The purpose of the study is to study the phenomenon of art in the formation of a creatively developed personality of the younger generation in the system of art education of higher education in the conditions of an information digital society. The methodological basis of the. The process of transformation of the educational space in the conditions of an information digital society involves the use of a systemic transdisciplinary approach based on the presence of a cultural code as an invariant in all disciplines and aspects studied, value-orientation, personal, communicative-activity, dialectical approaches. The research is based on the concepts of humanistic, personality-oriented education, individual development of students for the formation of a developing, creative personality of students in an artistic environment. Research results. In general, the society and specialists of the higher school were given the state goal of becoming a personality of the younger generation − an educated, creative personality, oriented in information flows, with a firm civic position, brought up on cultural traditions[1]. In the context of the formation of the information society and the developing system of digital education, the problem of the formation of creative abilities of students in the conditions of humanistic development of this process arises. The digital environment contains risks and problems. At the same time, the use of new technologies creates additional prospects: informational, technological, related to saving time on the creative process. Which also contributes to the formation of a student's creative personality in new conditions. The digital environment participating in the educational space contains a certain base and capabilities that are already being successfully used at the university to optimize learning within the framework of forms of education: full-time, distance and additional. The system of training sessions should be organized taking into account the use of digital technologies in their maximum application for artistic specialties. Prospects of the study. The content of the scientific and methodological base and the variety of visual information provides a full-fledged learning process and creative realization of the personal potential of the student of the art direction and designer. In our opinion, the use of project activities in several variants is of great importance in the creative development of a student: author's, group and accompanied by university partners. This creates additional motivation for learning the cultural values of society, familiarity with new opportunities in creativity and a new creative environment. [1] National project "Education" / State administration – URL: https://strategy24.ru/rf/education/pro jects/natsionalnyy-proekt-obrazovanie (date of application: 02.08.2022).