社交媒体时代舆论极化背景下大学生媒介素养教育路径探究

Abstract

In the age of social media, with the speed of in-depth media integration accelerating, social media is increasingly becoming an extension of college students’ lives, and media literacy education is becoming more and more important. However, the risk of polarization of public opinion in the social media era is a new situation and a new challenge for college students’ media literacy education at present. The phenomenon of public opinion polarization in social media has a negative impact on college students with its prominent irrational emotions, diversified views and frequent occurrence of cyber violence, which also makes college students face many difficulties in media literacy education. In order to address the potential seams of public opinion polarization, college students’ media education should start from the following points: establishing a scientific teaching system, improving college students’ ability to participate in and apply the media, and organizing diversified self-education for college students.