Effect of Concurrent Engineering on Benefits of Product Development in Two Wheeler Automobiles

Abstract

In today's highly competitive business environment, introducing a new product with expectation of high level of customer satisfaction is an intricate and immense challenge to the companies. Concurrent Engineering has a great deal of importance in design and development of new products in Indian automobile industry and is posing a big challenge to Indian firms in the wake of global ization. Success of concurrent engineering demands that major areas of product design and development of an organization are kept in focus concomitantly. The aim of the paper is to assess and establish the benefits of concurrent engineering in the new product desi gn and development. The survey presents its evaluation based on the data analysis using cumulative weighed average with the help of primary data which was collected through a pre-tested questionnaire. The findings reveal that the two wheeler manufacturing companies in India are realizing maximum benefits with the implementation of the concurrent engineering in new product design and development. The research further recommends that companies must focus on weak areas of design and development in order to enhance the productivity.