Analyzing CSR issues for supply chain performance system using preference rating approach

Abstract

Purpose – The purpose of this paper is to identify the significant corporate social responsibility (CSR) issues and to analyze the interaction among them in order to improve supply chain performance (SCP) system of an organization. Design/methodology/approach – To achieve the objective, a preference rating approach (synthesized in company preference rating (CPR) and company satisfaction assessment (CSA) approaches) has been used in two stages as: stage 1, relative importance rating (RIR) of identified issues has been computed using CPR approach. For this, preference graphs have been developed based on the field expert’s opinions using graph-theory-based representation technique. In stage 2: competitive priority ratings of CSR issues with respect to competitive strategies have been calculated using CSA approach. Findings – Based on RIRs (stage 1), it has been noticed that issue namely “social benefits for employees” is more desirable among all considered issues. In stage 2, based on competitive priority ratings, the issue “social benefits for employees” is more important for an organization to build a better brand reputation through CSR activities and issue “degree of CSR implementation” is more significant in order to improve the SCP of an organization. The issue “environmental protection” helps the organization to reduce their overall environmental impact and also provides an aid in achieving long-term sustainable goals of an organization. Research limitations/implications – The findings of present research gives an idea about the importance of CSR issues, based on this, managers can decide, which issue is more significant and can help in taking decisions and framing strategies in context of CSR for improving the SCP of their organization effectively and efficiently. Originality/value – As per the best knowledge, recognized CSR issues have been considered first time to quantify the CSR-based SCP of Indian automobile industries located near around Delhi region, India. This paper may provide an aid to the managers in making the CSR-based policies to enhance their SCP.