Abstract Stochastic resonance is a well established phenomenon, which proves relevant for a wide range of applications, of broad trans-disciplinary breath. Consider a one dimensional bistable stochastic system, characterized by a deterministic double well potential and shaken by an additive noise source. When subject to an external periodic drive, and for a proper choice of the noise strength, the system swings regularly between the two existing deterministic fixed points, with just one switch for each oscillation of the imposed forcing term. This resonant condition can be exploited to unravel weak periodic signals, otherwise inaccessible to conventional detectors. Here, we will set to revisit the stochastic resonance concept by operating in a modified framework where bistability is induced by the nonlinear nature of the multiplicative noise. A candidate model is in particular introduced which fulfils the above requirements while allowing for analytical progress to be made. Working with reference to this case study, we elaborate on the conditions for the onset of the generalized stochastic resonance mechanism. As a byproduct of the analysis, a novel resonant regime is also identified which displays no lower bound for the frequencies that can be resolved, at variance with the traditional setting.