Abstract
In the recent years, the rapid growth of the tourism industry has risen to prominence as a global concern. Tourism empowers communities and uplifts the economy. However, it poses social and environmental challenges, which in turn draws attention to tourism patterns. Sustainable tourism promises protection of the environment and the social-cultural elements of any given destination. Hence, this study aims to understand the complex relationship between sustainability policy, management, and tourist behavior. Thus, we examined the relationships between sustainable tourism policy and destination management, destination social responsibility, and tourist value orientation with sustainable tourism development. We recruited participants at managerial level coming from 163 Malaysian companies and conducted a cross-sectional quantitative study, using partial least square structural equation modeling. We propose that sustainable tourism policy and destination management and destination social responsibility significantly impact sustainable tourism development. Moreover, destination social responsibility partially mediates the relationship between sustainable tourism policy destination management and sustainable tourism development.
Highlights
International tourist arrivals are expected to reach 1.8 billion by 2030 [1]
The analytical results of measurement model obtained for validity and reliability of each construct fulfill the recommended criteria for both the factors, average variance extracted (AVE) is >0.50 and the value of Jöreskog’s rho is >0.70 [125,126]
The present study contributes to the sustainability literature by reporting the unexplored relationships between sustainable tourism policy and destination management, destination social responsibility, tourist value orientation, and sustainable tourism development
Summary
International tourist arrivals are expected to reach 1.8 billion by 2030 [1]. The. Asia Pacific region received 25% of the world’s total tourists in 2018 with 7% regional growth in tourism expenditure, which in turn accounted for 30% of global tourism [2]. International tourist arrivals in Southeast Asia grew by 7% in 2018, with 5% growth in tourism receipts [2]. The world and the entire tourism industry face the COVID-19 pandemic that significantly influenced global tourism. At the present time of the COVID-19 pandemic, the importance of tourism and its sustainable development is extremely important [4]. The sustainable development of tourism creates a link between needs of local, natural resources and tourism [4,5]. Sustainability initiatives are crucial for communal economies [6]
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