The Usage and Effect of Social Media Networks on Students’ Academic Achievement in the Case of Assosa University

Abstract

Social media network is a phenomenon of web application which has a new science of media network based on web-based service that gives individuals the opportunity to create either a public or group profile within a bounded system. It is so easy to use and does not need skill and professionalism to use it, cheap cost, and the introduction of smartphones leads to social media networks best to use in our daily lives. We can use Social media networks for different reasons in the community and the world. One of the main reasons is communication purpose between individuals aboard live at low cost is the primary advantage. In addition to this, it adds a list of others' profiles to those who share a connection made by others within the system. Therefore, this study was carried out to examine the usage and effect of social media on students’ academic performance at Assosa University. This research adopted descriptive and explanatory research design. It also employed the use of a cross-sectional survey method using survey questionnaires that contained 20 items and focus group discussion. The sample of 382 students was selected from Assosa University using the Yemane sampling method. The data collected was analyzed using descriptive and chi-square(X2) inferential statistics via SPSS 21. Using the chi-square(X2) inferential statistics four variables are significant which include: exposure to social media, daily usage of the social media network, age, and health addiction while student relation and sex problems are not significant.