Indian Automobile Industry Research Articles

Recall Strategy of Automobile Industry in India

Recall Strategy of Automobile Industry in India

Relationship between Opportunism and Trust: An Empirical Study in the Automobile Sector of India

Despite the critical role of opportunism on trust, opportunism was not properly explained in the literature and it has been observed that the studies were based mostly on the Western market. In view of this gap, this research paper investigates the role of opportunism on trust in inter-firm dyads, in the Indian automobile industry. A good number of books/past research studies between the years 1972 to 2011 are reviewed to prepare the literature review and to develop the hypothesis. This study is based upon the empirical findings of a quantitative research. The relationship between opportunism and trust is not found very strong. Interestingly, despite presence of opportunism, moderately high level of trust was observed in the studied relationships. The study suggests that managers should try to reduce opportunistic behaviour to develop trust which in turn develops commitment with the buyer/exchange partners in their relationship marketing strategy and extends a direction for further research specifically in the context of developing countries.

Identification of performance measures in Indian automobile industry: a green supply chain management approach

The environment is experiencing pressure from various manufacturing industries. Environmental pollution produced from process industries causing very dangerous issues like global warming, production of green house gases and depletion of ozone layer. Green supply chain management (GSCM) is the approach by which we minimise the effect of this environmental hazard. This study aims to identify the various measures on which performance of GSCM can be evaluated and further validation of the identified performance measures (PM). The automobile sector in India is considered to carry out the study in order to limit the scope of the research work. After comprehensive literature review and study we have identified six performance measures having 28 variables. Based on this, factor and reliability analysis has been performed. These measures are identified with exhaustive literature survey and its validation is tested using confirmative factor analysis to test the fitness of classification of elements among these measures. The study is done in central India, though the factors identified are relevant to Indian as well as global context.

Designing of Solar Process Heating System for Indian Automobile Industry

Indian Automobile industry is under tremendous pressure to make their products more environmentally sound. Not only the automobile themselves, but also the whole production process has to become more sustainable to Achieve India's pledge to stop climate change at world forum. The Automobile industry is one of the major industries in India which have very high share in India’s Gross Domestic Product (GDP) with annual production of over 22 million automobiles in 2015-2016. Also automobile industry has huge energy requirements in the form of both thermal and electrical energy. Manufacturing of automobiles and auto components involves many steps such as casting, forging, painting and electroplating etc that require thermal energy in form of hot air, water or steam. Thermal energy requirement accounts for around 70% of all automobile industry's total energy consumption. Max thermal energy requirement is well below 200°C and solar thermal collectors can provide a large share of this industrial process heat demand easily. The solar thermal collector technology used depends upon a great deal on the temperature levels involved. The use of an appropriate solar thermal technology can have a positive impact on the energy and environmental scenario of Automobile industry at a large. There are various solar thermal technologies including CST technologies that are available for Automobile industries.

Solar Industrial Process Heating system for Indian Automobile Industry

Indian automobile industry is one of the largest in the world. To match production with demand, many automobile makers have started to invest heavily in various parts in the industry. Automobile industries have number of different production that needs large amounts of energy in form of electricity or heat. In automobile industry over 65% of the energy demand is for heating. Possible integration with proper solar thermal technology depending on the temperature range achieved by different solar collectors and temperature needed for process provided by heat application media. It also shows the current energy source or fuel being used to achieve these processes. Proposed system combines the direct steam generation concentrating collectors with the fossil fuel fired high pressure boiler. Solar thermal technology can be installed in the most automobile industrial sectors to lower consumption of fossil fuels, cut production costs, preserve environment by lessening CO2 emissions. Concentrating solar collector field is mounted on the roof of an industrial production site to Solaris the supply of saturated steam into steam network.

Development and validation of an integrated supply chain operational performance model for Indian automobile industry

In a fast paced world, organisations need to push and adapt themselves to meet global demands. Supply chain operational performance (SCOP) is a vital tool used to improve business performance. This study aims to investigate measurement, development and validation of a proposed SCOP model using structural equation modelling (SEM). It conceptualises and develops four vital dimensions of SCOP. Literature review reveals information integration (II), industry characteristics (IC), supplier initiative (SI) and supply chain collaborative advantage (SCCA). Data was collected from 306 operations and supply chain heads from the auto-sector. Results prove that II, SI, IC and SCCA were found to have positive effects on SCOP with significant second order construct relationships. The instrument will help supply chain in flexibility, cost control and improved quality.

Identification of critical success factors for green supply chain management implementation

The objective of this study is to identify the critical success factors (CSFs) for successful green supply chain management (GSCM) implementation. The nationwide questionnaire survey and fuzzy Decision Making Trial and Evaluation Laboratory (DEMATEL) method is used to identify critical success factors (CSFs) for GSCM implementation. The total 35 influential factors were identified through literature review and expert discussion. Out of which 29 influencing factors (Mean ≥ 3.00) were selected through a nationwide survey of Indian automobile industries. The empirical case study of an Indian gear manufacturing organisation is presented to identify CSFs and to validate the applicability of the proposed framework. The proposed fuzzy DEMATEL method identified 12 CSFs from 29 influencing factors which will help to improve the effectiveness and efficiency of successful GSCM implementation. The findings help in understanding GSCM deeply which offers a meaningful base and provides an indication to build an effective phase-wise GSCM implementation.

Social Media as a Tool of Marketing: A Study of Indian Automobile Industry

The automotive industry is a sector that combines innovation, creativity, science, technology, ideas that bring momentum to the economy, people and the whole nation. The “YouDrive” Mercedes advertisement of 2013 is one example of social media marketing creativity in the automobile industry. The Mercedes team reported 3.8 million views of their YouTube channel in the 3 weeks following the campaign (Mercedes-benz website, 2013). Automotive industry has widely accepted this digital platform and Fans growth is considered as the most preferred method to measure success of social media marketing. The objective of this paper is to understand the concept and to study the current scenario of social media marketing in the automobile industry. This paper further considers the various key performance indicators (KPIs) used for social media measurement and the reasons behind adopting social media marketing. This paper also tries to identify the relationship between social media marketing, fans growth and sales generation.

Capability Building in the Indian Automobile Industry: A Study of Maruti Suzuki India Limited

In the era of global competition, firms, in general, should develop innovative capabilities for their survival and growth. Firms rely either on their internal technological capabilities or their external linkages as the sources of innovation. With the pace of technology development, access to knowledge and resources from outside the firm is becoming increasingly important .The study analyses the capability building as seen in expenditure on ‘Research and Development’ in the leading auto manufacturer in India, Maruti Suzuki-a joint venture between the Indian government and Suzuki Motors Corporation, Japan. The analysis shows that the Maruti Suzuki has integrated and built internal and external competences to address the rapidly changing environment and has consolidated its position as the top automobile manufacturer with the right blend of capacity building activities.

Effect of Concurrent Engineering on Benefits of Product Development in Two Wheeler Automobiles

In today's highly competitive business environment, introducing a new product with expectation of high level of customer satisfaction is an intricate and immense challenge to the companies. Concurrent Engineering has a great deal of importance in design and development of new products in Indian automobile industry and is posing a big challenge to Indian firms in the wake of global ization. Success of concurrent engineering demands that major areas of product design and development of an organization are kept in focus concomitantly. The aim of the paper is to assess and establish the benefits of concurrent engineering in the new product desi gn and development. The survey presents its evaluation based on the data analysis using cumulative weighed average with the help of primary data which was collected through a pre-tested questionnaire. The findings reveal that the two wheeler manufacturing companies in India are realizing maximum benefits with the implementation of the concurrent engineering in new product design and development. The research further recommends that companies must focus on weak areas of design and development in order to enhance the productivity.

GMS is Powerful Force in Passenger Car Segment of Indian Automobile Industry to Enhance Innovation and Widen Profits

GMS is Powerful Force in Passenger Car Segment of Indian Automobile Industry to Enhance Innovation and Widen Profits

Accessing Technology from Global Production Networks: The Case of Joint Ventures in Indian Auto Industry

Abstract This study provides a background on the growth of Indian automobile industry under different regulatory regimes. It is observed that the international joint ventures have played a key role in the growth of the sector. The study further examines the motives for forming IJVs in the auto component sector and also identifies the criteria for choosing the joint venture partner to mitigate conflicts. These two specific attributes form the core towards transfer of technology, promoting innovation and also act as a catalyst for adopting and choosing appropriate technology. The study brings out the relationship between motives, partner selection criteria and performance of the IJVs. Results indicate that firms gave maximum importance to technological skills, quality control measures and proprietary knowledge in selecting IJV partners. It is also observed that the motives affect the partner selection criteria in terms of skill and resources needed from the partner.

Sustainable supply chain practices: an empirical investigation on Indian automobile industry

The purpose of this research study is to analyze sustainable supply chain (SSC) management practices for Indian automobile industry and to identify the critical factors for its successful implementation. Despite the fact that SSC has been frequently promoted as a means of improving business competitiveness, little empirical evidence exists in the literature validating its positive link with organizational performance. Sustainable supply chain practices (SSCP) not only help in reducing environmental degradation but it also has social and economic implications (as per tipple bottom line approach). For this purpose, empirical data is collected to measure the SSCP prevailing in Indian automobile industry. A structural equation modeling technique is used to build the measurement and structural models. Later, statistical estimates are used to validate the model that has been built. The data analysis helps to determine whether to accept or reject the hypothesis that has been stated based on the structural model. The result shows how SSCP are correlated and help in improving the supply chain performance among the industries being surveyed. It is also observed that environmental and social performance have a positive relationship with economic performance.

Policy Measures in Growth and Development of Automobile Industry in India

Policy Measures in Growth and Development of Automobile Industry in India

Analyzing CSR issues for supply chain performance system using preference rating approach

Purpose – The purpose of this paper is to identify the significant corporate social responsibility (CSR) issues and to analyze the interaction among them in order to improve supply chain performance (SCP) system of an organization. Design/methodology/approach – To achieve the objective, a preference rating approach (synthesized in company preference rating (CPR) and company satisfaction assessment (CSA) approaches) has been used in two stages as: stage 1, relative importance rating (RIR) of identified issues has been computed using CPR approach. For this, preference graphs have been developed based on the field expert’s opinions using graph-theory-based representation technique. In stage 2: competitive priority ratings of CSR issues with respect to competitive strategies have been calculated using CSA approach. Findings – Based on RIRs (stage 1), it has been noticed that issue namely “social benefits for employees” is more desirable among all considered issues. In stage 2, based on competitive priority ratings, the issue “social benefits for employees” is more important for an organization to build a better brand reputation through CSR activities and issue “degree of CSR implementation” is more significant in order to improve the SCP of an organization. The issue “environmental protection” helps the organization to reduce their overall environmental impact and also provides an aid in achieving long-term sustainable goals of an organization. Research limitations/implications – The findings of present research gives an idea about the importance of CSR issues, based on this, managers can decide, which issue is more significant and can help in taking decisions and framing strategies in context of CSR for improving the SCP of their organization effectively and efficiently. Originality/value – As per the best knowledge, recognized CSR issues have been considered first time to quantify the CSR-based SCP of Indian automobile industries located near around Delhi region, India. This paper may provide an aid to the managers in making the CSR-based policies to enhance their SCP.

Narrative Analysis of Annual Reports - A Study of Communication Efficiency

Content analysis of annual reports has been a strong research theme in the fields of business communication and corporate governance. We examine the quality and efficiency of corporate annual report disclosures in malevolent environments. We study Indian automobile industry annual reports encompassing the global recession period, viz., 2007-08 through 2011-12.We content analyze the Management Discussion and Analysis sections of annual reports. We choose the Indian automobile and auto-components industry as the context of our study for three reasons – there exists variety in (a) the forms of firms in the industry (domestic firms and MNE subsidiaries); (b) size (small to large); and (c) level of global integration (export intensity). The Indian automobile and auto-components industry has sufficiently integrated with the global economy with the creation of global supply chains and India becoming an important sourcing hub as well as a fast maturing consumer market.We study the relationship between textual complexity and firm performance in munificent environments. We use content analysis as a primary tool for studying textual complexity. Using the Flesch Reading Ease formula, we find that the reading ease of annual report texts vary significantly across years. The other variables that influence reading ease are proportion of market capitalization (size), promoter ownership and the extent of internationalization. In other words, bigger the size of companies, higher the promoter ownership and higher the extent of internationalization, the texts are easier to read. Other control variables including firm performance, age and diversification do not contribute to textual complexity.We contribute to organizational communication literature by adding environmental malevolence as a factor in determining textual complexity. We demonstrate that in years when the environment is difficult (such as a global recession), firms obfuscate their texts, irrespective of their financial performance. We demonstrate the relative importance of external variables (business recession, international exposure and stakeholder diversity) in influencing textual complexity than variables internal to the firm.

Parametric Selection of Alternatives to Improve Performance of Green Supply Chain Management System

Now days, Green Supply Chain Management (GSCM) is becoming an attractive subject among the business competition of organizations. In this competitive and globalized environment, most of the all organizations are emphasizing more efforts to improve their green supply chain practices. In this research work, seven green criteria and three alternatives have been identified based on literature review and discussion with the field experts taken from Indian automobile industries located at Delhi region. These criteria namely are: saving energy, design for environment, waste minimization, reuse of hazardous waste, awareness about green concept, information sharing regarding environmental regulations and proper mode of transport and three mutually important alternatives namely as: suppliers, web based technologies and advanced manufacturing technologies. On the basis of considered criteria and alternatives, a hierarchy type performance model has been developed and analysed using Fuzzy Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) approach to select the best alternative in order to improve the performance of GSCM system. The findings suggested that alternative ‘web-based technologies’ is more desirable among considered alternatives and insert a significant role in enhancing the green supply chain performance of an industry.

Development of the Indian automobile industry and formation of the industrial agglomeration in the NCR of Delhi

Development of the Indian automobile industry and formation of the industrial agglomeration in the NCR of Delhi

Critical success factors of green supply chain management for achieving sustainability in Indian automobile industry

The aim of this study was to identify and analyse the key success factors behind successful achievement of environment sustainability in Indian automobile industry supply chains. Here, critical success factors (CSFs) and performance measures of green supply chain management (GSCM) have been identified through extensive literature review and discussions with experts from Indian automobile industry. Based on the literature review, a questionnaire was designed and 123 final responses were considered. Six CSFs to implement GSCM for achieving sustainability and four expected performance measures of GSCM practices implementation were extracted using factor analysis. interpretive ranking process (IRP) modelling approach is employed to examine the contextual relationships among CSFs and to rank them with respect to performance measures. The developed IRP model shows that the CSF ‘Competitiveness’ is the most important CSF for achieving sustainability in Indian automobile industry through GSCM practices. This study is one of the few that have considered the environmental sustainability practices in the automobile industry in India and their implications on sectoral economy. The results of this study may help the mangers/SC practitioners/Governments/Customers in making strategic and tactical decisions regarding successful implementation of GSCM practices in Indian automobile industry with a sustainability focus. The developed framework provides a comprehensive perspective for assessing the synergistic impact of CSFs on GSCM performances and can act as ready reckoner for the practitioners. As there is very limited work presented in literature using IRP, this piece of work would provide a better understanding of this relatively new ranking methodology.

Green supply chain drivers in the Indian automobile industry

De-licensing in 1991 put the Indian automobile industry on a growth trajectory and attracted foreign manufacturers to set up production facilities in India. However, rapid growth in this sector is threatening the environment and impacting supply chain operations. This study explores green supply chain management (GSCM) in the Indian automobile sector and addresses the question, 'What drivers can sustain GSCM for automobile companies in India?' Published GSCM articles are reviewed followed by an analysis to validate the variables thus identified. Factors for building a sustainable green supply chain in the context of the Indian automobile industry are identified.