Abstract

Background In this article, we provide two views on product design engineering education of two design educators from Korea and Australia. We argue that industrial design and engineering design need to be combined in order to support a total design philosophy that aims to improve design education. Therefore, the changing direction of design education for a total design perspective — and Korean and Australian design education — including industry situations are discussed. Product design education in Korea has focused on developing the physical appearance of a product. The concept of engineering design was recently introduced in Korea, and most design schools still belong to art schools. Nowadays, Korean industry is required to develop new businesses in the manufacturing sector, as the industry is facing the situation where ‘fast follower’ strategy does not work for sustained growth and ultimately sustained success. This has grabbed the attention of product design engineers who can develop creative designs and materialize the concepts. In contrast, Australia is facing the end of a mining boom as well as a significant decline in automotive manufacturing. This has forced industry to challenge innovation in manufacturing which has generally been made up of SMEs. As such, the role of product design engineering is emphasized. We conclude that product design engineering education with industrial design and mechanical engineering can be primitive to strengthen the competitiveness of the manufacturing industry in both countries. Methods The views provided in this article were assembled from the existing literature, and based on our current experience of running design engineering convergence education programs in undergraduate and graduate levels. In general, the arguments made in this article are not attracted from theoretical and empirical research. They are rather based on our own perspectives of design engineering education. Thus, the views can be more critically based on holistic analyses of industry situations. Results & Conclusions In this article, we examine that how a strong and well-defined product design engineering program within a university context can add significant value to the industry. Product design engineering is a hybrid program that combines analytical engineering sciences with creative industrial design capabilities. It provides a platform that can reshape product offerings for companies that seek to diversify or expand into new markets. Product design engineering links seamlessly toward current industry needs by producing creative design engineers at the forefront of innovation and new product development.

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