Alternative Tourism Development Research Articles

Marketing Communication Strategy in Tourism Development based on Local Wisdom of Jayapura City Communities

<p><strong>Introduction:</strong> Based on a two-way communication model, effective communication between stakeholders can foster citizen participation in tourism management. Jayapura City's coastal tourism potential must be professionally managed, as evidenced by limited facilities and ineffective promotional strategies. The study aims to examine the community's social, economic, and cultural characteristics and devise an effective marketing communication strategy for developing coastal tourism in Jayapura City.</p><p><strong>Methods: </strong>A qualitative approach utilizing a causal descriptive survey method, also called mixed methods. With Lisrell, the research was analyzed using multiple linear regression and the Structural Equation Model (SEM) model.</p><p><strong>Findings:</strong> The effectiveness of marketing communication in the development of beach tourism in Jayapura City is relatively low in the role of tourism managers and the use of media in tourism promotion. Coastal tourism managers are still dominated by the elderly who are not updated with digital technology. The potential of culture and local wisdom has not been optimized in tourism management. There has been no synergy between interested parties such as government, customary, and community in the application of tourism marketing communication.</p><strong>Originality:</strong> Many studies have been conducted on tourism marketing communication strategies, but only a few have studied them from the perspective of tourism development which involves participation and local wisdom of the people in Papua. This study shows that marketing communication strategies are part of the solution, and research on local wisdom and community culture can provide alternative tourism development to improve the welfare of local communities.

Strategi Pengembangan Pariwisata Alternatif Berbasis Pelestarian Minuman Arak Bali di Desa Les, Kecamatan Tejakula, Buleleng

This study aims to examine feasible development strategies for the development of alternative tourism based on the preservation of Bali Arak Drink in Les Village, Tejakula, Buleleng using a SWOT analysis. There are two groups of respondents, the first is tourists totaling 125 people, and the second is the stakeholder group totaling 25 people. Data collection through questionnaire dissemination. This study concludes that the strength factors include: the cultural traditions, arak production process, Balinese food and arak pairing, natural attractions, close to the Tulamben, and souvenirs. The weaknesses include: lack of social media promotion, regulation and sales licenses. The opportunities include: the economy post Covid-19 Pandemic, the ease of bank credit, alcohol testing technology and product standardization. Threat factors are: the increases of fuel price, world geopolitics, licensing of spirits production, and enthusiasts of the younger generation to cultivate palm plantations. This research recommend to developing tour packages in the form of glamping in the coconut plantation area, Balinese culinary and educational tour packages, collaborations with influencers.

Туризмът като средство за диверсификация икономиката на планинските селски райони (изследване на обектите на селския туризъм в някои селища на Смолянска област)

Smolyan district is characterized on one side by uneven development of the tourism branch with prevelance of mass tourism, which leads to toverconcentration of tourists flow only in two of the municipals – Chepelare and Smolyan and on one side over 99 % of the accommodations in the district are concentrated there and on the other – by incomplete utilization of the favourable premises for development of alternative tourism in the dirtrict’s small settlements. In this connection the objective of the research is to study and analyze the current state and the possibilities for development of alternative tourism as an efficient tool for diversification of the local rural economy. The research is based on direct inquiries to tourists and owners of tourism facilities in the settlement Momchilovtzi, Orehovo, Trigrad, Dospat, Banite, Devin and Shiroka Luka. Taking in consideration the gathered via system of indicators information, several conclusions regarding stability of the working places, level of income, qualifications of the employees, structure of the proprietorship and professionalization of the tourism business in the small settlements of the districts are provided.

Potensi Pengembangan Pariwisata Halal di Pulau Maringkik

Maringkik Island is one of the small islands in Keruak District, East Lombok Regency which offers natural, cultural and artificial tourist attractions. However, tourism development on Maringkik Island has not been running massively due to concerns about the erosion of local community values and norms. So the development of halal tourism is an alternative tourism development that is in accordance with the beliefs and rules that apply to the local community. This research uses a descriptive qualitative method with data collection methods obtained through observations and interviews with the management of tourism awareness groups and the village government to explore the potential for developing Maringkik Island as a halal tourism destination as seen from the variables and dimensions of halal tourism and the availability of 4A (Attractions, Accessibility, Amenity, Ansilari) on Maringkik Island. The results of this study found that Maringkik Island needs to implement policies or rules for tourists, provide tourism options and provide facilities that support halal tourism activities from various variables and dimensions of halal tourism destinations

Theoretical and methodological basis in the management of sustainable development of rural territories in the Republic of Bulgaria

Rural areas in Bulgaria have an untapped potential, both in the use and protection of available resources and their socio-economic development, and for generation of additional income. Their sustainable development would balance the economic, social, and environmental growth and significantly improve the rural quality of life. The aim of this study is to identify the theoretical and methodological foundations for the management of sustainable development of rural areas in Bulgaria. On the basis of the general scientific methods of induction, deduction and translation, content analysis, and critical analysis of documents and literature sources, the following are reasoned: 1) the theoretical foundations of sustainable development; 2) the strategic framework for sustainable development; 3) the problems in defining the rural territories; 4) the development of alternative tourism as a good practice for the diversification of the functional use of the territory. The article argues that the management of sustainable development is based on the collaboration between the authorities, local communities and businesses for the diversification in the functional use of the territory and the optimal utilization of available resources.

PENERAPAN HABITUS PADA POTENSI DAN MODEL PENGEMBANGAN WISATA SPIRITUAL ALAS METAPA DESA PENINJOAN, KECAMATAN TEMBUKU, KABUPATEN BANGLI

The selection of alternative tourism development is one form that can be done in realizing tourism development by exploring the natural potential of the countryside into a tourist village. The quality of life of the community can be seen from the lifestyle which is the main ingredient. Building a tourist village which must be able to explore the unique potential of the village so that it has a characteristic that can motivate tourists in the future. The involvement of local communities in the development of tourist villages is a very appropriate form of formulation for the sustainability of the development of the tourist village. The spiritual tourism village of Alas Metapa Paninjoan has a lot of potential that can be developed but has not been explored optimally. The natural potential of natural and spiritual tourism objects. The crafts of the people of Paninjoan Tourism Village are in the form of farming and gardening in addition to traders who produce very adequate oyster mushrooms. The attractions that become the attraction of the Paninjoan tourist village are visiting people's homes to see firsthand the making of oyster mushrooms and the packaging process in addition to visiting Pancoran 11 with soft holy water and the Alas Metapa Temple, Bukit Hill and Pondok Mahapraja.

The Governance Of Tourism Village In Sipirok Subdistrict South Tapanuli Regency

A tourist village is an alternative tourism development whose management relies on the values of socio-cultural wisdom, economy, building forms, history, natural wealth and village human resources. Discussions and practices of tourism villages are trending both globally, nationally and regionally. South Tapanuli Regency is one of the areas that has implemented a tourism village policy. There are 18 tourist villages in South Tapanuli Regency and 6 of them are in Sipirok District. The purpose of this study was to analyze and compare the governance of 6 tourist villages in Sipirok District, South Tapanuli Regency. This study uses a qualitative descriptive method and data collection techniques are observation, interviews, and documentation. The results of the study show that the coordination between the tourism office, village government, and Pokdarwis is not intense, resulting in different perceptions in the management of tourist villages. Several villages cooperate and coordinate with institutions outside the government so that they are assisted in managing tourism. Community participation can be seen when the village has found a tourist target that is in accordance with the existing tourism potential in the village.

Empowerment of Youth Community Tourism Management in Sukamakmur District, Bogor Regency

The varied natural potential makes Bogor Regency has a lot of natural tourism potential. Its location in the highlands adds to the attraction of tourists to visit. One of the natural tourist destinations in Bogor Regency is Cipamingkis waterfall, the location of this waterfall is in Wargajaya Village, Sukamakmur District, Bogor Regency. Sukamakmur district actually has several tourist attractions, such as the Kahyangan villa and the Ciherang waterfall. However, the existence of this tourist attraction has not had a significant impact on the villagers, most of the villagers still rely on agricultural fields as their livelihood. In addition, the village youth have not played a role in the management of tourism objects. They prefer to work outside the village rather than develop their village. Therefore, this community service activity aims to provide training in managing and developing tourism objects in Sukamakmur district, the concept of community-based tourism management or better known as Community Based Tourism (CBT). The training was carried out in three stages, including program socialization, group discussions, and the last stage was tourism management planning. The results of these activities, in the socialization stage, the youth of Sukamakmur district actually have the motivation to manage and develop tourism objects in Sukamakmur district. However, it is constrained by limited knowledge about the management of tourism objects. The second stage of activity tries to dig up information on the existence of the tourist attraction, so that several alternative tourism development plans are obtained. In the last stage, it is activated to try alternative tourism objects that can be developed in Sukamakmur district with the hope that Sukamakmur district becomes a Tourism Village and residents get a positive impact.

Peringkat Destinasi Dan Strategi Pengembangan Daya Tarik Wisata Pantai Di Kabupaten Bantul Yogyakarta

The rapid development of tourism in Daerah Istimewa Yogyakarta becomes a trigger for Indonesian people to choose Yogyakarta as a destination worth visiting with a variety of potential tourism.Bantul Regency is one of the areas in the Special Region of Yogyakarta which borders directly with the Indian Ocean so that many have coastal tourist-oriented tourist destinations. Of the many beaches in the district of Bantul, each has its own beauty and characteristic respectively. Potential Attractiveness Coastal tourism in the district of Bantul in the book Tourism Statistics DIY 2016 include Parangtritis Beach, Samas Beach, Pandansimo Beach, Cave Beach Cave and Kuwaru Beach. The approach developed by the government through the Ministry of Tourism to improve the competitiveness of coastal tourism (marine) is to integrate the first dimension of infrastructure, accessibility, connectivity, activity, facilities, hospitality and market preferences. And the second is to increase synergy between local governments, business actors, and local communities (DITJEN Kerjasama ASEAN, 2015:19). However, not all the development of tourist areas can be applied in the coastal areas of Bantul regency that has a high sea wave and the proximity of the sea trough with coastal areas so it is very risky to the safety of tourists. Various complaints submitted by visitors, among others; there are still services that are not standard (expensive), there is a slum beach section, sometimes neglected discipline, clutter of land governance, multiple levies, and beach raids by various business activities make the potential of visits to coastal tourism in Yogyakarta reduced (Prasetya et al , 2015: 135). The purpose of this research is to know the most visited tourism potential and alternative tourism development strategy based on SWOT analysis. The research method used is descriptive qualitative approach. The results showed that Parangtritis Beach became the most favorite beach with the number of visitors which increased from year to year. One of the SWOT analysis of tourism development strategy in Bantul regency tourism object is by creating a special place, which is built in such a way with the background of natural panorama of the beach, to exploit the passion of swafoto visitors (selfie) as part of modern marketing through social media tourists

From Conventional to Alternative Tourism: Rebalancing Tourism towards a Community-Based Tourism Approach in Hanoi, Vietnam

This article proposes an alternative tourism development approach that we have termed ‘rebalancing’, which is based on tourism development adopting Community-based Tourism (CBT) principles and characteristics whose hallmark is to give local control of the tourism sector to disadvantaged members of society. The article is based on extant literature and uses Hanoi as a case study to articulate the role of CBT against a backdrop of the growth and presence of large international hotel chains in Hanoi following the adoption of the Doi Moi policy. The increase in international hotel chains poses a high risk of an increase in leakages. The accommodation sub-sector and food sector are essential in tourism in Hanoi, as they are elsewhere. These provide small businesses the opportunity to participate in the name of inclusivity, empowerment, and poverty alleviation. For the authenticity of Hanoi and respecting its traditions and values, we propose a model of growth for Hanoi that includes food street vendors alongside large international hotel chains, large national (privately owned) hotels (nationally/locally owned), small independent national hotels (locally owned), bed and breakfast/guesthouse (locally owned), backpackers (locally owned), homestay (locally owned), ‘Albergo Diffuso’ (locally owned), LCBT accommodation (locally owned), CBT (Independently owned structures under an umbrella organization), and CBT (community-owned structures). It also suggests the retention of traditional architecture for the diversity and uniqueness of Hanoi. It recommends that the government should not promulgate legislation and policies that attempt to limit the scope of food street vending but rather empower food street vendors to grow and prosper. This should be done alongside specific legislation that sets minimum standards related to hygiene on the streets for inclusive growth and poverty alleviation.

Gambling Tourism and Economic Development: Some Lessons from Macao

This article aims to explore and document the relationship between forms of alternative tourism and economic development. More specifically, the subject of this investigation will be whether a small national economy is able to rely wholly or largely on tourist flows as a source of income and even to invest in a single type of tourism. Alternative forms of tourism, gaming tourism as well as the features of territorially limited countries and how they are linked to the case of Macao will also be objects of study and annotation. With the process of text production through scientific articles, statistical data, and reliable databases, this article attempts to satisfy the investigated relationship as well as the stemming questions.

Assessment of Geotourism Values and Ecological Status of Mines in Kopaonik Mountain (Serbia)

Abandoned mines can pose a major environmental hazard. At the beginning of the 21st century, significant steps were taken all around the world in order to protect these historically valuable complexes, and the mining heritage was recognized as a potential for the development of alternative tourism. This exploration covers mines in the Kopaonik Mountain area. Mining on this mountain began in ancient times. It has developed throughout history, and today only one mine is active. Three abandoned (Gvozdac, Suvo Rudište and Raičeva Gora) and one active mine (Belo Brdo-Zaplanina) are the subject of research. The basic aim of the research is twofold. The estimation of geo-tourist values was performed using the Geosite Assessment Model (GAM), and the ecological status assessment WAS performed according to the standard model based on negative and positive values. Based on the applied methods, it was concluded that mines (geosites) have a high level of natural characteristics, and that differences between geosites are evident in tourist values. The reason for this is insufficient tourist affirmation and the insufficient availability of tourist infrastructure. With the ecological status, positive values were observed on the geosites, which also differ from one (Raičeva Gora) to 15 points (Gvozdac). In the end, the results obtained are of great scientific importance, and their direct application is in the development of the Tourism Development Strategy in the Kopaonik area.

Development of Alternative Tourism in Kosovo – Peja Region

Abstract In the concept of alternative tourism, the dynamic growth of cultural tourism can be explained by the fast growth of demand for trips to various cultural attractions and amenities. Alternative tourism is a form of tourism that is not well-known and promoted in our country, but which presents high economic development potential. Alternative tourism is based on the use of natural potentials and cultural heritage and encourages interaction with nature, people and community. Peja District is an important tourist destination in Kosovo especially in rural areas, which are popular and frequently visited by local visitors and tourists from the European Union. History, culture and tradition are the main sources of tourism development in Peja region. The position of extension, the protected environment, the fertile lands, etc. are the elements that identify the city of Peja as a tourist town, which is visited throughout the year by visitors from different countries. Such tourism will be just green, sensitive, progressive, harmonious, responsible, eco, community; all characteristics fall under the heading “alternative tourism”. The goal of the paper is to provide readers with knowledge about alternative tourism in Peja municipality.

KARATERISTIK WIRAUSAHA PENDATANG TERHADAP PERILAKU KEWIRAUSAHAAN MASYARAKAT LOKAL DI DESA SUKANAGALIH

Cianjur Regency is one of the areas in West Java Province which is an alternative tourism development with a specific local culture. At present, there are many foreign tourists from Middle Eastern countries and many also settled in the area of Sukanagalih Village, Pacet District. As more tourists come to the district, economic activities grow much better as business opportunities for local people according to the market demand. However, there were also many migrants from the Middle East who participated in developing the business together with local communities. This study aims to analyze the influence of the characteristics of migrants from Middle Eastern countries on the business behavior of local communities in Sukanagalih Village. The method used in this study is descriptive and verification. Data collection was done using a questionnaire, supplemented by interviews and observations. The collected data is analyzed using linear regression, correlation, hypothesis test, and coefficient of determination.

Participación comunitaria y turismo alternativo en zonas indígenas en el contexto mexicano: cuatro estudios de caso

En el presente artículo se analizan los factores asociados a la participación comunitaria en los procesos de desarrollo turístico alternativo. En primer lugar, se discute la participación y sus tipologías con base en las particularidades de la actividad turística y de las comunidades indígenas con el fin de proponer un modelo de participación comunitaria. A partir de este modelo se presenta el contexto de las comunidades indígenas en México a través de cuatro casos de estudio. Se parte de la premisa de que existe un conjunto de factores comunes que posibilitan una participación amplia y significativa de sus miembros. Ésta, a su vez, coadyuva a una mejor gestión de las empresas comunitarias. Los resultados de esta gestión se traducen en mayores beneficios directos e indirectos de la actividad para la población. El análisis evidencia la diversidad en las formas de participación, la existencia de procesos de inclusión/exclusión para capitalizar los beneficios del proyecto, así como la importancia de la formación de redes externas para el desarrollo de proyectos específicos.

Local Concern for Sustainable Tourism Development: San Juan de Los Remedios, Cuba

The growing global concern for sustainable and alternative tourism development has strengthened the scientific research and management of tourist destinations. In this context, the objective of this study is to characterize the tourism system of the city of San Juan de Los Remedios in order to understand the current problems and design sustainable solutions. It corresponds to a quali-quantitative, applied, deductive and multidisciplinary propositional research, in which the basic principles of strategic tourism planning were implemented. It presents, in a sequential and integrated way, an inventory of the local tourism system, a diagnostic study based on SWOT analysis, and a projective study for the consolidation of sustainable tourism. It concludes that there is favorable potential for urban tourism use, though this is not currently being pursued in a sustainable way; further, there is a lack of regional-territorial cohesion. This situation demands higher levels of strategic planning, as well as the creation of a destination management organization and a tourism observatory at a local-regional level. These approaches would strengthen the holistic management of the territory and lead to the creation of a competitive, multi-purpose, multi-product destination.

Perception and Expectation of Tourists Toward the Accommodation Services in Rural Tourism Penglipuran Bangli


 
 
 This research aims to know the perception and the expectation of tourists toward the accommodation services in Penglipuran Rural Tourism. In the development of rural tourism as an alternative tourism development approach, tourists who are expected to come not only to enjoy the natural beauty and the culture of the community. But also to stay more than a day so that can be directly involved with the culture of the local community, in accordance to the concept of rural tourism. Therefore, accommodation services play such an important role to provide a pleasant stay for the tourists through the facilities dan their services, likewise in Penglipuran Rural Tourism. To discover it, necessary data from several tourists who stayed in accommodation of Penglipuran Rural Tourism used as samples. Analyzed using descriptive qualitative analysis technique where Likert Scale Analysis is needed to determine the perception of the tourists toward the accommodation in Penglipuran Rural Tourism,Importance-Performance Analysis used to determine the expectation of the tourists, and 7Ps of marketing mix used as the indicators. As the result, the perception and the expectation of the tourists toward the accommodation services in Penglipuran Rural Tourism, both of guesthouse and homestay have the average scores as perception (4,16) and expectation (4,16) from 22 indicators of services, it shows that the performance generally in accordance with the tourists’ expectation. Based on the priority level, all indicators have the same level of satisfaction (100%), it means all indicators have the same priority either on guesthouse accommodation services or homestay accommodation services. The suggestion that can be given from this research to the administrator of Penglipuran Rural Tourism is to maintain and improve the service that they deliver to the tourists in order to provide a pleasant stay for them when they are in Penglipuran Rural Tourism.
 
 

Impact of Tourism on Economy Development in Central Bangka Regency, Bangka Belitung

This study aim to find potential that can be developed in tourism from nature, culture and human resources so that the government of Central Bangka Regency able to manage tourism and determine alternative tourism development strategy in Central Bangka Regency towards regional economy development. Population and sample of the research are people in tourism area in Central Bangka Regency. The analysis used in this research is regression model. The result of research shows that tourism development which include demand and supply factor have positive and significant influence to economic development of Central Bangka Regency.

Scenario-based planning for tourism development using system dynamic modelling: A case study of Cat Ba Island, Vietnam

Tourism destinations are dynamically complex systems in which behaviour is controlled by many interacting components and feedback loops. Yet tourism destination planning has traditionally been based on forecasting models that rely on historical data to predict future trends.We explore system dynamic modelling as an alternative to forecasting models for the scenario-based planning of tourism destinations. We construct a system dynamic model for tourism development on Cat Ba Island, a rapidly developing tourist destination in Vietnam, and use it to model alternative tourism development scenarios.Our results indicate that the current trajectory of tourism development on Cat Ba Island is not sustainable and limits to growth may be reached as early as 2022 due to water shortages, pollution and overcrowding. Beyond this time the destination risks breaching its limits to growth, which creates a further risk, that of eroding carrying capacity through resource depletion and environmental degradation.

POTENCY AND DEVELOPMENT OF ECOTOURISM OF BUTTERFLY PARK IN SESANDAN VILLAGE, TABANAN REGENCY

Purpose of this research is to identify the potencies and development of Butterfly Park in Sesandan Village, Tabanan Regency. Data of this research were collected through observation, in depth interview, and questionnaires. The findings showed that the butterfly park in Sesandan Village has 4 (four) tourism components namely attraction, accessibility, amenity, and ancillary (4 A). Those components should be developed so that the number of visitors to the village could increase. The development includes some strategies such as Strength-Opportunities Strategy which include development of small scale tourism, alternative tourism and sustainable tourism. Weakness-Opportunities Strategies which include the development of human resources in Sesandan Village on knowledge and skill in tourism. Strength-Threats Strategies, which include keeping and increasing the security of Sesandan Village and by doing benchmarking to the more-developed destination. Weakness Threats Strategies which is done by preserving the ecosystem of the butterfly to keep the balance of the nature and to enlarge the area of the conservation so that it becomes more attractive to be visited.