Вплив диверсифікації сільськогосподарського виробництва на процеси раціонального використання ресурсного потенціалу підприємств

Abstract

The agro-industrial complex is one of the most essential branches of the economy. Systemic changes in modern society have had a significant impact on agro-industrial enterprises. These changes are bilateral. On the one hand, technical re-equipment of enterprises and digitization of agriculture contribute to the development of the industry. On the other hand, they require revision, activation, and use of resource provision. Resource potential includes a complex of all material and immaterial resources, collectively ensuring high, stable economic indicators. Here, it is essential to understand that the region’s resource potential as a whole or of an individual enterprise includes both resources used at a specific time and those in a passive state. The resources consumed in agricultural production are increasingly considered not from the practical standpoint of their use but from the strategic aspects of their possible reproduction and preservation for future generations. Many factors determine the sustainable development of enterprises of the agro-industrial complex, and the resource potential is only one of them. However, the competent management of resources is the key to the successful functioning of the enterprise. The actualization of the diversification of the activities of agricultural enterprises in modern conditions is strengthened because it is an effective tool for managing economic development, considering the peculiarities of agriculture related to its seasonality; it contributes to the full use of resource potential, the strengthening of financial synergy, increasing the competitiveness of the enterprise. Diversification of the activities of agricultural enterprises in the conditions of a market economy allows them to reduce the risks of unreasonably high costs and flexibly respond to the changing structure of demand to preserve the potential of the organization and production capacity. A feature of agricultural diversification is the ability to adapt to the changing conditions of the agricultural market and even influence it. When determining the direction of diversification of agricultural production, it is necessary to consider the specifics of land resources, soil fertility, natural and climatic conditions, consumer activity, and price categories of food products. Keywords: resources, potential, diversification, production, agricultural sector.