Activities Of Agricultural Enterprises Research Articles

Improvement of the organizational structure of management agricultural enterprises according to the principles of the market economy

The materials of the scientific publication define the role of marketing principles in the organization of the management structure of agricultural enterprises in the production process. The works of domestic and foreign scientists devoted to the efficiency of agricultural production, the service sector and the market were analyzed. When conducting research on the state of the organizational structure of management of agricultural enterprises based on the principle of marketing, general scientific research methods were used, in particular: a monographic method to identify the problem of adaptation of agricultural enterprises to the market environment, a method of comparative analysis to study the possibilities of adaptation to the market of agricultural enterprises of different sizes, an abstract-logical method with its methods of generalization analysis and synthesis and the method of induction and deduction for the formation of generalizations, conclusions and propositions. A system of the organizational structure of management of agricultural enterprises was established in accordance with marketing principles. The state and further development of the management structure of agricultural enterprises is determined. Presented are topical issues of forming the implementation of agrarian policy in the field of organizational structure of socio-economic and social-labor relations. The optimal system of labor organization in social and labor relations based on the principle of humanization of labor, which offers wide independence to the production enterprise, has been revealed. The conditions that determine the direction of all production and marketing activities of agricultural enterprises, which are based on the principles of marketing are analyzed. All activities of the agricultural enterprise are subject to this concept. The tactics of the marketing concept of an agricultural enterprise, based on the use of defensive and offensive positions, are also proposed. Appropriate conclusions were made that reflect the assessment of the financial condition of agricultural sector enterprises and offer the most effective method of marketing policy activation, which provides an opportunity to obtain more information about the activities of agricultural enterprises, conduct its analysis, and formulate specific proposals for production.

ORGANISATION OF MARKETING ACTIVITIES IN AGRICULTURAL ENTERPRISES

The aim of the article is to identify the characteristics of the introduction and development of marketing activities in agricultural enterprises in order to increase the efficiency of their activities. Methodology. The theoretical and methodological basis of the study is a systematic approach to the study of economic phenomena and processes related to the marketing activities of agricultural enterprises. In formulating theoretical generalisations and formulating conclusions and proposals, the paper uses historical, abstract and logical, and monographic methods. Forecasting of indicators characterising the marketing potential of enterprise in the context of increasing labour productivity at enterprises, market parameters and substantiation of the choice of marketing strategy of agricultural producers is carried out using the methods of extrapolation and economic forecasting. The article uses general scientific and special research methods: abstraction and comparison, analysis and synthesis, graphical methods, deduction, economic and mathematical modelling, observation and comparison, and the logical method. The results of the study show that marketing instruments include methods of its implementation, i.e., advertising, sales, customer service, pricing policy, study of needs and demand, communication with consumers and the public. Calculation of a comprehensive indicator of efficiency of marketing activity of enterprises is an important direction of assessment of the status and level of development of the marketing complex at enterprise. The indicator makes it possible to promptly identify and eliminate deviations in achieving goals and fulfilling tasks, which affects the overall performance of the enterprise. The results of the study are presented in the form of tables, graphs, diagrams, and charts. Practical implications. Since the marketing activity of an agricultural enterprise is multifaceted, it is necessary to evaluate its effectiveness in the following areas: efficiency of implementation of marketing functions, implementation of the marketing complex and use of marketing resources. In order to assess the level of efficiency of marketing activities, it is necessary to analyse both strategic and tactical aspects of the agricultural enterprise. Value/originality. An important component of ensuring marketing activities in the agricultural market is the communication policy of the enterprise. A modern system for assessing the effectiveness of marketing activities should take into account the possibility of disseminating information via the Internet, which is an indispensable tool for obtaining up-to-date marketing information.

Management and Marketing of the Wartime Agribusiness in Ukraine

Introduction. Full-scale military actions led to the need for radical changes in the management of agricultural enterprises. Effective management of Ukrainian agribusiness under conditions of military aggression can contribute to the stability of revenues to the country's budget and strengthen national security, particularly in providing the population with food and jobs in depressed rural regions. The state of war in Ukraine determines the peculiarities of the activities of agricultural enterprises and, accordingly, forms the peculiarities of agricultural management, which requires scientific research.
 Aim and tasks. The study aims to develop directions and tools for managing agricultural enterprises in the conditions of war in Ukraine. The task of the study was to develop a mathematical model of operational change in the goal of an agro-enterprise, establish conditions for changing agribusiness goals, determine wartime requirements for agribusiness management, and assess the impact of the war on the components of the resource potential of agricultural enterprises.
 Results. A mathematical model of the operative change in the purpose of an agro-enterprise under the conditions of acquisition of integral risks, including the risk of military operations, of a degree greater than 50%, has been developed. The study of the components of the resource potential established the following: the growth of the dynamism of the land market, the acceleration of the redistribution of land ownership - the alienated area of land in 2023 compared to 2022 has almost doubled; the share of individual entrepreneurs in the total number increased by 19.8% in 2022; a decrease in the level of provision of labour resources, which has long-term and short-term dimensions related to military operations, reducing the volume of imports of agricultural machinery by approximately 30–35%. The implementation of effective management requires a comprehensive approach to the formation of systemic prerequisites for agricultural activity and the improvement of the structure of agricultural production, taking into account the impact of the war in Ukraine.
 Conclusions. The developed mathematical model makes it possible to change the goals of agricultural enterprises in an operational manner and form an appropriate level of competitiveness to ensure the viability of agricultural enterprises. The proposed directions and management tools of agricultural enterprises will ensure an increase in the efficiency of agribusiness management during wartime conditions. Evaluation of the impact of the war on the components of the resource potential of agricultural enterprises will increase the efficiency of resource use.

SELECTION AND IMPLEMENTATION ALTERNATIVES FOR THE MARKETING STRATEGY OF ENTERPRISE MANAGEMENT

The purpose of the article is to justify modern approaches to the choice of marketing strategies and to develop practical recommendations for their implementation and management in the activities of agricultural enterprises. The methodological basis of the study was a synthesis of the results of applied research in economics, scientific works of domestic and foreign scientists, which highlighted the basic theories of competitive advantage, competitiveness and marketing management. Results. The article examines the essence of the peculiarities of the system of strategic management of marketing activities of agricultural enterprises, provides a description of marketing strategies for managing the development of the enterprise, outlines methodical approaches to assessing the level of potential of marketing strategies in the activities of agricultural enterprises. The paper formulates the key objectives of marketing activities and allocates the tasks that are key in developing a marketing strategy. Thus, having analysed most of the classifications of marketing strategies, it can be concluded that strategies are developed for each individual enterprise depending on the mission of the enterprise, tactical and strategic development goals. It has been established that when choosing a marketing strategy it is necessary to concentrate efforts on the set goals, main features of the marketing strategy, such as: long-term orientation, based on the results of strategic marketing analysis, certain subordination in the hierarchy of corporate strategies, determined market orientation of activity (in relation to consumers and competitors). In addition, the company's marketing strategy determines its strengths, which allow it to win in competition. Practical results. The publication identifies specific features of marketing management of formation and implementation of strategies of innovative development of agricultural enterprises. The main factors of the external and internal environment that determine the adaptation of marketing activities and the management system of agricultural enterprises to their changes are noted. The proposed system of the competitive strategy of the enterprise, which includes a separate set of strategies: the ability to form competitive advantages, the application of the competitive strategy and the effective use of the competitive strategy of the enterprise. Value/Originality. The article systemises main types of marketing strategies, competitive strategies and strategies of innovation development. The competitive approach is based on the strategy and tactics of counteracting competitors. Within this approach, two ways of achieving competitive advantages can be used: the marketing strategy of the leader and the strategy of sustainable development of the competitive environment.

Исследование влияния изменений налогового законодательства на поступление платежей в бюджет от предприятий сельскохозяйственной отрасли

Abstract. The purpose is to analyze changes in tax legislation adopted at the height of the COVID-19 pandemic, economic sanctions of 2022 and to assess their impact on such economic indicators of agricultural enterprises as revenue, tax payments to the budget. Methods. Based on open data from Rosstat, the Federal Tax Service of the Russian Federation and the Ministry of Agriculture of the Russian Federation, statistical material has been collected and dynamic series for the period 2019–2022 have been compiled according to parameters characterizing the economic activity of agricultural enterprises. The changes in legislation in the taxation system adopted as short-term and long-term anti-crisis measures, economic support for business in the conditions of economic recovery after the pandemic and unprecedented sanctions imposed since 2022 have been studied and analyzed. The analysis of changes in the volume of production of established and discontinued agricultural enterprises and the dynamics of receipt of payments to the budget by type of budgets is carried out. Absolute and relative indicators characterizing the trend of changes over the analyzed period are calculated. Results. Based on the conducted research, conclusions are presented on the extent of the impact of changes made to the tax legislation on the work of agricultural enterprises. An assessment of the effectiveness of the measures taken to support enterprises to ensure tax revenues to the budget is given. Scientific novelty. In this study, for the first time, the relationship between changes in tax legislation and the amount of tax receipts in the conditions of economic sanctions and the weakening of the domestic market for agricultural producers is studied. Conclusions are formulated that allow to assess to some extent the quality of changes in the field of tax legislation, which are selected as priorities for reducing crisis phenomena for the period 2019–2022.

INNOVATIVE ACTIVITY AS A SYSTEM-FORMING FACTOR IN INCREASE OF THE COMPETITIVENESS OF AGRICULTURE ENTERPRISES

The article examines the impact of innovative activity of a business entity on the state of its competitiveness in the agro-industrial complex. The essence of the innovative activity of agricultural enterprises in the agro-industrial complex is highlighted, its features and key differences are revealed. The problems of the external environment affecting the implementation of innovative technologies at agricultural enterprises, in particular at the state level in terms of the implementation and development of an effective mechanism for stimulating the development of innovative activities, are highlighted. Particular attention was paid to the identification of «green» innovative approaches that contribute to increased productivity without harming the environment.

Evaluating the effectiveness of precision farming technologies in the activities of agricultural enterprises

This paper describes approaches to improving the efficiency of agricultural enterprises. It has been established that the use of technology transfer, in particular, precision farming technologies, makes it possible to enhance the efficiency of agricultural enterprises, in particular, to increase the yield of agricultural crops and, accordingly, to improve the profitability of enterprises. As an example, the activities of agricultural enterprises in the Republic of Kazakhstan were analyzed. The share of agricultural enterprises in the Republic of Kazakhstan that use elements of precision farming technology in their activities was determined. It was established that since 2019, the use of precision farming technologies in the activities of agricultural enterprises in the Republic of Kazakhstan has intensified. At the same time, from 60 to 75 % of enterprises already use elements of precision farming technologies in their activities. Using crop yield data for the past 32 years, estimates of the effectiveness of using precision farming technologies by agro-enterprises in the Republic of Kazakhstan were constructed based on forecasting yield indicators using the linear-weighted moving average method. The efficiency of using precision farming technologies in the activities of agricultural enterprises in the Republic of Kazakhstan in 2022 reached 8.46 %, and the average efficiency for the period 2019–2022 was 4.21 %. Therefore, the use of precision farming technologies makes it possible to improve the validity of decision-making in the management of an agricultural enterprise and to obtain a higher profit from the sale of produced agricultural products for any agricultural enterprise in the world. On average, the results allow us to estimate the possible profit of an agro-enterprise when growing agricultural crops in the case of using precision farming technology

Prospective assessments of the implementation of marketing tools in the sales activities of agribusiness enterprises

The article aims to reveal the specifics of the marketing activities of agrarian enterprises, considering marketing approaches to their management. Differences in the definitions of the terms «sales,» «sales activity,» «sales policy,» «sales activity management system,» and «sales activity management» were revealed. It has been established that «sales» and «sales activity» are interchangeable concepts. It has been proven that the marketing activity of agricultural enterprises has its own characteristics, which are primarily determined by the specifics of products, the sales market, and the state of production systems. It was noted that the implementation of the marketing policy of agricultural enterprises is negatively affected by several factors, most of which are related to the inherited problems of domestic agriculture, in particular, the underdevelopment of logistics, price disparity, and low quality of agricultural raw materials etc. Differences in the organization of agricultural production are also projected on enterprises' sales activities, particularly the architecture of their sales channels. It was established that, compared to 1991, the volume of crop production in Ukraine during 2014-2022 increased (except factory sugar beets), while livestock production decreased. Agricultural products' production and sale volumes during 2014...2021 did not undergo significant changes. In 2022, the production volume of the main types of agricultural products decreased, which relates to the beginning of the full-scale invasion of the rf into Ukraine. Prices for all main types of agricultural products in the studied period tend to increase. It was found that there is a conflict of interest between the value chain participants, primarily because each has their commercial interests, which are maximizing profits at the expense of minimizing costs. It is recommended that direct marketing methods using the potential of social networks and the Internet be implemented to ensure a high-income level for representatives of agrarian businesses. Keywords: sales, sales activity of agricultural enterprises, marketing tools, distribution channels, value chain.

Realization of the potential of diversification of agricultural business to reduce the risks of sustainable development

The deepening of the global problems of human development requires new approaches to solving the strategic tasks of further existence. With this approach, under modern conditions, the concept of sustainable development appears, with the help of which it is possible to ensure the achievement of the goals of sustainable development of national economies and society. Agriculture is the primary sector of Ukraine's national economy, and the state of development largely determines the economic growth rate. In recent years, many problematic issues have accumulated in the agricultural sector, which requires intensifying the diversification processes of economic activity. The article identifies the principal risks and problems that can be solved based on directions for expanding the diversification of agrarian business, among them optimizing the sectoral balance, increasing the rationality and environmental friendliness of the use of natural resources, restoring biodiversity, reviving the human resources potential of rural areas and mitigating the consequences of inclusive gaps between rural and urban areas of the country. The composition of the potential for diversification of economic activity of agrarian business entities based on sustainable development is substantiated. Among the main elements proposed are food security, climate neutrality and preservation of biological resources, inclusiveness of development of rural areas, and economic opportunities. The analysis of the production structure of agriculture showed the dominance of crop production and a decrease in the share of livestock production. Based on the results of the conducted research, it is proposed to consider the diversification of agrarian business as a way of restoring and ensuring the biodiversity of crops and animals, which is based on the principles of rational use of bioresource agricultural potential to achieve the goals of sustainable development of agriculture and rural areas. The fundamental principles of diversification of economic activities of agricultural enterprises based on sustainable development were defined as eco-tolerance of agricultural production, food sufficiency, inclusiveness, achievement of sectoral balance of agricultural production, efficiency, improvement of the level of well-being and quality of the country's population. Keywords: diversification, agriculture, rural areas, development, opportunities.

ГЕОСТРАТЕГІЧНЕ ВІКНО МОЖЛИВОСТЕЙ ІННОВАЦІЙНО-ІНВЕСТИЦІЙНОЇ МОДЕРНІЗАЦІЇ УКРАЇНИ: ІНСТИТУЦІОНАЛЬНЕ РЕГУЛЮВАННЯ ТА ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНІ МЕХАНІЗМИ РОЗВИТКУ ЗОВНІШНЬОЕКОНОМІЧНОЇ ДІЯЛЬНОСТІ АГРАРНИХ ПІДПРИЄМСТВ

It is determined, that Russia’s ongoing war in Ukraine has attracted great attention around the world and caused concern. Radical geopolitical uncertainty is changing the rules of the global economy. Countries must accept new realities and adapt to them, prioritizing flexibility and resilience. Ukraine needs to take advantage of the geostrategic window of opportunity for innovation and investment modernization of all sectors of the economy, especially the agricultural sector, as one of the main export-oriented sectors designed to ensure food security and healthy nutrition not only for the domestic market but also for the growing global population; to become an important regional actor and eventually integrate into the European Union, to avoid becoming an outsider in the global economy. The research is devoted to the study and analysis of the problems of innovation and investment modernization of the agricultural sector in accordance with the requirements of sustainable development and global geopolitical uncertainty in order to take advantage of the geostrategic window of opportunity in the post-war period. The purpose of the study is a comprehensive assessment of innovation and investment transformations taking place in the agricultural sector in countries in the context of the challenges of global sustainable development in order to determine the priorities of institutional regulation and organizational and economic mechanisms for the development of foreign economic activity of agricultural enterprises in Ukraine in order to take advantage of the geostrategic window of opportunity in the post-war period. The objective of the scientific research is to identify the most successful group of countries in terms of implementation of intensification of production activities, efficiency of implementation of innovation policy and ability to meet the needs for food, taking into account the requirements of sustainable development, substantiation of recommendations for innovation and investment modernization of agricultural production activities of domestic producers, determination of priorities for institutional regulation and organizational and economic mechanisms for the development of foreign economic activity. The following methods of scientific research were used in the article: the method of system analysis, forecasting, generalization, modeling, namely, clustering by the K-Means algorithm. The leading countries with highly innovative agro-industrial sectors are grouped and their experience in formulating state policies aimed at supporting innovative transformations of the agro-industrial complex is summarized. The priority directions of institutional regulation and organizational and economic foundations for the development of foreign economic activity of agricultural enterprises of Ukraine are substantiated. Keywords: clustering, geostrategic window of opportunity, international trade, foreign trade, foreign economic activity (FEA), exports, imports, organizational and economic foundations and mechanisms, institutional regulation, innovation and investment modernization and transformation, institutional design of development, state support, state policy, business environment, sustainable development, agricultural production, agricultural sector, agriculture, agricultural enterprises, agricultural products, agricultural products, world / international economy.

Управління фінансовою діяльністю сільськогосподарських підприємств в Україні

The aim of the article is to substantiate the need to manage the financial activities of agricultural enterprises in Ukraine in the context of ensuring a sufficient amount of financial resources to fulfill all production and non-production goals. In the context of the study, the essence of financial activity has been defined and its functional characteristics have been allocated, which allows for a detailed assessment of its role in the financial provision of enterprise development. The main factors influencing the financial activity of agricultural enterprises are systematized, the consideration of which is the determining function of the management process. An analysis of the main indicators of economic development of agricultural enterprises in Ukraine has been carried out, which has allowed to define the level of profitability of their activities, which indicates the availability of own financial resources in the structure of sources of financial support. It is substantiated that the profitable activity of agricultural enterprises does not allow them to fully finance their own needs of expanded reproduction, and high prices for fixed assets and current assets force them to use other sources of financial security. The main methods of financial support for the activities of agricultural enterprises have been researched and described in detail, which has allowed to substantiate the use of the most alternative methods of financing, which are reduced to self-financing, lending, State financial support and leasing. In order to study the management aspects of ensuring the efficiency of financial activities, the stages of management are presented with a clear detailing of the functions at each of them, which makes it possible to correctly approach the management process and determine its main elements. In order to ensure the efficiency of management of financial activities, the main structural elements of this process have been identified and the features of the activities of agricultural enterprises, which should be taken into account in the development of managerial decisions, have been clearly allocated.

THE IMPLEMENTATION OF MARKETING MANAGEMENT SOLUTIONS IN AGRICULTURAL ENTERPRISES

The article examines the components of the marketing activity management system and makes proposals for management decisions regarding the implementation of marketing tools in the activities of agricultural enterprises. It was determined that for agrarian enterprises, the use of marketing tools based on marketing management contributes to its flexible adaptation to changes in the environment, solving strategic tasks of further effective development and maintaining the level of competitiveness in the market. The authors present their own vision of the essence of marketing management and measures that are the basis of marketing activity management. It was established that marketing management at the enterprise is implemented using a set of marketing tools. Proposals regarding the adoption of effective management decisions for each component of the marketing complex are provided. Practical recommendations on the organization of the system of marketing activities for agricultural enterprises have been formed.

Lending system for agricultural enterprises: Prospects for development and transformation

The article examines the current situation of using lending, leasing and factoring instruments for agricultural producers in modern Russia. The authors note that the current lending and leasing system requires transformation to take into account the conditions for the activities of agricultural enterprises, taking into account seasonality and the delayed effect of obtaining results. A transformation system for leasing is also proposed to make the instrument more flexible through the introduction of commercial instruments and the abandonment of exclusively government regulation of the activity in question. The authors note the effectiveness of the transformation of the proposed methods of lending, leasing and factoring by increasing demand and reducing the risk of repayment for both enterprises and participants in the banking sector.

ТЕОРЕТИЧНІ АСПЕКТИ МАРКЕТИНГОВОГО ЗАБЕЗПЕЧЕННЯ ЕКСПОРТНОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВ АГРОБІЗНЕСУ

The article deals with modern problems of marketing support or support for export activities of agricultural enterprises in the context of the globalization of the world economy in the context of the entry of agricultural formations into world food markets and the formation of production and trade relations with new partners. The categorical content of the concepts "marketing support", "marketing support", "export potential", "agrarian enterprise", and "globalization of business" was considered. The views of domestic scientists regarding the use of the specified terms in scientific works of various specialties are analyzed and summarized. The possibility of increasing the export potential of agrarian societies due to the modernization of certain technological components of production and trade activities and the production of high-quality plant raw materials or safe food products was investigated. The described approach coincides with the international practice of selling agricultural products on world food markets in accordance with the developed and agreed quality standards of plant raw materials and food products. Thus, the issue of solving modern logistics problems is seen as a key component in marketing support for the export potential of business in the sector of agricultural production. According to the text of the intelligence, it is determined that the significant natural and land resources of Ukraine create conditions for the development of organically sustainable agriculture with a rational regime for the use of agricultural land with the introduction of a complete system of standardized restrictions or obligations. It is explained that a peculiar feature of the export activity of agricultural enterprises is their direct dependence on the state of fertility of agricultural lands, as a natural resource, a spatial basis, an object of application of human labor and the main means of production. The urgent importance of the protection and restoration of agricultural land on the way to the transition to ecologically safe and resource-saving agriculture has been clarified.

Corporate strategies in agricultural enterprises: Adaptation and development in the СOVID-crisis environment

The purpose of this study is to examine the impact of the COVID-19 crisis on changes in agricultural enterprise corporate strategies. The study also aims to identify their potential implications in the context of the COVID-19 pandemic's spread. The most important research method is monitoring. The results of monitoring reflect the efficiency of agricultural production processes before and during the COVID-19 crisis. The studied country exemplifies agricultural business development under favorable natural resource conditions. In the context of the ongoing COVID-19 pandemic, the corporate strategies of Kazakhstan's five largest agricultural enterprises were analyzed. The materials for the analysis were the databases of these enterprises' official websites. The analysis rested on a forecasting model based on a trend line. The results suggest that the efforts to adapt corporate strategies to the COVID-19 imperatives aim to balance and restore the economic activity of agricultural enterprises. This task requires strategies for reducing secondary costs, investing in high-growth areas, micro supply chains, and management system transformation. In practice, the findings can be useful for policymakers and managers in the agricultural sector of the economy. The study presents additional information on how to better support agricultural enterprises during and after the spread of the COVID-19 pandemic.

Decision making in agricultural organizations: integral assessment methodology

The article reveals the specific features of the activities of agricultural enterprises, the principles of the functioning of agriculture, the specific features of the agricultural sector, the essence of the financial stability of the organization. A classification of threats to financial security is given. The authors proposed criteria for determining the financial security of agricultural enterprises, and provided a methodology for the integral assessment of financial security when making decisions in agricultural organizations.

Вплив диверсифікації сільськогосподарського виробництва на процеси раціонального використання ресурсного потенціалу підприємств

The agro-industrial complex is one of the most essential branches of the economy. Systemic changes in modern society have had a significant impact on agro-industrial enterprises. These changes are bilateral. On the one hand, technical re-equipment of enterprises and digitization of agriculture contribute to the development of the industry. On the other hand, they require revision, activation, and use of resource provision. Resource potential includes a complex of all material and immaterial resources, collectively ensuring high, stable economic indicators. Here, it is essential to understand that the region’s resource potential as a whole or of an individual enterprise includes both resources used at a specific time and those in a passive state. The resources consumed in agricultural production are increasingly considered not from the practical standpoint of their use but from the strategic aspects of their possible reproduction and preservation for future generations. Many factors determine the sustainable development of enterprises of the agro-industrial complex, and the resource potential is only one of them. However, the competent management of resources is the key to the successful functioning of the enterprise. The actualization of the diversification of the activities of agricultural enterprises in modern conditions is strengthened because it is an effective tool for managing economic development, considering the peculiarities of agriculture related to its seasonality; it contributes to the full use of resource potential, the strengthening of financial synergy, increasing the competitiveness of the enterprise. Diversification of the activities of agricultural enterprises in the conditions of a market economy allows them to reduce the risks of unreasonably high costs and flexibly respond to the changing structure of demand to preserve the potential of the organization and production capacity. A feature of agricultural diversification is the ability to adapt to the changing conditions of the agricultural market and even influence it. When determining the direction of diversification of agricultural production, it is necessary to consider the specifics of land resources, soil fertility, natural and climatic conditions, consumer activity, and price categories of food products. Keywords: resources, potential, diversification, production, agricultural sector.

Informatization as a Driver for the Development of Agricultural Exports in Russia

It has been established that informatization which is “end-to-end” in nature increases the connectivity of the world economy in general and its regional and sectoral subsystems. This is good for development of exports of products and services. The implementation of information technology platforms created with the use of modern informatization technologies is a driver for the development of export activities of agricultural enterprises while the platform informatization should cover the majority of agricultural exporters from near and far abroad.

Innovative tools for risk management of the production activities of agricultural enterprises in an institutional environment

The security of agricultural sector development is increasingly becoming a relevant issue in modern conditions, as the agricultural sector determines the sustainability of the economy and ensures the country’s food security. Growing risks, such as climate change, economic difficulties and geopolitical conflicts, highlight the need to improve the security of agricultural production systems, which makes the study relevant. The study aimed to conduct a systematic analysis of innovative tools for managing the risks of production activities of agricultural enterprises and their impact on the formation of secure development in the agricultural sector of Ukraine. To achieve this goal, the method of analysis and modelling was used. Study results indicate that innovative approaches to risk management have a decisive impact on the sustainability and efficiency of agricultural production systems. To achieve a stable level of safe development of agricultural enterprises, it is necessary to focus on the implementation of key areas, such as maintaining the food base at a level sufficient to ensure a healthy diet, ensuring an adequate level of effective demand for the population and eliminating dependence on imports, aimed at protecting the interests of domestic producers of agricultural raw materials. The study demonstrated that institutional factors of risk management form an integrated system, where efficiency depends on the implementation of specific strategies for the development of agricultural institutions aimed at introducing innovative tools into the production cycle of agricultural enterprises. Furthermore, due to the accumulation of large amounts of production, financial, logistical and innovative potential of agricultural enterprises in the Forest-Steppe and Polissia regions, the level of safe development of agricultural enterprises is significantly increasing. This indicates their high capacity for sustainable reproduction of production and making a significant contribution to the agricultural sector of Ukraine. The study is of practical importance for agricultural enterprises, research institutions and government agencies, which can use the results to improve risk management strategies and increase the level of security of agricultural sector development

Digitalization of the agricultural sector: the impact of ICT on the development of enterprises in Ukraine

Purpose. The purpose of the research paper is determining the effect of information and communication technologies (ICTs) on the agricultural enterprises performance in Ukraine by studying the dependence of the performance of agricultural enterprises on the activity of their digital solutions implementation.
 Methodology / approach. The effect of ICTs on the performance of agricultural enterprises is studied using the methods of average and relative values, dynamic analysis – in determining the trends in the development of enterprises of the ICT segment and the activity of implementation of digital solutions by agricultural enterprises in their practice; correlation analysis – in studying the dependence of the performance of agricultural enterprises on the activity of digital solutions implementation.
 Results. The dependence of the performance of agricultural enterprises on the activity of their implementation of digital solutions is determined. A direct link between the volume of activities of enterprises operating in the ICT segment and the investments of agricultural enterprises in software is established. It has been determined that the activity of agricultural enterprises in terms of investments in software has a positive effect on their activities results, causing an increase in the volume of sold products, added value and labour productivity. A direct but weak effect of software investments on the cost efficiency of current and environmental activities has been diagnosed. A feedback relationship has been established between the investments made by agricultural enterprises in the acquisition of software and the profitability of their operating activities, which is increasing with taking into account the time lag. 
 Originality / scientific novelty. The article provides empirical evidence of the dependence of agricultural enterprises activity indices on ICT segment enterprises development. The dependence of the results of agricultural enterprises activity on the activity of their digital solutions implementation was investigated with and without taking into account the time lag. The scientific and methodological foundations for assessing the impact of ICT on the performance of enterprises have been improved, in particular by allocating indicators for this assessment by stages of research.
 Practical value / significance. The results of the study can be used in the decision-making process regarding the digital transformation of agricultural enterprises through the implementation of ICT.