Abstract

The deepening of the global problems of human development requires new approaches to solving the strategic tasks of further existence. With this approach, under modern conditions, the concept of sustainable development appears, with the help of which it is possible to ensure the achievement of the goals of sustainable development of national economies and society. Agriculture is the primary sector of Ukraine's national economy, and the state of development largely determines the economic growth rate. In recent years, many problematic issues have accumulated in the agricultural sector, which requires intensifying the diversification processes of economic activity. The article identifies the principal risks and problems that can be solved based on directions for expanding the diversification of agrarian business, among them optimizing the sectoral balance, increasing the rationality and environmental friendliness of the use of natural resources, restoring biodiversity, reviving the human resources potential of rural areas and mitigating the consequences of inclusive gaps between rural and urban areas of the country. The composition of the potential for diversification of economic activity of agrarian business entities based on sustainable development is substantiated. Among the main elements proposed are food security, climate neutrality and preservation of biological resources, inclusiveness of development of rural areas, and economic opportunities. The analysis of the production structure of agriculture showed the dominance of crop production and a decrease in the share of livestock production. Based on the results of the conducted research, it is proposed to consider the diversification of agrarian business as a way of restoring and ensuring the biodiversity of crops and animals, which is based on the principles of rational use of bioresource agricultural potential to achieve the goals of sustainable development of agriculture and rural areas. The fundamental principles of diversification of economic activities of agricultural enterprises based on sustainable development were defined as eco-tolerance of agricultural production, food sufficiency, inclusiveness, achievement of sectoral balance of agricultural production, efficiency, improvement of the level of well-being and quality of the country's population. Keywords: diversification, agriculture, rural areas, development, opportunities.

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