Definition Of Authenticity Research Articles

Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years' literature

PurposeThe role of customers has moved from reactive to proactive, and they require more control over digital touchpoints. The quest for authenticity is their response to the dark side of interactive marketing – forms of faking, manipulation and exploitation. Authenticity becomes a key topic in interactive marketing as it reflects how customers assess digital touchpoints. However, there is a lack of comprehensive knowledge of authenticity in the interactive environment.Design/methodology/approachThis article consolidates the authenticity studies in various digital touchpoints using the entity-referent correspondence framework. This research employs bibliometric analysis and thematic analysis of 103 articles in the last 15 years.FindingsFive research clusters are identified: (1) human, (2) brand-generated content, (3) user-generated content, (4) branded platforms and (5) new technologies-based touchpoints (artificial intelligence, augmented reality and virtual reality). Most interactive marketing studies focus on human and content authenticity, and new technologies-based touchpoints lack comprehensive conceptualization. The review synthesizes the types of authenticity used in each touchpoint and highlights the importance of true-to-creator-self and true-to-customer-self in customer evaluation. We further propose a research framework with four antecedent groups and outcomes.Practical implicationsOur research supports managers by highlighting the type of authenticity prioritized in each touchpoint's development.Originality/valueTo answer the call from interactive marketing researchers, this research highlights the distinct definitions of authenticity at various digital touchpoints rather than looking at the overall brand. Trends, gaps and future research agenda of the authenticity concept in technology adoption and customer behavior are discussed.

PEDAGOGICAL CONDITIONSOF FORMATION OFCREATIVE POTENTIAL OF ARTS FACULTY STUDENTS

Based on the analysis of scientific literature, the article summarizes views of scientists on pedagogical conditions for effective training of specialists in the field of art education. The specifics of the professional training of teachers of musical art and choreography, which is conditioned by pedagogical orientation and different types of performing activities, have been determined. The author's definition of the creative potential of students of art faculties is offered. Based on the definition of the concept of "potential", the role of adequate pedagogical conditions for the formation of the creative potential of students of the faculties of arts, which is the result of the formation and self-realization of the individual through the disclosure of his potential opportunities for creative activity, is emphasized. The application of the methods of theoretical analysis, systematization and generalization made it possible to identify and substantiate the pedagogical conditions for the formation of the creative potential of students of the faculties of arts, which ensure its effectiveness.Key words: potential, students, creativity, art education, pedagogical conditions.

Conceptual framework of social responsibility in the system of public administration

The article carries out a comprehensive study, clarification and systematization of the conceptual foundations of social responsibility in the system of public administration. The evolution of the concept of "social responsibility" from the corporate sector to public administration is studied. The importance of incorporating social responsibility into public administration and its role in achieving sustainable development is highlighted. The author's definition of the concept of "social responsibility in the public administration system" is proposed. The theoretical foundations of social responsibility in public administration are considered. Such theoretical approaches to social responsibility as ethical, economic, legal and others are presented. An integrated approach to social responsibility in public administration is considered. The relationship between social responsibility and sustainable development in the context of public administration is determined. It is explained that an integrated approach to social responsibility allows to harmonize the social, environmental and economic aspects of public administration. The advantages and challenges associated with the application of an integrated approach to social responsibility in public administration are presented. The role of stakeholders in the formation of social responsibility of public administration is considered. The classification of stakeholders in public administration is provided and their role in the formation of social responsibility and influence on the decision-making process is shown. The mechanisms for ensuring social responsibility in the public administration system are investigated. The tools for assessing and measuring social responsibility in public administration are presented, which help to assess the impact of the activities of public authorities on social aspects. The role of standards, regulations and recommendations in ensuring social responsibility, which act as regulators and determine the norms of behavior of public administration, is considered. The considered aspects of the development of the concept of "social responsibility", theoretical foundations, an integrated approach, the role of stakeholders and mechanisms for ensuring social responsibility allow us to understand the meaning and role of social responsibility in public administration.

К вопросу о месте мифологии техники в современных digital studies

Introduction. The article is devoted to philosophical reflection on the role of technique and technology in the existence of a modern man. The authors hypothesize that the technosphere is subject to mythologization to the same extent as other essentially significant human spheres. In this regard, the need to study the process of mythologization of technology is actualized. Theoretical analysis. The analysis of the historical and philosophical basis of the problem has demonstrated that there are two approaches to the connotation of technological innovations – alarmist and progressivist. They determine the further vector of mythologization. Alarmist researchers mythologize technology through negative connotations, while the progressist approach is characterised by a positive attitude towards the technologicalisation of all spheres of human existence. Empirical analysis. A further investigation of the sources of formation of the metaphysical superstructure of technology showed that the reflection of technology involves a sensual-imaginative, irrational perception which is characteristic of mythologization. It is reflected in the artistic creations of a contemporary man that explicate mythological meanings related to the perception of technology. Conclusion. The authors conclude that there is a need to study mythology of technology as an independent field of knowledge in the context of contemporary digital studies. The author's definition of the technological mythology which allows to outline the boundaries of this phenomenon more precisely and comprehensively, is proposed.

Legal nature of freedom of will: fundamental ideas and definition

The study aims to determine the legal nature of freedom of will, its definition and its place in the legal system as an idea, principle and norm. Research methods were chosen to consider the set goal and tasks: general and unique scientific methods of scientific knowledge of legal phenomena. In particular, the following research methods were applied: comparative-legal, formal-logical, systemic-structural, dialectical and others. These methods were used in their interdependence. The methodology contains information on philosophical aspects, methodological foundations of scientific knowledge, study of the structure and main stages of research. The paper examines the combination of two definitions, freedom and will, taking into account the legal specificity. The study proves that freedom in law is the possibility of behaviour not prohibited by law and the absence of coercion, except in cases, provided for by law. Will, in law, is the ability to control one's actions and manifestation from the outside, conscious regulation of one's behaviour, which is not limited to the legally defined possibility of behaviour. It is noted, that freedom has a passive character as the possibility of specific behaviour, and will is the active use of one's rights and opportunities. Will is the active use of freedom. The author emphasizes that although free will has a transcendent basis, it is inherent in law, confirmed by its global manifestation in legal science and practice. It is emphasized, that free will is a multi-layered, complex legal concept with a fundamental meaning. The position on the possibility of understanding freedom of will as a legal idea, an idea-principle, an idea-institute and an idea-norm that are not directly enshrined in normative legal acts, but reflected through the content of other legal institutions, principles and norms based on it, is substantiated. It is proved, that in the broadest sense, freedom of will in law is a legal idea, and the author's definition is proposed

ТЕОРЕТИЧНІ ОСНОВИ УПРАВЛІННЯ КРЕДИТНИМ РИЗИКОМ БАНКУ

The purpose of the research is to generalize the existing theoretical and applied aspects, theoretical and methodological principles of neutralization of credit risks of banks in conditions of instability of the development of the financial market of Ukraine. Theoretical aspects of the essence of “credit risk" of the bank are analyzed and summarized in the article. The specifics of credit risk of banking institutions are determined. The author's definition of credit risk is formulated, which makes it possible to take into account its essential features as much as possible and indicates the value expression of the realization of credit risk and emphasizes that the violation of the condition of return of loan funds can be caused by the action of both external and internal factors. The main stages of credit risk management of a banking institution are considered in the research. They are: strategy preparation, planning, identification, evaluation, selection of methods, control and adjustment. The features of assessment methods and methods of credit risk management are characterized in the article. The risk management of the bank's credit portfolio can be reduced to the following - it is a set of methods and techniques, the application of which allows you to identify, evaluate, influence and control credit risk in order to maintain the balance of the credit portfolio and minimize possible losses from its implementation in practice. The purpose of this management is the formation of a credit portfolio with parameters that will ensure the highest profitability with the lowest risks.

Special information operations against Ukraine as an element of hybrid warfare and ways to their countering

The article is devoted to the consideration of special information operations as an element of Russia's hybrid war against Ukraine. The author's definition of special information operations is formulated, their vectors and types are determined. Special attention is paid to identifying possible objects of information influence, as well as characterizing the means, methods and forms of special information operations. In addition, it is stated that the criminal legislation of Ukraine currently covers most forms of posting and dissemination of information with destructive content which is the instrument of special information operations, and the author makes judgments on some reserves for its further improvement. It is concluded that since special information operations are a complex, multistage system of measures, counteraction to them should be based on a comprehensive approach that includes three main strategic areas: 1) counterintelligence measures of special services; 2) measures to implement the state policy in the information sphere; 3) criminal law measures.

Social entrepreneurship in Ukraine: The essence and features of its formation

The article examines the essence and peculiarities of the formation of social entrepreneurship in Ukraine. It was determined that social entrepreneurship is a qualitatively new phenomenon that arose at the junction of the social and economic systems of the country, designed to solve the dilemma of combining activities for the sake of social well-being with activities for profit. It is established that the goals of social enterprises are achieved by organizing activities based on entrepreneurship and creating a sustainable business model. It has been proven that social entrepreneurship is an innovative activity primarily aimed at solving or reducing the social problems of society under the conditions of self-sufficiency and sustainability. The author's definition of the concept of social entrepreneurship as an innovative activity that is primarily designed to solve the social needs of society under the conditions of self-sufficiency and sustainability is proposed. It has been proven that an essential stage in the activity of a social enterprise is obtaining a social effect. Social entrepreneurial activity effectively creates a competitive environment, provides jobs, and relieves tension in the labor market. It has been proven that for the effective development of social entrepreneurship on the part of the state, it is necessary to create favorable legal conditions for the activities of non-profit organizations, to develop and adopt at the national and local levels regulatory legal acts that contribute to the development of all forms of intersectoral interactions. During the study, it was established that social entrepreneurship appears as a significant factor in solving complex regional social problems, as a factor in the development of an innovative regional environment, as an additional incentive for the development of small and medium-sized entrepreneurship, and as an essential reservoir of accumulation of social capital, which contributes to the development of trust in modern society. In today's world, it is imperative to study the problems and prospects of social business, considering it as a particular sphere in the economic sector of the country. Keywords: social entrepreneurship, charity, social good, social mission, social values, society.

Ensuring information security of critical infrastructure objects as a component to guarantee Ukraine’s national security

The purpose of the article is to define and justify the conceptual foundations of the implementation of the state policy on ensuring the information security of critical infrastructure objects, as a component of guaranteeing the national security of Ukraine. The methodological basis of the study was a set of general scientific and special methods of scientific knowledge: dialectical-phenomenological, systemic analysis and synthesis, structural-functional, deduction and induction, etc. According to the results of the research: the author's definition of the concepts «information security of critical infrastructure objects of Ukraine» and «threats to information security of critical infrastructure objects of Ukraine» was formulated; the elements of the system of threats to the information security of critical infrastructure objects of Ukraine are identified; the factors leading to the emergence of threats to critical infrastructure objects of Ukraine are singled out and groups of basic measures aimed at countering traditional and new threats to the information security of critical infrastructure objects of Ukraine are formulated.

IMPROVEMENT OF THE CONCEPTUAL BASIS OF TRANSFORMATION PROCESSES IN THE ACTIVITY OF COMMERCIAL BANKS: A STRATEGIC AND TACTICAL APPROACH

This article deals with issues related to the tactical and strategic aspects of the transformational processes of commercial banks. Tactical aspects are connected with the essence and features of the directions of the main trends in banking, strategic - with the improvement of the conceptual foundations of transformation processes. It is substantiated that from a strategic point of view, the processes of digitalization of the activities of commercial banks do not contribute to the solution of existing systemic problems. In addition, the article reflects the author's definition of the essence and specific features of the main goal of the transformation of banking.

FACTORS OF DEVELOPMENT OF INDEPENDENT TOURISM INFRASTRUCTURE IN UZBEKISTAN

The article examines the current state of tourism infrastructure in the regions of Uzbekistan, the author's definition of independent tourism, scientifically substantiated the factors influencing the development of independent tourism, analyzed the strengths and weaknesses of the tourist infrastructure of the country, based on the reviews of foreign tourists left on specialized travel websites and social networks, identified the results to be achieved by developing tourism infrastructure in little known regions of the country.

The Political Opposition: Some Theoretical-Methodological Problems

The article interprets the main theoretical analyzes of the political opposition at the level of its definition, place and role in the political process. The main goal of the study is to systematize the main classifications and models of political opposition in the scientific literature and to propose an author's definition of opposition. The ideas of leading scholars of political opposition such as Robert are subjected to analysis and interpretation. Dahl, Gita Ionesco and Isabel de Madariaga, Leonard Shapiro and Rudolf Tökes. Special attention is paid to the different models and types of opposition, as well as to the possible criteria for the classification of the political opposition. Based on the performed analysis, the author makes basic conclusions and generalizations related to the need for future theoretical analyzes and empirical studies of the political opposition.

‘When it comes to the true crime community, Taylor is a legend’: Social and symbolic capital among murderabilia fans

This article explores and clarifies the usage of social and symbolic capital as applied to fan studies. It illustrates the author's definitions with a case study from the neglected arena of dark fandom. I argue that ‘social capital’ should be used to refer to the network of friends and associates agents possess within a subculture, whether dyadic, triadic or multidirectional, but that to qualify as social capital, there must be mutual recognition of the tie. I illustrate this argument through a case study of the online presence and persona of Taylor James, the owner and proprietor of leading murderabilia auction site CultCollectibles.org. ‘Murderabilia’ refers to items formerly possessed by or associated with celebrity criminals, particularly serial killers. I further establish that contra Thornton, we do not observe mainstream condemnation generating subcultural capital within this sphere, but rather, mainstream media attention can be negotiated by appeals to traditional forms of expertise.

Professiograms and psychograms as a tool for staff selection

Introduction. The relevance of the research topic is due to the increasing role of personnel in the organization, which, in turn, entails an increase in the requirements for the selection of personnel, the need to improve the personnel selection mechanism. Each organization, when selecting personnel, seeks to determine whether a person applying for a vacant position (future subject of labor) really meets the objective requirements put forward by professional activity. A successful selection of personnel will help to avoid further layoffs, which will inevitably follow in the event of an unsuccessful selection. On the contrary, successful selection of personnel helps to reduce the financial and organizational costs of the enterprise (firm). These issues can be solved by the development and use of professiograms and psychograms, which contribute to an objective assessment of the professional level of a potential employee, to identify his personal characteristics, thereby predicting the future success or failure of the candidate in the performance of job duties.Purpose of this study is to reveal and substantiate the specifics and important role of the professiogram and psychogram, which act as effective staff selection tools. The objectives of the study are defined as follows: disclosure of the essence and specifics of professiograms and psychograms; identification of the main types of professiograms and psychograms; determination of the structure of professiograms and psychograms; determination of their role in solving the problems of personnel selection.Materials and Methods. The methodological basis of the article was made up of studies conducted in the field of professiography - a technology aimed at studying the requirements that a profession makes for a complex of personal qualities, psychological abilities, psychological and physical capabilities of a candidate for a certain position.Results. The article presents different points of view on the concepts of "professiogram" and "psychogram", which do not have an unambiguous approach. The author's interpretation of the concepts under consideration is proposed.Conclusion. The results of the study (they are theoretical substantiation of the specifics of the professiogram and psychogram as a tool and means of personnel selection; the author's definition of the concepts "professiogram" and "psychogram"; their analysis and classification; identification of the optimal structure of the professiogram and psychogram in the context of their use for personnel selection) can be used in the process of further study of the problems under consideration, in the development by specialists of professiograms and psychograms in the organization, as well as applied by practical psychologists and sociologists.

On the question of the electronic parliament essence: the ukrainian dimension

In view of the expediency and demand for the most effective ways to solve the challenges of globalization information processes, the determination of the foreign policy vector of our country's development in the direction of European and Euro-Atlantic integration, the need for high-quality modern tools for solving complex tasks faced by public authorities, Ukraine has determined the strategic development of electronic democracy and state policy of digital transformation of society. The article focuses attention on the main conceptual idea of e-democracy – the involvement of the public in the political processes of state formation, state administration, and local government through the wide application of information and communication technologies in democratic processes. certain topical problems of the implementation of the electronic parliament in Ukraine are clarified. It is emphasized that the e-parliament is among the strategically determined main components of the domestic process of establishing and developing electronic democracy. The relevance of the issue is primarily related to the expediency of a comprehensive constitutional and legal analysis of the activities of the Verkhovna Rada of Ukraine –the Parliament of Ukraine in the context of the introduction of forms and means of e-democracy, the implementation of digital transformation of state and social life, challenges and threats of today in the conditions of martial law for the development of Ukrainian parliamentarism as a whole. It is emphasized that the concept of e-parliament has become widespread, and the construction of such an institution has become an important trend in the development of modern world parliaments. The international legal principles of the studied phenomenon are analyzed from the point of view of its practical value and definition of the concept, essence. It was concluded that during the entire period of the existence of the Verkhovna Rada of Ukraine as a parliament, the only body of legislative power, the foundations of the development of the "e-parliament" were also laid (introduction and use ofmodern forms of ICT, information content of web resources, information support of various parliamentary activities, etc). After Ukraine's accession to the Declaration of the Open Parliament (2016), the intensity of the relevant processes is increasing. Emphasis is made on the fact that efforts to implement plans for the development of electronic parliamentarism are primarily aimed at improving the quality of the lawmaking process and the effective interaction of all its subjects and participants. Attention is payed to the fact that domestic constitutional and legal science has not yet formed a generally accepted concept of e-parliament as a legal category, a unified approach to understanding its essence, content. Various approaches to defining the concept, essence, content of the electronic parliament in the domestic literature are studied. Determining the essence of the definition, scientists consider it mainly from the point of view of technological aspects,the use of ICT in parliamentary activities. The author's definition of "E-parliament" is provided – it is information and communication, digital technologies for the implementation of parliamentary activities, the electronic infrastructure of the parliament, a condition for ensuring its open, transparent, accountable to voters functioning, expanding the development opportunities and strengthening democratic institutions, citizen participation in political processes. It is emphasized that the electronic parliament cannot be considered as a separate type of traditional democratic parliament, as well as the fact that it cannot be completely identified with the constitutionally defined parliament of Ukraine The conformity of the practical activities of the Verkhovna Rada of Ukraine with the concept of e-parliament is clarified. Key words: government reform, e-democracy, digital, form, mean, stools,information and communication technologies, e-parliament, e-parliamentarism, Declaration of the Open Parliament, Verkhovna Rada of Ukraine

The concept of a state as a condition for juridical law

The article notes the tradition of considering the concept of the state in the general theory of the state and law without taking into account the concept of law and without sufficiently defining the nature of their relationship, as a result of which the development of the theory of law and the theory of the state is inhibited. It is noted that the domestic legal science has embarked on the path of a false paradigm. Also noted that domestic legal science has embarked on the path of a false paradigm of overcoming the normativistic approach and the Soviet understanding of law, focusing on the Western European scientific tradition, while moving away from the dialectical-materialistic methodology of knowledge of law and the state. The scientific paradigm in Ukraine is moving in the direction of including other elements (legal principles, legal awareness, etc.) in the content of law in addition to legal norms. However, domestic legal opinion states that there was no "scientific revolution" in legal science in Ukraine on this path. In the Central European legal doctrine within the framework of the philosophy of law, law is studied without its "tying" to a specific state-organized society at a certain stage of historical development, law acts as an "idea of law" (law in general). Attention is drawn to the ignoring by domestic theorists of a new paradigm in the development of the understanding of law, which positions itself as a dialectical theory of law, which has revolutionary significance for clarifying the concepts of law and the state and the nature of their relationship. The fundamental scientific novelty of this theory is presented, the author's definitions of the concepts of law and the state are provided, and their necessary relationship is revealed. It is claimed that a "scientific revolution" takes place when an established scientific paradigm changes depending on a fundamental change in the methodology of formingthe basic concept of a scientific theory, which leads to significant changes in its definitions. Due to the dialectical-materialist methodology, the dialectical theory of law, unlike all existing theories, defines the generic concept of law and its types: primitive customary law, juridical law, and humanistic law. The state is organically connected toonly one type of law, namely, juridical law. Key words: legal doctrine, scientific paradigm, dialectical theory of law, state,state functions, juridical law.

Approaches to the Problem of Literary Authenticity. A Historical Outline (II)

The present article follows the evolution of the approaches to the problem of authenticity, focusing on the various forms of literary authenticity reflected in modernist literary theory texts and manifestos. We will emphasize the differences and similarities between the conceptions, phenomena, and literary currents that refer to authenticity, trying to understand their causes and evolution. The subjects we will particularly draw attention to refer to the definition of authenticity throughout literary history, literary authenticity expressed within the literary currents of modernism, and the influence of philosophical conceptions concerning authenticity on modernist literature.

The concept and signs of anti-corruption expertise in public administration

The paper is devoted to the essence of anti-corruption expertise in public administration. Scientific approaches to understanding the concept of «anti-corruption expertise» are considered. The author's definition of anti-corruption expertise in public administration is proposed as a public-authority activity of authorized subjects regarding the study of current normative legal acts and draft normative legal acts for the presence in them of corruptionogenic properties of norms that contribute or may contribute to the commission of corruption offenses or offenses related to related to corruption. It was established that anti-corruption expertise in public administration contributes to the identification and elimination of corruption-inducing factors in normative legal acts and drafts of normative legal acts in the field of activity of subjects of administrative legal relations. General and special features of anti-corruption examination in public administration are given. The general features of anti-corruption examination in public administration include the following: legal activity, carried out by a person or a group of persons, based on the norms of the law and subordinate legal acts, carried out on the basis of an officially approved research methodology, is a means of improving legal acts, based on the results of conducting a conclusion is made. The special features of anti-corruption examination in public administration include the following: the goal is to identify factors in current normative legal acts and draft normative legal acts that contribute or may contribute to the commission of corruption offenses or offenses related to corruption; subjects of the event (public authorities, natural persons, public associations, legal entities); the result is a normative legal act in which corruption-inducing factors are absent or minimized; expert conclusions are not retrospective, but prospective; is a means of preventing corruption.

Property Tax Legal Relations: Concept and Features

The article is devoted to the study of the essential features of property tax legal relations in Russia. The author analyzes the legal positions of the Constitutional Court of the Russian Federation in the field of taxation and highlights certain approaches to understanding property tax legal relations. As part of the study, the author focuses not only on studying the practice of the Constitutional Court of the Russian Federation, but also explores the existing scientific views of the science of financial law, as well as civil law. The author highlights the features of property tax legal relations that characterize both their public law form and economic content. In connection with the findings, the article formulates the author's definition of property tax legal relations.

РОЛЬ ИНФОРМАЦИОННОЙ IT ТЕХНОЛОГИИ В АКТИВИЗАЦИИ АНТИКОРРУПЦИОННОГО ПОТЕНЦИАЛА ГРАЖДАНСКОГО ОБЩЕСТВА

Abstract. The problem of corruption has recently acquired a huge and well-founded relevance. It is indisputable that the democratic institutions established in the Republic of Kazakhstan are incompatible with the facts of corruption, the problems arising from them that threaten the sustainable and safe development of society. Accordingly, the democratic transformations implemented in Kazakhstan are impossible without a system that functions effectively in the fight at all levels against all manifestations of corruption. A successful anticorruption policy is impossible without fundamental shifts in public, group and individual consciousness, without serious positive corrections in the rules of behavior not only of target groups such as civil servants, but also of citizens themselves. The problem of this project is not only how to involve civil society in constructive anticorruption activities, but also how to unite the efforts of all individuals and organizations in forming an anti-corruption coalition of civil society and partnerships with authorities. The study emphasizes that the state power, having the greatest resources to counter corruption in comparison with its other elements, should create more favorable conditions for the openness and accountability of itsinstitutions to society. The project describes the main technologies aimed at activating the anticorruption potential of civil society in the field of combating corruption. The potential of the phenomenon of corruption is also reflected, its main characteristics are highlighted, the author's definition of the concept of "corruption potential" is proposed. Reproduction, dynamics and subjects of corruption potential are analyzed. Special attention is paid to the analysis of the practice of using IT technology, as well as scientific and methodological methods of investigating corruption potential. Key words: corruption, civil society, digitalization, state, information technology, anticorruption policy, IT technology, monitoring, statistics, analysis, statistics, potential, activation.