Age Of Social Media Research Articles

Identifying the predictors of four modes of using digital technologies at 8 years of age: limited, entertainment, creative and emergent

ABSTRACT There is a growing call for research into how digital technology usage during childhood contributes to shaping contemporary digital divides. To our knowledge, the current study is the first to examine ways of maximising children’s chances of developing modes of use that involve greater engagement with more advanced and creative digital activities. Drawing on our prior research identifying four distinct modes of using digital technologies in 8-year-old New Zealand children (Creative, Entertainment, Emergent and Limited), we used hierarchical logistic regression in a large sample (N = 3325) to explore the predictors of these modes of use. Several modifiable screen parenting practices associated with modes of use were identified. Collectively, these results indicate that parents can facilitate more constructive digital technology use by fostering active engagement with screens from an early age, discouraging passive screen time and environmental TV exposure, providing access to laptops or computers, implementing software controls judiciously and adhering to social media age restrictions. Socioeconomic status influenced all four modes of use, highlighting the persistence of first-order digital divides. Together our findings offer insights into how parents can support their children to develop more effective digital skills, which may go some way towards mitigating the impact of digital divides.

The Impact of Sports Event Sponsorship Marketing on Corporate Brand Image in the Social Media Era

Sports sponsorship marketing in the social media era has an important impact on corporate brand image. It can enhance brand awareness, build brand association and identity, increase customer trust and loyalty, and convey brand values. However, companies also need to deal with negative communication, fierce market competition and evolving consumer expectations. Therefore, understanding the impact of sports sponsorship marketing on corporate brand image, setting clear objectives and strategies, choosing the right partners, and building authentic and meaningful connections with consumers, is crucial for companies to maintain a competitive edge in the age of social media.

Determinants of Acceptance of the COVID-19 Vaccine in Pregnant Women, Indonesia: A Literature Review

Pregnant woman are a vulnerable group for COVID-19. Efforts to control and prevent COVID-19 are being made with the implementation of vaccination, but the fact is that still many pregnant woman refuse to be vaccinated because of many factors, such as fear, feeling insecure about their health and their babies, so there is a doubt about receiving the COVID-19 vaccine. This research aims to find out determinants of acceptance of the COVID-19 vaccine among pregnant women in Indonesia. This study used a literature review (PRISMA) model for guide. Literacy is limited to articles published in January 2021 until September 2023. The extracted data is synthesized with a narrative approach. The article search obtained 17 selected articles. There are 19 determinants that influence the acceptance of the COVID-19 vaccine among pregnant women in Indonesia, including: knowledge, perception, vaccination history, vaccine information, participation, education, anxiety, employment status, behavior, attitude, history of comorbid diseases, family support, role of health workers, social media information, age, community culture, pregnancy status, ANC frequency, and vaccine safety. The underlying factors behind receiving the COVID-19 vaccine in pregnant woman are very complex and context-specific, varying all the time. Socio-demographic variables play a major role in it

Influencer Marketing in the Digital Age: Examining the Impact on Consumer Purchasing

In the digital age, influencer marketing has gained popularity as a tactic for engaging and influencing consumers by making use of the strength of social media platforms. In the age of social media, this research paper explores the impact of influencer marketing methods on customer purchase behaviour. The study's objectives are to comprehend the effects of influencer marketing, investigate mediating mechanisms, and pinpoint critical elements that affect how consumers react to influencer campaigns. This research discovers major insights and consequences regarding influencer marketing through a thorough review of the literature. The effectiveness of influencer marketing initiatives is largely determined by aspects like trust, trustworthiness, authenticity, and customization. The assessment emphasises how crucial it is to establish sincere connections with influencers and take use of their authority to improve brand views and buy intentions. In the literature review, social media platforms are emphasised as important avenues for influencer marketing. It emphasises how important it is for marketers to comprehend the workings of various platforms and adjust their proaches accordingly. The assessment also clarifies the ethical issues surrounding influencer marketing, such as accountability and transparency. Although the review offers insightful information, it also admits its shortcomings, such as the use of existing literature and the possibility of bias in some research. To further investigate the efficacy of influencer marketing, future study should take into account doing primary studies and incorporating contemporary advancements.

Evangelization of Young People in the Age of Social Media

The article sets out to present the problem of Evangelization of young people on social media. The definition of Evangelization and its most important contemporary aspects are discussed. The significance of social media in the lives of young people is taken as the main premise, in view of the dependence that people today have largely developed on the access to this communication channel. Examples of using new media for Evangelization in contact with young people are also given.

Pozycja dzieła i instytucji sztuki w dobie mediów społecznościowych: Zachęta oraz Cosmos Muzeum

This work focuses on considering the position that an artwork and an institution of art hold in the age of social media. Two popular places in Warsaw: Zachęta and Cosmos Muzeum were used as examples for undertaking a comparative analysis. The work has been divided into two parts – the first is of a theoretical and methodological nature. It introduces the complex issues of contemporary art, visuality in social media, as well as the art of narration and self-creation. The second part of the work is a comparative analysis of two examples – each of them contains subsections on the identity of a place and its history, presence in social media and activities outside art. The direct inspiration for taking up the considerations was the fate of a series of installations created by the Japanese contemporary artist Yayoi Kusama, which once broke popularity records on Instagram, and Kusama was called “the most instagrammed artist in the world”. The collection of materials for analysis took place at a specific time, during the coronavirus pandemic, which left a clear mark on the activities of cultural institutions. It was a time when social media benefited and through which cultural institutions could continue their activities and reach recipients. For many cultural institutions and museums, the pandemic has become an opportunity to find new forms of communication and present art and Zachęta can be used as an example. This is important especially for contemporary art, which is often perceived as difficult to accept and incomprehensible. The article also presents the main problems and issues of contemporary art against the background of the specificity of contemporary culture immersed in the virtual world, with social media at the forefront. The article also focuses on the issue of visuality and aesthetics.

Anti-Stigma Organizing in the Age of Social Media: How Social Movement Organizations Leverage Affordances to Build Solidarity

Anti-Stigma Organizing in the Age of Social Media: How Social Movement Organizations Leverage Affordances to Build Solidarity

Crisis Communication in Sub-Saharan Africa: Media Coverage of Terrorist Attacks in the Age of Social Media

Crisis Communication in Sub-Saharan Africa: Media Coverage of Terrorist Attacks in the Age of Social Media

Electoral Competition in the Age of Social Media: The Role of Social Media Influencers

Social media—and, in particular, social media influencers—are playing an increasingly central role in shaping public opinion on a variety of issues. The political sphere is no exception. In response to the impact that social media influencers have on citizens’ political views and voting behaviors, political parties adapt their messages and policies during election campaigns. Media outlets, too, faced with competition for readership from social media, are adjusting their news coverage. To analyze the nature and extent of the impact of social media on parties’ policies, media outlets’ news reports, and citizens’ opinions, we used a game theoretical model of electoral competition involving four key stakeholders—citizens, political parties, media outlets, and social media influencers. Our results show that with social media, parties’ policy positions become more moderate while media outlets’ editorial positions become more extreme. We also show that citizens’ opinions may become more polarized when the influencers’ true editorial positions are more homogeneous as a result of increased information distortion.

Cinema in the Age of Social Media

Cinema in the Age of Social Media

التقمص العاطفي وتطبيقاته في السنة النبوية

Empathy is one of the components of emotional intelligence and it is defined as the ability to perceive what other is experiencing whether it is emotionally or cognitively. It is said that during the age of social media, the ability of people to empathize with others has dwindled as the consequence of the role played by algorithms in creating what is known as the “filter bubbles” that skew or limit the information an individual user sees on the internet based on the searches. This study aims to lay down the Islamic foundation in the subject matter of empathy and to address its application in the Prophetic tradition. The research adopts inductive and analytical approaches in presenting the discussion regarding the application of empathy and important addition rendered by the Prophetic tradition in the subject. Some of the findings of the research lies in several observations; the empathic capacities which are innate in human being originated from Allah and that He is the source of compassion and mercy; there are abundant of aḥadīth that encourage us to take the perspective of others as perspective-taking is one of the essential components in empathy: and empathy is the mechanism of altruism and helping behaviour while also instigating other good characters and traits in human being.

社交媒体时代舆论极化背景下大学生媒介素养教育路径探究

In the age of social media, with the speed of in-depth media integration accelerating, social media is increasingly becoming an extension of college students’ lives, and media literacy education is becoming more and more important. However, the risk of polarization of public opinion in the social media era is a new situation and a new challenge for college students’ media literacy education at present. The phenomenon of public opinion polarization in social media has a negative impact on college students with its prominent irrational emotions, diversified views and frequent occurrence of cyber violence, which also makes college students face many difficulties in media literacy education. In order to address the potential seams of public opinion polarization, college students’ media education should start from the following points: establishing a scientific teaching system, improving college students’ ability to participate in and apply the media, and organizing diversified self-education for college students.

Flexing culture in the age of social media: From social recognition to self-satisfaction

In the digital age, flexing culture may have become a virtual tradition in which people display their possessions and express their conspicuous consumption behaviors on social media. Within the platform, the commodities attached to their bodies and the services they post indicate multiple meanings such as gaining social recognition, building body image, negotiating selfbranding, finding self-pleasure and self-satisfaction, demonstrating selfactualization, and gaining more financial benefits. This practice is common on social media, including YouTube, Instagram, and TikTok. This study explores flexing culture by referring to Indonesian content creators who display their extra wealth on their social media accounts. This is qualitative research with a cultural studies approach, using Jean Baudrillard's theory of consumer society and Thorstein Veblen's conspicuous consumption. The result shows that flexing culture on social media is an ideal place to express social identity by displaying luxury fashion brands and services. Flexing culture increasingly spreads and constructs a space for virtual competition. Moreover, it is becoming a strategy for the social hierarchy to fight and differentiate itself from the other classes. The social behavior of today's society shows something intended to be offensive through the manipulation of signs and symbolic values.

The Usage and Effect of Social Media Networks on Students’ Academic Achievement in the Case of Assosa University

Social media network is a phenomenon of web application which has a new science of media network based on web-based service that gives individuals the opportunity to create either a public or group profile within a bounded system. It is so easy to use and does not need skill and professionalism to use it, cheap cost, and the introduction of smartphones leads to social media networks best to use in our daily lives. We can use Social media networks for different reasons in the community and the world. One of the main reasons is communication purpose between individuals aboard live at low cost is the primary advantage. In addition to this, it adds a list of others' profiles to those who share a connection made by others within the system. Therefore, this study was carried out to examine the usage and effect of social media on students’ academic performance at Assosa University. This research adopted descriptive and explanatory research design. It also employed the use of a cross-sectional survey method using survey questionnaires that contained 20 items and focus group discussion. The sample of 382 students was selected from Assosa University using the Yemane sampling method. The data collected was analyzed using descriptive and chi-square(X2) inferential statistics via SPSS 21. Using the chi-square(X2) inferential statistics four variables are significant which include: exposure to social media, daily usage of the social media network, age, and health addiction while student relation and sex problems are not significant.

Pemanfa’atan E-Comerce Tik - Tok Live Sebagai Sarana Dalam Pemasaran Produk pada PT. PLM

The use of Uses and Gratifications Theory in the context of TikTok Live is a key strategy in overcoming the challenge of lack of effective product introduction to consumers. This theory reveals that TikTok Live users actively seek satisfaction through media, focusing on detailed product information. This research utilizes this theoretical framework to design more effective product marketing strategies, meeting consumer needs and desires. This research was conducted based on the results of observations or observations that the researcher had carried out for 1 (one) month. This research was conducted at PT. PLM JAYA which is located on Jl. Hajj Hospital No. 67 Percut Sei Tuan, Deli Serdang Regency, North Sumatra. The application of Uses and Gratifications Theory in TikTok Live illustrates that users seek entertainment, social interaction, and fulfill personal needs when watching live broadcasts. They actively select broadcasts that suit their needs, enabling more informed and targeted purchasing decisions. This makes TikTok Live an effective platform in meeting user wants and needs and increasing the effectiveness of product marketing through social interaction and entertainment content. In the age of social media, especially on platforms like TikTok, product marketing has become increasingly creative and focused on entertainment. The entertainment appeal presented to users provides an opportunity for companies to convey their message in unexpected ways and direct user interest towards their products. With an innovative approach, product marketing on TikTok and similar platforms continues to develop into an important part of modern business strategy.

Pemanfa’atan E-Comerce Tik - Tok Live Sebagai Sarana Dalam Pemasaran Produk pada PT. PLM

The use of Uses and Gratifications Theory in the context of TikTok Live is a key strategy in overcoming the challenge of lack of effective product introduction to consumers. This theory reveals that TikTok Live users actively seek satisfaction through media, focusing on detailed product information. This research utilizes this theoretical framework to design more effective product marketing strategies, meeting consumer needs and desires. This research was conducted based on the results of observations or observations that the researcher had carried out for 1 (one) month. This research was conducted at PT. PLM JAYA which is located on Jl. Hajj Hospital No. 67 Percut Sei Tuan, Deli Serdang Regency, North Sumatra. The application of Uses and Gratifications Theory in TikTok Live illustrates that users seek entertainment, social interaction, and fulfill personal needs when watching live broadcasts. They actively select broadcasts that suit their needs, enabling more informed and targeted purchasing decisions. This makes TikTok Live an effective platform in meeting user wants and needs and increasing the effectiveness of product marketing through social interaction and entertainment content. In the age of social media, especially on platforms like TikTok, product marketing has become increasingly creative and focused on entertainment. The entertainment appeal presented to users provides an opportunity for companies to convey their message in unexpected ways and direct user interest towards their products. With an innovative approach, product marketing on TikTok and similar platforms continues to develop into an important part of modern business strategy.

Partner choices in the age of social media: are there significant relationships between following influencers on Instagram and partner choice criteria?

Social Media Influencers (SMIs) are active members of social networks who have a huge number of followers. Some studies have called them the opinion leaders of the age of social media. These people are likely to affect the different aspects of beliefs and/or behaviors of the people who follow them. The current study aimed to investigate the relationships between people’s partner choice criteria on the one hand, and the amount and type of attention they dedicated to influencers on the other hand. A survey was conducted to see if people who pay more or less attention to influencers perceived appearance, wealth, religiousness, culture, and personality as important criteria in their partners. The results showed that there were direct relationships between dedicating attention to influencers and perceiving wealth and appearance to be important. Moreover, there was a significant relationship between dedicating attention to influencers and religiousness but it was an indirect relationship.

Big Mistake: Knowing and Doing Better in Patient Engagement.

Pushing back on policies favored by dying patients is a challenging endeavor, requiring tact, engagement, openness to bidirectional learning, and willingness to offer alternative solutions. It's easy to make missteps, especially in the age of social media. Holly Fernandez Lynch shares her experience learning with and from the amyotrophic lateral sclerosis (ALS) community, first as a caricature of an ivory tower bioethicist and more recently as a trusted advisor, at least for some. Patient-engaged bioethics doesn't mean taking the view that patients are always right, but even when disagreement continues, progress is possible if academics and patients recognize the unique expertise each has to offer.

Combating Modern DO Stigmatization

In the age of social media, the qualifications and capabilities of osteopathic professionals have been brought into question on a national scale due to the lack of awareness and misconceptions held by many Americans with social platforms. This article investigates the misperceptions behind the recent media coverage of osteopathic physicians. This article highlights the history of osteopathic medicine, as well as the education and training physicians receive. Additionally, this paper offers suggestions on how to combat the stigma in everyday life.

Investigating on the Relationship Between Social Media Use and Adolescent Loneliness

In contemporary times, the utilization of social media by adolescents has raised significant concerns and apprehensions among both societal and familial circles. Extensive research has consistently shown that the usage of social media by teenagers is closely linked to the emergence of loneliness, thereby establishing a conclusive association between the two phenomena. However, these findings need to provide directional evidence to prove a decisive causal relationship between the two directly. This study examines the association between teenagers use of social media and loneliness in terms of frequency of social media use, age, gender, usage patterns, motivation, and platform of use, as well as a summary of the roles of various contributing factors. This research claims that social media use and loneliness are bidirectional and dynamic. Among the population of adolescents, the motivation and manner in which they use social media can influence whether they benefit from social media use or whether it continues to deepen their feelings of isolation.