustainable technologies, and flexible pricing models, are also examined. The study’s insights underscore the complex interplay between economic theories of consumer behavior, market adaptation strategies, and the evolving landscape of automotive technology. It offers valuable implications for manufacturers, policymakers, and consumers, aiming to navigate the challenges of market volatility and the transition towards sustainability. The research concludes with recommendations for future studies to explore emerging trends and assess long-term impacts, contributing to a deeper understanding of the automotive market’s adaptive mechanisms in response to economic fluctuations.

The Automotive Market in the New Conditions: Current State and Outlook

The Automotive Market in the New Conditions: Current State and Outlook

How Automotive 3D Interactive Display Marketing Affects Consumers’ Intention to Buy Cars

3D interactive display marketing is a marketing method that uses 3D interactive technology and three-dimensional display scenes to facilitate interaction between people and display content. This approach has been widely used in online retail and is very popular in China’s automotive industry. The automobile industry tries to solve the severe issue of potential client loss in the automotive sector by using 3D interactive display marketing to persuade consumers to buy cars. However, it’s still unclear whether and how 3D interactive display marketing in the automobile sector might alter consumers’ inclination to buy cars. To address this issue, this study collected data through experiments and questionnaires and used a structural equation model to explore how automotive 3D interactive display marketing affected consumers’ willingness to purchase cars. The study established a model consisting of seven dimensions: information richness, information quality, interaction quality, esthetic experience, action experience, emotional experience, and willingness to purchase. The findings of this study can provide reference for producers and sellers in the automotive industry, promote the better application of automotive 3D interactive display marketing in the sector, and reduce potential loss of automotive customer.

Roadmap to achieve operational excellence through Lean Management implementation and quality management system conformance

Automotive companies are facing major challenges, namely competitiveness and the evolution that characterizes the sector. To ensure their sustainability, companies operating in the automotive industry are concentrating their efforts on reducing waste sources throughout the supply chain by implementing a variety of Lean Management tools. The compliance of the quality management system with the requirements of the international automotive standard IATF 16949:2016 is also a top priority for automotive suppliers. IATF certification is required to operate in the automotive market and enables organizations to meet customer requirements and demonstrate the quality assurance of their systems. This paper analyzes the principles of the Lean Management organizational tools in correlation with the requirements of the IATF automotive standard and determines their synergistic impact on operational excellence. Based on the correlation analysis performed, an original roadmap that will serve as a guide for automotive companies has been developed. The findings show that in order to achieve operational excellence, it is necessary to implement the five Lean Management organizational tools in correlation with the operational requirements dictated in chapter 8 as well as the leadership requirements outlined in chapter 5 of the international automotive standard.

Tuhu Automotive Service: The Growth Path of the Leader in the after-sales Market

After its establishment in 2011, Tuhu Automotive Service led the Chinese automotive market to open up a new business track of standardized after-sales market. After the O2O+ auto parts B2C model of maintenance and repair, the B2C+B2B model was derived with the change of market, which broadened the user channel and quickly expanded its popularity with the enterprise integrity and affordable service, occupying most of the Chinese after-sales market. The success of the after-sales market has made many large-scale capitals also eye on this increasingly large business track. Tuhu Automotive Service is still trying to explore to cope with the challenges from the capital magnates.

Analysis of Growth Strategy at Wuling Motors Makassar As A Response to Facing Economic Globalization Challenges

Growth Strategy Analysis at the Wuling Motors Kumala Makassar Company as a Response to Facing the Challenges of Economic Globalization, is a research to get an overview of the company's internal strengths, market opportunities, company potential based on internal and external factors, as well appropriate growth strategies for carried out in operating the company. The aim of this research is to determine the company's response to facing the challenges of economic globalization that occur in Indonesia, especially in the automotive market segment in the marketing area of South Sulawesi, and Indonesia in general. This research method uses a qualitative approach, where the theoretical basis used refers to the opinions of several experts, in the form of books, journals, articles and other scientific writings related to this research. The data analysis used in this research is SWOT analysis (Rangkuti, Freddy. 2006. "SWOT Analysis Technique for Dissecting Business Cases: Reorienting Strategic Planning Concepts to Face the 21st Century"). From this research, the results obtained show that the Wuling Motors Kumala Makassar company is currently in a major strongth with large market opportunities, where the company's current position is also showing good growth. Based on this, the Wuling Motors Kumala Makassar company can implement an intensive growth strategy with differentiation, namely selling the latest Wuling car products, both in terms of technology, models and cheap prices offered as one of the responses to challenges of globalization economy in Indonesia.

Characterizations for eWLB (Embedded Wafer Level Ball Grid Array) Antenna in Molded Package Integrations in 77GHz Automotive Applications

The worldwide IC market has had a significant growth rate in recent years, driving diversified package solutions in the segments of communication, computing, consumer, automotive, industrial, etc. Among these market segments, the automotive market is forecast to have the strongest CAGR (Compound Annual Growth Rate) of any of the end-use segments in the next 5 years, which results in more IC packages and components being designed into automotive vehicle systems such as infotainment, ADAS (Advance Driving Assistance System), instrumentation, body systems, battery control systems and so on. In these applications, the 77GHz short-range radar sensor application that can enable higher EIRP (Effective Isotropic Radiated Power) and adaptive cruise control performance has become more attractive to be commercialized. Due to the benefits of shorter interconnection length, lower conductive loss with smooth Cu surface as well as a lower dielectric constant and dielectric loss of materials in a fan-out wafer level package (FOWLP) technology, the FOWLP is proven as a suitable packaging solution to achieve the high speed and frequency requirements in 5G and mmWave applications. The eWLB Embedded Wafer Level Ball Grid Array) is a versatile FOWLP technology, providing a robust package platform in a space-efficient design with the very dense interconnection and routing of multiple dies as well as a smaller footprint and lower package profile providing a reliable package solution. Meanwhile, since the utilization of an antenna that is integrated into the packages has been studied as a lowcost solution because the packages can be tested in normal FR4 printed circuit board (PCB) instead of the RF function integrated PCB, the eWLB integrated with molded antenna chip packages (called eWLB antenna in molded package) technology is introduced in this paper. The characterizations for assembly process challenges are evaluated and illustrate the process optimizations of equipment handling, antenna molded chip package fabrication, reconstitution process control and warpage characterization of the molded wafer. In addition, the radio frequency (RF) test validation is performed to verify the performance of scattering parameter (S-parameter), radiation pattern, impedance and detection range of the antenna. In order to prove the reliable quality and yield of the evaluated eWLB antenna in molded packages, package-level reliability tests are studied. Through these results, it will show that this eWLB antenna in molded package integration is a robust and costeffective solution for 77GHz automotive applications.

Study on the effect of annealing rate on the impact resistance of the H-ZLaF50 vehicle plate glass

The H-ZLaF50 glass has attracted much attention in the field of automotive glass applications due to its excellent mechanical properties. The effect of the annealing rate on the impact resistance of the H-ZLaF50 glass was studied. High-precision infrared stress meter was used to test the stress distribution of glass under different annealing rates and the influence of annealing rate on the stress distribution was found. Secondly, the impact resistance of the H-ZLaF50 glass samples was evaluated by the test method of electric falling ball impact resistance. The maximum impact energy of the H-ZLaF50 glass samples was 0.120 J. The results show that, compared with other annealing rates, the annealing rate of 1°C/min effectively improves the impact resistance of the H-ZLaF50 glass, which makes it more widely used in the automotive flat glass market.

David vs Goliath: How Electric Vehicle Penetrate the Conventional Automotive Market in ASEAN

Electric Vehicle is an automotive industry that is predicted to be the future. In particular, in ASEAN, which has two car assembly centers, one of the largest in the world, namely Indonesia and Thailand. But is this industry able to take the market from the fossil fuel car industry? which has been a giant for decades. This study uses an exploratory qualitative approach to process the data found from secondary data and mixed them with deep literature review. The final analysis is also equipped with digital analytical analysis to determine consumer interest in ASEAN. This study finds several strategies for the electric car industry to develop, first the crucial role of government, second is the technological innovation that makes the cost and selling price of electric vehicles become affordable and third, the collaboration of manufacturers in developing this industry in Southeast Asia is mandatory.

How to promote the transition of fuel vehicle enterprises under dual credit policy? An improved tripartite evolutionary game analysis with time delay

Under the context of carbon peak and carbon neutrality, new energy vehicle (NEV) is considered as ultimate objective in development of automotive industry. To facilitate sustainable growth of automotive market and ensure a smooth transition for fuel vehicle (FV) enterprises, this paper constructs a tripartite evolutionary game model based on tripartite Hoteling model, which involving NEV enterprises, FV enterprises and governments. The herd effect and time-delay effect are considered to improve the tripartite evolutionary game. Results indicate that: (1) Fund feedback to NEV enterprises will counterintuitively decrease probability of active assistance from NEV enterprises. (2) Governments’ willingness for strict involvement positively correlates with supervision costs but negatively correlates with additional benefits. (3) Time delay in funds leads to weak effect of high default penalties in promoting active assistance of NEV enterprises in early stage, but opposite situation appears in later stage. (4) Higher NEV production proportion counterintuitively stimulates FV enterprises to give up transition. (5) High rewards drive diffusion of herd effect, further increasing competition among vehicle enterprises leading to FV enterprises giving up transition. (6) Herd effect and time-delay effect increase dependence of FV enterprises on funds results in higher sensitivity of credit trading price compared to credit ratio requirement.

Competition analysis of automobiles and light commercial segment between 1990 and 2014

This paper reviews the concept of market structure in oligopoly and concentration indicators CR(4) and HH, and verifies the changes in the concentration and competition of the automotive and light commercial market between 1990 and 2014. In 1990, the CR(4) that represents the participation of the four largest firms that was 98.8% becomes 95.1% at the end of 1996, and the HH index that varies between 1/n and 1, being 1 monopoly situation dominated by a company and without competition and 1/n varying the competition as more companies enter the sector, it goes from 0.2951 in 90 to 0.2756 in 96, pointing out the sector as concentrated and competitive, characteristic of oligopoly. These indicators continue to change in the following years and in 2014 the CR(4) is 64.9% and the HH index measures 0.1700, showing that the sector is less concentrated and more competitive. The review addresses the market characteristics in the oligopoly whether or not it´s concentrated and competitive in Brazil from 1990 to 2014 divided into two periods, the first from 90 to 96 and the second from 97 to 2014. The characteristic of the car and light commercial market in the first period indicates for a sector with the characteristic of a very concentrated and competitive oligopoly. For the second period analyzed, a much less concentrated and more competitive sector.

Sino-Russian cooperation under US and European sanctions: Chinese car brands flood into the Russian market

This article uses a realist theoretical framework to thoroughly investigate the motives, processes, and multifaceted impacts of Chinese automobile brands entering the Russian market. The research findings reveal that the transnational market strategy of Chinese brands is based not only on the pursuit of national interests and economic independence but also on a flexible response to changes in the international political and economic structure. Amid the economic sanctions imposed by Western countries on Russia, a power vacuum has emerged in the Russian automotive market. Chinese automobile brands accurately identified and swiftly seized this opportunity, successfully entering and expanding their market share in Russia. This move has not only increased China’s influence in the global automotive industry but also further strengthened the strategic partnership between China and Russia. From a geopolitical perspective, this economic activity has also bolstered political and economic cooperation between China and Russia to resist the pressure from Western governments. This study enriches the application of realism theory in the field of international political economy and provides new perspectives and insights into understanding the motives and strategic choices of national behavior in a complex and changing international environment. By examining the case of Chinese automobile brands in Russia, this research contributes to the broader discourse on the strategic interactions between major global powers and their implications for the international political and economic order. The analysis highlights the importance of adaptive market strategies in achieving national objectives and underscores the interplay between economic strategies and geopolitical dynamics. The insights from this study are valuable for policymakers, scholars, and practitioners interested in international trade, political economy, and strategic studies, offering lessons for navigating the complexities of global market dynamics and international relations.

Mechanical engineering in automotive innovation: A review of electric vehicles and future trends

This paper provides a succinct overview of the extensive landscape of automotive innovation within the realm of mechanical engineering, focusing on the transformative emergence of electric vehicles (EVs) and the anticipated future trends in this dynamic field. As the automotive industry undergoes a paradigm shift towards sustainable and eco-friendly transportation solutions, the role of mechanical engineering in shaping the future of mobility becomes increasingly pivotal. The review begins by delving into the evolution of electric vehicles, tracing their historical development and highlighting key milestones that have propelled them from niche alternatives to mainstream contenders in the automotive market. A comprehensive examination of the underlying mechanical engineering principles governing EV design and performance is presented, emphasizing advancements in battery technology, electric drivetrains, and energy management systems. The document scrutinizes current challenges and opportunities associated with electric vehicles, addressing issues such as range anxiety, charging infrastructure, and the environmental impact of battery production and disposal. It explores ongoing research efforts within the field of mechanical engineering aimed at overcoming these challenges and enhancing the overall efficiency, safety, and sustainability of electric vehicles. Furthermore, the paper outlines the anticipated future trends in automotive innovation, providing insights into cutting-edge technologies and methodologies poised to shape the next generation of electric vehicles. Topics include advancements in materials science for lightweight construction, artificial intelligence integration for autonomous driving, and the integration of renewable energy sources to further enhance the environmental footprint of EVs. This review underscores the pivotal role of mechanical engineering in the ongoing revolution of automotive technology, emphasizing the transformative impact of electric vehicles and offering a glimpse into the exciting future trends that will define the landscape of sustainable mobility.

Research on the Impact of Inflation Reduction Act on the New Energy Vehicle Market in China and America

This study aims to explore in depth the impact of the Inflation Reduction Act on the new energy vehicle market in China and the United States. As a key solution to address environmental pollution and energy sustainability challenges, the development of new energy vehicles is influenced by both government policies and market factors. Inflation is a widely concerned issue that may have multiple impacts on the automotive market, but its specific effects have not been thoroughly studied. In this study, we first reviewed the current situation and trends of the new energy vehicle market, with a focus on analyzing the comparison between the Chinese and American markets. Subsequently, we delved into the background, main content, and legislative motivations of the Inflation Reduction Act. Through a comprehensive examination of market data and policy text analysis, we have conducted a detailed study of market changes before and after the implementation of the bill, with a particular focus on the trends in sales volume and price stability. Finally, we have drawn some preliminary conclusions that the inflation reduction bill may have complex impacts on the new energy vehicle market in China and the United States, including sales volume, price stability, corporate strategy, and technological innovation.

Consumers' attitudes on downscale extensions of a luxury automotive brand

PurposeThis study aims to understand how consumers evaluate downscale vertical line extensions of a prestige/luxury original equipment manufacturer (OEM) in the European automotive market. The authors investigate the moderator effects of innovativeness and the need-for-status traits on the relationships between consumers' extension perceived fit (EPF), extension attitude (EA) and extension perceived value (EPV).Design/methodology/approachExperimental design with quantitative analyses based on a sample of 419 participants. Participants were randomly assigned to two treatments: low-fit and high-fit extension simulations.FindingsThe purchase intention of the downscale vertical extension of a luxury OEM brand is directly influenced by EPV and indirectly influenced by consumer EA and EPF with the parent brand. Findings also suggest that parent brand equity is transferable to extensions that present closeness and consistency with the brand’s heritage. Moreover, the need for status strengthens the relationship between the EPF and the extension perceived social value (EPSV).Originality/valueThe authors developed a realistic simulation of a downscale model of a well-known prestige/luxury car brand. The authors test the influence of innovativeness and need-for-status personal traits on consumer extension acceptance.

The Brazilian automotive market: challenges for the growth of electric and hybrid vehicles

The auto industry and related activities are responsible for a billion dollar financial movement worldwide and are not free from pressure often imposed by some sectors of society. Among these pressures there is the concern with the consumption of fossil fuels, which have a significant impact on the quality of the environment (air pollution, climate change, oil spills, and the generation of toxic waste) due to the production of these fuels. In Brazil, facing concerns about the emission of polluting gases, there have arisen several ways to combat this environmental pollution, such as the implementation of public policies aimed at increasing the efficiency of vehicles and diversifying the use of alternatives to fossil fuels (ethanol and biodiesel), and the use of vehicles with smaller internal combustion engines (which are lighter and more economical in terms of fuel consumption and facilitate the recovery of braking energy, formerly dissipated in the form of heat). However, initiatives are still rare in Brazil that aim at the spread of electric and hybrid vehicles, probably due to reasons such as taxation and incentive policies which do not stimulate the quantity of these vehicles in circulation.

BRAZILIAN AUTOMOTIVE MARKET AND ENVIRONMENT: AN ANALYSIS OF FIGHTING MEASURES CO2 EMISSION

The consumption of fossil fuel derived oil has a significant impact on the quality of the environment. Air pollution, climate change, oil spills and toxic waste generation are the result of the use and production of these fuels. Automotive vehicles are among the main contributors to the problem. In Brazil, to combat this environmental pollution, public policy has been implemented to increase the efficiency of vehicles and diversify the use of alternatives to fossil fuels (ethanol and biodiesel) sources. This study proposes to examine measures to combat the emission of carbon dioxide (CO2 ) adopted by Brazil dioxide.

Electric Vehicles—An Overview of Current Issues—Part 1—Environmental Impact, Source of Energy, Recycling, and Second Life of Battery

The rapid transition to electric-drive vehicles is taking place globally. Most automakers are adding electric models to their lineups to prepare for the new electric future. From the analysis of the automotive market, it is evident that there is a growing interest in such vehicles. They are expected to account for half the models released after 2030. Electric-drive vehicles include battery-electric vehicles. As indicated in the research literature and emphasized by experts, electric vehicles (EVs) are supposed to be an environmentally friendly alternative to conventional vehicles. The rising number and variety of EVs contribute to a better understanding of their performance. With more EVs on the market, there are problems to be solved and challenges to overcome. This article is the first part of a two-article series reviewing the strengths and weaknesses of EVs. The article analyzes the environmental effects of EVs at each stage of their life cycle, compares large- and small-scale recycling methods, and explores the potential applications of second-life batteries. This article is an attempt to find out how environmentally friendly EVs are.

A Study on the Cradle-to-Gate Environmental Impacts of Automotive Lithium-ion Batteries

Several factors are influencing the spread of Electric Vehicles (EVs) in the automotive market. However, while battery-electric vehicles emit no tailpipe emissions, the manufacturing phase, particularly the manufacturing of the battery packs, can have significant environmental impacts. In addition, as the EV market expands, there will be a significant increase in demand for critical materials used in lithium-ion batteries, such as lithium, cobalt, and nickel. These materials are essential for producing high-performance batteries, and their global demand is expected to rise rapidly to meet the demands of the expanding market. This paper investigates the main challenges that need to be tackled to reach a sustainable path in the battery industry. A cradle-to-gate boundary is set to focus on raw material extraction, production of precursors, cell and module production, and battery pack assembly. In addition, because 7.8 million tons of EV batteries per year are expected to reach the end-of-life phase by 2040, a brief overview of the recycling issue is provided to investigate the potential usage of recycled material in the early stages of battery production.

Stress tolerance of lightweight glass-free PV modules for vehicle integration

Electric vehicles (EVs) currently dominate the sales in the automotive market. A big leap in this market can be made by developing a photovoltaic product that can be integrated to an EV, as it can boost the driving range of the EV while reducing the charging frequency. Such vehicle-integrated photovoltaic (VIPV) products are already successfully demonstrated, but they are usually made with glass as a front sheet – making them bulky and limiting their use to the car roofs due to safety reasons. The contemporary focus of the research in the field of VIPV is on developing a product that is lightweight (LW) and easily integrable into the complex shapes of an EV. Therefore, in this work, we present our initial findings on a novel architecture for LW VIPV modules employing polycarbonate (PC) as a front sheet. The mechanical behaviour of the LW module under bending is successfully simulated using finite elements (FE) modelling to predict the fracture of the solar cells, which can then be used as a predictive tool to check the maximal load on the PV body of an EV before cracking the c-Si solar cells. We demonstrate that a change in the temperature of the PC-based LW modules can modify the interspacing between the cells and thus create stress on the connectors. The dog-bone connectors are found to allow almost unconstrained movement of the cells in the module when subjected to variation of temperature. The cell movements may result in mechanical fatigue of the interconnection, which can ultimately result in disconnection of the cells. Initial performance of the dog-bone connectors is investigated by applying mechanical fatigue experiments, which demonstrate that the special geometry of the dog-bone connector could endure a greater number of thermal cycles than a simple prismatic shape would.