Abstract
The growing global concern for sustainable and alternative tourism development has strengthened the scientific research and management of tourist destinations. In this context, the objective of this study is to characterize the tourism system of the city of San Juan de Los Remedios in order to understand the current problems and design sustainable solutions. It corresponds to a quali-quantitative, applied, deductive and multidisciplinary propositional research, in which the basic principles of strategic tourism planning were implemented. It presents, in a sequential and integrated way, an inventory of the local tourism system, a diagnostic study based on SWOT analysis, and a projective study for the consolidation of sustainable tourism. It concludes that there is favorable potential for urban tourism use, though this is not currently being pursued in a sustainable way; further, there is a lack of regional-territorial cohesion. This situation demands higher levels of strategic planning, as well as the creation of a destination management organization and a tourism observatory at a local-regional level. These approaches would strengthen the holistic management of the territory and lead to the creation of a competitive, multi-purpose, multi-product destination.
Highlights
IntroductionThe importance of managing urban-heritage tourist spaces with regard to enhanced sustainability of social, cultural, natural and built resources; as well as the urgency to engage the highest levels of local/regional leadership on tourism policy and strategic planning is recognized (Edgell, 2016)
The city of San Juan de Los Remedios, known by the local community as Remedios, is located to the northeast of Villa Clara, Central Cuba, in the north part of the municipality of Remedios (Figure 3). It has a superficial area of 558.6 km2, with a semi-rectangular configuration and an irregular morphology. It has around 20,000 inhabitants and it is classified as a first order town
Urbanization of tourist space in the city of San Juan de Los Remedios is heavily influenced by the rich local history, cultural heritage both tangible and intangible, the urban landscape and its colonial architecture
Summary
The importance of managing urban-heritage tourist spaces with regard to enhanced sustainability of social, cultural, natural and built resources; as well as the urgency to engage the highest levels of local/regional leadership on tourism policy and strategic planning is recognized (Edgell, 2016). This justifies the need to promote the sustainable management of the resources that support tourism, as well as the formulation of plans, strategies and actions that favor the optimization of tourist use at both national and regional levels
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